Sunday, December 30, 2018

Happy New Year! Latest new gTLD reports are dated 30 December 2018!

We are happy to announce the last new gTLD reports from the year 2018. A happy New Year to all! We'll return with the next update of these reports on January the 30th, 2019.

  1. NEW - New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
  2. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
  3. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
  4. Multiple Registries : Registries operating five and more domain name extensions;
  5. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts);
  6. New gTLDs related to CATERING (.restaurant - .kitchen - .bar - etc...);
  7. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
  8. New gTLDs related to CITIES : these are city names only (.london - .tokyo - etc...);
  9. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
  10. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
  11. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
  12. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
  13. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...);
  14. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
  15. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
  16. FRENCH new gTLD applications : applications submitted by French companies only;
  17. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
  18. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
  19. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
  20. New gTLDs related to ADULTS (no comment).

Wednesday, December 26, 2018

Merry Christmas !

Thursday, December 13, 2018

2 new Sunrise Periods: .DEV and .INC

The Trademark Clearinghouse just announced two new Sunrise Periods:
  1. The .DEV new gTLD, a secure domain (by Google) for developers and technology:
    1. Sunrise Period START: Wednesday, 16 January, 2019 - 16:00
    2. Sunrise Period END: Tuesday, 19 February, 2019 - 16:00
  2. The .INC new gTLD, for businesses:
    1. Sunrise Period START: Wednesday, 16 January, 2019 - 16:00
    2. Sunrise Period END: Tuesday, 20 February, 2019 - 16:00

Check the Trademark Clearinghouse calendar for more.

NB: the .FAN new gTLD opens to all today.

Wednesday, December 12, 2018

New gTLDs: the Newsletter

New gTLDs "only": the "new gTLDs Newsletter" informs on Important ICANN announcements related to new generic Top-Level Domains; reports on registries' domain name registration volumes; collects and points to articles of interest about new gTLDs, lists new gTLD conferences and other meetings; alerts about Sunrise Periods and other Trademark Clearinghouse announcements and events; explains major players' moves; points to upcoming new gTLD projects and updates on Round 2 of the ICANN new gTLD program; updates on domain name registration volumes in which companies should secure their names (newsletter only), and more.

Follow (a redirection to the new gTLD Club) and subscribe.

Friday, December 7, 2018

New gTLD registrations: a 7.5 % increase

According to the Verisign report, total new gTLD (ngTLD) domain name registrations were approximately 23.4 million at the end of the third quarter of 2018, an increase of approximately 1.6 million domain name registrations, or 7.5 percent, compared to the second quarter of 2018. ngTLDs increased by approximately 2.3 million
domain name registrations, or 10.9 percent, year over year.

I strongly recommend to read the 2 sections after in the report:
Thank you so much Verisign for demonstrating that the use of new domain names is increasing ;-)

Download the Verisign report (PDF download).

Thursday, December 6, 2018

New gTLD registration volumes on the rise?

New gTLD reports are monthly captures of domain name registration volumes according to specific groups, businesses or industries. On the last day of each month, we capture these registration numbers so our readers can see if these increase or decrease. This method is a good way to see if these domain names meet adoption by consumers or not.these are the figures from November the 30th:
  1. New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
  2. Multiple Registries : registries operating five and more domain name extensions;
  3. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
  4. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
  5. New gTLDs related to CATERING (.restaurant - .kitchen - .bar - etc...);
  6. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
  7. New gTLDs related to CITIES : these are city names only (.paris - .tokyo - etc...);
  8. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
  9. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
  10. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
  11. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
  12. New gTLDs related to SPORT (.hockey - .basketball - .ski - etc...);
  13. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
  14. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
  15. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts);
  16. FRENCH new gTLD applications : applications submitted by French companies only;
  17. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
  18. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
  19. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
  20. New gTLDs related to ADULTS (no comment).

Tuesday, December 4, 2018

New gTLDs: IDN Homographic Attacks

I already wrote about the increasing problem of IDN homograph attacks and made a parallel with .BRAND new gTLDs; but this is a "must watch" interview with ICANN’s Andrew McConachie, Security and Stability Advisory Committee (SSAC) Chair and Rod Rasmussen discussing the use of Internationalized Domain Name (IDN) homographic attacks.

This problem is not a new one, but the number of these increasing with new gTLDs. Banks and other sensitive businesses can considerably reduce the risk of these attacks when operating their own domain name extension: not because they will be able to better control the Top-Level Domain, but just because they will be able to control who registers domain names.

Friday, November 30, 2018

The .AMAZON new gTLD negotiation

Let's just be factual about the .AMAZON negotiation between ICANN (and its representatives) and the Secretary General of the Amazon Cooperation Treaty Organization (ACTO):
  1. Things were doing "better" after Amazon had offered "Kindles" and other services to the South American Government: the status of the .AMAZON new gTLD had even been changed to "Evaluation Complete": not "delegated" but "completed". In simple words: it was not a definite "no" but a "probably yes";
  2. On the 26 of November, the ACTO wrote to the ICANN (PDF download) expressing concern on how the situation is being solved and the letter says:
    1. You don't answer our questions;
    2. We've not been consulted or have endorsed your proposal;
    3. Let's postpone our meeting (in a previous letter dated 22 of November).
  3. The ICANN CEO wrote to the GAC (PDF download) with a "Unfortunately, at this time, we regret to inform you that this facilitation process has been unsuccessful. The facilitation has not been able to reach its desired conclusion." there's then 4 pages of detailed explanation of the .AMAZON history.
I personally thought that we had a go for the .AMAZON new gTLD (and a few Kindles for the South American Government). Seems not...yet.

Now, can you read between the lines?

Monday, November 19, 2018

COM agencies: no ".BRAND" approach?

