Is 2025 the year for new gTLDs ?

The ICA Business Intelligence Briefing on the Second Round of New gTLDs is a webinar with questions and estimates from ICANN insiders. You will hear about:

• The possible number of applications;
• Date when your budget should be organized for the next round;
• The famous "when" question;
• Pre-launch questions;
• Questions on the difference between the first AGB (remember that word, it stands for "Applicant GuideBook") and the next one;
• Should you discuss your project around ? ;-)
• A .CRYPTO new gTLD?
• The application fees;
• Global budget to consider;
• The end of private Auctions?
• A peace of advice for future applicants.

Listen to this Podcast

If you have the time to listen this long video, you will learn many questions that one should have prior to submitting an application. Some answers from ICANN insiders I agree with, some I think are complete dreamers, and some I understand that no one has ANY idea about the answer but the questions are very good ones.
You will also hear about things you absolutely can't understand because the vocabulary used is for people from the new gTLD industry. 

This is the typical exchange from service providers who definitely WANT the next round to happen tomorrow but who are now much more cautious with their answers because we all remember what happened in the first round with a launch date that came very late.

Frankly speaking, this one hour video is a compete summary of all the boring ICANN working group meetings that very few can attend and follow up with. I recommend.

A good video to watch.

  

Keep an eye on GoDaddy Registry for the next Round of the ICANN new gTLD program. Here is why.

The next round of the ICANN new gTLD program is coming and applicants will need to select a backend registry provider. This publication is not a paid one and I am not pointing to one specific provider. This is just "what I would do" if I needed to select a service provider in the two cases below:

1. A backend Registry for a .BRAND new gTLD application;
2. A backend Registry for a new gTLD project dedicated to selling domain names, whatever type of application: community, generic or geographic.

Which .BRAND new gTLD Backend registry provider?

I often wonder why Trademarks have to pay more for the exact same service as other standard users. In this example, I am referring to registries who sell domain names. My explanation here is that the second type of applicants usually has a team in place with knowledge and it is not necessary to pay for a certain number os services a .BRAND applicant would pay for. This is why the first type of applicant should pay more: the new gTLD procedure - whatever type of application - is one that requires knowledge in the long run. When the knowledge is not there...someone should pay for it. I guess it is why .BRAND applicant types should pay...more.

When it comes to the price, technically speaking, it is the exact same at the backend registry level. If you have one paid created domain name or 1 million, the process is the same so the price should be to me per domain name: it is the type of pricing I would look for as an applicant. Price can actually be below $1 per domain name created.

I would personally hunt for the cheapest offer at any provider with references. I am familiar with providers' blabla and as long as mine can help me reach out to the interface where I can press the button and create my personalized domain names, OK with me. I would also be careful with things such as ICANN reporting, compliance, monitoring, and escrow: my provider should be able to deal with these questions (note that some have a cost). Also, most backends can help you connect directly at your existing registrar so the technique should not be a problem.

Which new gTLD Backend Registry provider to sell domain names?

What I am going to write should probably not please everyone but this would be my way of thinking if I had to select a backend registry. There is one thing that I noticed about the first round of the ICANN new program: none of the applicants projections were there in terms of sales volumes. A new gTLD applicant who wants to "sell" domain names should select a backend registry that has the capacity to help him sell; and selling is very hard to achieve when creating a new registry. No, you will not sell one million domain names per year in the next round.

There are already many known names in the industry: many ccTLD providers offer such service, Core, Centralnic...but there is one that I am really following closely for this one very specific reason: selling should be the number one objective.

In the first round of new gTLDs and even today, all registries wanted to have their domain names on the number one selling platform worldwide: a Registrar. A Registrar is where domain names are sold to final end users (Registrants).

Yes, there is one major Registrar and it is the number one in terms of volumes. When a registry sells domain names, his domains need lots of visibility and the best visibility to receive is to be present on that number one selling platform worldwide. The problem here is that there are lots of registries, some with niche extensions of no interest, and ALL want to exist at THIS Registrar and at the same time. This Registrar is GoDaddy, it has a small frontpage but it serves the world: it is there where you want to be to sell your domain names fast.

Good news, following the acquisition of another provider, this Registrar is now a Backend Registry too and this is recent.

