According to the stats published since the beginning of Round 1 of the ICANN new gTLD program and whatever crap is written on Internet, personnalized domain name extensions (ending in ".brand" instead of ".com") continue to generate interest.
When checking the monthly statistics (down this table), not one single month reduces the number of .brand domain names created.
DotBrand Trademarks such as .ALLY - .AMAZON - .HYUNDAI - .LEXUS - .GENTING - .BAUHAUS - .JIO - .ABC - .TOYOTA - .LANXESS - .BRIDGESTONE - .GMO - .SEW - .TUI - .PHILIPS - .SNCF - .LIDL - .IFM - .CANON - .SKY - .SBI and many more contribute to this new trend.
More than 1,000 domains created
Three Trademarks have created more than 1.000 domain names for their own use: .DVAG - .AUDI and .LECLERC.
24 other Trademarks created betwenn 100 and 999 domains for their own use.