Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Friday, June 30, 2017

.SEARCH new gTLD coming...from Google

Charleston Road Registry, the legal entity belonging to Google in charge to create/launch its TLDs, has three extensions coming to the market:
  1. The .SEARCH new gTLD;
  2. .MAP
  3. .PHD
(Amazon also applied for .MAP and .SEARCH but applications were withdrawn in the end).

Google is about "search": isn't it?
This domain name extension comes late in the ICANN new gTLD program and there is a reason for this but what matters is what use is Google to have of ".search" domain names.

What the application says
Extracted from the application submitted to the ICANN:
The mission of the proposed gTLD, .search, is to provide a domain name space that makes it easier for Internet users to locate and make use of the search functionality of their choice. The proposed gTLD will open possibilities for new, more convenient ways for Internet users to navigate to the services they like and use.
Most of the time, the purpose of the extension is explained in question 18 A from the application ("Describe the mission/purpose of your proposed gTLD") but it is in the following question (18 B) of that Google explains in one line how ".search" domains will be used:
The goal of the proposed gTLD is to provide a space dedicated to Internet search offerings, and to make it easier for users to access the search functionality of their choice. The proposed gTLD will signal to the general population of Internet users that .search websites are indeed websites that offer search functionality, and adhere to basic technical standards.
Shoot in the feet?
When you are the number one search engine worldwide, do you want to offer a tool to incite others to start building search engines? I seriously doubt it and maybe this sentences extracted from the application gives more info about the real use ".search" registrants will be able to have of their domain name:
Charleston Road Registry plans to develop and publish eligibility criteria for all registrants in the proposed gTLD and will work with its registrars to execute the eligibility verification process. This process will imbue additional meaning to all second-level domains in the gTLD and enhance the gTLD’s reputation by establishing an authoritative community of websites that offer search functionality. When Internet users visit a website in the proposed gTLD environment, they will be able to reliably expect services relevant to the proposed gTLD.
Will this be a restriction? It is a little unclear to me but
Again, some sentences are unclear but innovation seems to be around the corner:
The .search gTLD will provide a new mechanism whereby websites with search functionality can enact second-level domains that offer search-related services. This signification is not currently available in the gTLD space. provides a simple technical standard describing how users and other software can interact with search functionality within the TLD.

Even more importantly, a consistent query interface across all search websites in the TLD makes it easier for third-party developers to create new and innovative services that will allow users to interact with search functionality in new and creative ways.
Charleston Road Registry will also develop policies to limit registrations within the domain to the names that registrants commonly use in trade related to their provision of search-related services, possibly including restricting registrations to exact matches of trademarks.
Technical requirements
Here we are, it appears that registering a ".search" domain name will not be as simple as registering a ".club":
Charleston Road Registry will implement a validation service to verify compliance with these technical requirements.
Check 18.b.iv. Registration Policies from the application "TECHNICAL REQUIREMENTS FOR REGISTRATION WITHIN THE .SEARCH GTLD" for details.

Interesting too:
Supplying Google account information will be optional for registrants.
I understand from this sentence that it will be possible to connect a ".search" domain names to Google' services.

(My) conclusion
I am a fan of Google's products and I use them everyday. I like this last idea to be able to supply my Google account information to a ".search" domain name because it will probably help one develop his business: few know much about coding so if connecting a Google account to a ".search" domain can save time developing a search engine, it adds credibility to this Registry's project. I don't think Google is selling ".search" domains for money and even if the application does not say it explicitly, the ".search" Registry looks like it is a restricted one so I expect content to be found on ".search" websites...not to be crap. A candidate to the Verified Top-Level Domains (vTLD) Consortium maybe? coming? Probably...but I don't expect to change to :-)

Thursday, June 15, 2017

I don't understand GOOGLE for new gTLDs

Google now offers a simple way to have a website (a sort of presentation page) in its My Business offer so I went through the procedure, clicked on "Website" and I ended with this:

A good start?
If course, I won't be using this as a website since it is pretty ugly (apologies for the ugly photos but I cannot even decide to remove them) but, this is not what it is made for. This free "website" offer is there to help those who don't know how to create a website and who just need to be able to be listed Google. A simple webpage can sometimes make it.

