Thursday, September 28, 2017

Why I need a .PAYPAL new gTLD

I use Paypal and I am quite satisfied with how it helps me with my business: it is still a little hard to use and I don't use all functions of the tool, but it is not so expensive, it is fast and efficient and Paypal does not send so many emails. In one word, Paypal rocks.

Fraud
The only problem that I have with Paypal is the number of fake emails that I receive. Of course, I easily identify them as they come in and luckily, G Suite (Gmail) does an excellent job at blocking all spam and phishing.

Today, I received the email below: it is a survey and the link behind "Répondez à l'enquête" points to a domain name which is not the one from Paypal (paypal.com):

(apologies to my English readers)

As a person with a minimum knowledge about domain names, I always use my mouth to check the hyperlink prior to clicking on it and when I read that it is not a paypal.com domain name but a www.paypal-survey.com, I always wonder: "hey: is it an official website from Paypal or is it another trick from a squatter or a frauder?"

Brands and multiple domains
Paypal uses many different domain names; its main one (paypal.com), ccTLDs (paypal.fr) and probably some more like paypal-survey.com. These are domain names that we use to deal with Paypal and the Brand probably has a lot more registered, for the sole purpose of securing its assets.

We are in a typical case here where a Trademark can confuse its clients with too many domain names and that same question comes back again: "is this really from Paypal: how can I be sure about this?"

The .PAYPAL new gTLD
Domain names ending in ".paypal", instead of ".com" offer an incredible advantage in terms of trust: would Paypal apply and use the .PAYPAL new gTLD in the next round of the ICANN new gTLD program, it would answer one problem that I have as a client: anything belonging to Paypal could be identified behind domain names ending in ".paypal".

Old ".com" domain names can be registered by anyone so it is easy - and fast - to create a fraud based on a domain name using the "paypal" sign. Domain names registered in ".paypal" offer the advantage that they would be registered by the Paypal trademark only: no possible fraud using ".paypal" domain names here.

Register your Trademark using an agent.