The American Marketing Association
- According to PIR, the Registry for .ORG domain names, the domain name "ama.org" was registered in 1994 so we can say that it is an old domain name...short too;
- According to the AMA, it is an American organisation and it is a reference about Marketing in the US.
Where is all this taking us?
I went to marketing.us and...wrong site: I am sure that you will be happy to search for ads related to Marketing. So I went to http://ama.marketing and guess what?
An association is an organization but what matters the most in a name? The fact that it is an organization or what it does?
The AMA does "Marketing"
New domain names offer precision in branding and branding is the second most important subject on the AMA front page after Advertising so I wonder: isn't it time to re-brand for the AMA, in particular when it already is the Registrant of "ama.marketing"?
Something is blocking and I foresee two reasons why changing name is not in the AMA shortlist of things to do:
- Why re-brand when the AMA is already an established website and an already known URL (let's say "domain name")?
- SEO: the AMA is already well placed in Google: why take the risk to change this?
Asking the question
I sent an email to the AMA with my question (and hope to receive an answer). I understand that many company do secure domain names to block from squatting. I also undesrtand that the AMA just won't change its name because it implies more changes then (paper documentation, etc...), but I hope that it gives them the idea to think about changing because innovation matters to marketing. And by the way, "innovation" appears 11 times in the marketing definition of Wikipedia.