What I misunderstand
Google submitted plenty of new gTLD applications and offers a service using the domain name it registered from...another Registry. Yes, the .SITE new gTLD does not belong to Google but to someone else: why not use the .NEW, the .HERE or the .PAGE new gTLDs which belong to Google??? It could even have found a use for the .GOOG Top-Level Domain!
Also note that Google applied for the .SITE new gTLD but then withdrew its application after it lost it in an auction. Wrong move?

Come on Google: show some innovation here
Unless I am wrong, using sub-domains to introduce a website is "the old fashion way": no one does this anymore so:
  1. Why not offer to register a domain name and point it to this "My Business" website offer? Note that Google Registrar only offers to register domain names when in...the United States and a very few other countries.
  2. Why not offer to map an existing domain name? I searched for it this but the option does not exist...
The G-Suite offer from Google really helps me to operate my small company: I found such a complete offer "to do it all" in no other place and I am happy to pay for this. This is what I called innovation when I took the decision to use "Google Apps" (at the time) instead of the Microsoft Office suite or the extremely complex Amazon offer but today, I need more. I want to be able to buy a SSL certificate for my domain name with G-Suite, I want to be able to buy domain names from Google Registrar to centralize everything but nothing comes and there is still no visibility after so many years: why?

Google entered the domain name business thank to new gTLDs and I believe that this was a great move is useful to me: a small company. What I still misunderstand is what is blocking Google from delivering more innovation using the new gTLDs it applied for?

In need of ideas?

Thursday, June 1, 2017

.FORUM in test with Google?

We like to speculate on new gTLDs, don't we? The .FORUM new gTLD is brought to market by Top Level Spectrum, the registry operator behind .forum, .realty, and a suite of industry-specific domains. It is what the front page of the Registry says.

Was it acquired by Google?
The reason why I publish this post is that ".forum" domain names are not yet available for registration and the list of Registrars, on the Registry's website, is empty.

The .FORUM new gTLD is, like .CONTACT or .EMAIL, an extension in which we believe, will be successful.

In Test
Two pages (different from the "nic") are indexed in Google:

  1. A Google page:
  2. And a redirection pointing to a page with no content:
The question is: why is the only proper indexed page on Google one belonging to Google?

Monday, October 31, 2016

dotBRAND new gTLDs: is Nomulus the Answer?

Google announced Nomulus: a tool to operate a new generic Top-Level Domains technically. In the world of new gTLDs, this announcement sounds like it is going to replace, or come as an alternative to backend registries. It could, but this sounding is incomplete.
Read why Nomulus could or could not be a solution

Update on new gTLDs' registration volumes:
  • New gTLDs related to CATERING;
  • New gTLDs related to CITIES (hot);
  • New gTLDs related to PHOTOGRAPHY.
Tonight's new gTLDs' Newsletter: subscribe here.

What you missed in our previous Newsletter:
  1. ICANN files motion to dismiss Donuts’ .Web lawsuit;
  2. Cost of Donuts’ DPML trademark protection service to soar;
  3. .CLUB注册局已不再保留删除和掉落域名!
  4. Root Stability Study Draft Report Available;
  5. ICANN to terminate Guardian’s last gTLD;
  6. Registered Participants of the Global Internet and Jurisdiction Conference;
  7. Real estate terms sell for big bucks in .nyc domain name auction;
  8. KSK Rollover Operations Begin;
  9. Is Nomulus the Answer?
    Google announced Nomulus: a tool to operate a new generic Top-Level Domains technically. In the world of new gTLDs, this announcement sounds like it is going to replace, or come as an alternative to backend registries. It could, but this sounding is incomplete:
    1. Understanding how it works;
    2. What about Nomulus?
    3. Facts;
    4. Patience is a virtue.
Most recent Trademark Clearinghouse Sunrise Period announcements

Friday, August 12, 2016

.AND for Google?

Round 1 of the ICANN new gTLD program
Google submitted an application for the .AND new generic Top-Level domain in the first Round of the ICANN new gTLD program but the methodology to apply - the "Applicant Guidebook" - did not allow Google to since ISO alpha 3 codes (ISO 3166-1 alpha-3) were prohibited as new gTLDs.

Charleston Road Registry INC, the Google's company dedicated to creating and managing new gTLDs for Google, had to withdraw the .AND application.

Round 2 of the ICANN new gTLD program
No one knows when Round 2 of the ICANN new gTLD program starts but I just read the latest GNSO Council Review of the Helsinki GAC Communiqué and noted this paragraph (point 4, page 6):
"Use of 3-letter codes in the ISO-3166 list as gTLDs in future rounds".

