Round 2 of new gTLDs : need to check the numbers?

It is difficult to estimate the potential of a niche new gTLD project but "comparing" with existing extensions from the first Round of new gTLDs is an excellent approach.

Check the numbers !

New gTLD reports are monthly domain name registration volumes' captures according to specific groups, businesses or industries. On the last day of each month, we take a snapshot of these numbers so one can see if they increase or decrease for a month to the other.

Check the monthly reports here (next report to be published will be March 2025).

New gTLD Reports : Legal - July 2024

The "Law" new gTLD report was just updated for July 2024. This report shows number of domain name registrations recorded for the month of July 2024.

Check the report here.

January	February	March	April	May	June	July	August	September	October	November	December
	.ABOGADO	699	695	695	698	705	696	699	Coming	Coming	Coming	Coming	Coming
	.ASSOCIATES	4 030	4 054	4 065	4 085	4 078	4 079	4 073	Coming	Coming	Coming	Coming	Coming
	.ATTORNEY	5 158	5 129	5 122	5 115	5 038	5 014	4 991	Coming	Coming	Coming	Coming	Coming
	.CASE	38	38	38	40	40	40	40	Coming	Coming	Coming	Coming	Coming
	.ESQ	2 314	2 341	2 377	2 406	2 431	2 459	2 387	Coming	Coming	Coming	Coming	Coming
	.FAIRWINDS	4	4	4	4	4	4	4	Coming	Coming	Coming	Coming	Coming
	.LAW	20 882	21 041	21 272	21 342	21 481	21 554	21 621	Coming	Coming	Coming	Coming	Coming
	.LAWYER	9 012	8 984	8 868	8 826	8 763	8 730	8 738	Coming	Coming	Coming	Coming	Coming
	.LEGAL	19 478	19 593	19 709	19 781	19 225	19 308	19 310	Coming	Coming	Coming	Coming	Coming
	.PARTNERS	14 064	14 137	14 214	14 321	14 401	14 490	14 485	Coming	Coming	Coming	Coming	Coming
	.POLITIE	12	12	12	12	12	12	12	Coming	Coming	Coming	Coming	Coming
	.商标 (xn--czr694b)	28 836	28 868	28 868	28 589	28 589	28 363	28 354

March 2024 new gTLD Reports are online

New gTLD reports are monthly domain name registration volumes' captures according to specific groups, businesses or industries.

On the last day of each month, we take a snapshot of these numbers so one can see if they increase or decrease for a month to the other.

This method is a good way to see if these domain names meet with adoption...or not.

22 new gTLD reports were just updated.

New gTLD yearly snapshots since 2018

Since 2016, we've collected all Registries domain name registration volumes and have decided to offer these yearly reports for a fee.

Each yearly report contains a monthly snapshot (12 lists) of all domain names created for each new gTLD.

The yearly report is delivered as an Excel sheet containing 12 sheets (one per month), each listing all available new domain name extensions and the number of domain names created (or lost) during each month.

Our offer is available here.

New gTLDs for Sports: 2019 in Review

Are end users (domain name registrants) using TLDs with sport names? Well kind of...but general speaking, "Sports" new gTLDs have not revealed their potential in 2019. Globally speaking, it looks like very few have noticed their existence. This is what I noticed over 2019:

• Of the 29 new gTLDs dedicated to sports:
• 21 are either community or generic ones (that anyone can buy).
• 8 are dotBrands (domain name extensions operated by Trademarks for their own use).
• Five new gTLDs ended the year with between 10,000 and 20,000 domain names. The TLDs in order are:
• .RUN with 19,289 domain name creations (December 2019).
• .BIKE
• .YOGA
• .FITNESS
• .GOLF with 10,148 creations (December 2019).
• .YOGA and .GOLF surpassed 10,000 domain name registrations in 2019.
• These TLDs ended the year with fewer registrations in December than January:
• .BIKE
• .FOOTBALL (!)
• .RACING
• .SOCCER
• .FUTBOL ("football" in Spanish)
• .CRICKET
• These TLDs maintained their registration levels (i.e no declines) throughout 2019:
• .YOGA
• .SPORT
• .SURF
• .AFL (dotBrand)
• .XBOX (dotBrand)
• 12 extensions are below 1,000 registrations but most are dotBrands, except these four generic ones:
• .RODEO
• .RUGBY
• .BASKETBALL
• .BASEBALL
• Two dotBrands remained at one single registration throughout the year:
• .NIKE
• .NBA
• Playstation does not seem to care about new gTLDs but Xbox does with 57 .XBOX domains registered in December.
• The .MLB new gTLD held to the same number of registrations all year: 33
• Something wrong clearly happened in 2019 with these Registries:
• .RACING started the year with 67,458 registrations and ended December with 3,523 domain names in total.
• .CRICKET started with 20,772 and ended with 1,561 creations.

