June 2017

New domain name registration volumes: all new gTLD reports were updated by Jean Guillon.

Thursday, June 15, 2017

I don't understand GOOGLE for new gTLDs

Google now offers a simple way to have a website (a sort of presentation page) in its My Business offer so I went through the procedure, clicked on "Website" and I ended with this: http://jovenet.business.site/


A good start?
If course, I won't be using this as a website since it is pretty ugly (apologies for the ugly photos but I cannot even decide to remove them) but, this is not what it is made for. This free "website" offer is there to help those who don't know how to create a website and who just need to be able to be listed somewhere...in Google. A simple webpage can sometimes make it.

What I misunderstand
Google submitted plenty of new gTLD applications and offers a service using the domain name it registered from...another Registry. Yes, the .SITE new gTLD does not belong to Google but to someone else: why not use the .NEW, the .HERE or the .PAGE new gTLDs which belong to Google??? It could even have found a use for the .GOOG Top-Level Domain!
Also note that Google applied for the .SITE new gTLD but then withdrew its application after it lost it in an auction. Wrong move?

Come on Google: show some innovation here
Unless I am wrong, using sub-domains to introduce a website is "the old fashion way": no one does this anymore so:
  1. Why not offer to register a domain name and point it to this "My Business" website offer? Note that Google Registrar only offers to register domain names when in...the United States and a very few other countries.
  2. Why not offer to map an existing domain name? I searched for it this but the option does not exist...
The G-Suite offer from Google really helps me to operate my small company: I found such a complete offer "to do it all" in no other place and I am happy to pay for this. This is what I called innovation when I took the decision to use "Google Apps" (at the time) instead of the Microsoft Office suite or the extremely complex Amazon offer but today, I need more. I want to be able to buy a SSL certificate for my domain name with G-Suite, I want to be able to buy domain names from Google Registrar to centralize everything but nothing comes and there is still no visibility after so many years: why?

Google entered the domain name business thank to new gTLDs and I believe that this was a great move because...it is useful to me: a small company. What I still misunderstand is what is blocking Google from delivering more innovation using the new gTLDs it applied for?

In need of ideas?

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