Friday, January 5, 2018

New gTLDs: a good read

New TLD Launch: Lessons Learned
  1. Far Too Much New GTLDs at Once
  2. High Complexity on the Introduction of New gTLDs
  3. Technical and Operational Challenges Due to Non-Scalability
  4. Marketing and Awareness – the Assumptions Were Wrong
  5. Unpleasant Pitfalls
  6. Future Prospects
Read the article on CicleId

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