I strongly believe that .BRAND new gTLDs are an ultra strong branding and communication tool, so as a lonely wolf having my business often ending at agencies with no idea of the real benefit to operate a .BRAND domain name extension, I decided to approach famous communication agencies with that following speech:
Hey: "a .BRAND new gTLD is the strongest branding tool that Internet ever invented: what's your approach when talking to your clients about it?"
(of course, I adapted the level of speech)
Some answers received
I simplified the answers received from some of these agencies with bullet-points:
  • If the subject of creating a personalized domain name extension is something that most have heard about, it is a question that came to them from their clients, not as a suggestion by them.
  • When the subject is on the table, it does not go farther than creating the .BRAND new gTLD through a partner. Basically:
    • The agency says it has knowledge but uses a third party service provider for this;
    • The service offered is to submit an application, no more ("let's see when the TLD will been delegated");
    • One agency tells her client she has knowledge to offering such service, basing her speech on how the .BRAND Top-Level Domain (live today) has evolved long after it was delegated. Today's result is absolutely not what was in the initial offer;
  • If offering to create the .BRAND new gTLD, and I mean by this securing a client and offering to do the follow-up up to the next applicant guidebook, with a lot of "bla, bla", there is no offer to create scenarios to use the extension...when precisely "this" should be the service offered today by a communication agency;
  • Generally speaking, the first person I spoke to didn't understand what I was talking about in terms of branding so I had to explain a lot. In that case, it generated a lot of interest...but Round two is far away...
Familiar with but no offer
Many agencies are familiar with the subject of .BRAND new gTLDs but none that I met with have an internal offer. Basically, it is something that they will consider but still, there is no written content about it: no program, no documentation, no product sheet presenting what a .BRAND domain name extension is, no reference to it in what "communication consultants" talk about when referring to a communication strategy.

I also pinged two consultants from prestigious communication agencies via LinkedIn and asked the question is such "tool" was considered in the branding or communication strategy that they refer to in their profile. They should be my clients.

10 years after
I must be living in a different world because we're almost 10 years after the first round of the ICANN new gTLD program and there are many .BRAND new gTLDs to have launched and operating their own domain name extension. In the financial sector for example, All Finanz, Credit Union, BNP Paribas, Bradesco, Barclays, Discover, Bloomberg and a lot more in other industries are truly using their own domain names, and if the trademarks keep registering more of them, it means that very few are taking the advantage when a lot more could (I am referring here to the .BRAND applicants which are not using the product they acquired years ago).

All communication agencies offer more or less the same and none really differentiates from others. I still don't understand why they are not using this fantastic product to promote their name, offering something different.

Tuesday, November 13, 2018

Companies related new gTLDs are a good business

Once a month I update the volumes of domain names registered according to a specific subject or category. I allocate a certain number of extensions to each category so such process allows me to see if, in each category, domain name extensions meet with adoption of not. In the category that I created for Companies, it appears that registrants (end users) tend to buy these domain names. Generally speaking, the volume of domain names registered in these extensions does increase.

This report is my personal choice on extensions in which I believe that companies should secure their domain name with and this is what I noticed from the October/November report:
  • There's not so much red in the report compared to other reports:
    • In blue, registration volumes increase significantly;
    • In red, they decrease.
  • Six extensions have more than 100,000 domain names registered and from that list, only .APP kept growing and never saw a decrease in its volume of domains registered. The TLD has now more than 330,000 registrations.
  • I think that the .EMAIL is an absolute "must have" for obvious reasons.
  • The .WORLD new gTLD also exists in its Chinese script, the .世界 Top-Level Domain.
  • The .COMPANY new gTLD also exists in its Chinese script, the .公司 Top-Level Domain (this one stands for "business organization actually".
  • The .BEST new gTLD changed hands recently and its volume of registrations is growing again. I registered
  • The .APP and .PAGE new gTLDs belong to Google and are growing fast, none lost registrations since they were launched.
  • Some TLDs are confusing: the .WEB is coming but .WEBSITE and .SITE are already here. In total, the .WEBSITE new gTLD gained 2,000+ registrations since January 2018 and I wonder if this is not a bad sign for this registry.
  • The .CONTACT new gTLD sticks to one single domain name registration: I don't understand the strategy for this TLD and I think that "finance" is the issue.
  • Four extensions only have less registrations in November 2018 than what they had in January from the same year.
  • The .COMPANY and .商标 (".trademark") are on the right track and just "keep growing" in numbers.
  • The .集团 (corporate group) lost half of its registrations since January 2018.
  • Note that at the moment you are reading this report, the .ONLINE new gTLD passed the one million domain name registrations.
  • This one is to please Jean Christophe: the .INC new gTLD is launching.
Read the full report. If you believe that a TLD is missing from that report, please contact me.

Monday, November 12, 2018

A .BRAND new gTLD Round in October 2019?

I just attended the IGF ICANN Open Forum from 12 November 2018 in Paris. I was "intrigued" by a publication that I read on CircleId a few months ago and wanted to ask the ICANN Board the question myself.

A new gTLD service provider proposed the ICANN an indicative application period for .BRAND new gTLDs starting 1 October 2019 and ending 12 January 2020.

That's early, but if such date is suggested, I strongly believe that it is feasible. So I asked the ICANN Board the question, and Avri Doria answered me.

