June 2017

New domain name registration volumes: all new gTLD reports were updated by Jean Guillon.

Monday, June 26, 2017

Backend Registries: who are they?

A "Backend Registry" is the necessary technical service to apply for a new domain name extension. Without one, the new gTLD application will be rejected by the ICANN since without it, a new gTLD cannot technically work. In one word, the "backend" is the technical platform that makes everything work together. When an accredited Registrar wants to sell domain names from a specific Registry (.club - .fr - .whatever - etc...), it is the backend registry which takes care of everything technically.

There is a list of service providers which future new gTLD applicants will need to visit when they want to submit their application. They will either need to:
  1. Contact them and discuss their project to learn about prices and services wanted/required to apply or;
  2. Build their own backend registry solution (good luck with that).
A backend registry solution provider does not necessarily offer its solution as a service for future applicants, so from the list below, I got rid of some names. For example, some old providers of certain country code Top-Level domains (existing ccTLD extensions) don't have an offer. Also, some of the new registries have their own internal solution: the many new gTLD projects from Google or Uniregistry use their own solution but are not offered to the public: such solutions won't be listed here.

The list:
  1. ZDNS is also offering the MIIT solution to develop a TLD for the Chinese market (China);
  2. Nominet (UK);
  3. GMO (Japan);
  4. Canadian Internet Registration Authority (Canada);
  5. Verisign (USA);
  6. TLD-BOX Registrydienstleistungen (Austria);
  7. AFNIC (France)
  8. China Internet Network Information Center (China);
  9. CORE (Switzerland);
  10. Knipp Medien und Kommunikation GmbH (Germany);
  11. Flexireg (Russia);
  12. SIDN (The Netherlands);
  13. Updated: DNS Africa Ltd (Mauritius): http://dns.business/;
  14. KSregistry (Germany);
  15. Afilias (Ireland);
  16. CentralNic (UK);
  17. Technical Center of Internet (Russia);
  18. Neustar (USA);
  19. JPRS (Japan).
Contact me if you believe that some service providers are missing. I will be happy to add them (don't forget to add the link to their offer).

To learn more about who to work with to submit your application in the next round of the ICANN new gTLD program , contact Jovenet Consulting.

Friday, June 23, 2017

A ".dash" new gTLD coming?

About.com just announced: "Hi. We're Dotdash. We were About.com".

I don't know the reason for this change but it reminds me that a lot of people secured domain names starting with "dot" before round one of the ICANN new gTLD program to start. This was a way to secure a good domain name before the activation of the extension's first domains. It was a way to use the corresponding name of the extension to start publishing after "reveal day" in July 2012.


There was no application submitted for a .DASH new domain name extension in the first round and the design of this new name added to this new domain name could be a sign that a .DASH new gTLD project is coming... or not.

The .BOND Sunrise Period starts

As published on the Trademark Clearinghouse's calendar, today starts the .BOND Sunrise Period.

WHEN
  • START: Friday, 23 June, 2017 - 16:00;
  • END: Sunday, 23 July, 2017 - 16:00.
OK, so what first comes to your mind when you read this? "James Bond"? Well no: this is the new gTLD application for the Bond University.

I went through the application to learn a little more about what the plan is for this TLD and you will find it below; but while I am here, it is my pleasure to say "hello" to the Bond University's Digital Marketing Manager whose first name is "James" ;-)

WHAT
This is an extract of the new gTLD application submitted to the ICANN:
The .bond gTLD will create a new generation gTLD serving the interests of end users by providing an authoritative Internet space where information, services and resources regarding Bond University’s degrees, courses and events will be closely controlled by Bond University Limited (Bond University). The majority of the anticipated domain name registrations in the .bond gTLD will be used to provide easier access to information for students and staff. A subset of domain names has the potential to be created and used for communicating and marketing the Bond University brand internationally, with internet users assured of brand authenticity.
The .bond gTLD will facilitate greater trust and assurance from internet users connecting with Bond University online, whilst still allowing convenient and efficient interaction.
Bond University’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Bond University is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
  • consumer trust: the .bond gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Bond University and its affiliate entities, at this stage, which will provide added consumer trust that .bond domain names are trustworthy. As .bond domain names are subject to registration standards, policies and procedures under Bond University’s control, this eliminates the possibility of malicious conduct within the .bond domain space;
  • competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in the .bond gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
  • consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Bond University’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Bond University. As Bond University has effective control over the registration and use of domain names under .bond domain space, this will also contribute towards general service innovations on the internet.

    Given the restricted nature of the .bond gTLD, the projected number of registrations are likely to be limited. It is anticipated that about 40 domain names will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to around 100 domain names as Bond University develops and implements new degrees and courses, services and marketing campaigns.

    Bond University does not intend to utilise Internationalized Domain Names (IDNs) at the second level initially. However, as the use of the .bond gTLD evolves, Bond University may wish to utilise IDNs to allow its current and future students to engage with .bond in their native language, creating a more positive user experience and encouraging diversity.

Tuesday, June 20, 2017

Trust in the next new gTLD round

Potential new gTLD applicants are exposed prior to submitting their application, below is a suggestion to protect them from potential bad behaviors.

This is an email that I sent to an ICANN insider. I am myself a member of several working groups but I was not able to locate the right one to submit this suggestion. I received an answer with the right directions and it appears that this issue is already taken into account, which is a good thing for future applicants...if lobbyists and other ICANN insiders can't block this from being taken into account.

Email sent
Dear "Whoever", 
There is a suggestion that I would like to do for the next AGB* but I have no idea where I should submit it and if there is still time for this.
I faced this problem in round one and I strongly believe that it makes sense to consider it.
I think that new gTLD applicants should be able to submit their application before they have to choose a back-end registry provider. The reason for this is to avoid an idea of a TLD project to go in the ears of another applicant with deeper pockets.
New gTLD applicants are obliged to select a backend registry provider for their application to enter the ICANN validation process. Allowing them to submit without a backend registry (how: I don't know), would increase chances of the applicant to be able to finalize his project.
Trust/Confidentiality is an issue and an application that a backend registry provider will lose to another is just a word pronounced to other potential applicants. Whatever NDA is signed, an applicant is at risk when having to meet several backend registry providers to discuss his project.
It makes sense, for an applicant, to be able to meet with a backend registry, after ICANN has accepted his application. Before that is a high risk.


What is the idea?
The idea is to protect potential new gTLD applicants from speaking too loud and too early; an obligation when consulting potential partners to submit a new gTLD application. Of course, everyone is honest - we all know this - and I am not targeting back-end registry providers here but putting such a solution in place would:
  1. Limit the number of multiple new gTLD applications in the next round (unless it is decided that applications are validated on the basis of first come first served);
  2. Fasten the process to validate applications at ICANN.
If a new gTLD applicant can demonstrate upfront that his intention is to work with one "already ICANN accredited back-end Registry", can't he then contract with him after his application was validated by the ICANN?

Brokers: get prepared!


* "AGB" stands for Applicant Guidebook: the bible to submit a new gTLD application to ICANN.