Read the full report here.

Coming: "New gTLDs for Finance: 2019 in Review"

New gTLDs for Companies: 2019 in Review

When writing my reports, I often wonder if should add an "s" to my titles and write thinks like "Companies new gTLDs: 2019 in Review", instead of what you actually read; but since I am French and French are always right, I'll probably keep writing my titles that way until someone corrects me.

By the way, what I qualify of "domain name extensions for companies" are the extensions in which I believe that companies should secure their domain name with.

Have new extensions for companies been a success in 2019?
MY first answer is yes because many have seen their registration figures increase. I listed 25 of these new gTLDs and here is what I noticed for the year of 2019 globally:

• 2 are legacy TLDs (old domain name extensions);
• 4 are Chinese IDNs (international domain name extensions);
• 1 is "coming" : the .WEB new gTLD
• 1 was delegated in December 2015, was acquired by a third party then, but still has one single domain name registration: it is the .CONTACT new gTLD, expected to launch soon...for a few years now.
• 3 extensions exist in 2 versions:
• .GROUP and .集团 (corporate group);
• .WORLD and .世界 (world);
• .COMPANY and .公司 (company).
• The .SITE new gTLD has the largest number of domains created and doubled that number between January and December 2019 from one to two million.
• 2 extensions have more than 1 million domain names registered: the .SITE and .ONLINE new gTLDs;
• 5 extensions have between 100,000 and one million domains registered;
• Some extensions clearly "exploded" and more than tripled their initial numbers from January 2019. The extensions concerned are:
• the .BUZZ new gTLD: from 9,500 to 424,640 registrations in one year;
• the .BEST new gTLD: from 4,745 to 86,684 registrations;
• the .PAGE new gTLD (by Google): from 8,544 to 51,370 registrations.
• Five extensions have less registrations in December than when they started the year:
• .COMPANY
• .公司 (company)
• .CEO
• .世界 (world)
• .PRO (legacy TLD)
• Some extensions did stagnate during the hole year;
• Five extensions kept increasing their domain name registrations one month after the other with no interruption.

Read the full report here.

Coming: "New gTLDs for Sports: 2019 in Review"

Top 5 of new gTLDs in Sports for November 2019

This is the TOP 5 for new gTLDs dedicated to Sports. These are the volumes of domain names created for the past 4 month.

For example, the Registry for domain name ending in ".yoga" (instead of ".com") had a total of 10,695 domain names created in August 2019 and this number went increasing until 11,013 at the end of November 2019.

Three of these domain name extensions with more than 1,000 domain names created kept growing in number form January 2019 to November. When a TLD evolves that way, we can imagine that it is meeting with adoption bu end users.

	August	September	October	November
.RUN	17,866	18,186	18,174	18,841
.BIKE	16,240	16,209	16,243	16,270
.YOGA	10,695	10,810	10,928	11,013
.FITNESS	10,899	10,961	10,972	10,932
.GOLF	9,861	10,165	10,144	10,149

As usual since 2016, numbers in red mean that the volume of existing domain names lowered from the month before and in blue, it increased significantly. When no color, it means that the volume of domain names created keeps growing.

Read the full report with 29 new gTLDs for sports in total, dotBrands included.

In 2019, the NIKE Trademark offered a position (a job) which included the management of the .NIKE dotBrand Top-Level Domain but according to the numbers, there was one single domain name created since the extension was delegated in July 2016: sadly, there seems to be no plan to use domain names ending in ".nike". Something like www.snickers.nike would be quite innovative I believe.

New gTLDs and Politics: November 2019

I just issued the November 2019 new gTLD report dedicated to Politics and there is an interesting figure (when it usually is a rather boring report):

• From the 12 domain name extensions listed, the .BEST new gTLD hits the top of the listing and passes the volume of domain name registrations from the .GURU new gTLD; the registration curves from the two TLDs are the opposite one from the other: the .BEST keeps increasing when .GURU keeps decreasing. Reminder: the .GURU new gTLD was the first to launch when the ICANN new gTLD program started to delegate extensions.

