Tuesday, October 3, 2017

October 2017: new gTLD reports are up-to-date

The second day of each month is a long day at Jovenet Consulting as we update new gTLD reports manually. Last month, we initiated a new report which will be updated on a monthly basis: the Multiple Registries new gTLD report. This report focuses on multiple registries domain name registration volumes and allows to see if domain name registrations increase or decrease.

So: what's interesting here?
  • New gTLDs related to CATERING and RESTORATION (.restaurant - .kitchen - .bar - etc...): the .PUB new gTLD is going down but .COFFEE is doing great. The .MENU new gTLD is diving but surprise: .食品 (.food) has more registrations.
  • New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...): the .CANON .BRAND new gTLD creates more domain names and - interesting - the .PHOTOS seems to catch up on its singular version. The .PICS is diving and .ART does well.
  • New gTLDs related to CITIES : these are not geographic TLDs but city names only (.paris - .london - .tokyo - etc...). Users seem to register domains ending in ".tokyo" and surprise, there are now 2 domain names ending in ".stockholm".
  • New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on (available in our Newsletter).
  • New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...): the .LAW new gTLD passes the 10,000 new domain name registrations. Congratulations.
  • New gTLDs related to FINANCE (.finance - .bank - .fund - etc...): the .LOAN has more than 2 million registrations (which is a lot) and one would be surprised to know how this can be possible compared to second best .BID which has 500,000 only ;-) .TRADE is diving into the red and .ACCOUNTANT passes the 100,000 registrations. Congratulations. The .BANK is not as successful as expected but I am confident that it remains the future for Banks still using a risky ".com". The .PICTET (.BRAND) new gTLD registers more names as well as .NADEX and .KFH (note that these could be tests).
  • New gTLDs related to a COLOR (.red - .pink - .green - etc...): the .RED and .BLUE suddenly have more registrations (...) and the .ORANGE (.BRAND) tries new things.
  • New gTLDs related to SPORT (.hockey - .basketball - .ski - etc...): the .CLUB new gTLD does great with 1.1 million registrations and increasing and .RACING goes down. The .GAMES new gTLD does good and congratulations to .COACH which passes the 10,000 registrations. Seems that .XBOX (from Microsoft) is working on something too.
  • New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...): don't drink and drive.
  • New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...): this is not the most interesting report but some TLDs have interesting curves: they've never been in the red since the beginning of the year: .HOUSE - .PLACE - .INSURE - .CREDIT - .BROKER and .HOMES. The .PROPERTY seems to be dying.
  • Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts). The .GIFT and .REVIEWS are not doing good. Interesting: the .FAN new gTLD now has 5 registrations for the first time: the beginning of a new life? I suggest to dig more with .FAN and .FANS : there's a surprise.
  • FRENCH new gTLD applications : these are applications submitted by French companies only. The .OVH (a Registrar) has less registrations while the .MAIF (a .BRAND) has more.
  • New gTLDs related to RELIGION (.catholic - .bible - .church - etc...): the .WEDDING new gTLD passes the 10,000 registrations. Congratulations.
  • GENERIC new gTLDs : new domain name extensions that we believe they could replace ".com" one day. The .INTERNATIONAL new gTLD has a little more registrations.
  • New gTLDs related to CARS (.taxi - .auto - .car - etc...): there are more .TAXI domain names and, interesting, the .SEAT new gTLD (a .BRAND) seems to have a serious strategy with more than 400 registrations.
  • New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...): the .HEALTH new gTLD, as expected, has a good progression curve and .LUNDBECK (a .BRAND), registers more domains for its trademark.
  • New gTLDs FOR FRENCH : new domain name extensions which have a meaning in French (which also mean something in french). This is the longest report that I have to update and not the most interesting. I will stop updating that one next year. The .LOL new gTLD doesn't find the situation funny on that one.
  • New gTLDs related to ADULTS : domain name extensions dedicated to sex and vulgarity. Such new gTLDs are not a success but...the .SUCKS.
  • NEW - Multiple Registries : group of Registries operating five (5) and more domain name extensions. Famous Four Media is high on top with more than 5 million registrations in total and second best, Donuts, reaches 2.4 million. GMO has an interesting progression curve.
All new gTLD reports are available here.

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