Monday, June 19, 2017

Sunrise Period for .BASKETBALL has begun

Just announced by the Trademark Clearinghouse, the .BASKETBALL Sunrise Period begins.
WHEN
  • SUNRISE PERIOD START: Monday, 19 June, 2017 - 16:00;
  • SUNRISE PERIOD END: Monday, 21 August, 2017 - 16:00.
WHAT
This is an extract of the .BASKETBALL new gTLD application submitted to the ICANN:
Basketball is one of the most popular team sports in the world with millions of registered players and fans, made up of men and women, boys and girls, in more than 200 countries across five continents. The Fédération Internationale de Basketball (“FIBA”) is the global governing body for the sport, charged with the responsibility of the laws of the game, the organisation and governance of international championships, the international structure of the game, and specification of equipment and facility guidelines FIBA membership currently totals 213 Member Federations – spread across 5 regional zones (Africa, Asia, Asia, Europe and Oceania). FIBA was founded in 1932 as an amateur organization but become representative also of professional basketball in 1989 with NBA players being admitted to the 1992 Olympics for the first time. FIBA is recognized as the representative for the sport of basketball by the International Olympic Committee (IOC). FIBA is based in Geneva, Switzerland. Its motto “We Are Basketball” reflects the global relevance and power of the organisation.
Basketball was created in the late 1800s in the United States and has been transformed into a global network around which vast stadia having been built coupled with high profile league competitions, a global administrative structure and complex marketing strategies devised. Basketball, in common with any activity which attracts the interest and enthusiasm of all kinds of people, has many sides and faces.
Apart from the playing of the game and its ancillary support, basketball embraces a number of social and emotional concepts such as courage, loyalty, sportsmanship, discipline and teamwork.

The .basketball TLD will be an Internet space, under control of the FIBA, to allow the distribution and exchange of information and entertainment relevant to basketball, by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .basketball domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD, including but not limited to website hosting, SEO, marketing and consulting services.

The FIBA intends for .basketball names to be registered and used by persons and entities who maintain an affinity towards the sport of basketball. However, .basketball domain registrations will not be restricted to such persons and entities – anyone can register a .basketball domain name.
For details, check the TMCH calendar.

Recording webinar Rightside DPML Upgrade

Rightside DPML is a convenient, cost-effective solution to protect your client’s trademark against cybersquatting. DPML provides protection across all 40 of Rightside's Top-Level Domains (TLDs), with subscriptions terms ranging from 1–10 years. The covered TLDs include some of the best domains for brands in the industry such as .NEWS, .LIVE, .GAMES, .REVIEWS and .GIVES to name a few.


New Customer Benefits Include:
  • Expanded Protection – Brands can now use DPML Variants to block up to 10 phrases that are confusingly similar to their trademarks in over 200 supported IDN languages;
  • Enhanced Coverage – DPML from Rightside now provides coverage for over 1 million Premium domains including exact matches and Variants of trademarks;
  • Domain Activation – It’s now easier than ever to activate one or more domains covered by DPML without additional override fees.
For more information on registering your mark in the TMCH, contact one of the Agents.

Saturday, June 17, 2017

FIBA.basketball is here

Did you visit FIBA.com recently and did you check what is written on the top of the website?

Welcome to FIBA.basketball
The most important Basketball organization worldwide seems to be changing to a new domain name. The FIBA is about Basketball, nothing else, so it came naturally to changing its domain name to one with more precision.


Showing the way
Many other sports have their own domain name extension: ".rugby", ".tennis", ".baseball", ".football" and many more. Is the FIBA showing the way...to other sports?

Oh...and excellent promotion for new gTLDs :-)

Thursday, June 15, 2017

I don't understand GOOGLE for new gTLDs

Google now offers a simple way to have a website (a sort of presentation page) in its My Business offer so I went through the procedure, clicked on "Website" and I ended with this: http://jovenet.business.site/


A good start?
If course, I won't be using this as a website since it is pretty ugly (apologies for the ugly photos but I cannot even decide to remove them) but, this is not what it is made for. This free "website" offer is there to help those who don't know how to create a website and who just need to be able to be listed somewhere...in Google. A simple webpage can sometimes make it.

What I misunderstand
Google submitted plenty of new gTLD applications and offers a service using the domain name it registered from...another Registry. Yes, the .SITE new gTLD does not belong to Google but to someone else: why not use the .NEW, the .HERE or the .PAGE new gTLDs which belong to Google??? It could even have found a use for the .GOOG Top-Level Domain!
Also note that Google applied for the .SITE new gTLD but then withdrew its application after it lost it in an auction. Wrong move?

Come on Google: show some innovation here
Unless I am wrong, using sub-domains to introduce a website is "the old fashion way": no one does this anymore so:
  1. Why not offer to register a domain name and point it to this "My Business" website offer? Note that Google Registrar only offers to register domain names when in...the United States and a very few other countries.
  2. Why not offer to map an existing domain name? I searched for it this but the option does not exist...
The G-Suite offer from Google really helps me to operate my small company: I found such a complete offer "to do it all" in no other place and I am happy to pay for this. This is what I called innovation when I took the decision to use "Google Apps" (at the time) instead of the Microsoft Office suite or the extremely complex Amazon offer but today, I need more. I want to be able to buy a SSL certificate for my domain name with G-Suite, I want to be able to buy domain names from Google Registrar to centralize everything but nothing comes and there is still no visibility after so many years: why?

Google entered the domain name business thank to new gTLDs and I believe that this was a great move because...it is useful to me: a small company. What I still misunderstand is what is blocking Google from delivering more innovation using the new gTLDs it applied for?

In need of ideas?

Sunrise Period for .STOCKHOLM new gTLD starts

The Trademark Clearinghouse launches the Sunrise Period for domain names ending in ".stockholm".

WHEN
  • START: Thursday, 15 June, 2017 - 16:00;
  • END: Saturday, 15 July, 2017 - 16:00.

To learn more about what the .STOCKHOLM new gTLD applications says, see here. For full details, check the TMCH official announcement.

Tuesday, June 13, 2017

New gTLDs: String Similarity Review

This is an extract of a document discussing how to changes things for the next round of the ICANN new gTLD program. There are a lot of subjects discussed (Begin work on new guidebook - Independent Objector - Fees/Cost Issues  - String Confusion Objections - Sword Tool  - Reserved Names - Communities - Community Objections - Community Priority Evaluation) but String Similarity is one that I think is causing a lot of confusion. A problem that I hope will be solved prior to launch the next round.


String Similarity Review
Consolidate single-plural pairs into a contention set through the String Similarity Review.

Issue
The String Similarity Review played a limited role in the 2012 Round. Of the 1,400 unique applications submitted and the 232 contention sets formed, only two contention sets were identified by way of this review: .hotels and .hoteis and .unicorn and .unicom. Many applicants and community members expected the String Similarity Review to identify a broader set of contentions and weed out potential instances of user confusion, particularly with respect to applications for single and plural string pairs. This is evidenced in the fact that no applicant applied for both the single and plural variant of a particular string, as well as in the number of String Confusion Objections filed to address single and plural string pairs.

