This blog is about new generic Top-Level Domains from the ICANN new gTLD program. We also send daily news about new gTLDs in our Newsletter. Contact Jovenet Consulting for dotBrand specification 13, also called ".brand" domain name extensions.
“New generic Top-Level Domains”, “new gTLDs”, “new G’s” or just call them “new domain name extensions”, are one of the hot subjects of the moment on Internet. They are these new identifiers it has become possible to give a domain name for a better recognition. New domain names ending in “.club” now cover night life and Night Clubs seem to have adopted this new identifier.
New domain names for everyone
Specific industries like the building one are concerned with domain names ending in “.build”. Major cities and locations also have their specific domain names: residents and companies located in London can register a domain name ending in “.london”, the French Brittany has its domains ending “.bzh” and New Zealand created “.kiwi” domain names. Endorsed communities and Brands also have participated in these projects: AXA, the insurance company, has acquired the right to create its own domain names ending in .”axa”.
What are Registries?
Nic.club is the domain name of the company in charge of allowing the creation of domain names ending in “.club”, instead of “.com”. To understand well how these new domain names work, let’s imagine a pyramid on top of which is the ICANN: The Internet Corporation for Assigned Names and Numbers. It is the actual authority for domain names and there is one worldwide to allow the creation of new domain name extensions.
Then right below is the list of “Registries”, there is one per domain name extension: there is one for “.com” domain names as well as one for “.club”.
Below the Registries you find the “Registrars”: they are the companies where end-users buy domain names. Registrars need to be “accredited” to selling domain names and they are more than a thousand. Down the pyramid, you find end users: those who buy domain names: it is you and I and we are called “Registrants”.
If the “Trademark Clearinghouse (tmch)” is not part of that pyramid, it remains in an important hierarchical position because of its uniqueness: the TMCH is the only official procedure for Registrants to submit their Trademark datas in the process of registering a domain name.
A high level of interest for new domain names
Clubs have adopted .club domain names
If most new domain names can already be found in search engine results, they are still difficult to find. The case of Night Clubs is an interesting one: most night clubs - to have an online presence - seemed to be using old fashion domain names until recently but taken as an example, a search for a night club located in Boston will also show results using .club domain names: it is the case for the “Machine Night Club” when searching for “night club boston” (without inverted comas).
Google offers to list domain names according to their extension of reference: digging in the life of Night Clubs...there are thousands of them already!
Extract: If most new domain names can already be found in search engine results, they are still difficult to find. The case of Night Clubs is an interesting one: most night clubs - to have an online presence - seemed to be using old fashion domain names until recently but taken as an example, a search for a night club located in Boston will also show results using .club domain names: it is the case for the “Machine Night Club” when searching for “night club boston” (without inverted comas).
This is an extract of my latest article on the .VOTE new gTLD, enjoy. Extract: "There is a certain buzz at the moment around this domain name: the sunrise Period will open from January 13, 2015 through February 12, 2015. As usual, interested Registrants, will be able to register in the Trademark Clearinghouse and the .VOTE will also be available in Spanish, Italian and Portuguese with a second extension: the .VOTO. Also: ".VOTE will be not be open to the general public, but rather is intended for political candidates, political action committees (PACs), political committees, and other verifiable registrants". More details about the application can be found here".
We also use the word "vote" in French: it means the same as in English and we write it the exact same way.
French don't vote
France has a problem because people don't vote anymore, and of course, the actuel economical crisis does not help. A few figures extracted from Wikipedia:
In 2009, the level of abstention reached 60% (almost),
56,5% in 2012.
20,52% in 2012 (first round);
I already imagine what it is going to be in 2017 after François Hollande celebrates the success of his first mandate and tries to be re-elected.
