New gTLD providers : more visibility for Round 2 ?

Round 2 of new gTLDs is an important moment for new gTLD service providers to increase sales and reach out to new customers. The objective here is to develop visibility and "sell".

The offer :

This offer is to develop visibility prior to the launching of the next ICANN new gTLD Round to begin in 2026. This offer is to promote service providers' contents related to new generic Top-Level Domains.

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How much to operate a .BRAND ?

An fundamental question

If the question about the cost to submit an application is now known, the cost to operate one is now the important one in a .BRAND new gTLD project.

As an approximate guide and depending on how many domains you plan to register in your TLD, this provider answers that question - per year - to operate your dotBrand gTLD, depending on the level of support and outsourcing you require.

Learn more in this article.

Meeting : Next Round of New gTLDs (South Africa)

South Africa: Cape Town Stakeholders breakfast meeting co - hosted with Girl Hype regarding ICANN's upcoming Next Round of New Generic Top-Level Domains (ngTLDs) and the associated Applicant Support Program (ASP). This session aims to create awareness and provide visibility into these exciting initiatives that will shape the future of the Domain Name System.

Learn more here.

DotBrands : Title and Description policy ?

When reading a text, I find mistakes awful ; the same when forgetting a capital letter to a first or family name : it appears to me like a poorly marketed product.

The "Title and Description" policy

I recently checked the indexed pages of a .BRAND Top-Level Domain in Google and noticed a few things were missing. Isn't a branded domain name ending in ".brand" (instead of ".com") a way to identify as a Brand? 

Were missing a Title of the page : it appeared in Google's results with the full domain name of the page, including the "https" in the Title. As a description of the indexed page, I could read : "No information is available for this page. Learn why", with a hyperlink on a Google support page, explaining the reason why there could be no information available".

In control

Well, when in control of all domain names, I believe that insisting on a good Title and Description of a page to be indexed by search engines is an efficient way to promote a Brand. It is a matter of setting up a policy in place for all domain names creators from that Brand.

Since adding the Brand's name in each Title for example, and a minimum characters for the description repeating the brand's name at least once, is an easy way to proceed, why aren't such policies in place?

Forgive my easy way to criticize, especially when it is important to add that not all brands are the same : some are regional ones and some are much bigger at an international level, with probably much more people allowed to created a domain name.

In reality, this demonstrates one thing to me : it is still early in the .BRAND history and if dotBrands are clearly a fantastic tool to better identify online, it is still to be found how to use them.