Recommendation
The scope of the String Similarity Review should be broadened to encompass single/plurals of TLDs on a per-language basis in addition to the existing visual similarity standard. Contention sets would be formed on a per-language basis. A dictionary should be the tool used to determine the singular and/or plural version of the string for the specific language. In this expanded process, applications for single/plural variations of each string would be placed in a contention set and applications for a single/plural variations of an existing string would not be permitted. By way of example, if applications were submitted for the strings .gâteau, .gâteaux, .cake, and .cakes, then the strings .gâteau and .gâteux (French) would be placed in contention with one another, but not with the corresponding translations .cake and .cakes (English), which would comprise a separate contention set. Additional contention sets could continue to be formed through the String Confusion Objection Process.

Download the complete document.

Thursday, June 8, 2017

Registries: the crossroads of an industry

Registries sell domain names through the network of accredited Registrars: that is how domain names are sold to end users, the "Registrants". The registry - sole legal entity authorized to create domain names - sits on top of the pyramid with an already existing distribution channel which takes care of reaching out to customers...and do the job. I personally love the idea that puts the registry in a monopolistic situation but is this enough to sell domain names?

The crossroads of an industry
In the past, registries used a "nic.extension" domain name to point to their website. Some now use this as a redirection to another website (www.nic.bzh) and some have not activated it. Such domain names were a good way to recognize the official website of a registry ("nic" means "network information center").

If a registry is in a monopolistic situation, why isn't this taken as an advantage to do the promotion of an extension: isn't the role of the registry to participate actively in selling its own domain names and contribute to showing how to use them?
  • Give free added value to end-users;
  • Explain how to proceed with a domain name:
    • How to created a simple website and where to go to;
    • How to create an email: step-by-step and where to go to.
  • Explain industries concerned by the extension how to benefit from it:
    • What are the deals they can have with registries;
    • How it can make sense to offer domain names;
  • Explain what affiliation is: some businesses want to offer domain names without having to go through the registrar accreditation process;
  • Explain how to earn money from a domain name;
  • ...
Registries have the opportunity to do more than offer their clients to become registrars or buy Premium domain names. Isn't it time to have ideas and create content?

Some registries do more: the .BZH example
I am not concerned by .BZH domain names because I was born in Toulouse (south of France) - where there is sun and no rain most of the time ;-) - but I noticed this great initiative from the Registry.

The .BZH Registry is offering its future and existing 6,690 owners of a ".bzh" domain name to register in a directory dedicated to them. Web.bzh offers:
  • Added value to ".bzh" domain name owners for their SEO: this means one quality link back to their website;
  • Exclusivity: only members of the ".bzh" community are granted access (".com" owners: go away);
  • A new selling point for accredited Registrars: you don't just buy a descriptive domain name: you receive something more with your purchase.
Oh, and I forgot: it is free to register.

Dedicated directories to the extensions they promote are the typical added value that registries have the capacity to offer:
  • They're easy to set up;
  • They contribute greatly to promoting a domain name extension:
    • registrants like free added value;
    • it is exclusive to owners of their domain names.
  • Its neutral since the service offered comes from a registry: Registrars are not in competition;
  • It is an advantage Registrars can use in their communication to their customers.
The role of the Registry is changing and can become a serious tool...to sell more.

Friday, June 2, 2017

The .BOT Sunrise Period starts

The Trademark Clearinghouse announced the launching of the .BOT Sunrise Period.

WHEN
  • SUNRISE PERIOD START: Wednesday, 31 May, 2017 - 16:45;
  • SUNRISE PERIOD END: Friday, 14 July, 2017 - 16:45.
WHAT
Here is the extract of the application submitted to the ICANN:
Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.
The mission of the .BOT registry is:
  • To provide a unique and dedicated platform while simultaneously protecting the integrity of Amazon’s brand and reputation.
  • A .BOT registry will:
    • Offer a stable and secure foundation for online communication and interaction.
    • Provide a platform for innovation.
Check the TMCH Calendar for details.

Thursday, June 1, 2017

.FORUM in test with Google?

We like to speculate on new gTLDs, don't we? The .FORUM new gTLD is brought to market by Top Level Spectrum, the registry operator behind .forum, .realty, and a suite of industry-specific domains. It is what the front page of the Registry says.

Was it acquired by Google?
The reason why I publish this post is that ".forum" domain names are not yet available for registration and the list of Registrars, on the Registry's website, is empty.


The .FORUM new gTLD is, like .CONTACT or .EMAIL, an extension in which we believe, will be successful.

In Test
Two pages (different from the "nic") are indexed in Google:

  1. A Google page: http://domaintest.forum/
  2. And a redirection pointing to a page with no content: smarterinternet.forum.
The question is: why is the only proper indexed page on Google one belonging to Google?

Milestone: 3,000+ new gTLD readers

I just hit "new gTLD" in the search field to check what was said on LinkedIn about new gTLDs and noticed that there are several words used to inform about this subject. There are several groups too.

It the word "new gTLDs" is often used by professionals, we tend more to talk about "branding" or "brand protection" today. Subjects to which is added the subject of new gTLDs.

Milestone
Surprisingly, I also noticed that a milestone was reached: there are now more than 3,000 members to have subscribed to the "New gTLDs (New generic Top-Level Domains)" group.

Note to the members of this group
I was asked why I post about certain events, certain companies and no others:
  • I try to post about everything that covers the subject of new gTLDs but domaining because this is of no interest for real users and there is another group to post about this.
  • Please post: I can't catch everything;
  • 1/5 of the content that I collect is published in this group. This is not a lot compared to what the free Newsletter offers. To get it all, you should subscribe to the New gTLD Newsletter.
3,000 people are interested!
Posting to this group takes a few seconds: you just need to do two things:
  1. paste your link in the text field (it will link to your website online);
  2. add a Title in the object field and click on "Post". You're done.

New gTLDs: New Domain Research & Tactics

Wednesday, May 31, 2017

What does "oui.sncf" mean

One might have noticed the recent announcement of the SNCF to start using "oui.sncf" as a domain name in a close future.

The SNCF is not only changing domain name, it is changing one of its major brands so, as you can expect, "we're in France" and very few seem positive about this for the moment. I read a lot of critics in regard to this change of name so if such announcement does not mean much for train travellers - at least for today - it means a lot for the promotion of new gTLDs, here is why.

What does it mean for end users?
People don't like change so one can imagine what's happening when the number one train company, which has existed for generations, changes its name. If I strongly believe that the French company will be sanctioned by train travellers when the new website is announced, I also imagine the kind of question the SNCF online support will receive: "I don't understand, the website does not work anymore, I cannot order my ticket". Clients will need to adapt, and they will.

"oui.sncf" instead of "voyages.sncf"?
There is a change of Brand and "Oui.sncf" seems to be coming with an offer entitled "inOui" I see two changes here when the previous website was named www.voyages-sncf.com. Was a new name absolutely necessary? Wasn't it less confusing to innovate with a name clients could understand? I fear that there will be a little confusion but let's be optimistic: innovation remains here.

Security is highly increased for clients
Unfortunately, the SNCF clients won't be able to see it but their security, navigating on the new https://oui.sncf website (not live yet) will be highly increased. With the complete ownership of the ".sncf" domain name extension, the SNCF controls every registered domain name. When a domain name extension is open for registrations "to all", it means that anyone can register an homoglyph...

