According to the municipality. Athens wants the .athens TLD.
Read the explanation from an attorney here
Trademark registration for .ATHENS :
http://bases-marques.inpi.fr/Typo3_INPI_Marques/marques_fiche_resultats.html?index=34
New gTLD Aficionado. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".blog" (instead of ".com").