Tuesday, November 13, 2018

Companies related new gTLDs are a good business

Once a month I update the volumes of domain names registered according to a specific subject or category. I allocate a certain number of extensions to each category so such process allows me to see if, in each category, domain name extensions meet with adoption of not. In the category that I created for Companies, it appears that registrants (end users) tend to buy these domain names. Generally speaking, the volume of domain names registered in these extensions does increase.

This report is my personal choice on extensions in which I believe that companies should secure their domain name with and this is what I noticed from the October/November report:
  • There's not so much red in the report compared to other reports:
    • In blue, registration volumes increase significantly;
    • In red, they decrease.
  • Six extensions have more than 100,000 domain names registered and from that list, only .APP kept growing and never saw a decrease in its volume of domains registered. The TLD has now more than 330,000 registrations.
  • I think that the .EMAIL is an absolute "must have" for obvious reasons.
  • The .WORLD new gTLD also exists in its Chinese script, the .世界 Top-Level Domain.
  • The .COMPANY new gTLD also exists in its Chinese script, the .公司 Top-Level Domain (this one stands for "business organization actually".
  • The .BEST new gTLD changed hands recently and its volume of registrations is growing again. I registered jovenet.best.
  • The .APP and .PAGE new gTLDs belong to Google and are growing fast, none lost registrations since they were launched.
  • Some TLDs are confusing: the .WEB is coming but .WEBSITE and .SITE are already here. In total, the .WEBSITE new gTLD gained 2,000+ registrations since January 2018 and I wonder if this is not a bad sign for this registry.
  • The .CONTACT new gTLD sticks to one single domain name registration: I don't understand the strategy for this TLD and I think that "finance" is the issue.
  • Four extensions only have less registrations in November 2018 than what they had in January from the same year.
  • The .COMPANY and .商标 (".trademark") are on the right track and just "keep growing" in numbers.
  • The .集团 (corporate group) lost half of its registrations since January 2018.
  • Note that at the moment you are reading this report, the .ONLINE new gTLD passed the one million domain name registrations.
  • This one is to please Jean Christophe: the .INC new gTLD is launching.
Read the full report. If you believe that a TLD is missing from that report, please contact me.
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