Wednesday, May 18, 2016

The added dimension of new gTLDs (must-read)

This is an article posted on IPPro with a focus on the added dimension of new gTLDs.
Titles of the article will give an overview of its content:
  • Two sides of the same coin;
  • Tactical versus strategic;
  • Effect on loss;
  • The added dimension of new gTLDs;
  • The lack of an integrated strategy;
  • Is now the time for a truly integrated approach?
Read the complete article here.

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