Basically it states that "the GAC advises the ICANN Board to:
  1. encourage the community to continue in depth analyses and discussions on all aspects related to a potential use of 3-letter codes in the ISO-3166 list as gTLDs in future rounds, in particular with regard to whether such a potential use is considered to be in the public interest or not.
  2. keep current protections in place for 3-letter codes in the ISO-3166 list in place and not to lift these unless future in-depth discussions involving the GAC and the other ICANN constituencies would lead to a consensus that use of these 3-letter codes as TLDs would be in the public interest.
The RATIONALE states: "In view of the intense debates and controversies over the use of geographic names in new gTLDs, the GAC requests that the community does not rush into a removal of the Applicant Guidebook protection of ISO 3166-1 alpha-3 codes".

Of course, there is a lot more being said and I suggest to read the Communiqué but this question opens the door to the possibility that Google could submit a .AND new gTLD application again in Rond 2

By the way, what does "AND" stand for?
No is just Andorra: the cheapest place to buy cigarettes and alcohol on earth ;-)

Wednesday, July 27, 2016

Resolving the .WEB / .WEBS contention set

Today is the day of the .WEB new gTLD auction and numbers will probably be published tonight or tomorrow. There 2 good reads today: "New gTLD .WEB "Last Resort" ICANN Auction: and the Winner Is" and "Inside the High Stakes Auction for .WEB.

  1. Geographical Review - A Global Approach to the Spatial Diversity and Dynamics of Internet Domains;
  2. Official page for the .WEB new gTLD auction;
  3. New gTLDs' health explained;
  4. Good read - New gTLD .WEB "Last Resort" ICANN Auction: and the Winner Is?
  5. No surprise - The EBU is proud to have been delegated the .RADIO Community Top Level Domain name (TLD) by the ICANN;
  6. Happening today - The .WEB new gTLD auction;
  7. New Registration Data Directory Services Requirements for gTLD Registries, Registrars to Take Effect in February 2017;
  8. Update - Independent Review of Trademark Clearinghouse Services Draft Report;
  9. HOT - Inside the High Stakes Auction for .WEB;
  10. Poll - How much will .WEB sell for?
  11. Registration volumes:
    1. New gTLDs related to SPORT;
    2. New gTLDs related to ALCOHOL;
    3. New gTLDs related to REAL ESTATE.
  12. Google - How google handles Top-Level Domains;
  13. Domain name market in China: a piece of gem buried in a .club presentation;
  14. Donuts .web claims “discredited”, ICANN tells court;
  15. Official - "The Court concludes that Plaintiff is not entitled to the injunctive relief it seeks. The Court therefore denies the Application for TRO";
  16. ICANN reveals little use of gTLD sunrise periods at TMCH.
Most recent Trademark Clearinghouse Sunrise Period announcements

Monday, July 18, 2016

Is The Future of Norman in .YOUTUBE ?

Most French know who Norman and Cyprien are. They are two funny persons doing funny videos on YouTube. They are a lot to do this on Internet actually, so in fact, this post is for anybody who has a big audience (page views) on YouTube.

If I personally like both of them, I need to select one of them for my example below so I'll use...Norman.

The ".YOUTUBE" extension
The .YOUTUBE new gTLD, from Google, was delegated in August 2014. At the moment, it is still not really in use and Google gives no info about its plans for its new domain name extensions. I found a "" indexed in Google but it does not point to anything.

Question 18(a)
The question 18(a) of the ICANN new gTLD application is informative and sometimes gives an idea of the Registry's future plan to develop its domain name extension. Here is what the application says:
The proposed gTLD will introduce a dedicated Internet space in which select YouTube channel providers can link to the content hosted on their respective YouTube page.

Question 18(b)

Point 18.b.i.1 says:
Charleston Road Registry (Google) intends to apply for an exemption to ICANN’s Registry Operator Code of Conduct and operate the proposed gTLD with Google as the sole registrar and registrant.
This means that Google will own all domain names.

But point 18.b.ii.2 also says:
The .youtube gTLD will provide select registrants with the opportunity to differentiate their YouTube video offerings from other media distribution services by virtue of its branded gTLD.
It remains unclear how Google will select third parties to be allowed to use ".youtube" domains but ...