Friday, November 9, 2018

The Automotive new gTLD business is exciting

I recently updated the Automotive new gTLD report for the month of October/November 2018 and I am excited to note that:
  • There are 60 new gTLDs dedicated to the automotive industry.
  • Lots of Trademarks have applied for their own string and major luxury car manufacturers have created their .BRAND new gTLD:
    • Lamborghini;
    • Bentley;
    • Jaguar;
    • Bugatti;
    • Lexus;
    • Maserati;
    • Ferrari.
  • Surprisingly, some Trademarks are missing: Porsche, Tesla, Mercedez-Benz, Peugeot, and Renault (and probably a few others) but I would not be surprise that they submit their .BRAND new gTLD application in the future.
  • 38 "known" car Trademarks have applied for their .BRAND
  • 5 of Car Trademarks new gTLD applications were withdrawn.
  • After 6 years in limbo, it is still unknown if the .RAM new gTLD will ever see the day.
  • Some Car trademarks register a lot of domain names:
    • AUDI created 1,386 domain names ending in ".audi" for its personal use;
    • MINI created 653;
    • SEAT created 651;
    • LAMBORGHINI created 200;
    • And BMW created 117 domain names.
  • Tires: 1,144 domain names ending in ".tires" have been created!
  • Lots of domain names from automotive businesses are being registered at the moment in the .BEST domain name extension (they cost less than $10 per year until January 2019 at some accredited registrars).
  • Unless I missed something, Volkswagen is the only Trademark to have created an IDN: it's the .大众汽车 and its stands for Volkswagen in Chinese.
  • Update: there seems to be a limited interest in generic TLDs offering a plural AND a singular version of the extension:
    • .AUTO (423 domain name registrations in total) and .AUTOS new gTLDs (62 registrations);
    • .CAR (362 registrations) and .CARS (321 registrations) new gTLDs.
  • The new gTLD with the highest number of domain name registered is one dedicated to selling domains to the general public: the .TAXI new gTLD and it has 6,263 domain names created.
Read the full report.

Less than $10 at ;-)

Wednesday, November 7, 2018

Law Enforcement Agencies, Authority, and new gTLDs

This Regulation shall enter into force on the twentieth day following that of its publication in the Official Journal of the European Union:
Competent authorities should be able to request any relevant information from any public authority, body or agency within their Member State, or from any natural person or legal person, including, for example, payment service providers, internet service providers, telecommunication operators, domain registries and registrars, and hosting service providers, for the purpose of establishing whether an infringement covered by this Regulation has occurred or is occurring.
Read my publication on CircleId.

Monday, November 5, 2018

The .ING new gTLD is a crazy idea

Please see no offence in that Title because this new gTLD could be an innovation.

Reading the newsletter from Corporate Registrar CSC, I noted that the .INC new gTLD is about launch (in January 2019, the 16th). For the note, the .INC Top-Level Domain "the definitive domain ending for business".

Not alone
There are many TLDs for the business and I listed them in the new gTLD report dedicated to Companies, but another interesting thing to me is that the TLD is similar to two others: the .INK (for writers to tattooists, to print shops), and the .ING new gTLDs also exist.The .IN country code Top-Level Domain (for India) is a pretty close one too. I wrote the list of similar Top-Level Domains here for those interested.

The .ING new gTLD is a surprise
First I thought that the .ING was the .BRAND new gTLD from the same Bank: you know..."ING", but it's not. It is an extension created by Google and its description is rather surprising. The application explaining the project says:
The proposed gTLD will provide the marketplace with direct association to the term, ʺing,ʺ a common suffix utilized to denote the gerund form of a verb (singing, sleeping). The mission of this gTLD, .ing, is to provide a dedicated domain space in which registrants can enact second-level domains that provide content related to the registrantsʹ usage of the term ʺing.ʺ Charleston Road Registry expects these uses may include but are not limited to offering content that is centralized around a second-level domain name, such as or
What a strange idea to develop a new Top-Level Domain. I admit innovation here and I also see the possibility to shorten domain names more. Now...will that work and catch the attention of the public?

Friday, November 2, 2018

The Real Estate new gTLD business is average

I just finished the update of the Real Estate new gTLD report and noticed a few things:

  • Real Estate Trademarks are not present in this business and very few applied for their personalized .BRAND new gTLD.
  • Only Fresenius uses its domain names ending in ".fresenius", with 40 domain names registered in October 2018.
  • The .REALTOR grows in number and is the highest in this category in terms of domain name registered with a total of 45,566 this month.
  • All new gTLDs dedicated to Real Estate, but the .REALESTATE new gTLD, have lost registrations - at least once - since January from a month to the other. Note that it does not mean that their registrations have decreased since then (I excluded TLDs with less than 100 domains registered for this calculation).
  • 7 of these Top-Level Domains have less domain names registered in October 2018 than what they had in January : this is a bad sign to me.
  • One TLD had more than 55,000 registrations in January, it now has a little more than 2,000 (...)
  • Would I buy a .MAISON domain name if I sold houses in French: an innovative business model should be invented just for this TLD ;-)
  • The .LOFT and .MLS new gTLDs stick to one single domain name registration but were delegated in August and April 2016.
  • I just noticed that none of the .HOME applications (11 of them) passed and were either withdrawn or not approved so I'll definitely change them to "withdrawn" in the monthly report.
  • There are more .VILLAS than there are .HOMES domain names (...)
Check the full report here.

Thursday, November 1, 2018

Another reason to register ""

I went to my registrar and tried to register my first name for my blog but unfortunately, my name is short and it appears that I won't be reach enough. The .BEST Registry is launching a promotion and I just grabbed for €9 instead of more than €93,000.00 for the same name ending in ".blog".

It cost me €9 to register at

This is a promotion so I registered for 2 years. Later I explain why ;-)

Thursday, October 25, 2018

The .NEW new gTLD is here

Monday, October 22, 2018

Trademark Clearinghouse: Stats

Check the figures on the TMCH website.

Friday, October 19, 2018

The .BEST price drop

Not so many people are using domain names ending in “.best” yet. The reason for this is its price at the registrar: up to €112 per year at some registrars when a “.com” often costs below €10. The Registry recently changed hands and is adapting, offering a serious price drop.

Registration Price will be divided by 10
This promotion, effective 1st November for 3 months, is a good news: many users have been requesting the registrars to lower its price and this is just about to happen. The .Best registry, in its wish to go to the market, has decided to offer a promotion for “.best” domain names. The price will be:
  1. Divided by 10 (wholesale registration price)
  2. Lower than a “.com”
  3. Available for multi year registrations: it means that it will be possible to register the domain name at this special price for up to 10 years at some registrars.
.BEST in SEO and SEM
At the moment, my Registrar wants to charge me €88 for a single year of registration but such price, even if already low compared to other registrars, is still too high for me and I want to register a “.best” domain name for the simple reason that “best” is a very strong keyword when it comes to promoting a business, and also because it benefits the SEO (Search Engine Optimization). Moreover, according to a study from GlobeRunner, .Best domains beats .com domains in SEM (Search Engine Marketing) having a Better CTR (Click-Through Rate) and a Lower CPC (Cost Per Click).

