- It is a French term and French wine makers are not fond of Internet so much;
- It is poorly marketed: the role of a registry is to operate a TLD, not to market it. A .VIN Registry operated by French wine makers or a similar wine organization, would probably make a difference;
- The .VIN new gTLD belongs to an American company and unless I am wrong, we don't speak French in the USA;
- The .VIN new gTLD belongs to an American company and unless I am wrong again, French are not fond of American wines. Psychologically speaking, it must be a torture for a French wine company to be buying something related to wine, to an American company but fortunately:
- French wine makers don't know about ".VIN" domain names...yet;
- French wine makers are a thousand miles away from knowing the registration process of a domain name;
- No registrar/registry sells ".vin" domain names during Vinexpo.
Sometimes, losing registrations for a Registry is due to the annual renewal with registrants forgetting to renew or just that period of time when registrants realize that they won't be using a domain name and then, they just drop it.
The domain name extensions concerned are:
- .GALLO ®
- .BAREFOOT ®