Wednesday, November 30, 2011

How should Google treat new gTLDs ?

This is a video dated august 2011 I found and Matt Cutts, head of Google's Webspam team, answers the question: "Google treats .co as a generic TLD?". I selected this video because it gives an idea of how future new domain names could be considered in Google's algorithm. The .co extension is the country code Top-Level Domain for Colombia.

We all want to know if a wine web site ending with a the ".wine" extension will be better indexed than the same web site ending with a ".us" (.wine ans .us are examples here, question is the same for .rugby domain names). 

The answer is clear to me:
  1. It treats .co domain names like the country code Top-Level Domains they represent: domain names for the country of Colombia, then;
  2. .co domain names can be adapted (cheat ?) to the web site's content using Google tools.
For the average user who will buy a new domain name, it seems like what the domain name extension really mean will seriously be taken into account.

Sunday, November 27, 2011

.FC Top-Level Domain for "Football Clubs"

Yes, you read well: this is a two characters' string.

The idea here is to create a domain name extension for Football Clubs only. An interesting idea but .FC would certainly not be allowed by ICANN because 3 characters are required at least.

The idea is developed here:

I founf .FC on Wikipedia.

Wednesday, November 23, 2011

.NURSE Top-Level Domain coming ?

Spotted by NewgTLD site, Sir Thomas Fergusson, president of the Royal Londonderry Hospital of St. Pancras, has already applied for the .NURSE Top-Level Domain. I understand they are applying for this domain name extension in the first round.

Article can be found here

(Domain Gang is a parody site :-)

Monday, November 21, 2011

The Applicant guidebook available in French soon!

According to an email I just received:
  1. An updated version of the Applicant Guidebook will be available sometime this month ;
  2. French is one of the languages it is being translated into but there is no specified date for this publication.
I don't know what the changes are going to be in the updated version, neither can I say whether it will be called the “final version” or “version 8”.

I am happy French readers can have the same level of information as the rest of the world...because everyone knows the rest of the world speaks English right ?


Sunday, November 20, 2011

A French company registers the trademark POINT-PARIS

In October 2009, a French company registered the trademark POINT-PARIS (which means "Dot-Paris"). After the City of Paris challenged the registration, the French TM Office found the application valid.

Note there always is a "yes but"...

Read the explanation of Cédric Manara on LinkedIn: (you will be required to subscribe).

The decision can be read here (a .pdf document will open).

Nb: a subcription to the "New generic Top-Level Domains" LinkedIn group is free.

Thursday, November 17, 2011

.ROCKS Top-Level Domain

"Every Person, Every Place, Every Possibility, ROCKS!"

Check the we b site of the project here :

Wednesday, November 16, 2011

The .IBAN Top-Level Domain initiative

Found by Jean-François Vanden Eynde from eBrand Services, a .IBAN potential extension is being discussed. 

More information can be found here:

.PAY or .GIRO Top-Level Domain ?

Read more about concetos concept and purpose of .PAY or .GIRO new generic Top-Level Domains.

"The “.GIRO” or “.PAY” Internet Top-Level Domain (TLD) is proposed as a specialized naming infrastructure to facilitating bank wire transfers internationally. It enables bank and postal account holders to publish memorable provider-independent account identifiers and to determine routings."

Tuesday, November 15, 2011

.WINE domain names in the French press

Found in SUD-OUEST, French wines are highly cybersquatted and France needs to catch up with domain names. .WINE domain names are to become a serious opportunity to consider.

According to a study from Jean-François Poussard and its online brand monitoring tool Keep Alert, .wine domain names (ex: can be an opportunity for France to start building its wine culture on Internet.

For more information, check the dotvinum project.

Monday, November 14, 2011

.NOBLE Top-Level Domain

"The objectives of The dotNoble Foundation are to promote international contacts between people who are entitled to use a noble title or similar predicate, and between organisations of such persons".

Web site is available here:

.WATCH French Trademark registered

Company of the same name is being set up:,FMARK-2

.DOG French Trademark registered

The trademark is translated in french as "point chien":,FMARK-2

Saturday, November 12, 2011

.CLUB Top-Level Domain

.CLUB is one of these Top-Level Domains expected to appear at some point. The word "club" is an interesting one because it is used in the most spoken languages worldwide : English, French, Spanish.

Visit the web site here and : "join the club" !

Friday, November 11, 2011

Google talks about new gTLDs...

...and it sounds very good.

Check minute 37:19 on this You Tube video dated September 2011.

Matt Cutts is the head of Google’s Webspam team and he is the person to answer the magic question everyone invloved in a new gTLD project wants to hear the answer : will a new Top-Level Domain affect Search Engine Optimization (SEO) ?

Let's "re-question" here :

  • Will I be better indexed in Google if my web site which deals about wine has a domain name ending in .wine?
  • Will this web site be better positionned if I use instead of

Well...Google starts to talk and a new video from Matt Cutts is coming on new gTLDs :-)

Monday, November 7, 2011

.LION Top-Level Domain coming soon ?

Same domain name was registered with an "s" and points to the same page.
I did not check all animals' names. It is lucky "rotary" is not an animal's name by the way :-)

Friday, November 4, 2011

.WIEN new gTLD web site.

The official web site for .WIEN domain names (according to my unserstanding of Austrian).

Web site is available here

.BRAND new gTLD Reports are updated once a month: CLICK HERE !