All .BEST Names are “still” available
What is great with this promotion is that .BEST has actually a low volume of domain names on the market (around 3,000 domains in total). This makes “.best” domain names a fantastic opportunity for Registrars, Trademarks and domain name investors. For example, many industries are covered with generic keywords available for registration:,,,,,,,,,,, … As a wine fan and producer, I will probably be looking for short names in that direction.

Note that such price will only be available during the promotion period starting 1st November of 2018 and ending in 31st January of 2019 (right after the Namescon 2019).

Thursday, October 18, 2018

Schedule of Working Group and new gTLD Work Track 5 Meetings

ICANN63: Schedule of New gTLD Subsequent Procedures PDP Working Group and Related Meetings.

Working Group and Work Track 5 Meetings:
  1. GNSO - New gTLD Subsequent Procedures Work Track 5 (Geographic Names)
    9:00 - 13:15, Sat, Oct 20, 2018 -- 117 GAC)
    Remote Participation:
    Agenda wiki page:
  2. GNSO - New gTLD Subsequent Procedures (1 of 3)
    13:30 - 15:00, Sat, Oct 20, 2018 – 114 (ccNSO)
    Remote Participation:
    Agenda wiki page:
  3. GNSO - New gTLD Subsequent Procedures (2 of 3)
    15:15 - 16:45, Sat, Oct 20, 2018 – 114 (ccNSO)
    Remote Participation:
    Agenda wiki page:
  4. GNSO - New gTLD Subsequent Procedures (3 of 3)
    17:00 - 18:30, Sat, Oct 20, 2018 – 114 (ccNSO)
    Remote Participation:
    Agenda wiki page:
Related Meetings:
  1. GAC: New gTLDs Work Tracks 1 - 4
    9:30 - 10:15, Sun, Oct 21, 2018 -- 117 (GAC)
    Remote Participation:
  2. GAC: Geographic Names WG/WT5 Discussion Meeting
    17:00 - 17:45, Sun, Oct 21, 2018 -- 117 (GAC)
    Remote Participation:
  3. Middle East Space - Applicant Support Program for the new gTLD Subsequent Procedure
    10:30 - 11:45, Mon, Oct 22, 2018 -- 116 (ALAC)
    Remote Participation:

Tuesday, October 16, 2018

Meet with the Trademark Clearinghouse

Wednesday, October 10, 2018

Car Manufacturers use .BRAND new gTLDs

I first wanted to entitle this post "Cars and new gTLDs: volumes" but generally speaking, domain name registration volumes from this group are not very exciting BUT for a few car Trademarks. This publication is based on figures from the September/October CARS new gTLD report from Jovenet Consulting.

One .BRAND created 1,300 domains
This is the list of Trademarks (specification 13 new gTLD applications) to have created between 100 to 1,300 domain names for their own use. The .BRAND new gTLDs concerned are:
  1. .AUDI created 1,300 domain names;
  2. .SEAT created 628 domains;
  3. .MINI created 326 domains;
  4. .LAMBORGHINI created 197 domains;
  5. .BMW created 117 domains (I really like that one).
If all of these domain names are truly paid by these Trademarks, but not sold to the public, they are used for SEO strategies and to improve the company's brand value.

Singular VS Plural Car new gTLDs
Some new gTLDs allowing domain names to be sold to the public exist in two versions: the singular and the plural one. The extensions concerned are:
  1. The .AUTO and .AUTOS new gTLDs
  2. The .CAR and .CARS new gTLDs
It just DOES NOT WORK in terms of number of creations and the main reason for this is their ultra high price, also, one of them still has restrictions. Try at your Registrar and see. Note that a Registry with a low volume of domain names can be profitable if you add to this the number of Premium domain names registered. My personal thought is that you create a niche Registry because you want an entire industry to use your domain name, not just a portion of it. Three out of four of these TLDs lost registrations since January 2018.

This is one figure that I don't understand: there si a market for domain names ending in ".tires". Domain name registrations have increased up to 1,130 creations for this TLD since January 2018 when they've kept decreasing for .LIMO for the past 6 months.

Read the report here.

Tuesday, October 2, 2018

Sports and new gTLDs: volumes

I count 29 new domain name extensions dedicated to sport. On that list, I added Esport service providers likes the .XBOX and .PLAYSTATION new gTLDs: they are game console Trademarks. 8 Trademarks are listed in this monthly report and the rest are generic new gTLDs, which domain names are dedicated to be sold to the general public.

Famous Four Media and GRS
Two extensions, previously operated by multiple registry Famous Four Media, the .RACING and .CRICKET new gTLDs, are now in the hand of GRS (Global Registry Services Limited): a disagreement on the strategy resulted in a court battle and it's quite possible that volumes of domain names registered for these two extensions keep dropping. When looking at the volumes of the .RACING Top-Level Domain and its 82,000 registrations, compared to .FOOTBALL which has 5,300 only, one might be tempted to wonder why would the market of Racing work so much better than the market of Football. The marketing technique maybe.

On some other new gTLD reports, I sometimes notice that some extensions have the exact same increase of domain name registrations each month. Of course, I would certainly not think that a registry would inflate his numbers but when it is so obvious, I would be tempted to think that something is wrong in the method. Of course, this is not the case with the .FITNESS and .DANCE new gTLDs (with .RUN and .YOGA?): these two extensions have been growing slowly since January 2018 and never lost registrations. I call this "meeting with adoption". Note that I unlisted the .FIT new gTLD from this report since I find it unclear about what it means exactly: Google offers 24 more translations for the word "fit" but its registration volumes were doing very good in 2017 (see in the report).