If a Registry (which includes the choice of a backend registry provider) is not allowed to differentiate Registrars in terms of pricing or whatever other service, it does not mean that it cannot instantly allow his client to appear at his Registrar and it is precisely this that I would negotiate with GoDaddy Registry if I were to become their client: "sign me in but have me at your Registrar in the long run, and on front page for at least a few months".

Remember that not all domain names extensions are available at GoDaddy and there is a reason for this:

• There are too many extensions with low volumes (which also means that they are not profitable enough for GoDaddy),
• Be on front page of GoDaddy is probably not a free service so why would GoDaddy bother about an extension...which is hosted at another backend registry provider? Wouldn't you focus on your client's success instead of those of another provider? Of course you would.
• Also and that is very important, GoDaddy can generate an income thank to its famous Registrar but also now, thank to its backend registry service so again: why bother about adding an extension to its Registrar platform where it would earn on the Registrar service only (selling domain names)?
• Adding a new extension requires time and effort.

What Backend Registry offer I would consider:

1. A full offer where the backend registry also submits and follows the submission of my application at the ICANN: not a third party nor a lawyer with no ICANN knowledge.
2. Knowledge of my provider about a possible objection and how to face it.
3. A capacity to accredit my extension at the backend registry's Registrar(s) if it has any. Note that many backend registries are not public Registrars and Registrars are the mandatory network to sell domain names.
4. A provider who has passed the ICANN technical accreditation: if there are more than 1,000 applications in the next round, no one knows if all applications will be submit and validated. What about those new backend registry providers who are not yet accredited by the ICANN: wouldn't it be less risky to select one that is already accredited?

Note that this is a personal thought on how I would think to select a backend registry provider. Since it is yet too early to submit an application, most offers are not available online and even when they will be, not everything will be written so there will be space to negotiate. I also hope this publication will help backend registries to build their offers. Note that some backend registries sold their business...but there are new comers approaching.

How exciting :-)

Innovation comes with the .RIP new gTLD

The first time that I heard about the .RIP new gTLD (which stands to me for "Requiescat In Pace" or "Rest In Peace"), I first thought: who's mind is tortured enough to invest money in creating such a new domain name extension and...WHO ON EARTH is going to buy domain names ending in ".rip" ?

My way of thinking

The thing with new gTLD is that it take time to adapt to a new domain name extension: end users - who absolutely don't care about domain names (but professionals) - can only be surprised to read a new domain name for the first time, and when it does not look "standard", one can doubt. I imagine one can doubt when it reads a domain name ending in ".rip".

Thinking twice

Many have gone through the terrible experience to go to the cemetery and bury a loved one. I have and I really loved that person. When going through such a terrible experience, some need to go forward and leave past behind, but some need to return to the cemetery to spend a moment thinking, in front of the grave. It is my case. This is where I believe the .RIP new gTLD makes sense to people like me.

The .RIP new gTLD

If "rip" can have a negative meaning, it can have a very positive one too and that's what I realized a long ago after listening to so many people say : "wow, this TLS is gloomy".

The truth is that the .RIP new gTLD answers one question that the funeral industry has not yet imagined: what is that useful service I could sell to that person who wants to visit his loved one's grave when the distance to the cemetery is too far away? I answered that question.  

"Do it yourself"

A few years ago I though that the funeral industry would jump on that idea and the .RIP Registry would become a success. I also thought that if I was in that business, I would build a business on this. Recently, I checked the stats from the .RIP new gTLD and noticed a small 4,000 something domain name registrations so I understood that no funeral business found a way to use these tool as  a service they could sell.

A few weeks ago I thought about it again and while I had time to spend at home, I realized that such a service should not be so difficult to created: very hard to market and sell but not so difficult to build online, so it is wad I did.

Tombe.rip

The need was a product, an presentation of that product and a way to buy that product. It is what I created on Tombe.rip : a service to buy a grave for the loved one...on Internet. This service is available in French right now.

Religions and new gTLDs: 2019 in Review

This is the last 2019 new gTLD review from Jovenet Consulting and this one is about Religions.

