Wednesday, May 7, 2025

New gTLDs and naive thinking

It is naive thinking that one will create millions of new domain names with another new generic Top-Level Domain in 2026 : I don't believe in this since numbers prove the opposite (see https://www.gtld.report).

What I think about the next Round of the ICANN new gTLD program is that to earn money in 2026, the direction to take is to fully control a niche market using a dotBrand, not a generic, a geographic or a community TLD.

The network of accredited Registrar "does not sell", Registrars are a vitrine in which all new applicants think they will show up. Thinking Registrars will do the job of "selling" is naive : numbers don't lie.

The one to develop his business on his dotBrand (.brand), create domains added to a service, and control which domains to allow comes with something new...that sells.

Ask Jovenet Consulting for more.

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.BRAND new gTLD Reports are updated once a month.

.BRAND new gTLD Reports are updated once a month.
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