What does it mean for "new gTLDs"?
Who worries about what it means for our industry? :-)

".com" Domainers
".com" Domainers don't like new gTLDs and they like to make it known. We read a lot about how negative ".com" domainers can be about the ICANN new gTLD program. After so many months trying to understand why, there's two things that I noticed:
  1. Domainers are professionals of the domain name industry: they buy and resell domain names. It is important to understand that new gTLDs have flooded the market so when the offer of domain names becomes so high in such a short period of time, it means a lot more domain names available on the market. This can kill the ".com" demand: ".com" domainers' benefits.
  2. Domainers are not representative of users: live website owners are.
The reason why I refer to the domaining community here is that, combined to the annoyance of a change, the message sent to end users is bad to our business: our industry has a hard time promoting new domain name extensions. There is a new market where those affected by this change are the one to talk loud because they reside online all day long. When reading between the lines, this is just a matter of time. New gTLDs need time to become popular and used and not to forget that the young generation is growing up with new gTLDs.

Communication
There are plenty of methods to promote (and sell) new domain names: press releases, advertising online, on TV, paper ads, affiliation, price reductions at the Registrar, direct deals with major institutions, and I won't certainly talk about those that are not made public.

The number one communication that our industry needs is "use" and it is exactly what the SNCF is about to contribute to. The advantage that I see in the SNCF announcement is that it is going to communicate loud and this will go right into the ears of BtoB and BtoC consumers (future Registrants).

In one word; the SNCF is about to do the best "new domain names" promotion job that our industry needs. Whatever end-users say or write then, what matters is that they are trained to see new domain names.

Who's next?
SNCF is a major French player to help us develop our business but we need more. If the SNCF sends a strong sign to other French .BRAND new gTLD applicants, I believe that McDonald's and its .MCDONALDS and MCD new gTLDs would contribute to educate consumers too.

Tuesday, May 30, 2017

“.brand” new gTLDs and Homograph attacks

Homograph attacks are a good reason to definitely get rid of “.com” and move to a “.brand” new gTLD. Here is why.
Most domain name extensions accept IDNs (Internationalized second level domains = non ASCII characters) and all browsers read them. The problem with IDNs is that they can be used to fake a domain name and if most browsers would detect homoglyphs and “translate” them, it is not the case for old browsers. On a “.brand” domain name extension, the Brand has the hand on domain name registrations and can control which domain is registered: not the case with “.com”. This article is the third update of an article written on the 18 of May 2017 and previously entitled “.brands" & Homograph attacks“.

Why protecting consumers matters
The reason why it matters for Trademarks to protect their consumers online is that their clients won’t complain to them nor they will ask their money back if they face an homograph attack. Image is important too...of course.

Restricted access to registering “.brand” domain names makes a huge difference in terms of security: attackers won’t have access to creating an homoglyph. They will on a “.com”.

What are we talking about?

Homograph attack free
An attacker will be able to launch an homograph attack using any open extension that accepts IDNs, but if he will be able to cheat, hiding inside the second level domain name using homoglyphs (when the registry allows them) or mistypes, he won’t be able to do it with a “.brand” domain name because he is not allowed to register such domain names. Only the owner of the “.brand” Registry is.

Recognition: the extension is the seal
With a client being trained by the Trademark to visit hyperlinks ending in a “.brand” domain name extension, he becomes used to it so the ending of an email received or a website visited certifies that the content is from the Trademark.

Beware of browsers
Some browsers, like previous version 57.0.2987.146 of Chrome (in Chromium) still translates homoglyphs. It means that examples below will still show in a browser!!!

Phishing and homograph attacks
In a phishing attack, you would receive an email asking you to click on hyperlink - which title would be “clicke here” - clicking would take you to a fake website (asking money or information). Such links can be double checked, passing the mouse on the hyperlink, so it becomes possible to see the real hyperlink prior to clicking. Some more sophisticated phishing attacks even offer mistyped domain names such as GuiІІon.com (fake site) for Guillon.com (real site). Note that the two letters “l” in the fake site are in fact two decimal “i”, a letter of the cyrillic script (it also works with “0” replacing “o”). When you pass your mouse on the hyperlink, you will note that the domain name shows two “i” (instead of two “l”). Phishing attacks are in fact spam campaigns asking you to click on a hyperlink to take you to a fake website.

Homograph attacks are the same but the problem is that the link you are asked to click onto...is the exact same “visually speaking” so you cannot double check if the link you are about to click onto is the good one or not. Homoglyphs are used here: they are words which letters’ shapes appear identical or very similar one to the other: International Domain Names (IDNs) are used here. A recent example given in the press was “epic.com” (real site), which is also “xn--e1awd7f.com” and “epic.com” (fake site). Try the two of them in version 57.0.2987.146 of Chrome’s address bar and you will note that both read to “epic.com”. The problem? They are two different websites under the exact same “.com” domain name. Imagine such an attack using your domain name: scary isn’t it?

Why change now?
If .BRAND new gTLD applicants still don’t know what to do with their own domain name extension, changing now allows:
  • To start training and informing their consumers to visit a new website: “this takes time”;
  • To homogenize their domain name portfolio and stop registering more domain names they will probably never use: there will be more domain name extensions created in the future and unless I am wrong, this means more domain names to register for any Trademark who wants to secure its assets.
  • To enhance their client’s level of security: chances are high that attacks’ level of sophistication won’t lower in the future and “.brand” domain names are a barrier to these.
Banks should consider
Banks who did not (yet) apply for their own domain name extension should consider using a .BANK domain name for the same reasons. Attackers cannot have access to “.bank” domain names since these are restricted to banks. In one word, it means that a bank can drastically increase its existing and future clients’ level of online security by using an extension which is not open to the public.

Making sense
Migrating to a single .BRAND new domain name extension makes sense if:
  1. All other domain names are redirected to new “.brand” domains so existing users are trained to visiting the new .BRAND domain name;
  2. Existing and new clients are informed about this change early in advance so it does not cause confusion;
  3. Existing and new clients are explained that all other information coming from other domain name extensions (emails or websites) are not certified coming from the Trademark.
The objective of such move is to:
  • Guarantee existing and future clients the highest level of security;
  • Lower the level of confusion due to the important number of new domain name extensions created;
  • Increase the level of trust with one single source of information.

The .STOCKHOLM new gTLD

The Trademark Clearinghouse just announced the Sunrise Period for .STOCKHOLM new domain names.

WHEN
  • START: Thursday, 15 June, 2017 - 16:00;
  • END: Saturday, 15 July, 2017 - 16:00.
Check the TMCH calendar for details.