...Point 18.b.ii.3 says:
The concentration of Internet users seeking digital video content in the .youtube gTLD space, moreover, will likely invite user comparison among second-level domain sites, encouraging second-level domain registrant content innovation as a point of differentiation.
This is to me a clear sign that the future of ".youtube" domain names is to become available to anybody having a YouTube page.

Point 18.b.iv confirms that:
Given the proposed limited scope and use of the gTLD, Charleston Road Registry believes that there is a reasonable case for such an exemption. Should ICANN not condone this proposed exemption, Charleston Road Registry will make access to Registry Services, including the shared registration system, available to all ICANN-accredited registrars.
Google keeps repeating that it will be sole Registrant (sole owner of ".youtube" domain names) but then, why add things like: "Charleston Road Registry will attempt to prevent the misuse of WHOIS data for improper purposes such as spam, intellectual property theft or phishing." or "Google will follow ICANN rules for attributions of trademarked second-level domains and will offer other protections for trademark owners, including but not limited to an extended Trademark Claims Service of indefinite length"?

What does it mean for Norman and Cyprien?
If it is totally impossible to say when this happens, it is possible to give an idea of what it means for end users with audience.

Norman posts his videos on an ultra long and ugly URL. People visit to watch his shows so...would Norman become a "selected content distributor", and would he own a Trademark (or not), he might be able to use a domain name. Nicer isn't it?

Thursday, March 31, 2016

The new gTLD info for Thursday, March 31st

This is the recap of the day for new gTLDs NEWS. We added info from yesterday as we could not post anything. There is a petition to develop a new geographic/community TLD.
We have seen many projects of this kind in Round one of the ICANN new gTLD program and we hope a funding will be found. We faced this stage of a new gTLD project when hunting for money for the dotVinum project in Round one. It really is the hardest part: not to forget that this TLD could already be added to the list of an ultra rich applicant preparing for Round 2...

The problem with initiating such communication so early is that it gives ideas to others: when the first .WINE and .GREEN projects were launched, they thought that they would be alone to submit their application.
  1. Trademark Clearinghouse: the .TUBE new gTLD Sunrise Period was just announced;
  2. New - The .SRD new gTLD project was added to the list of projects for Round 2 of the ICANN new gTLd program on;
  3. Report - new gTLDs related to SPORT (the Wednesday Thursday UPDATE);
  4. Another monthly Newsletter from Registrar, which includes section on new gTLDs;
  5. China wants to block domain names outside the country (...);
  6. Search Engine - a new search engine to use new domain names "only";
  7. New gTLD applicant offers $5 Million to buy 4 other new gTLDs;
  8. Strange - A new way to search and follow the News;
  9. Wine - The .GALLO new gTLD is launched, as well as the .BAREFOOT: did you know that Barefoot uses the word "Champagne" on its wine stickers? ;-)
  10. Online Branding strategy and new gTLDs;
  11. 1,372 domain name extensions are on the market if you include ccTLDs;
  12. Google Domains still not available in other countries but...changed to new .GOOGLE domain;
  13. 53% Of New gTLD Are Registered In China;
  14. Article: How Are the New gTLDs Truly Faring?
  15. More coming.
Nameshield Corporate Registrar: Corporate domain name portfolio management
The Nameshield Group: Registry, Corporate and Retail Registrar

Monday, February 22, 2016

The new gTLD info for Monday the 22nd

Sad week for CEO of Minds and Machines. M+M is the first - I like to call them - "Multiple Registry" to have generated a serious buzz around new gTLD projects. I have a lot of respect for the work of that person who was among the first of new gTLD applicants to have understood that innovation would make the difference bringing so many new extensions to the market.
  1. Charismatic CEO of multiple Registry fired;
  2. A French petition on a .LOL domain names generates 206 000 signatures;
  3. The weekly French new gTLD report by Nameshield;
  4. Must laugh: "do you/why don't you use domain hacks?" (Wrong speech about new gTLDs);
  5. Examples of how new domain names are used (examples of new websites);
  6. New domain names: the Chinese demand;
  7. New gTLDs: a tool for CMOs;
  8. Issue related to a new gtld domain name (.solutions) on Google Apps for Work;
  9. More coming on the Newsletter.

