Wednesday, March 14, 2012
Brands are applying for generic keywords
According to Ken Hansen, Senior Director at Neustar (a back-end registry provider), "some brands are applying for generic keywords that are related to the business that they are in".
I am a new gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
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