Reminder
In 2019, we collected datas from each registries from specific industries and took a snapshot of their monthly domain name registration volumes, during 12 months. This is the last report from a list of 20 reviews and it is about Religions.

Religions in 2019
The subject is represented in terms of domain name extensions (domain names which ending is the one of a religion, for example, and different from ".com") and most organized religions are represented:

• I listed 20 domain name extensions with a relation to a religion.
• One was withdrawn: the .UMMAH new gTLD (note that this was before 2019).
• Three are International Domain Name extensions (IDNs).
• The .WED new gTLD now benefits from the ICANN Emergency Back-end Registry Operator program. It is a failed project and you hit www.nic.wed in your browser, you can learn more about this program. It still had 35 domain names created in December 2019.
• Two extensions are close one to the other: the .WEDDING and the .WED new gTLDs;
• Two were ended and .ISLAM is one of them: both were "not approved" by the ICANN;
• The Vatican applied for several extensions in multiple scripts: all mean "Catholic" but the .CATHOLIC new gTLD is the only one in use with 13 domain names created in December 2019. Other scripts are not used and have one domain name created only.
• Two are .BRANDs: the .CBN (The Christian Broadcasting Network, Inc.) and .LDS (The Church of Jesus Christ of Latter-day Saints) new gTLDs. If The CBN uses five domain names in total, The Church of Jesus Christ of Latter-day Saints created one domain name only since the extension was delegated in November 2014.
• Two generic new gTLDs grew in volume in 2019:
• The .CHURCH gained 900 domain name registrations in one year between January and December and ended the year with a total of 24,955 domain names;
• The .BIBLE new gTLD gained 200 and ended the year with 1,694 domains.
• Two generic new gTLDs lots registrations: the .WEDDING and .CHRISTMAS new gTLDs.
• The .FAITH new gTLD dropped from 53,096 registrations in January to ... 4,182 in December.
• The .ISMAILI (the religion) new gTLD had seven domain names created in December 2019 and is one, with the .CATHOLIC new gTLD, religion to effectively use its domain names.
• The .KOSHER and .MORMON had one single domain name creation in December 2019. Operators of these Registries applied for these TLDs...not to use them. Mormons could launch their directory I believe.
• Generally speaking, Christianity is best represented.

Read the full report here.

Sunrise Details updated for .BOT new gTLD

Some details from the .BOT Sunrise Period were just updated:

• Trademark Claims Period: 04 November 2020 to 03 February 2021;
• Limited Registration Period: LRP 2 - 5 Dec 2017 to 3 Nov 2020.

Reminder about the mission of the .BOT registry:

• To provide a unique and dedicated platform while simultaneously protecting the integrity of Amazon’s brand and reputation.
• The .BOT registry will:
• Offer a stable and secure foundation for online communication and interaction.
• Provide a platform for innovation.

Learn more about the update here.

New gTLDs: Breaking News !

Looking for the latest News? Check that page: we often update all news we grab about new gTLDs there.

Trademark Clearinghouse: improving the service

Starting today, ongoing notifications will be activated for those additional TLDs and you will start receiving notifications as of 25th of June 2019:

1. .cat
2. .coop
3. .jobs
4. .mobi
5. .museum
6. .net
7. .pro
8. .tel
9. .travel
10. .xxx

Learn more here.

Numbers from the Trademark Clearinghouse

The Trademark Clearinghouse issued a new statistical report:

• 45,154 Trademark record submitted;
• 43% submitted for multiple years;
• 84% registered by Trademark Clearinghouse agents;
• 82% are verified;
• 117 countries covered;
• 131 jurisdictions.

Check the report

Just updated: new gTLD reports (May 2019)

New gTLD reports were just updated for the month of April/May 2019. Each report is a monthly snapshot and allows to investigate which new domain name extension sees an increase in domain name registrations, or not.

20 categories are updated:

1. New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
2. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
3. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
4. Multiple Registries : group of Registries operating five (5) and more domain name extensions;
5. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts);
6. New gTLDs related to CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...);
7. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
8. New gTLDs related to CITIES : these are city names only (.paris - .london - .tokyo - etc...);
9. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
10. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
11. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
12. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
13. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...);
14. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
15. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
16. FRENCH new gTLD applications : these are applications submitted by French companies only;
17. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
18. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
19. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
20. New gTLDs related to ADULTS (no comment).