WHAT
Here are interesting extracts of what the application submitted to ICANN says:

The purpose of the City of Stockholm’s own gTLD .stockholm is twofold:
  1. First, .stockholm will be a strong marketing tool, being part of a greater strategy for the City of Stockholm, aimed at the international business public. The purpose is that the City of Stockholm once more states its strong position as a highly modern and innovative city, using cutting edge technology to deliver the infrastructure needed in order to enable its business community to be successful in their area of expertise and to continue to attract international companies for investment.
  2. Secondly, .stockholm shall be used as reliable and trusted communication tool for the citizens of Stockholm in their contacts with the city and its service providers. It will be the official channel for communication from its own institutions like municipal offices, schools, hospitals, events etc. to the citizens of Stockholm. .stockholm will be used as a strong communication tool aimed at Stockholm’s citizens, ensuring the origin of message, communicated either by email or web, leading to enhanced consumer trust in the field of online communication and marketing. .stockholm is part of a greater plan to enable the citizens of Stockholm the ultramodern lifestyle they expect from their city. 
There are more than 1400 ICT companies in the area – employing approximately 25 000 people. In order to continue this positive development, the City of Stockholm has to keep up the pace, taking advantage of new possibilities such as controlling its own gTLD .stockholm in order to remain the top city of innovative forerunners.

Digital technology is not only important in order to improve service, but also from a sustainability perspective. Having a well developed service sector and a wide use of broadband services among citizens, schools and companies gives the opportunity for a sustainable life style. Thus Stockholm was appointed Europe’s first Environmental Capital by the EU in 2010. Stockholm sees its own gTLD .stockholm as natural further development of the digital services already offered to the local business community as of today.

However, with more and more services available online, the city’s need for a high control and security level increases. The demand is for 100% reassurance when using e-services with private data. Communicating with the City’s inhabitants via .stockholm websites and email addresses, will have the possibility to enhance citizens trust that can increase the citizen´s use of city e-services.

Objectives of the gTLD .stockholm
Stockholm is growing and sustainability and smart services are used to attract citizens, investors, business people and visitors. The City of Stockholm wants to take an active part in shaping the Internet of the future, and contribute to the digital development. Therefore, the City of Stockholm is investing in creating its own gTLD for all city services and activities.

In conclusion, the objective of .stockholm is to:
  • Increase the visibility of the City of Stockholm, as well as the accessibility and usability of e-services for its citizens.
  • Attract companies and coveted business people to the Stockholm region and to enable them a smooth and successful business entry by facilitating information transparency and increasing service availability."
Check the complete application here.

Friday, May 26, 2017

New gTLDs: "last week"

Each week, there is an important cover about new generic Top-Level Domains: events, delegations, launchings, innovations, etc...and a lot is said. This post covers what was said yesterday. I strongly suggest to subscribe to this Newsletter to receive all NEWS directly in your email.
  1. Two new gTLDs were just delegated:
    1. .ARAB
    2. .xn--ngbrx (عرب, "Arab", /arab/)
  2. New Gtlds, the series: Read chapter 1;
  3. Event coming: http://brandsand.domains/ ("the only event dedicated to .brands");
  4. Approval of the Global Amendment to the Base New gTLD Registry Agreement;
  5. Successful Domain Investor Hates New GTLD Domains!
  6. A .com Domain is No Longer Necessary;
  7. “The Domain Sector is Simply Fascinating";
  8. Richemont kills off two more dot-brands;
  9. Interesting move: https://www.sixt.global/
  10. INTA cover:
    1. Don’t read too much into the lack of ‘.brand’ registrations;
    2. Dot Brand Domains: A Work In Progress (download the PDF).
  11. What the New gTLDs Mean for Higher Education Institutions;
  12. Just dropped 198 New gTLD domains and saved $45,000;
  13. Event coming: The NDD.camp (June 26, 2017, from 11 am to 18 pm);
  14. The DomainTools Report Spring 2017;
  15. The CSC new Brand (read the short story).
Read more NEWS  (much more)

Monday, May 22, 2017

French students soon equipped with new domains

Some French business schools will soon equip their students with new domain names from the ICANN new gTLD program.

The idea is simple: have a email (or a website) that catches the eye of a recruiter on your résumé.

Article is available in French:
La majorité des étudiants ont déjà un email avant de commencer leurs études, c’est un email qu’ils garderont probablement...toute leur vie. Quand bien même leur employeur leur en fournira un pour travailler, des écoles de commerce prennent les devants pour préparer leurs étudiants en Finance à se différencier en abordant le marché du travail avec un email plus “pro”.
Read my article on the Journal Du Net (in French)

Monday, May 15, 2017

New gTLD Subsequent Procedures

Below are the action items and discussion notes captured by staff from the meeting on 15 May.

GDD Summit Recap
  • Held last week, Jeff Neuman and others were there;
  • GDD Summit is intended for contracted parties:
    • registries;
    • registrars;
    • consultants.
  • Many of the people are not members of this PDP WG (Working Group);
  • Some don't pay attention to policy processes and may not be aware of the work we are doing;
  • There are a number of contracted parties that would like to see a subsequent gTLD procedures sooner rather than later and wanted ICANN staff to set a date;
  • Not sure how realistic it is to set a date;
  • Comment by Akram Atallah: "There are a number of items that are gating items before we write any procedures, including whether it will be first come, first served";
  • Don't want to wait until the policy process is completely over before ICANN org starts to work on implementation processes;
  • Asked Akram if he could produce a list of the gating items could be so that we could consider them and in theory prioritize them;
  • Other subjects: application fees and whether there should be a refund of excess application fees; transitioning backend registries or assigning from one entity to another. Did not pertain to the RSP Program but there are some parallels;
  • GNSO Council could set a target date if they wanted to;
  • No policy decisions were made; it was just a forum for contracted parties to express their views. Everything will come back to the policy process. Nothing will happen without bringing it back to this WG;
  • From ICANN staff: Developing a list of items, but don't view them as gating items, just those that would be very helpful for implementation planning as to what the policy direction may be. For example, if it is first come, first served it could fundamentally affect how implementation is structured;
  • GDD Summit can provide an insight into the practical operational issues and concerns for contracted parties;
  • Of the 2 1/2 days of meetings there were maybe just a couple of hours on subsequent gTLD issues. Most time was spent discussing operational issues.
Participation is welcome and Community comments are available here.

Friday, May 12, 2017

Free ".broker" & ".forex" domains

Boston Ivy is what I call a "Multiple Registry", it means that it is one company which applied for several new domain name extensions.


6 new domain name extensions
Highly specialized in financial domain names, it applied for six new gTLDs:
  1. The .FOREX new gTLD for Forex service providers, brokers or individuals providing information on the forex markets;
  2. The .TRADING new gTLD for Traders and Trading companies;
  3. The .BROKER new gTLD for - guess what - Brokers;
  4. The .MARKETS new gTLD for financial markets;
  5. The .SPREADBETTING new gTLD for spread betting providers;
  6. The .CFD domain name extension, a highly specialized financial extension, which requires to hold a regulatory permission granted by a financial regulatory authority in respect of the CFD space.
Free domain names
Got an idea for a website using a .forex or .broker web address? Join Boston Ivy's Innovator Programme to have the opportunity of securing a free ".broker" or ".forex" domain name for two years. Being part of the programme, will help you to:
  • Expand your reach with co-marketing initiatives;
  • Promote your business through Boston Ivy’s publishing network;
  • Be at the forefront of the new Top Level Domain revolution and showcase your business online.
For more details, please contact innovators@bostonivy.co

