A blog about New gTLDs and dotBrands (.BRANDs) from the ICANN new gTLD program. You can subscribe to The gTLD Club's Newsletter.
Wednesday, March 14, 2012
Brands are applying for generic keywords
According to Ken Hansen, Senior Director at Neustar (a back-end registry provider), "some brands are applying for generic keywords that are related to the business that they are in".
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brand

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