Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Tuesday, April 18, 2017

The American Marketing Association

Nice name isn't it?

The American Marketing Association

  • According to PIR, the Registry for .ORG domain names, the domain name "" was registered in 1994 so we can say that it is an old domain name...short too;
  • According to the AMA, it is an American organisation and it is a reference about Marketing in the US.
Where is all this taking us?
I went to and...wrong site: I am sure that you will be happy to search for ads related to Marketing. So I went to and guess what?

An association is an organization but what matters the most in a name? The fact that it is an organization or what it does?

The AMA does "Marketing"
New domain names offer precision in branding and branding is the second most important subject on the AMA front page after Advertising so I wonder: isn't it time to re-brand for the AMA, in particular when it already is the Registrant of ""?

Something is blocking and I foresee two reasons why changing name is not in the AMA shortlist of things to do:
  1. Why re-brand when the AMA is already an established website and an already known URL (let's say "domain name")?
  2. SEO: the AMA is already well placed in Google: why take the risk to change this?
Asking the question
I sent an email to the AMA with my question (and hope to receive an answer). I understand that many company do secure domain names to block from squatting. I also undesrtand that the AMA just won't change its name because it implies more changes then (paper documentation, etc...), but I hope that it gives them the idea to think about changing because innovation matters to marketing. And by the way, "innovation" appears 11 times in the marketing definition of Wikipedia.

Friday, March 24, 2017

How to use my .BRAND extension?

This is a question that comes back often as many ".BRAND" new gTLD applicants have submitted an expensive application to the ICANN to operate their personalized domain name extension but... they still don't know what to do with it.

What do other applicants do with their ".BRAND" ?
The DOT BRAND Observatory answers that question with a certain number of case figures. Learn more from other .BRAND new gTLD applicants:
  • .CITIC
  • .FAGE
  • .DNP
  • .JCB
  • .SEAT
  • .SENER
  • .WEIR
Check the case studies here.

What you missed from our previous Newsletters:
  1. Basics on SEO and new gTLDs;
  2. ICANN Round 2: comments are open;
  3. HOT - Dot Brands on Advertising;
  4. How Long Does a URS Case Take?
  5. Why the new ".markets" TLD?
  6. gTLD Domain Name Counts 2017 - Start Of Month;
  7. was sold for $201,250;
  8. Emirates (airline) and .email gTLD;
  9. NEW - Number of domains per .BRAND TLD;
  10. This .yachts domain shouldn’t have been lost;
  11. 5 Positive New gTLD Charts;
  12. Owner of .feedback lacks transparency;
  13. New gTLD регистратуры просят ICANN снизить сумму выплат;
  14. Update on .VIP and .BOSTON new gTLDs;
  15. HOT - New gTLD projections and...reality;
  16. .FEEDBACK gets negative feedback on public interest;
  17. The ASOP Honors Leading Companies at ICANN;
  18. New TLD registries ask for 75% cost reduction.

Monday, March 14, 2016

The new gTLD info for Monday, March 14th

There's often a lot of information related to new gTLDs on Monday and Monday is also the day when we publish new domain names registration volumes.
  1. New gTLDs and Consensus;
  2. Record Breaker: $3.6M .CLUB Premium domains sold;
  3. Article: "How US Court scuttled plans to delegate DotAfrica gTLD at #ICANN55 in Morocco";
  4. How new gTLDs are building better brands;
  5. Recently delegated (new gTLD) strings;
  6. How Many New gTLDs Remain To Be Launched?
  7. New domain names search stats;
  8. Statistics:
    1. New gTLDs related to Catering;
    2. New gTLDs related to Photography;
    3. Interesting - New gTLDs related to Cities
  9. More coming during the day: final update at Night in your Newsletter.

Nameshield Corporate Registrar: Corporate domain name portfolio management
The Nameshield Group: Registry, Corporate and Retail Registrar

Most recent Trademark Clearinghouse Sunrise Period announcements

Wednesday, December 23, 2015

Wednesday: the new gTLD info of the day
Best year yet for ‘dot brands’
Many more noteworthy brands across different industries have introduced their new domain name extensions in the past year. Samantha Demetriou of FairWinds Partners reports.

Rethink your domain name
The reasons to consider a not-com domain name run from the practical (the ‘dot-com’ domain that fits most logically with your business name may already be taken) to the more forward thinking: many companies now realize that their website address can perfectly replicate their full company name, which, as Sam Rooeintan, founder of design firm Marstudio, notes, “breathes a whole new life into branding.”

What's in a Name?
What's the difference between .local and .here? Or between .onion and .apple? All four of these labels are capable of being represented in the Internet's Domain Name System as a generic Top Level Domains (gTLDs), but only two of these are in fact delegated names. The other two, .local and .onion not only don't exist in the delegated name space, but by virtue of a registration in the IANA's Special Use Domain Name registry, these names cannot exist in the conventional delegated domain name space.

Must-read: Is Google Changing the Internet with the New TLDs?
A wake-up call for brands in the new Top Level Domain (TLD) era.

.Club Domains is participating in the Right of the Dot/NamesCon auction
Live auction starts on January 11, 2016 at 2:00 PM Pacific Time (5:00 PM Eastern Time) at the NamesCon conference. Online Auction starts NOW and will be extended for an additional 10 days following the Live auction. The extended auction will include the domains in the live auction that do not hit reserve, and will close completely on January 21, 2016.

2016 Predictions: What to Expect for the Next Year in New TLDs
Turning our gaze forward, I think 2016 is shaping up to be the biggest and best year that we've enjoyed to date and will surpass many expectations as we continue the push towards mainstream adoption of these wonderful, innovative digital assets.

Nameshield Corporate Registrar: Corporate domain name portfolio management
The Nameshield Group: Registry, Corporate and Retail Registrar

Most recent Trademark Clearinghouse Sunrise Period announcements

Register your Trademark using an agent.