It is even better when the Registry owns its own Backend Registry and its Registrar.
In simple words: a Registry makes more money when the money paid to mandatory service providers are the same people.
The example that I like to give here is based on Afilias: a Backend Registry provider, also applicant (Registry) for five of the six existing colors. Afilias is not a Registrar.
What when registration volumes drop?
Since 2016, Jovenet Consulting tracked weekly, then monthly, domain name registration volumes from various groups and industries and this post will focus on new gTLDs that have the name of a color.
There are six of them and one is a Trademark so we won't pay much attention to it since it does not sell domain names to end users:
- .RED (€11/year)
- .BLUE (€11/year)
- .PINK (€11/year)
- .BLACK (€31/year)
- .GREEN (€54/year)
- .ORANGE (a dotBrand new gTLD = no price)
I heard a story which said that "red" was a special color in some countries in Asia and this was the reason why ".red" domain names were so successful...until May 2017 apparently. I won't count .GREEN here because this TLD was acquired lately by Afilias and you will note that registration figures are quite different from the first four TLDs.