In 2003 — what did we have in terms of domain names?
In 2003, the .AERO, .BIZ, .COOP, .INFO and .NAME Registries were just born. The . .MUSEUM Top-Level Domain was born that very year and .ASIA, .CAT, .JOBS, .MOBI, .PRO, .TEL and .TRAVEL did not exist yet. However, .EU was on its way. Although this particular TLD was a country code Top-Level Domain targeted at the European Union, it was awaited for by many brands in its Sunrise Period.
.EU brought something new to the Domain Name Industry and many corporate Registrants wanted to secure their brand in .EU. It was launched on its own, with no other TLD launches in sight, so there was quite a lot of buzz around it.
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