According to the municipality. Athens wants the .athens TLD.
Read the explanation from an attorney here
Trademark registration for .ATHENS :
http://bases-marques.inpi.fr/Typo3_INPI_Marques/marques_fiche_resultats.html?index=34
Wednesday, September 29, 2010
.ATHENS Top-Level Domain
I am a new gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").
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