According to the municipality. Athens wants the .athens TLD.
Read the explanation from an attorney here
Trademark registration for .ATHENS :
http://bases-marques.inpi.fr/Typo3_INPI_Marques/marques_fiche_resultats.html?index=34
A blog about New gTLDs and dotBrands (.BRANDs) from the ICANN new gTLD program. You can subscribe to The gTLD Club's Newsletter.