These reports are available in French too.

Acquiring a Registry (new gTLDs)

That might sound like an unfamiliar approach but many of the new gTLD industry reads this blog's publications. For this reason...they will probably read the below :-)

Hunting for a Registry
I tend to have that question coming more: "Jean, would you know someone willing to sell his extension?" Some are looking forward to buy an extension. On the other side, some are selling too but the problem with this is that you don't publish about it: you don't write that you want to drop your TLD (probably because you don't want to have to explain the reason for this).

I once contacted some targets: the .BANQUE new gTLD did not even answer my email, neither did the .WED (which appears to be in a bad position).

If I have no interest in these two anymore, this is the message that I want to send: some interested parties are looking forward to buying a Top-Level Domain BEFORE the next round starts, and I receive such questions more and more.

I will sign your NDA
Existing registries and backend registries certainly won't want a publication about a client wanting to get rid of his TLD, for this reason, I will be happy to sign whatever non-disclosure agreement you will want me to sign.

Backend registries, are you reading this?

;-)

UPDATED: Jovenet Consulting: The Group

I am launching "another" publication platform for users to follow the new gTLD News. This time, I will add publications to a Google Group.

What:
This group lists publications related to new generic Top-Level Domains (new gTLDs). Questions on new gTLD projects, dotBrand, community or geographic TLDs are welcome. This group is about sharing and learning about Registries and next rounds of the ICANN new gTLD program.

Where:
Where to read all publications:

1. Here: https://www.jovenet.consulting/news/group and it's better if you use Chrome (since Internet Explorer bugs the page), or;
2. Here: https://groups.google.com/a/jovenet.consulting/d/forum/post (the URL is ugly but unfortunately, Google Groups does not (yet) allow to map a domain name to it.

To post, send an email:
To post your publication(s), you should send an email to post@jovenet.consulting (content is moderated):

1. Object of the email is your Title
2. Content of the email is the Content to be published.

Why:
I believe that the ICANN is not as good as it could to promote new gTLDs and registries lack sales people or ambassadors to promote their string's identity. Talking to ICANN insiders only is not enough.
Also multiplying places where content can be accessed benefits to all: potential interested parties, new gTLDs, registries, potential applicants and sponsors (that is right, you can sponsor these platforms and increase your visibility).

And:
For the moment, content posted should be the same as the one posted to the new gTLD LinkedIn group (2,700 subscribers) but the idea is to migrate to a platform owned by Jovenet Consulting. I am confident that Google will allow G Suite users to personalize the URL of their groups in the future.

Happy New Year! Latest new gTLD reports are dated 30 December 2018!

We are happy to announce the last new gTLD reports from the year 2018. A happy New Year to all! We'll return with the next update of these reports on January the 30th, 2019.

1. NEW - New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
2. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
3. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
4. Multiple Registries : Registries operating five and more domain name extensions;
5. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts);
6. New gTLDs related to CATERING (.restaurant - .kitchen - .bar - etc...);
7. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
8. New gTLDs related to CITIES : these are city names only (.london - .tokyo - etc...);
9. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
10. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
11. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
12. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
13. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...);
14. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
15. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
16. FRENCH new gTLD applications : applications submitted by French companies only;
17. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
18. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
19. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
20. New gTLDs related to ADULTS (no comment).

Merry Christmas !

The Automotive new gTLD business is exciting

I recently updated the Automotive new gTLD report for the month of October/November 2018 and I am excited to note that:

• There are 60 new gTLDs dedicated to the automotive industry.
• Lots of Trademarks have applied for their own string and major luxury car manufacturers have created their .BRAND new gTLD:
• Lamborghini;
• Bentley;
• Jaguar;
• Bugatti;
• Lexus;
• Maserati;
• Ferrari.

