Companies & Trademarks

In which extension(s) should companies secure their domains?

We believe that registered Companies from medium to large size should have a certain number of domain names secured. This report - sent in our Newsletter - is about new domain name extension registration volumes related to Companies.

We selected a list of 24 new gTLDs, and 3 legacy TLDs.

A company based in a certain country or who has a presence in several countries should also secure ccTLDs (country code Top-Level Domains).This report is about new gTLDs. It is the reason why they do not appear.

The report is sent by email once a month (once a week in 2016).

Extensions are listed according to what we would buy as a medium size company in order of preference:
  • The .COMPANY : the risk is high for a non-English speaking company to have this one squatted. A Company located in an English speaking country should definitely use one of these. 
  • The .INTERNATIONAL : an International Company located in an English speaking country should definitely register its ".international" domain name: the appeal is the same as ".global". 
  • The .CONTACT : a good webpage for all contacts: every company has a contact page. 
  • The .EXPERT : if your company is not an expert in its field of expertise... 
  • The .公司 : ".company" in Chinese. 
  • And 22 more. 
We also considered other TLDs. The reason why we did not add them is that some of them make no sense for companies located in another country. If many of the extensions in our list are multilingual, ".sale" for example has a complete different meaning in French so such examples were not added.

For companies interested in learning more about acquiring their own domain name extension, click here.

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