Wednesday, May 10, 2017

New gTLDs: what said the press recently

Everyday, the online press, bloggers and new gTLD service providers talk about new gTLDs. Some TLDs were acquired recently, some .BRAND new gTLD applicants launched more new domain names and some community TLDs are still pending activation for some obscure reasons. Note that, added to the Newsletter, we launched www.gtld.events to announce new gTLD events.
  1. The .HEALTH Sunrise Period;
  2. New gTLD event: the GDS (Xiamen, China during 7th -9th July,2017);
  3. Applicants in limbo as ICANN probes itself (.MUSIC - .GAY - ...);
  4. Jovenet Consulting turns Five;
  5. Another Cool $25 Million Bet on New gTLDs (.ART);
  6. The .CLUB Registry turns Three;
  7. How should I present .BRAND domains in advertising? (Part 2);
  8. The .CREDITUNION Sunrise Period;
  9. .PRESS Supports Press Freedom Day;
  10. MansfieldBankOnline.com is now MansfieldBank.Bank
  11. Event: the NDD.camp (June 26, 2017 - Paris);
  12. Countries with Weird TLD Habits;
  13. Can a New Domain Finally Bring the Art World Into the 21st Century?
  14. Brand Control: The Next Stage for Digital (.NIKE - .BMW - ...);
  15. Μόλις κυκλοφόρησε το νέο gtld .SUCKS
  16. Buy Rightside: A Fast Growing Digital Toll Road;
  17. The .STORAGE new gTLD was acquired;
  18. The future of gTLDs (second round of applications just ahead?);
  19. .XYZ domains can’t be registered in China;
  20. MarkMonitor severs relationship with .FEEDBACK TLD;
  21. The .CLOUD case study (Publication Date: 28 April 2017);
  22. French: questionnements autour des modèles des nTLDs;
  23. .NYC tech domain name auction kicks off at SnapNames;
  24. HOT: the May 2017 update. All new gTLD reports have been updated;
  25. .ART – the new digital dress code for the art world;
  26. .AMAZON Final Hearing scheduled for 1-2 May 2017;
  27. New gTLDs: someone said "STOP" (.RED - .BLUE - .PINK ...);
  28. A silly premium strategy at .ART;
  29. Domain Names to Become Insignificant within 20 Years or Less;
  30. Oh, Those Wild and Crazy New TLDs;
  31. Happening in May 2017 (.MARKETS and .TRADING): release of 35,000 ".markets" and ".trading" names at Registrars;
  32. Domain Names Are Fading From User View;
  33. Another forum post full of "new gTLD haters";
  34. .ART will have 3.5 million premium domain names;
  35. Dot-Com is Still King - of Domain Name Disputes;
  36. More live .BRAND Websites: .STATEFARM / .MINI / .ABBOTT / .SBI / .SONY / .LIXIL / .SWATCH and many more...
  37. HOT - The .ETH new gTLD;
  38. 50K Domains Registered on The New gTLD .REALTY
  39. Local Popularity & Global Influence: Nations and nTLDs;
  40. ICANN - Shape the future of the New gTLD marketplace;
  41. .AFRICA : La Chine très friande de la nouvelle extension africaine.
Find all these news in our Archives. Note that, due to the important volume of info published everyday, all titles cannot be added to the list above.

Tuesday, May 9, 2017

Country & territory name in new gTLDs

To register country and territory names in a new domain name extension, the permission must be asked to ICANN: "as required per Section 4 of Specification 5 of the Registry Agreement, the release of country and territory names from reservation is subject to review by ICANN's Governmental Advisory Committee (GAC) and approval by ICANN".


2 letters domain names
Let's imagine that the .LEXUS new gTLD wants to have the use of www.fr.lexus for a French version of its website, it means that this request has to be "approved": the LEXUS Trademark does not have authority to create the domains that it wants.
Registries are required to reserve such names, and must propose the release of specific country and territory names upon agreement with the relevant governments.

6 requests
Six .BRAND registries just made that request:
  1. .PIONEER
  2. .FUJITSU
  3. .OBI
  4. .SHARP
  5. .TOYOTA
  6. .LEXUS
If this is now a common procedure at ICANN and chances are high that theses requests will be approved, it also means that these specific Trademarks probably have a plan to use these country & territory name in their domain name extension.

Can't wait for www.shapr.fr www.fr.sharp
;-)

Monday, May 8, 2017

The .HEALTH Sunrise Period

The Sunrise Period for the .HEALTH new gTLD starts today:
  • START: Monday, 8 May, 2017 - 16:00
  • END: Friday, 7 July, 2017 - 16:00
There were four applicants to the .HEALTH new gTLD and one for .HEALTHCARE.

Mission and Purpose of ".HEALTH"
This is an extract of the new gTLD application submitted to the ICANN:
"At DotHealth, LLC, in recognition of these opportunities, challenges and risks, our mission is to establish .health as a safe, trustworthy and secure top-level domain for global health stakeholders. Our goals and objectives are to establish .health as the preferred online namespace for the trusted communication, dissemination, exchange and fulfillment of health-related information and resources. In support of the safety and protection of online health consumers and rightsholders, DotHealth has identified a series of policies, safeguards and standard operating procedures for the .health gTLD that collectively comprise our proposed registry services and procedural framework. 
We have also executed an exclusive agreement with LegitScript to provide enterprise fraud and abuse monitoring and intelligence services for the .health gTLD. LegitScript’s continued cooperation with leading U.S. and international industry organizations, including the National Association of Boards of Pharmacy, The International Pharmaceutical Federation, the US Food and Drug Administration, and the International Medical Product Anti-Counterfeiting Task Force will play an important role in the creation and ongoing enforcement of DotHealth policies and standards for registrant compliance. LegitScript’s is the healthcare industry’s leading provider of online fraud intelligence and monitoring services, and works with several of the world’s most successful and recognized major e-commerce channels and search engines including Google, Amazon, Yahoo, and Microsoft. Additionally, LegitScript increasingly cooperates with major domain name registrars throughout the world, which will help DotHealth to execute on its goals and objectives for the .health TLD.
DotHealth’s proposed policies and registry services have been developed with consensus and affirmations of support from numerous global and regional health sciences industry organizations including the National Association of Boards of Pharmacy (NABP), The Inter-American College of Physicians and Services (ICPS), The Association of Black Cardiologists and the World Federation of Chiropractic. Our continued cooperation these organizations and others will play an important and influential role in advocating and promoting widespread adoption and the meaningful uses of .health domain names".
Check the Trademark Clearinghouse calendar.

Thursday, May 4, 2017

The .CREDITUNION Sunrise Period

The Sunrise Period for the .CREDITUNION new gTLD starts today:
  • START: Thursday, 4 May, 2017 - 16:15
  • END: Saturday, 3 June, 2017 - 16:15

Mission and Purpose of ".CREDITUNION"
The intention of CUNA Performance Resources, LLC (ʺCUNA LLCʺ) in filing this application is to provide a trusted, hierarchical, and intuitive namespace for entities that have a meaningful nexus with the credit union sector. Such entities include but are not limited to, credit unions, credit union trade associations and leagues, credit union service organizations, regulatory bodies, and entities offering products and services aimed primarily at credit unions.