The Ryder Cup and .GOLF
Domain name registration volumes of the .GOLF new gTLD are decreasing but the Ryder Cup might change this. the problem is that the official website is still using a ".com" and the similar ".golf" domain name does not even redirect to it, when I believe that it should be the opposite: redirect the ".com" to the ".golf" and make that one the official website. Such initiatives can make a difference in terms of promotion. The FIBA (Basketball) recently made the change to a .BASKETBALL domain name and I believe that the FIFA (Football) might be tempted too with a .FOOTBALL (I was also told that the FIFA won't move until it has its hands on the .FOOTBALL new gTLD.

Slow start for the .RUGBY new gTLD
The World Rugby (formerly the International Rugby Board) changed to a .RUGBY domain name. The Top-Level Domain launched with a Sunrise Period in November 2017, went through 3 "limited registration periods", then through a "qualified launch program" which ended in January 2018. Nine months after, the number of domain names created has increased to 211. For a reason that I misunderstand, the registry website offers an "Invitation Only phase" which runs until 26 April 2019 and General Availability (when anyone can buy) starts in July 2019, the first. With such a low volume of domain names on the market, why make it so difficult to register a domain name?

The technique about restrictive TLDs
Restricting a TLD is a way to give the advantage of domain name registrations to a specific group or community: they can be "community applications" or a wording in the registration policy that has to be validated during the registration process and which makes the registrant (the buyer) think that he is a true member of this community and accepted by it. In reality, it a risk for the buyer since very few people read registration policies before buying a domain name. The risk is even increased since the registry, for whatever reason, can decide that the registrant does not comply with its registration policy and take down a domain name. Let's be frank about restricting a TLD...isn't it a technique used by "new gTLD experts" people like me to make a client think that he will have a better control over his TLD? On the paper it is. In reality, restricted TLD registration volumes show that it is the best technique to fail the launching of an extension. It is already difficult to sell domain names without restrictions like it is the case for .FOOTBALL, so adding restrictions certainly will not help give a TLD the chance to exist and deploy. Figures talk.

Confident about the future
Sport TLDs are the future of sport websites, no matter how long it takes and no matter how much they cost: generally speaking all volumes of sport domain names have increased since January 2018 so this can only be a positive sign for the future. Another reason for this is just "common sense", it is the same for existing niche TLDs: they offer more precision and trust. Wait for the Winbledon® website to use a .TENNIS domain name and for organizations like the World Surf League to use a .SURF: Rip Curl®, O'Neil® and Quiksilver® will follow.

Read the report here.

Looking for (new gTLD) Sponsors

I publish about new gTLDs "only" and I don't do write much, but I can ensure that what is said about your company will be read by your next potential clients and the entire new gTLD community.

I am the product
I publish a lot about new gTLDs and .BRANDs "only" and I do that because, when working as a consultant, I just have to. I once read that when doing that for free, I was the product, and this is actually why I look for sponsors. I am fine with being a product :-)

It's over here
Following up with all that is said about new gTLDs is rather easy, I'd suggest to select a communication channel at, hit the subscribe button and you're set.

My future sponsors
On the list of sponsors that I look forward to have are:
  1. One Backend Registry;
  2. One Escrow service provider;
  3. ICANN;
  4. One Registrar (Retail or Corporate);
  5. Registries;
  6. One law firm offering services "related" to new gTLDs;
  7. Trademarks are welcome too.
My offers
My promotion offers are available at Jovenet Consulting, in English and in French, but I am happy to work on something different, according to specific needs.

Monday, October 1, 2018

Real Estate and new gTLDs: volumes

I just updated the monthly report dedicated to domain name registration volumes from the Real Estate industry. In more simple words, the report refers to extensions such as ".forsale", ".apartments", ".loft", etc...

A snapshot
This report is a monthly snapshot which allows to see if Real Estate businesses use these new domain names and which extension catches the attention of buyers. The report is updated at the end of each month and two kind of new gTLDs can be found in this report:
  1. DotBrand domain name registration volumes dedicated to Real Estate Trademarks (also called ".BRANDs"). Note that these domain names cannot be sold through the network of accredited registrars: the .FRESENIUS new gTLD for example;
  2. Real Estate domain name volumes dedicated to be sold to the general public: the .HOUSE new gTLD for example.
September - October 2018
This month, 31 new gTLDs are listed and 6 of them are Trademarks. The most successful new gTLD, in volume of domain name registered, is the .REALTOR new gTLD with a total of 45,479 creations (this Top-Level Domain is exclusively for REALTORS®). The interesting thing about this number is that it has gained 4,000 registrations in one month: that's a lot.
Another interesting progression is the .REALESTATE new gTLD which seems to be gaining a lot of registrations with an increase of 12,300 domain names creations.
Note that these two extensions belong to the same owner.

Good to know, the .HOMES new gTLD just announced that it is dropping its restrictions and lowering its price as early as January 2019. The extension was delegated in May 2014 and in November 2017, the Registry submitted a Registry Service Evaluation Process request to remove eligibility verification of registrants for the .HOMES Top-Level Domain. With an actual total of 416 domain names registered since its launch, we are confident that this change of position regarding restrictions will significantly change the number of domain names created.

Read the report here.

The .PAGE and .FAN Sunrise Periods

  1. The .PAGE Sunrise Period ends today: Monday, 1 October, 2018 - 16:00.
  2. The .FAN Sunrise Period starts tomorrow: Tuesday, 2 October, 2018 - 16:00.
Check the Trademark Clearinghouse calendar for more.

Note about the .PAGE "EAP"
The Early Access Program is a 7 day period in advance of General Availability (GA) during which domains can be registered immediately with five different price tiers, starting with the highest tier and decreasing each day. The "real" General Availability period with no more additional one-time fee starts October the 9th (16:00 UTC).
Learn more here.

Tuesday, September 25, 2018

In English shall we?

This is a complete interview from Andrew Allemann (from Domain Name Wire) giving full details on the .BEST new gTLD project.