• The .VOTE dances with a small increase of registrations but .VOTING clearly dives from a poor 706 registrations to a 337 regs.
• The .EXPOSED new gTLD is clearly exposed and dives too sticking to the red ("red" means that the volume of registrations decreases from a month to the other).
• .DEMOCRAT and .REPUBLICAN both stagnate with a small number of registrations: the .REPUBLICAN Top-Level Domain does not even have 1,000 domain names on the market. The .DEMOCRAT does...
• From this list of 12 new gTLDs, two have more than 50,000 registrations and the rest has less than 4,000 domain names registered. 3 TLDs have less than 1,000.

For those interested in "Multiple Registries" operating more than 5 new gTLDs, I also issued the report. The rest of the reports will come little by little.

New gTLD Reports are up-to-date!

October is here an our new gTLD Reports were just updated for this month. On Twitter, I will point to interesting new gTLD stats from the month:

1. New gTLDs related to POLITICS (.democrat - etc...);
2. New gTLDs related to LUXURY (.luxe - etc...);
3. New gTLDs related to the MUSIC community (.band - etc...);
4. New gTLDs related to CATERING and CULINARY (.kitchen - etc...);
5. New gTLDs related to PHOTOGRAPHY (.gallery - etc...);
6. New gTLDs related to CITIES : these are city names only (.berlin - etc...);
7. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep an eye on;
8. New gTLDs related to the LAW and LEGAL matters (.lawyer - etc...);
9. New gTLDs related to FINANCE (.financial - etc...);
10. New gTLDs related to a COLOR (.black - etc...);
11. New gTLDs related to SPORTS (.football - etc...);
12. New gTLDs related to ALCOHOL (.vin - etc...);
13. New gTLDs related to REAL ESTATE (.maison - etc...);
14. New gTLDs related to RELIGION (.faith - etc...);
15. New gTLDs related to CARS (.tires - etc...);
16. New gTLDs related to HEALTH (.surgery - etc...);
17. New gTLDs related to ADULTS (.sex - etc...);
18. FRENCH new gTLD applications from French applicants;
19. Multiple Registries : group of Registries operating five (5) and more TLDs;
20. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts).

Companies and generic gTLDs

New gTLD registration volumes from extensions that I believe Companies should keep an eye on. Most are generic Domain name extensions. Some IDNs (extensions with accents or non ASCII) were added to this list. Two legacy Top-Level Domains were added to this report.

This report is dated June the 30th 2019.

2019	February	March	April	May	June
.SITE	1,022,967	1,146,460	1,211,631	1,326,007	1,465,755
.ONLINE	1,207,092	1,235,957	1,261,262	1,290,369	1,295,101
.APP	372,341	383,774	392,881	403,129	444,213
.WEBSITE	315,689	323,484	327,616	334,242	339,303
.BLOG	195,987	199,856	202,533	205,169	208,836
.WORLD	137,939	145,880	152,906	157,918	163,474
.EMAIL	84,525	85,499	85,955	86,375	85,865
.GROUP	67,649	68,577	69,096	69,568	69,545
.COMPANY	69,621	69,613	69,219	68,774	67,744
.GLOBAL	47,205	48,042	48,395	48,583	48,796
.公司 (company)	42,952	42,916	42,909	42,480	42,320
.EXPERT	35,077	35,291	35,384	35,428	34,851
.商标 (trademark)	25,069	25,157	25,575	25,852	26,153
.INTERNATIONAL	25,438	25,606	25,584	25,596	25,623
.SUPPORT	24,252	24,368	24,544	24,687	24,652
.PAGE	11,065	13,938	16,338	18,397	21,186
.BEST	6,104	12,083	13,517	16,032	18,936
.BUZZ	9,761	10,187	10,329	10,435	10,559
.CEO	2,720	3,738	2,757	2,732	2,711
.集团 (corporate group)	1,212	1,888	1,866	1,288	2,057
.世界 (world)	1,438	1,438	1,443	1,444	1,446
.CONTACT	1	1	1	1	1
.WEB	coming	coming	coming	coming	coming
Legacy TLDs:
.COM	138,388,746	139,127,705	139,707,934	140,130,725	140,641,735
.PRO	296,521	297,158	295,281	291,457	290,074

In red are listed the number of domain names lost from a month to the other, in blue, when the increase is noticeable.