Potential Business Models
CUNA LLC is still analyzing potential use case options for the type of domain names that will be permitted to be registered and by whom. Specifically, CUNA LLC is relying upon CUNA Inc. and other members of the credit union sector to help develop a framework that will ensure that the credit union community is provided information and services in a safe and trusted environment. The current best thinking involves a two-stage roll-out.
  • Stage One (3 months – 12 months)
    The primary use of the .CREDITUNION gTLD will initially be primarily defensive in nature, with CUNA LLC registering a small number of second level domain names to CUNA Inc. and select members of the credit union sector. This initial use will provide select IT and security personnel within the credit union sector the ability to run a number of tests to ensure seamless and secure access to various websites, and interoperability with various software and web-based applications. This will take at least several months, and up to one year.
  • Stage Two (Following Conclusion of Stage One)
    Once appropriate security and stability issues have been satisfactorily addressed, CUNA LLC will implement the appropriate Sunrise and Trademark Clearing House Rights Protection Mechanisms and expand the allocation of domain names within the broader credit union sector as identified above. This phased roll-out will likely take place as soon as CUNA LLC makes a business decision that it is the appropriate time to expand the registration universe and use of the new domain name, but any final decision is subject to change depending upon a range of external factors. During this same period of time CUNA LLC, in consultation with the credit union sector, will evaluate potential strategies to integrate with and⁄or migrate traffic away from the current patchwork network of second level domains registered in various TLDs, to the new .CREDITUNION gTLD. 
Check the Trademark Clearinghouse calendar.

Tuesday, May 2, 2017

New gTLDs: someone said "STOP"

The 2 of each month is a long day for me because I update new gTLD reports at Jovenet Consulting. These reports are a good monthly indicator on what's going on in the new gTLD industry. It also allows me to note when something is...strange.

Many already offered me to automate this but I like to do this manually so I can "see".
This morning, I "saw"
When I am done with updating a new gTLD report, I tweet about it so readers can click and check the report. Some reports are more interesting than others so, for example, I would tweet about the report on finance, but note about the report on alcohol.

The "Colors" new gTLD report is one I would not tweet the update about but this morning, while updating it I said: "Wow: someone must have said "stop" somewhere here".

Very early, I wondered why registration volumes were so high on domain names ending with a color name such as ".red", ".blue" and ".pink". Somewhere, I read that "red" was a special color in China and this explained these high registration volumes.

If you look at the ".red" domain name registrations' curve, you note that is has a hard time to maintain in 2016 and this evolves even hardly in early 2017. Then registrations drop significantly in a one month period of time (from April to May 2017) and for four TLDs in a row. Something happened.

I don't think that these TLDs, which belong to the same new gTLD applicant, lost domain name registrations because the registrant (the person to have bought the domain names) suddenly said "I am not renewing my domain names".

I think someone said - somewhere - that this strategy, which consists to increase the number of domains on the market for whatever reason, is too expensive and generates...nothing.

So...where was taken the decision to stop such strategy? At the registrant level...or at the registry?
;-)

Wednesday, April 26, 2017

The .IDN new gTLD (or .INTERNET)

IDN has a lot of meanings and one of them is "Internationalized Domain Names". It is the ISO 3166-1 alpha-3 code for the country of Indonesia too.
The "AGB"
For anybody who went through the process of applying to a new gTLD in the first rounfd of the ICANN new gTLD program, page 67 of the new gTLD applicant guidebook (AGB) says:
"2.2.1.4.1 Treatment of Country or Territory Names: applications for strings that are country or territory names will not be approved, as they are not available under the New gTLD Program in this application round. A string shall be considered to be a country or territory name if: it is an alpha-3 code listed in the ISO 3166-1 standard".
So, someone paid $185,000 + all extra costs to apply for the .IDN new gTLD. The same happened for the .AND new gTLD and a few others I think.

Just for the note, the .IDN applications says:
"The purpose of the proposed gTLD is to offer a bridge for the Internationalized Domain Name Registrant to connect to users beyond their own language communities. This gTLD would be of help in furthering the Internet Communityʹs efforts to preserve the Internet as a unified, Global space. The proposed gTLD .IDN supports multiple cultural, linguistic and ethnic communities across the world by helping communities connect to the rest of the world across the barrier of language".
.IDN or .INTERNET ?
In a letter sent to ICANN in March 05, 2013, the applicant reported his mistake and offered to change it to .INTERNET. Probably a lot happened since 2013 but an answer to the applicant was published by the ICANN on the 24 April 2017 in regard to this change request. It says two things:
  1. "We note your commitment";
  2. "We encourage you to participate in the Policy Development Process".
After 4 years of procedure, there's still no answer.

What to think about all this?
Applying for a new domain name extension cost a lot of money and if the entry fee should be lowered in future rounds of the ICANN new gTLD program (not that nobody can tell about this today), it will still cost a lot so:
  • Do not apply  for a new gTLD if you have not read the applicant guidebook: this should be your bible when it has been updated and finalized for the next round (s);
  • Do not apply for a new gTLD "on your own" because you will forget something: in round one, I personally faced a geek who confirmed his boss that he would take care of the back-end registry process in his office to lower the costs. Talk to a pro with knowledge about new gTLDs.
  • Don't make a mistake with your application because it can then takes YEARS to be solved.
  • And again (even if this has nothing to do with this post) don't talk to backend registry providers about your project because if they don't sign you as their client, chance are high that there could be another applicant for your extension: talk to one new gTLD specialist, not all of them.

Monday, April 24, 2017

New generic Top-Level Domains: recent News

There were interesting news about new gTLDs in the online press these weeks. I strongly recommend the reading of the article about LEGO and the one on how to present a .BRAND domain name in advertising. The news:
  1. China’s Online Dominance Worry Brand Owners;
  2. New - The Mark Validation System;
  3. Events:
    1. Webinar on the Geographic Names;
    2. GDD Industry Summit;
    3. ICANN DNS Symposium;
    4. DNS-OARC.
  4. Multiple Registry pleased to report orders for approximately 90,000 standard name registrations across certain of its US and European facing top-level domains valued at approximately US$500,000;
  5. HOT - LEGO vs Cybersquatters: The burden of new gTLDs;
  6. HOT - Boston Ivy to drop premium renewals;
  7. Did New-GTLDs Start off on the Wrong Foot?
  8. DPML Upgrade for Enhanced Brand Protection;
  9. How selling cheap domains ruins your TLD for all users;
  10. .BRAND Trends and Recent Launches;
  11. HOT - How should I present .BRAND domains in advertising?
  12. Software Updates for Net Domains Could Spur $9.8B in Revenue;
  13. Are New G's INNOVATIVE?
  14. Geographic Names Webinar and ICANN59 Session;
  15. How to Get a Domain Name Transferred under the URS;
  16. This $20 billion company uses a new TLD for its website;
  17. How Brands Should Market Their .BRAND Domain Names;
  18. China’s April batch of approved TLDs has been released;
  19. WIPO Arbitration and Mediation Center.
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Wednesday, April 19, 2017

UPDATE: Orange is launching a Bank

Orange is the name of a fruit, but it is also a major French Trademark in telecommunication: the largest telephone operator in France and probably in many other countries in the world.

