Yesterday, I published an article entitled: "Publication: a new gTLD for $10,000 ?" and actually my source made an error: it was $100,000 and not $10.000.
I have been publishing about new gTLDs "only" for a few years now and I agree that few people cared about new gTLDs.
My publication generated a lot of views for a small blog like mine so I can confirm today that many more people pay interest.