Again, and for the first time in the history of domain names, an innovation is brought here since we're not talking about domains only: the acquisition of the .BEST registry adds cryptocurrency and the development of a new kind of social network to this acquisition.

Questions answered
Andrew Allemann comes with targeted questions and gets answers on how the project is funded and by who, why it is so important to have a "decentralized" social network, what the reviews are going to be and how they will be rewarded, Cyril Fremont also gives market figures and explains why this new business model makes sense today.

An example, based on figures,  comparing Facebook to this new social network is also given in this interview.

In English this time: listen to the podcast.

Monday, September 24, 2018

The .BEST new gTLD: more details are given

This is a one hour podcast giving all details about what the .BEST social network is going to be and how users will be able to generate an income from it. Note that this publication was already posted on CircleId.

100,000,000 users
Yes, you read that correctly, we're talking about a potential of 100,000,000 million users by 2022, and that means millions of ".best" domain names. In this major project, two ventures are identified: the .BEST registry itself, which comes as the tool to develop an innovative social network.

Details are given
Cyril Fremont gives lots of details on how his social network, focusing on reviews, is going to be different from Google Reviews, Facebook, Yelp and TripAdvisors. If one would be tempted to think that ... well, "that's just going to be another social network", then, I strongly suggest to listen carefully the part of the interview on the decentralization of this network. I already interviewed Cyril Fremont in July 2018 and did not pay attention to this but the fact that this social network is decentralized answers a very important legal question: registrant's data will be hosted in their country of residence. GDPR, are you listening?

Unexpected questions
Another interesting aspect of this interview is that Cyril Fremont met with 6 high-tech experts on several subjects from different industries: questions were not written in advance and these specialists hit him with unexpected questions such as:
  • How will you pay people?
  • How will you ensure that reviews won't be fake?
  • How will you have users to come to that network?
  • How do you finance such a project? And you will learn about:
    • An ongoing $10,000,000 operation to finance the bootstrap of the social network;
    • An ICO of $20,000,000 to finance the next stage of the social network).
  • How is the team built around this innovative project and… a few names are given.
I suggest to listen to his answers in this podcast (in French). The social network will be launched in January 2019.

Update: another interview was recently given in English.

Friday, September 21, 2018

A dotBrand Email is a Seal

In August the 14th of 2018, we relayed the information that Canon email addresses would use a ".canon" domain name ending. Changing the domain name extension for websites is one thing but changing something else.

A ".brand" domain name is seal
We've already explained the benefit of using a personalized domain name, ending in the name of a trademark for a website: it clarifies things and a user can be certain that he has reached the right website and no copy, or competitor or squatter, of it. Due to the prohibitive new gTLD application fee of $185,000, it makes it hard for squatters to follow.

A good example to show would that website from Gucci (the famous luxury Trademark): The domain name extensions ending in ".gucci" is the seal since there's no mistake, nor doubt, about where the consumer has reached out to: it is the Gucci Trademark.

If some Trademarks, to have applied for their own domain name extension, start to use their dotBrand new gTLD for their websites, only one has announced its intention to change all of its emails: the Canon Trademark just did that.

A ".brand" email is a seal
It is possible to fake an email: I receive spam coming from my own personalized email sometimes and my spam filter just knows it and does the rest. It means that any spammer with a little knowledge knows how to fake an email but the purpose of using such method is just to send emails for spam, not get a response so we're not really concerned here since the real benefit of using a ".brand" email is to send AND receive emails.

Spammers also often use typos in domain names (they also now use homoglyphs more and more) but they can do that creating second level domains only (what comes right before the extension), not first domains (the extension) and that's where the huge difference is.

When receiving an email from a domain name ending in ".com" (for example), anything that comes before the ".com" extension could have been created by anyone; and so the email could come from...anyone, unless the receiver is certain that it comes from the right person AND that it is not an homoglyph. The truth is that this does not happen very often but it happens and it could happen to you. Banks and other major Trademarks from all industries face such spam sent to their clients daily.

When receiving an email ending in the name of a Trademark like Canon just announced it, no one can create a domain name ending in that same Trademark but the Trademark itself which applied for it at the ICANN as a .BRAND new gTLD (specification 13). It then blocks instantly hackers and squatters from the possibility to do the same. Canon explains:
"Because ".canon" can only be used by Canon Group companies and services as well as related organizations, visitors to sites that use the TLD can easily confirm their authenticity and be assured that the information they contain is reliable."
Welcome to the future of secured email.

Hey wait...
What if an entrepreneur applied for a Trademark similar to the Canon one and decided to sell these domain names to the public? Good question...have a look here then ;-)

Thursday, September 20, 2018

The LinkedIn new gTLD group is changing

Recently, LinkedIn informed group owners about a few changes on how groups will now work and on how can participants benefit more from being members. We are approaching the 3,000 participants but still, the level of participation remains low so I hope that the below will be of interest.

What's changing
What LinkedIn recently changed to the groups:
  1. Groups are now accessible from the LinkedIn mobile application: note that this is something truly useful but I have not yet found how to do this. Since these changes are recent, it should be a matter of days.
  2. Unless I missed something, it is not possible to send a weekly email to the members of the group anymore.
  3. You are encouraged to invite people and again, publishing content related to new gTLDs (only) is open to anyone as long as you stick to the subject. I just block domainers who try to sell their domain names.
  4. When sharing content from other sites, it is recommended to add a question to the content you are sharing to invite discussion.
We now pay attention to publishing all content to the Google+ Community, which is another communication channel that we maintain on a daily basis.

The new gTLD group is free to access. You can join and contribute here.

Tuesday, September 18, 2018

Most abused TLDs are not new gTLDs

I often read critics about new gTLDs but most of the time, they come from the ".com" domaining industry and those investors who can't sell their domain names anymore because new gTLDs have now flooded the market.

Most abused TLDs
While reading a French article on the .BZH new gTLD, I discovered the existence of the SURBL list of most abused TLDs and I was not surprised to read that the most abused TLD is ".com". The reason for this is obvious to me: it's been there forever and trademarks want to make no mistake starting something online. Trademarks often look for their ".com" first, instead of searching for something that offers more precision...but things are changing.

