Thursday, June 15, 2017

I don't understand GOOGLE for new gTLDs

Google now offers a simple way to have a website (a sort of presentation page) in its My Business offer so I went through the procedure, clicked on "Website" and I ended with this: http://jovenet.business.site/


A good start?
If course, I won't be using this as a website since it is pretty ugly (apologies for the ugly photos but I cannot even decide to remove them) but, this is not what it is made for. This free "website" offer is there to help those who don't know how to create a website and who just need to be able to be listed somewhere...in Google. A simple webpage can sometimes make it.

What I misunderstand
Google submitted plenty of new gTLD applications and offers a service using the domain name it registered from...another Registry. Yes, the .SITE new gTLD does not belong to Google but to someone else: why not use the .NEW, the .HERE or the .PAGE new gTLDs which belong to Google??? It could even have found a use for the .GOOG Top-Level Domain!
Also note that Google applied for the .SITE new gTLD but then withdrew its application after it lost it in an auction. Wrong move?

Come on Google: show some innovation here
Unless I am wrong, using sub-domains to introduce a website is "the old fashion way": no one does this anymore so:
  1. Why not offer to register a domain name and point it to this "My Business" website offer? Note that Google Registrar only offers to register domain names when in...the United States and a very few other countries.
  2. Why not offer to map an existing domain name? I searched for it this but the option does not exist...
The G-Suite offer from Google really helps me to operate my small company: I found such a complete offer "to do it all" in no other place and I am happy to pay for this. This is what I called innovation when I took the decision to use "Google Apps" (at the time) instead of the Microsoft Office suite or the extremely complex Amazon offer but today, I need more. I want to be able to buy a SSL certificate for my domain name with G-Suite, I want to be able to buy domain names from Google Registrar to centralize everything but nothing comes and there is still no visibility after so many years: why?

Google entered the domain name business thank to new gTLDs and I believe that this was a great move because...it is useful to me: a small company. What I still misunderstand is what is blocking Google from delivering more innovation using the new gTLDs it applied for?

In need of ideas?

Sunrise Period for .STOCKHOLM new gTLD starts

The Trademark Clearinghouse launches the Sunrise Period for domain names ending in ".stockholm".

WHEN
  • START: Thursday, 15 June, 2017 - 16:00;
  • END: Saturday, 15 July, 2017 - 16:00.

To learn more about what the .STOCKHOLM new gTLD applications says, see here. For full details, check the TMCH official announcement.

Register your Trademark using an agent.