Nameshield Corporate Registrar: Corporate domain name portfolio management
The Nameshield Group: Registry, Corporate and Retail Registrar

Most recent Trademark Clearinghouse Sunrise Period announcements

Tuesday, January 26, 2016

The new gTLD info of the day (Tuesday)

Today, there is new gTLD information about Google's position on new gTLDs, domains endingin .BUZZ, a great infographic, an author who wrote a book about the Trademark Clearinghouse, search engine positioning and new gTLDs, new domain registration volumes and more added during the day. Please subscribe to to receive the info n your email.
  1. Google's latest position on new TLDs;
  2. .BUZZ: New Top Level Domains Trending at Conference;
  3. Do you know all domain endings? From .com to .whatever;
  4. Someone wrote a book about the trademark Clearinghouse;
  5. SEO History Helps to Understand the Brand TLD Future;
  6. This week’s new TLDs;
  7. New gTLD Registry decides to layoff employees;
  8. More coming during the day.
Subscribe to receive the Newsletter with links directly in your email.

Nameshield Corporate Registrar: Corporate domain name portfolio management
The Nameshield Group: Registry, Corporate and Retail Registrar

Most recent Trademark Clearinghouse Sunrise Period announcements

Friday, December 18, 2015

UPDATE: the new gTLD info of the day (Friday)

Porn firm wins .cam after years of objections
The controversial new gTLD .cam has been won at auction by Dutch porn site operator AC Webconnecting, putting an end to over two years of back-and-forth objections.

Verisign IDNs: Landrush details and Premium Domains
Verisign is getting ready to launch its first internationalized domain name, a Japanese transliteration of .com .コム.

Cheers! Registries and Registrars Doing the Right Thing by Patients
The good news? There are many registrars out there who take action and hold registrants accountable. The behavior of Rebel as discussed in the 2015 Notorious Market List is the exception, not the rule, at least when it comes to registry and registrar action against illegitimate online drug sellers. The majority of registries and registrars are doing the right thing by patients.

Imogen Heap wrote to ICANN
There are no other applicants willing to support and nurture our music community in the way DotMusic are bound to do so, should they win.

.feedback and .sucks: podcast
Invited to expand on their offerings, Top Level Spectrum CEO Jay Westerdal and Vox Populi CEO John Berard both joined us on the latest episode of the World Trademark Review podcast.

Domain Name Industry Brief
The third quarter of 2015 closed with a base of approximately 299 million domain name registrations across all top-level domains (TLDs), an increase of 3.1 million domain names, or 1.1 percent over the second quarter of 2015. Registrations have grown by 14.8 million, or 5.2 percent, year over year.1

Google confirms: Yes, you can switch to a new .melbourne domain without penalty
In the past, Google has been notoriously tight-lipped about the search performance of new TLDs, stating only that they will “not be treated any differently” than legacy TLDs such as .com and .net. This is despite independent research that has demonstrated some search benefits of new extensions and reports from businesses which have seen an increase in customers because of their new domain name.

What is a URL?
Is a URL the same as a domain name? Surprisingly to many, the answer is no. But the terms are used so interchangeably, it’s understandable why people confuse one for the other. But there is a difference.

How I just registered for free in just five clicks
This morning, I caused the registration of and was given control of a web site at

Could a new gTLD help you achieve your business goals?
Consider what registrations in generic new gTLDs would make strategic sense, but also brainstorm whether your own .BRAND might be a good idea. It’s a long evaluation process that, to paraphrase Nao Matsukata, starts with one question: Would it solve a problem for you?

CentralNic’s growing very rapidly
CentralNic CEO, Ben Crawford discusses the company’s involvement in Alphabet’s “.xyz” domain name and how they’re performing compared to the “GoDaddy’s of the world.”

Going on Holidays?

.XYZ Registry Reports Nearly All 5 Number Domains Sold Out
Daniel Negari, CEO of the .xyz registry has reported to that there are less than 10,000 five number .xyz domain name combinations left before they are all registered!

Domain Management Starter Guide: Strategy, Policies and Procedures
The bad news is domain management pain will aggravate further as the Top Level Domain (TLD) space expands from 22 (.com, .net, .org etc.) to 1,000+ TLDs (.news, .tech, .bank etc.), resulting from ICANN's domain name expansion program.

