Monday, December 18, 2017

Finance and new gTLDs: blue or red?

There is a lot happening in Finance "and" new gTLDs. In fact this report on monthly domain name registration volumes is one of the longest from the Jovenet Consulting new gTLD reports. One of the reasons for this is that lots of Trademarks in the finance applied for their .BRAND new gTLD. The top of the report clearly is about generic domain name extensions dedicated to selling domain names but almost two thirds of it is about .BRANDs. Surprisingly, half of the .BRAND TLDs...are just not being used.


54 .BRANDS and 34 generics
Some Trademarks have put their personalized domain names in use and have registered more than 100 for them: .CREDITUNION (500 domain names) - .DVAG (200 of them) .BNPPARIBAS - .CITIC - .BLOOMBERG - .BRADESCO and .BARCLAYS

Between 10 and 100 .BRAND domains
15 financial .BRAND Trademarks have registered between 10 and 100 of their domain names. The interesting thing about this is that the volume of these registrations has kept increasing: a sign that .BRANDs are finding adoption?

No news from Boston Ivy
The registry in charge of operating .FOREX - .MARKETS - .TRADING - .CFD - .SPREADBETTING and .BROKER shows small signs of development and such niche TLDs with their low number of domain names registered seem to find difficulties to recruit registrars. Note that the price of these domains has already been lowered but...have all solutions been considered? Not sure.

Abandoned .TRUST new gTLD?
The .TRUST new gTLD received no more registrations on a one year period of time and sticked to 51 domains from January to December 2017. We found interesting titles used such as a "Domain Assured Portal" which could be an attractive service for owners of domain names at high risk of being stolen, wrongly transferred or..."and more".

Generics: blue or red?
What about generic financial new gTLDs? These are the domain name extensions dedicated to selling financial domains through the network of accredited Registrars: have they been successful in terms of volumes of domains registered?

First of all, it is important to note that 10 of them kept receiving registrations month after month and never lost one single registration (and when it was, more other domains were registered). This is a good sign for a registry (when it does not cheat). The extensions concerned are: .MARKET - .FUND - .CASH - .CAPITAL - .EXCHANGE - .FINANCE - .CREDIT - .FINANCIAL - .INVESTMENTS and .MARKETS

Then we have extensions which behaved strangely: the .LOAN gained 1,3 million registrations during the year. This is a lot and there is a story behind this...of course. It lost 1,8 million domains between June and July (...) The funny thing is that the plural version of this same TLD - the .LOANS new gTLD - gained registrations too but only has 3,584 registrations in total. Strange, isn't it?

Some TLDs lost (a lot of) registrations: The .BID new gTLD lost 90,000 registrations between January and December and .ACCOUNTANT lost 39,000 (its plural version - .ACCOUNTANTS - only has 2,573...in total. The .TRADE Top-Level domain lost 2,500 domains.

Finally, only five TLDs like .DIAMONDS lost registrations between January and December and 22 .BRAND extensions sticked to one single registration in one year.

Check the full report here.
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