Orange is a ".BRAND" applicant
Orange is also a .BRAND new gTLD applicant who applied for the .ORANGE new gTLD. At the moment, the Trademark has two domain names indexed in Google and they are redirections:
  1. entrepreneurclub.orange
  2. startup.orange
The traditional "nic.orange" redirects to a ".com". The Whois seems to redirect to a ".orange" domain name.

Welcome to "Orange Bank"
Orange is the majority shareholder of Groupama Banque which is rebranding to "Orange Bank". The explanation is available here. One will wonder why a French company rebrands to an English name, in particular when Groupama has probably more French clients than English ones. I have a few doubts:
  • Could this change of name to an English one have something to do with the withdrawal of the ".BANQUE" new gTLD*, in which case "Orange Banque" could also have been a good name and orange.banque a fantastic domain name to use? I doubt it.
  • Could another reason be that the Orange Trademark is also managed by the UK? The .ORANGE new gTLD application was submitted by Orange Brand Services Limited, a company based in the United Kingdom, not in France. Come on...
  • Orange is the Registry for its own domain name extension: will it consider a www.banque.orange for the French version of its website and a www.bank.orange for the English one? And...has someone noticed what"s behind www.orange.bank? "Good Lord"...

Orange.bank
I had a look at the Whois to check about the owner of the "orange.bank" domain name and the Registrant is the Orange County Trust Company. The Registrant has an email ending with the orangebanktrust.com domain name and this does not look like it belongs to the telecom company that I use for my mobile. In one word: one of the most important telecom company is launching a new product named "Orange Bank" and the exact same domain name belongs to...some sort of competitor.

Considering the .ORANGE new gTLD?
I am confident that this long time project already has a person in charge of thinking about securing the right domain names upfront and just "naming" in general, but isn't this the perfect moment to demonstrate innovation and start using domain names ending in ".orange"?

UPDATE
It seems that Orange, a French Bank, will be using an english word in its second level domain...with a ".fr" extension: http://www.orangebank.fr. I will keep crying during the next two weeks.

Tuesday, April 18, 2017

The American Marketing Association

Nice name isn't it?

The American Marketing Association

  • According to PIR, the Registry for .ORG domain names, the domain name "ama.org" was registered in 1994 so we can say that it is an old domain name...short too;
  • According to the AMA, it is an American organisation and it is a reference about Marketing in the US.
Where is all this taking us?
I went to marketing.us and...wrong site: I am sure that you will be happy to search for ads related to Marketing. So I went to http://ama.marketing and guess what?

An association is an organization but what matters the most in a name? The fact that it is an organization or what it does?

The AMA does "Marketing"
New domain names offer precision in branding and branding is the second most important subject on the AMA front page after Advertising so I wonder: isn't it time to re-brand for the AMA, in particular when it already is the Registrant of "ama.marketing"?

Something is blocking and I foresee two reasons why changing name is not in the AMA shortlist of things to do:
  1. Why re-brand when the AMA is already an established website and an already known URL (let's say "domain name")?
  2. SEO: the AMA is already well placed in Google: why take the risk to change this?
Asking the question
I sent an email to the AMA with my question (and hope to receive an answer). I understand that many company do secure domain names to block from squatting. I also undesrtand that the AMA just won't change its name because it implies more changes then (paper documentation, etc...), but I hope that it gives them the idea to think about changing because innovation matters to marketing. And by the way, "innovation" appears 11 times in the marketing definition of Wikipedia.

Friday, April 14, 2017

The .AGENCY new gTLD is doing good

The list of domain name extensions for the Real Estate industry is long and seven of them are in the blue in April 2017. Five of them are in the red.

The .ARCHI new gTLD which had 5,831 domain name registrations in the beginning of January 2017 kept losing registrations months after months. In April, this TLD has 1,153 domains registered in total. Launched in 2011 and maintained by StartingDot until recently, it was then acquired by another company.

The .PLACE new gTLD has more then 200 registrations since the previous month. The same for .PROPERTIES and .CREDIT new gTLDs.

The .AGENCY new gTLD, added in January 2017 to this report, shows good signs of evolution and more than 1,000 registrations.


The extensions concerned by this report are:
  1. .REALTOR
  2. .AGENCY
  3. .CASA
  4. .HOUSE
  5. .LAND
  6. .PROPERTY
  7. .IMMO
  8. .RENTALS
  9. .PROPERTIES
  10. .ESTATE
  11. .RENT
  12. .IMMOBILIEN
  13. .FORSALE
  14. .PLACE
  15. .HAUS
  16. .INSURE
  17. .APARTMENTS
  18. .CREDIT
  19. .LOANS
  20. .MORTGAGE
  21. .CONDOS
  22. .FURNITURE
  23. .VILLAS
  24. .LEASE
  25. .MAISON
  26. .ARCHI
  27. .REIT
  28. .BROKER
  29. .HOMES
  30. .INSURANCE
  31. .FRESENIUS ®
  32. .REALTY
  33. .WTC ®
  34. .LOFT
  35. .MLS
  36. .KERRYPROPERTIES ®
  37. .REALESTATE
  38. .PROGRESSIVE ®
  39. .FRONTDOOR ®
  40. .LEFRAK ®
  41. .HOME

Thursday, April 13, 2017

Latest new gTLD NEWS

A lot is said about new gTLDs every day and "reading it all" can be challenging and time consuming. We take care of this for you - everyday - in our Newsletter. Subscribe, it's free.

What was said recently:
  1. New gTLDs: Holding ICANN Accountable;
  2. Farewell to new gTLDs;
  3. Combating Five Myths About new gTLDs;
  4. French - Les new gTLD ont-ils de la valeur?
  5. Question: Does Google index the new domain names as “keyword”?
  6. Job: Director, Registry Services;
  7. HOT - Notes for a new TLD round;
  8. Chinese to invade .AFRICA? CEO thinks so;
  9. Major SEO contest won with a new domain name;
  10. Companies losing $10 BILLION by ignoring new gTLDs;
  11. Two new gTLDs were just delegated:
    1. .RUGBY
    2. .HOTELS
  12. The .WALMART new gTLD;
  13. After long wait, .ECO domains roll out this month;
  14. Top 10 Own Over 10% Of All New gTLD’s;
  15. Lack of safeguarding checks leaves children vulnerable to online abuse (.KIDS);
  16. New gTLDs = Amateur Hour;
  17. Cool - "New gTLD" source of info in Japanese;
  18. .CLUB Delivers Huge Sales of over $500,000;
  19. French - Le .AFRICA est ouvert. Titulaires de marques, ne trainez pas!
  20. Should You Use a New Domain For Your Website?
  21. HOT (French) - Les extension Internet identitaires;
  22. IWF calls on more in the domain industry to do the right thing;
  23. .FFEDBACK fires salvo over PICDRP complaint;
  24. New gTLDs are scapegoated for child abuse material;
  25. Have you got the best domain name?
  26. Self Driving Car Company Launches on a .AUTO Domain;
  27. HOT - New gTLDs for Companies;
  28. Major Startup launched with Pocket.Watch;
  29. Coming Sunrise Periods:
    1. .HEALTH
    2. .CREDITUNION
  30. Making new internet domains work for everyone;
  31. How Local are They? (GEO TLDs like .LONDON in the UK, .BERLIN in Germany);
  32. .FUN enters general availability today.

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