Nameshield Corporate Registrar: Corporate domain name portfolio management
The Nameshield Group: Registry, Corporate and Retail Registrar

Most recent Trademark Clearinghouse Sunrise Period announcements

Thursday, December 10, 2015

The new gTLD info of the day (Thursday)

Will new domain name endings affect my website’s SEO?
No. The Webmaster Central blog recently addressed this question and more to make it clear that new domain name endings are not treated any differently than traditional domain name endings like .com or .org. Domain names with new endings are shown in search just like any other domain name. For example, if you search for the business Coffee Club, you will find their URL

Changing Domain Name Ecosystem
The change began with the introduction of new gTLDs a couple years ago (but it’s not the only driver for the change). Legacy TLDs were, if not worried, at least aware of the dramatically increasing number of TLDs in use. And now I’m sure most of the readers are thinking I’m referring to increased competition by the new gTLDs – but that is not the case, the beef is somewhere else.

Trends on the Secondary Market for Domains in the New gTLD Age
Following on from its first white paper on the Secondary Market for Domain Names published in 2010, Afnic has focusing in the latest edition on current issues and trends

Donuts: We are not Going To Deleted New gTLD Extensions
Donuts has responded strongly to debunk the report saying as the largest new gTLD operator they will not be closing down any new gTLD strings.

Why Did Michael Berkens Keep Adult Domains & New gTLDs?
He also revealed that he kept the adult domain names and New gTLDs and plans to launch 2 websites selling these: Adult.Domains and The.Domains.

Request for Proposal: Study About the Domain Name System (DNS) Industry and Business in Africa
The goal of this study is to identify and define the strengths and weaknesses in the industry ecosystem within the region and develop recommendations on how to advance the industry and bring it closer to the opportunities available.

Google Domains pitches new TLDs with Q&A post
Google uses as an example of how new domain names show up in search. It suggests typeing in “coffee club” at Google to see how a new TLD shows up in results, just like a .com domain name does.

Nameshield Corporate Registrar: Corporate domain name portfolio management
The Nameshield Group: Registry, Corporate and Retail Registrar

Most recent Trademark Clearinghouse Sunrise Period announcements

Wednesday, February 25, 2015 Ranked on Page 1 of Google in Less Than 48 Hours

Being a member of a twelve-member wine club that meets once a month for the last 22+ years provided motivation to finally create website to document what our club does.  What do we do you may ask...we taste red wine.  In fact, between all of our regular tastings and special tastings, we've tasted thousands of red wines over the years from all over the world and we have kept detailed records of the tasting we've done over that time, including a member preference poll for each tasting we have ever had.  Now that we are well into the digital age, we decided it was time to create a website for our wine club, so that we could share with the world what we've been up to and provide some insight on what our collective pallets like the most.

When considering a domain name for our wine club, it only seemed natural to register a dot club domain name,, since that is our name and a club is what we are!    Oh, and the dot com was already taken.  That IS the beauty of a new gtld!  It is a is available... and it is what it is, not to sound like Frank Zappa or Bill Belichick.  

New gTLDs just may have a leg up in search engine marketing.  Recently in Las Vegas at Namescon 2015, Bill Hartzer, Senior SEO Strategist at Globe Runner SEO, participated in a speaking panel about search engine optimization and an experiment he conducted using exact match domains in dot com and a new gTLD.  In the example he provided, he talked about two domain names that he developed with identical content, and  What Bill shared was that getting traffic through Google Adwords cost a bit less for the new gTLD than it did for the dot com.  Bill also shared the fact that over time, the conversion rates (for downloading a PDF about diamond sizing) were also better for the new gTLD than they were for the dot com.  

Okay, while this is not earth shattering, it is, perhaps, an indication that search engines may prefer new gTLDs over time, as they are more significantly niche focused, they have fresh content since they are new and they are relevant to the search being conducted, although nobody's is admitting that over there.   

I have also heard several stories about new gTLD websites ranking well in organic search.  One specific story was about and how only after two weeks, they were ranked in the first position for a Google search of Credit Club.  Granted, there was a lot of publicity, news stories and links that preceeded the ranking, due to being hand registered for regular fee.  However, regarding my newly launched, it is interesting to note that after only 48 hours (with no publicity, news stories or links), the website is ranking on page 1 of Google for a search of Vino Rouge (out of over 3.5 million results) and in the first position for Vino Rouge Club.  No magic SEO here, just fresh and interesting content, as well as a new gTLD domain name.  Time will tell if it was just luck, but my hunch is that this year will start to see more and more new gTLD websites being successful because of favorable rankings and cheaper advertising options.  I know I'm looking forward to trying it again soon with a different new gTLD domain name.  If the results are similar, I'll be sure to come back here and let you all know about it!  Thanks for reading and remember, don't drink wine and register domain names at the same time!

Register your Trademark using an agent.