The SURBL list
The SURBL list is a good indicator and in today's report (Tue Sep 18 08:00:12 UTC 2018 - updated every hour), it clearly shows that ".com" leads in terms of abuses. In this top 10 of most abused TLDs:
  • The .COM comes first on top of the list;
  • Country code Top Level Domains (ccTLDs) are present with 6 ccTLDs;
  • Other legacy TLDs such as ".net", ".biz", ".info" and ".org" are listed too (that counts as 4 legacy TLDs);
  • Then we have 9 new gTLDs, which comes as no surprise since they offer the advantage of availability, with an important number of new extensions to have launched at the same time (hundreds of them).
Confusing new gTLDs: the next list
I recently read that article from FairWinds Partners, entitled "How Cybersquatters Capitalize on Typos and How to Protect Your Brand". I recommend this reading since ccTLDs are a serious risk when it comes to securing a ".com" domain name...but I doubt that ".com" si the future.

If the future is with new gTLDs - and that's my strong feeling - I think that it is time to add that the typos risk might become second with the introduction of hundreds of extensions: similar TLDs such as ".cam" and ".com", ".casa" and ".cash" or again ".fun" and ".fund" are the new risk to consider when registering a domain name since the problem will not be the type but the exact same second level domain in a different extension. I compiled a list of similar new gTLDs that I strongly suggest to check prior to registering any domain name.

My opinion on this
I have personally redirected my old ".com" domain name to my new ".consulting" one since I not because ".com" is the most abused TLD, but because it makes more sense to me. And by the way, I do Consulting, not "com": whatever it means.

Monday, September 17, 2018

The .BEST new gTLD and SEO Whitepaper

This is a whitepaper published by the .BEST new gTLD registry. I particularly like the title used in the presentation: "The untold truth". This is an extract of the content that you will find in this document:
  1. Why choose a .BEST domain name;
  2. What is the .BESt new gTLD;
  3. Examples of possible domains names on .EST;
  4. Why ".BEST"?
  5. Best and Food;
  6. Best and Products;
  7. Best and Entertainments,
  8. Best and Services;
  9. Best and Co;
  10. Google Trends score:
    1. Score: 97/100;
    2. Best vs Price.
  11. HOT: dotBEST and SEO:
    1. .BEST and Google;
    2. .BEST and CTR (Click Through Rate);
    3. .BEST and Bounce rate;
    4. .BEST and Dwell Time (time on site);
    5. .BEST and Pages Per Visit;
    6. .BEST and Conversion rate;
    7. Conclusion.
  12. Examples of ".best" domains indexed in google.

Download the White Paper here.

Monday, September 3, 2018

LinkedIn: did some cleaning

I have a lot of contacts on LinkedIn and I would easily write that I n-e-v-e-r shared anything with probably 90% of them so I wonder: what's the point in allowing someone to add me in his list of contacts if he has nothing to tell me?

I once asked to someone who added me (and I accepted him to add me to his list) what was the reason for adding me and the guy...just did not answer me.

3,500 contacts?
I have an important list of more than 3,500 contacts and I use LinkedIn exclusively for work. I don't pay attention to the rest: my friends and family usually contact me on Facebook or send me emails...oh...and they call me too.

I've started a little cleaning on LinkedIn and since it is not possible to massively delete contacts - yes, you have to do that one by one on LinkedIn - I have decided to use the method below:
  • Self proclaimed mentors: go away;
  • Indian Seo specialists and marketing experts: go away (note that I have nothing against people from India but I am so spammed by these requests...);
  • No picture? Go away;
  • The word "influencer" (or equivalent) appears in you title? Go away;
  • You've not answered me after 2 messages: go away;
  • Recruiters: go away;
  • You sell wine: go away ;-)
  • You still use a ".com" domain name? go away;
  • Advertising your number of LinkedIn connections in your signature? Go away;
  • .com Domainers domain name investors: go away;
  • You forgot to put a capital letter to your family name: go away;
  • I don't understand more than 50% of what is written in your signature or title? Go away;
  • No personalized message with the reason why you want to add me on LinkedIn: go away;
  • Not in the new gTLD business (or close to it): go away unless you have a serious question.
Limiting to 300 connections = done
I did clean my list of connections and lowered its number of contacts to 300. I think that makes more sense and as a new method, I will try to stick to 300; meaning that I will remove a connection for one gained.

My email can be used to contact me instead (or visit Jovenet Consulting).

Good to know prior to contacting me on LinkedIn
  1. I now refuse LinkedIn incoming connection attempts when there's no introduction message;
  2. A "no" is always acceptable to me as long as I get an answer so I now:
    1. delete contacts who don't answer me;
    2. remove them from groups I moderate on LinkedIn.
"With regards"

The .FAN new gTLD finally launches

I was about to entitle this post "the .FAN new gTLD re-launches" but in fact, it never launched: it existed...but never launched. The new gTLD report dedicated to Singular VS Plural new gTLD tracked registrations since 2016 but the Sunrise Period itself had not been announced and the Trademark Clearinghouse calendar says nothing about it until...recently. That might sound strange but some new gTLDs are in this exact same position: they've existed for years but they've not launched yet (the .CONTACT and .FORUM new gTLDs for example).

  • Sunrise Period starts: Tuesday, 2 October, 2018 - 16:00;
  • Sunrise Period ends: Saturday, 1 December, 2018 - 16:00.

Extracted from the application submitted to the ICANN, Donuts, which announced the acquisition of the TLD in June 2018, does not say much about the benefit to use a ".fan" domain name: "This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist." and it also says things like"This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation."

I personally like the descriptiveness ot the TLD since the word "Fan" makes no doubt about what you will find behind such a domain name.

Singular or Plural?
There is another .FANS new gTLD ("fan" with an "s") which already has 1,500 something domain names registered and since the risk is high to use such a domain name without owning the exact same second level domain in both versions of the extension, I would suggest to buy two domain names instead of just one.

