One could think that this post is going to be about why it is better to choose a new domain name instead of a ".com". Actually it is not because we like ".com" domain names at Jovenet Consulting: they are very useful to be used as redirections.
This article is about the factors that one should consider when selecting the right domain name for a new business (because you often need a new domain name for a new business). Of course, thinking about buying a new domain or a ".com" matters; but there are other factors to consider...
Years ago things were different
Years ago, one extension launched, not hundreds at the same time so choosing was easier and made a new extension very attractive (I remember trying hard to register ".asia" an ".eu" domain names). There are now so many domain name extensions that one does not necessary have the time to search for all of them and would be tempted to think: "hey...why bother searching when everybody knows what a ".com" is". This is a problem for new gTLDs: still, people don't necessary know that they exist...but for those who do, there a certain factors to consider prior to buying.
Which other factors to consider?
I sometimes help trademarks to look for the right domain names and also buy some for myself from time to time so there are things that I do prior to registering a new domain name
Singular VS Plural
I am always very careful with singular and plural versions of the same domain name extension: I would not buy one and not the other or just would not use one of these unless it is absolutely necessary. I believe that a good example can be the ".photo" and ".photos" new gTLDs: I would buy the two of them...but not only.
I created a list of these new gTLDs which exist in two versions: Singular and Plural. If I a pay a lot of attention to check that list prior to suggesting a client to buy a domain name, I am also very cautious with similarity. When considering to buy a domain name related to photography, one should know that the ".photography" new gTLD also exists. With new gTLDs, similar domain name extensions can cause to choose the wrong domain name very easily.
Similar domain name extensions are to me the worst trap that one can fall into. Some domain names can be very similar due to the extension ("first level domain" for the geeks). For example, if a domain name ending in ".new" will probably not have the same content as the same domain name in ".news" (ie: www.whatever.new and www.whatever.news), confusion could be total for two similar websites: one ending in ".photo" and the other ending in ".photography", same for ".build, ".builders" and ".construction" or ".taxi" and ".cab".
I often update my list of similar new gTLDs because it is to me the number one tool to use to avoid choosing the wrong domain name extension when searching for a name.
There is another factor to consider in similarity: if it is rather unlikely that the plural version of an extension will exist, it is more likely that...the .BRAND extension of a generic TLD will exist. I mean that a Trademark might have applied for a new domain name extension that a third party will not be able to register: it is the case for .AUDI and .AUDIO domain names. The .AUDI new gTLD is a Trademark and available for registration to the AUDI Trademark...only. Another example: ".CITI" and ".CITY"
The ".com" domain name is also to consider when looking for a domain name because the risk remains high to start a communication when a third party already uses the same ".com" domain. When not available, I'd just suggest to consider changing name and not waste time trying to negotiate with an existing owner who wants to sell a ".com" at a high price. New gTLDs offer more precision today and I consider that ".com" can start to be used as redirections. When creating the name of a project, a trademark or a company, the domain name should be part of that search and not come second.
Actually, confusion now also exists with ".com": did you know that there is a .CAM and a .BOM new gTLD?
Monday, August 7, 2017
Friday, April 14, 2017
The list of domain name extensions for the Real Estate industry is long and seven of them are in the blue in April 2017. Five of them are in the red.
The .ARCHI new gTLD which had 5,831 domain name registrations in the beginning of January 2017 kept losing registrations months after months. In April, this TLD has 1,153 domains registered in total. Launched in 2011 and maintained by StartingDot until recently, it was then acquired by another company.
The .PLACE new gTLD has more then 200 registrations since the previous month. The same for .PROPERTIES and .CREDIT new gTLDs.
The .AGENCY new gTLD, added in January 2017 to this report, shows good signs of evolution and more than 1,000 registrations.
- .FRESENIUS ®
- .WTC ®
- .KERRYPROPERTIES ®
- .PROGRESSIVE ®
- .FRONTDOOR ®
- .LEFRAK ®
Wednesday, January 4, 2017
First of all, I want to wish a happy new year to my readers and inform on a few things that I am launching:
- A new gTLD study which answers that question: "why would I create my .BRAND new gTLD?"
- A new "Tools" page at Jovenet Consulting: this is a page that I will keep filling with new documents and tools for future new gTLD applicants;
- A French version of Jovenet Consulting: this is not a very funny thing to do but there is an increasing demand in France for .BRAND info and since Jovenet Consulting is based in Paris...it makes sense. I am working on this at the moment.
I am also looking for a new major sponsor: I have a preference for a back-end registry solution provider or a registry but I am also interested in being sponsored by a corporate registrar or a law firm.
Objectives for future round(s):
- Create the best .BRAND new gTLD offer on the market;
- Make the Jovenet Consulting network the #1 new gTLD information provider;
- Find a partner to work with: working alone ".sucks".
What you missed in our previous Newsletters:
- .AFRICA could go live after court refuses injunction;
- Interesting - More new gTLD predictions for 2017:
- Predictions #3: Opportunities to hand-register liquid new gTLDs will continue;
- Prediction #4: Some new gTLDs will crash and burn.
- NewG talk #19: MIIT-approved NewG extensions;
- Security experts say ICANN should address collisions before approving more new TLDs;
- French - Fin d’année mouvementée pour les noms de domaine:
- Etat statistique des nTLDs au samedi 31/12/16 (données publiées);
- Des temps incertains;
- Les .BRAND à l’honneur;
- A la conquête de la Chine;
- La stratégie de gratuité: info ou intox?
- Remous autour de la nouvelle procédure de transfert des noms de domaine (LegacyTLDs et nTLDs).
- Brand Innovators = 108 Brands;
- 14 comments to "Confusing New gTLDs": the list of confusing new gTLDs is gaining traction as more people are commenting and criticizing the article. Participate here and check the final list here;
- Interesting - My predictions for new gTLDs;
- Donuts extends DPML Plus and delays price hike;
- .COM Registrations Loses Another 1 Million Domains In Less Than 2 Weeks;
- Caveat Emptor Domain Name Registrants re: ICANN Base New gTLD RA;
- Your Domain Name Ends in Dot What?
- First .GOOG website is live (Google Trust Service);
- ICANN Litigation Update (.AFRICA, IRP & CEP Status Report .WEB);
- .SHOP and .SITE get Chinese approval;
- Independent review of the ICANN ASO: Deadline announcement of the selected bid: 31 January 2017;
- French - Comment défendre la protection des indications géographiques lors de l’attribution des New gTLDs?
- In Praise of .XYZ.