Friday, December 9, 2016

The .AUDI starts to deploy

Last week, we were checking .TRADEMARKS registration volumes within the CAR industry and noticed that the AUDI had started to create many new domain names. This week seems to confirm last week's post since 63 new ".audi" domain names have been created and more websites start to be indexed in Google: http://www.audi-zentrum-stuttgart-feuerbach.audi/ was just indexed. Expect more website to be indexed soon.

It is still unclear how AUDI will use all these creations since there are domain name redirections in use too, but starting to use city names in ".audi" second level domains gives an idea of what comes next.

Congratulations to AUDI for the innovation. This is a good example of why it makes sense to develop a ".brand" new gTLD under specification 13 of the ICANN new gTLD program.

What you missed in our previous Newsletter:
  1. HOT - ICANN new gTLD program update;
  2. 200,000 .kiwi domain names put on hold;
  3. The .ART Sunrise Period has begun:
    1. START: Wednesday, 7 December, 2016 - 16:00;
    2. END: Tuesday, 7 February, 2017 - 16:00.
  4. Cool - Law Enforcement Request System (.GOOGLE);
  5. Geo and Keyworded gTLDs;
  6. Video – Brand TLDs | Why? What? How?
  7. Donuts to hold off on Chinese IDNs until it gets MIIT approval.
Domain name registration volumes: 
  • New gTLDs related to CARS (growing: the .AUDI new gTLD); 
  • New gTLDs related to HEALTH (coming: the .HOSPITAL new gTLD); 
  • Generic new gTLDs.
Our reports are available here.

Recent Trademark Clearinghouse Sunrise Period announcements.

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