• Surprisingly, some Trademarks are missing: Porsche, Tesla, Mercedez-Benz, Peugeot, and Renault (and probably a few others) but I would not be surprise that they submit their .BRAND new gTLD application in the future.
• 38 "known" car Trademarks have applied for their .BRAND
• 5 of Car Trademarks new gTLD applications were withdrawn.
• After 6 years in limbo, it is still unknown if the .RAM new gTLD will ever see the day.
• Some Car trademarks register a lot of domain names:
• AUDI created 1,386 domain names ending in ".audi" for its personal use;
• MINI created 653;
• SEAT created 651;
• LAMBORGHINI created 200;
• And BMW created 117 domain names.
• Tires: 1,144 domain names ending in ".tires" have been created!
• Lots of domain names from automotive businesses are being registered at the moment in the .BEST domain name extension (they cost less than $10 per year until January 2019 at some accredited registrars).
• Unless I missed something, Volkswagen is the only Trademark to have created an IDN: it's the .大众汽车 and its stands for Volkswagen in Chinese.
• Update: there seems to be a limited interest in generic TLDs offering a plural AND a singular version of the extension:
• .AUTO (423 domain name registrations in total) and .AUTOS new gTLDs (62 registrations);
• .CAR (362 registrations) and .CARS (321 registrations) new gTLDs.
• The new gTLD with the highest number of domain name registered is one dedicated to selling domains to the general public: the .TAXI new gTLD and it has 6,263 domain names created.

Read the full report.

Law Enforcement Agencies, Authority, and new gTLDs

This Regulation shall enter into force on the twentieth day following that of its publication in the Official Journal of the European Union:

Competent authorities should be able to request any relevant information from any public authority, body or agency within their Member State, or from any natural person or legal person, including, for example, payment service providers, internet service providers, telecommunication operators, domain registries and registrars, and hosting service providers, for the purpose of establishing whether an infringement covered by this Regulation has occurred or is occurring.

Read my publication on CircleId.

Trademark Clearinghouse: Stats

Check the figures on the TMCH website.

Most abused TLDs are not new gTLDs

I often read critics about new gTLDs but most of the time, they come from the ".com" domaining industry and those investors who can't sell their domain names anymore because new gTLDs have now flooded the market.

Most abused TLDs
While reading a French article on the .BZH new gTLD, I discovered the existence of the SURBL list of most abused TLDs and I was not surprised to read that the most abused TLD is ".com". The reason for this is obvious to me: it's been there forever and trademarks want to make no mistake starting something online. Trademarks often look for their ".com" first, instead of searching for something that offers more precision...but things are changing.

The SURBL list
The SURBL list is a good indicator and in today's report (Tue Sep 18 08:00:12 UTC 2018 - updated every hour), it clearly shows that ".com" leads in terms of abuses. In this top 10 of most abused TLDs:

• The .COM comes first on top of the list;
• Country code Top Level Domains (ccTLDs) are present with 6 ccTLDs;
• Other legacy TLDs such as ".net", ".biz", ".info" and ".org" are listed too (that counts as 4 legacy TLDs);
• Then we have 9 new gTLDs, which comes as no surprise since they offer the advantage of availability, with an important number of new extensions to have launched at the same time (hundreds of them).

Confusing new gTLDs: the next list
I recently read that article from FairWinds Partners, entitled "How Cybersquatters Capitalize on Typos and How to Protect Your Brand". I recommend this reading since ccTLDs are a serious risk when it comes to securing a ".com" domain name...but I doubt that ".com" si the future.

If the future is with new gTLDs - and that's my strong feeling - I think that it is time to add that the typos risk might become second with the introduction of hundreds of extensions: similar TLDs such as ".cam" and ".com", ".casa" and ".cash" or again ".fun" and ".fund" are the new risk to consider when registering a domain name since the problem will not be the type but the exact same second level domain in a different extension. I compiled a list of similar new gTLDs that I strongly suggest to check prior to registering any domain name.

My opinion on this
I have personally redirected my old ".com" domain name to my new ".consulting" one since I do...consulting: not because ".com" is the most abused TLD, but because it makes more sense to me. And by the way, I do Consulting, not "com": whatever it means.

