Monday, December 19, 2016

The .WHOSWHO new gTLD becomes a .BRAND ?

The end of the year is often the right moment to speculate about the future of new gTLDs and I much appreciate to read posts such as the recent one written by Stuart Fuller from Netnames. Something that I just feel like learning is this sentence about the .WHOSWHO new gTLD turning in to a brand new gTLD?
"Two examples of this in the past few weeks are the decision by the Whoswho registry to essentially turn itself into a dotBrand..."
I fast checked the application and saw no sign of this so I asked the registry for a confirmation. It is also possible that my English is too poor to correctly understand what "essentially" means in the sentence.

Whatever the decision of the registry is - I was aware of decisions from .BRAND extensions to turn to generic applications dedicated to selling domain names but I was not aware of the opposite - it can make sense to block from buying domain names to rent a service instead...based on a domain name. This is another way to deploy a TLD. Then it is a question of marketing it. Creating innovative projects based on new gTLDs is also something that we offer at Jovenet Consulting.

What you missed in our previous Newsletter:
  1. Let’s be honest, what’s the chance that all the new domain extensions fail?
  2. An Innovative new gTLD project;
  3. .HOSPITAL new gTLD: hey wait!
  4. Update: new gTLD AFRICA Redux
  5. How Search Engines Are Killing Clever URLs;
  6. 2016: The Year That Was in .brands;
  7. Donuts has acquired .IRISH
  8. Coming articles:
    1. "Confusing new gTLDs";
    2. New business model for Round 2 (a new business model for Round two of the ICANN new gTLD program).
Domain name registration volumes: 
  • Cool - New gTLDs related to CITIES; 
  • New gTLDs related to CATERING; 
  • New gTLDs related to PHOTOGRAPHY.
Our reports are available here.

Since most new gTLDs have launched, reports will be updated on a monthly basis starting January 2017.

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