Monday, February 27, 2017

Who will create your new gTLD?

There are professionals who are able to create domain name extensions. Note that creating a new gTLD is not as simple as creating a domain name...far from that.
  • It is highly technical (but this is generally sub-contracted to a backend registry provider);
  • It requires a certain level of legal knowledge. For example, you wouldn't submit a .BRAND new gTLD application for a generic string or would you take that risk?
  • It requires to know about the ICANN new gTLD program. For example, you wouldn't submit an application for a .AND or .GUM new gTLD or...would you?
  • It requires to know about costs;
  • It requires to have time;
  • It requires to know what to do if you are not alone to apply for the same string;
  • It requires to launch the extension and market it;
  • It requires to know what to do with your .BRAND (...)
  • ...
In round one of the ICANN new gTLD program, an applicant which I won't name, submitted his application without taking into account all this and considered that he could write an application by himself. Well, his extension does not exist today.

It is not so easy to find the right entity to create an extension because, according to the project (.BRAND, generic, community, geographic TLD), one will probably be better than another. For example, price can be an issue and you might consider limiting the number of participants in your application to lower the cost. Also, a new gTLD service provider might not offer the complete range of services required for your type of application. An applicant might also not want to deal with new service providers and work with people he already knows (whatever the cost is).

I created a poll and welcome to learn about who you would select to fill in your application to create your new domain name extension in the next round of the ICANN new gTLD program. It is located on the right column of gTLD.club.

Please cast your vote

Jovenet Consulting is a service provider to help you build and develop your new gTLD project with the right service providers.

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