The .BEST new gTLD and SEO Whitepaper

This is a whitepaper published by the .BEST new gTLD registry. I particularly like the title used in the presentation: "The untold truth". This is an extract of the content that you will find in this document:

1. Why choose a .BEST domain name;
2. What is the .BESt new gTLD;
3. Examples of possible domains names on .EST;
4. Why ".BEST"?
5. Best and Food;
6. Best and Products;
7. Best and Entertainments,
8. Best and Services;
9. Best and Co;
10. Google Trends score:
1. Score: 97/100;
2. Best vs Price.
11. HOT: dotBEST and SEO:
1. .BEST and Google;
2. .BEST and CTR (Click Through Rate);
3. .BEST and Bounce rate;
4. .BEST and Dwell Time (time on site);
5. .BEST and Pages Per Visit;
6. .BEST and Conversion rate;
7. Conclusion.
12. Examples of ".best" domains indexed in google.

Download the White Paper here.

How do New Domains impact SEO: the report

The report

This is a report from India based multiple registry Radix on how new domains impact SEO. Questions covered are:

• New domains and SEO - What is the connection between the two?
• What do the users have to say about the impact of new domains on SEO?
• What do SEO experts have to say about the impact of new domains on SEO?
• Is Google using new domains?
• What are some known facts about new domains and their impact on SEO?
• What are the best practices for moving from one domain extension to another?
• Does the age of a domain name matter in SEO?

The report can be downloaded here.

Radix Registry

"Radix" is a multiple registry to have applied for several new domain name extensions such as .TECH - .PRESS - .SITE - .SPACE and .HOST. The full list of the TLDs it applied for is available on its website. It is the third largest new gTLD operator with 2,533,086 domain name registrations (July 2018) for a total of nine extensions.

The Best SAS acquires .Best TLD in Strategic Deal

PeopleBrowsr, a San Francisco based technology company, announced today the sale of its BestTLD Pty Ltd subsidiary to The Best SAS, a Paris based company led by President, Cyril Fremont.

BestTLD Pty Ltd owns the .Best top level domain. It has distribution agreements with GoDaddy and over 50 other Domain Registrars.

The sale has been approved by ICANN (Internet Corporation for Assigned Names and Numbers).

The .Best TLD has been acquired as a core component of a decentralized search optimized social network, where participants will be rewarded with .Best cryptocurrency for reviewing best in class products and services.

Jodee Rich PeopleBrowsr’s CEO said “This is a strategic deal for PeopleBrowsr. It provides us with a good return on our 2014 Best TLD investment and a partner who’s roadmap is aligned with our own. We believe in Cyril and his team. They are using three new technologies - Top Level Domains, Social Networks and Blockchain to create an economy between Buyers and Sellers “

Cyril Fremont said “We are giving the consumer their own domain name, an integrated website where they own the data, and rewards for their contribution to the community. Platforms like ours continue to move negotiating power between reviewers and sellers”

“French culture is synonymous with best in class consumer products, so, .Best was the obvious choice for the project.”

The Best SAS received financial support for the purchase from investors, the French government’s BPIFrance, and Spring Legal Lawyers: Frédéric Boucly said “This venture is a global technology play. Mr Fremont has a proven track record”.

PeopleBrowsr Background
PeopleBrowsr is a San Francisco based technology company founded in 2008. It has earned over $20M in revenue.

Its core technology, SocialOS is a Blockchain integrated platform for the rapid development of social applications.

Institutional clients include the US Department of Defense, a major bank and government entities.

PeopleBrowsr acquired 3 gTLDs in ICANN’s first round, .CEO, .Best and .Kred, and has progressively implemented SocialOS technology across each namespace.

CEO Jodee Rich, is a thought leader in the technology industry. He has spoken at many conferences and believes that the integration of blockchain and social networks will give more power to individuals and small business.

The Best SAS Background
The Best SAS is the first and only French company to own a new Generic Top Level Domain. It was founded by major shareholder PREMLEAD.

PREMLEAD is an online marketing company that fuel online sellers with premium leads using a network of+50.000 websites worldwide and a unique web content technology.

CEO Cyril Fremont, is working as an Internet Entrepreneur since 1996. After starting his career in the Silicon Valley, he co-founded or participate to 3 major successful IPOs : INTERSHOP, ARIBA, SIDETRADE.

It took Five years to Cyril Fremont to complete the .Best acquisition.

The Best will be the first Registry to own its own TLD, CRYPTO and SOCIAL NETWORK.

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