The .VOTE new gTLD
Prior to the launching of the ICANN new gTLD program, the .VOTE Top-Level Domain was an idea that I heard about many times (around 2010-11). A few friends and I agreed that it made sense to launch such a TLD for the reason explained above but also because it could be useful, it makes sense if it offers non-voters to vote from home, regulated domain names ending in .VOTE could increase the level of trust voting online. A domain name ending in ".vote" offers precision.
Reducing the level of abstention
Voting from home on a secured .VOTE domain name could allow more voters to participate and reduce the level of abstention. It is the number one reason that I see for such domain names.
The .VOTE new gTLD application
There is a certain buzz at the moment around this domain name: the sunrise Period will open from January 13, 2015 through February 12, 2015. As usual, interested Registrants, will be able to register in the Trademark Clearinghouse and the .VOTE will also be available in Spanish, Italian and Portuguese with a second extension: the .VOTO. Also: ".VOTE will be not be open to the general public, but rather is intended for political candidates, political action committees (PACs), political committees, and other verifiable registrants". More details about the application can be found here.
I believe the reason of this is the one written in the application ("Due to the complexity of accommodating election laws around the world, initially .VOTE will be rolled out only in the U. S.") I believe another reason could be this one (I love this article): The applicant's jurisdiction is in the United States of America.
This could change in the future because an new gTLD application can be modified and in the sentence in parenthesis above it says "initially".
Would I vote from home if the French Government allowed/offered me to? I sure would.
"Die neue Top-Level-Domain .nrw vereint Nordrhein-Westfalens buntestes und lebendigstes Lebensgefühl künftig unter einem digitalen Dach".
Extract from the .NRW application: "The goal of the .NRW top-level domain is to establish itself as the recognized choice for registrants who want to market and promote themselves and their websites to, and reach, the Internet-using public, for business, political, personal or any other purpose, through an association with the state of North Rhine-Westphalia; and, as the recognized top level domain name for Internet consumers to look for, to know which people, businesses, information sources or other online resource associates themselves with North Rhine-Westphalia or are trying to communicate with them.
North Rhine-Westphalia is the most populated and, at the same time, most densely populated state in Germany, with 17,8 million inhabitants. 36% of Germany’s large cities (29 out of 80) are located in the region of North Rhine-Westphalia. North Rhine-Westphalia has the highest GDP--543 billion in 2010--in Germany and therefore is one of the economic and industrial centers of the nation (http:⁄⁄www.nrwinvest.com⁄NRW_at_a_glance⁄index.php). This number accounts for more than 20% of Germany’s total GDP. North Rhine-Westphalia’s purchasing power also ranks amongst the highest in Germany, which makes it a highly desirable place for business".
SUNRISE PERIOD START: Tuesday, 16 December, 2014 (All day)
SUNRISE PERIOD END: Saturday, 14 February, 2015 - 23:45
Extract: Il existe un “Top 10” des nouvelles extensions Internet: il s’agit des dix Registres qui autorisent la commercialisation de nouveaux noms de domaine au réseau des bureaux d’enregistrement accrédités. Dans le cas de ce Top 10, nous parlons des dix Registres qui créent le plus de noms de domaine.
With Cricket comes equality, integrity and the opportunity of success, and this is something we seek to emulate within .cricket. Despite the countless resources available for those interested in cricket, we know that choice is often restricted and we hope to change this with the new .CRICKET generic TLD (Top Level Domain).
All new gTLDs have to hold a Sunrise Period, and having a verified trademark entry in the Clearinghouse is the minimum requirement to participate in this priority-registration period. Registering in first priority is an easy 3 step process. Check the TMCHcalendar to learn more about Sunrise Periods' dates.
Extract: If accents are a strong added value when it comes to selling wine, we believe - for sure - that combination of signs including accents are part of that list of reserved names. An example for "Béarn": will the "Bearn" (with no accent) Geographical Indication be protected as well as "Béarn" with an accent? If bearn.wine and bearn.vin are reserved, what about béarn.wine and béarn.wine? In this case, that is two names reserved in two fifferent extensions.