The .HOW new gTLD

Google is offering the .HOW new gTLD. According to the number of results indexed - 1,180,000 from where I am and the 2,495 domains registered - there is something going on.

Have a look here for indexed URLs ending in ".how".

Here is what the .HOW new gTLD applications says:

The proposed gTLD will provide the marketplace with direct association to the term, ʺhow.ʺ The mission of this gTLD, .how, is to provide a dedicated domain space in which registrants can enact second-level domains that position content relating to ʺin what manner or wayʺ one executes a task, as in ʺhow to do ʹsomething.ʹʺ Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a vast array of purposes for enterprises, small businesses, groups or individuals seeking to associate with the term ʺhowʺ.

What you missed in our previous Newsletters:

1. List of new Top Level Domains for the most recognizable brands;
2. The Trusted Notifier Program (by Donuts);
3. Article: "Best about .BEST",
4. Rightside $NAME Q4 2016 Results (40 new gTLDs such as .LIVE and .NEWS);
5. Legitimate domains deterred by TMCH service?
6. Notice and Takedown in the Domain Name System (ICANN);
7. .AFRICA top level domain name about to take its place in cyberspace;
8. Bitcoin.Casino;
9. .GLOBAL Welcomes Domain Investors;
10. HOT - .AUDI supports German dealerships;
11. NewG talk #27 (final);
12. ICANN meetings:
1. GNSO New gTLD Subsequent Procedures Policy Development Process Working Group Meeting: 08:30-11:45 Hall B4.2;
2. ICANN GDD: New gTLD Program Reviews: 15:15-16:45 Hall A3;
3. GNSO New gTLD Subsequent Procedures PDP Working Group Community Dialogue: 17:00-18:30 Hall C1.4;
4. GAC discussion on new gTLDs Policies: (Tuesday, March 14 • 9:00am - 10:30am).
13. La La Land: http://www.lalaland.movie/
14. POLL - Cast your vote (poll on the right column of gTLD.club);
15. Trademark Clearinghouse: the revised report;
16. Ending soon: the .BROADWAY Sunrise Period (Sunday, 5 March, 2017);
17. The luck of the .IRISH
18. Not wrong - Round 2 of new gTLDs: stop complaining!
19. New gTLDs Can Add Meaning & Context to a Domain Name Squatting Dispute;
20. Vanity URL with Your .BRAND: the Key to Supercharging Your SEO?
21. Do you have a Canon ID? (https://myid.canon);
22. Terra Omega (http://www.terra.omega).