Good to know
And if you are a sports' fan, the restricted .SPORT new gTLD launches its Sunrise Period tomorrow.

Friday, August 31, 2018

New gTLD reports have been updated

I just finished the update of all new gTLD reports for the month of August/September 2018. New domain name registration volumes are an opportunity to check if end users register domain names or not. We recently added two new reports: Luxury and Music:
    (.restaurant - .kitchen - .bar - etc...)
  2. New gTLDs related to PHOTOGRAPHY
    (.photo - .film - .gallery - etc...)
  3. New gTLDs related to CITIES : these are city names only
    (.paris - .london - .tokyo - etc...)
  4. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on.
  5. New gTLDs related to the LAW and LEGAL matters
    (.legal - .attorney - .lawyer - etc...)
  6. New gTLDs related to FINANCE
    (.credit - .capital - .finance - etc...)
  7. New gTLDs related to a COLOR
    (.orange - .pink - .green - etc...)
  8. New gTLDs related to SPORT
    (.hockey - .basketball - .ski - etc...)
  9. New gTLDs related to ALCOHOL
    (.beer - .wine - .vodka - etc...)
  10. New gTLDs related to REAL ESTATE
    (.realestate - .realtor - .villas - etc...)
  11. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts)
  12. FRENCH new gTLD applications : these are applications submitted by French companies only;
  13. New gTLDs related to RELIGION
    (.catholic - .bible - .church - etc...)
  14. New gTLDs related to CARS
    (.taxi - .auto - .car - etc...)
  15. New gTLDs related to HEALTH
    (.health - .doctor - .hospital - etc...)
  16. New gTLDs related to ADULTS
  17. Multiple Registries : group of Registries operating five (5) and more domain name extensions;
  18. NEW - New gTLDs related to the MUSIC community
    (.music - .band - .hiphop - etc...)
  19. NEW - New gTLDs related to LUXURY
    (.rich - .yachts - .chanel - etc...)

Tuesday, August 28, 2018

New gTLDs "Today": a new communication channel

I recently noticed that 150 members are following the new gTLD info on the Google+ community that I created a few years ago. Basically, I post the exact same info as on the LinkedIn new gTLD group.
A different channel
I am reopening this communication channel because it is simple, efficient and some still use it. It is also quite fast for me to post an info there: it requires a link and a title (I often add a picture).

You should click here to be invited and note that it requires to join to be able to post. As usual, I try my best to moderate publications and do reject everything that has nothing to do with the subject of new gTLDs. And again: selling domain names there is not accepted, there are many other places to do that.

Which information channel?
Many exist but I created five of them:
  1. A newsletter where I send 100% of the news found on Internet and related to new gTLDs (new gTLD domaining excluded);
  2. A Blog: the gTLD Club (my blog);
  3. My Twitter account;
  4. The LinkedIn group about new gTLDs (2,700 subscribers);
  5. The Google+ Community (100% of the news published in the Newsletter).
New gTLDs "today"
When desperately lost searching for the latest news about new gTLDs, I suggest to try this reminder:

Sponsors welcome
We have become quite efficient when it comes to ensuring that an information "about new gTLDs" is seen: we talk to/about new gTLD service providers but they are certainly not the majority to read what we write. Potential and existing applicants also read us. For example, this publication generated quite some buzz recently, this one too. We look for one single sponsor in each of the categories below:
  • A Backend registry provider;
  • A Registrar solution provider;
  • A Corporate or Retail Registrar;
  • An escrow service provider;
  • Trademarks are also welcome to sponsor us;
  • New gTLD and legacy Registries are also welcome.
Please contact us if you are interested.

Wednesday, August 22, 2018

ICANN did not approve some .BRAND new gTLDs

The first round of the ICANN new gTLD program officially launched with no real methodology dedicated to ".brand" new gTLD applicants and - early before applying - some service providers (like myself) had no idea what to answer their clients when they asked: "do you mean that all registrars will be allowed to offer my domain names?"

Specification 13
The specification 13 was then created to change that and it became more clear how to differentiate a new gTLD dedicated to selling domain name (like .CLUB) and a .BRAND dedicated to the personal use of a Trademark (also called "dotBrand" new gTLD).

If the official list of the ICANN new gTLD applications does not specify which TLD is a Trademark and which is not, the complete list of specification 13 applications (for Trademarks) can be checked and one will notice that most requests were granted but some were not Approved or Withdrawn.

Not approved
The reason why some Trademarks were not approved is not explained and in many case, it is because the application was withdrawn by the applicant. Some, were not approved but the extension was delegated:
  1. The .POLITIE new gTLD (Police from Netherlands);
  2. The .MOBILY new gTLD;
  3. The .BOOKING new gTLD;
  4. The .OFFICE new gTLD from Microsoft;
  6. The .GOOG new gTLD from Google;
  7. Etc...
No comments
In the process to become eligible for a specification 13 application, the registry has to provide ICANN with an accurate and complete copy of his trademark registration and his request can receive a comment.

Very few comments were sent:
  1. A test was done in May 2014;
  2. A question was asked about the .MAN new gTLD in December 2014;
  3. Nine comments were sent about the .FOOD new gTLD in October 2015.
As of today, this represents 10 comments for a total list of 490 contracted dotBrand new gTLD applications.

Tuesday, August 21, 2018

How do New Domains impact SEO: the report

The report
This is a report from India based multiple registry Radix on how new domains impact SEO. Questions covered are:
  • New domains and SEO - What is the connection between the two?
  • What do the users have to say about the impact of new domains on SEO?
  • What do SEO experts have to say about the impact of new domains on SEO?
  • Is Google using new domains?
  • What are some known facts about new domains and their impact on SEO?
  • What are the best practices for moving from one domain extension to another?
  • Does the age of a domain name matter in SEO?
The report can be downloaded here.

Radix Registry
"Radix" is a multiple registry to have applied for several new domain name extensions such as .TECH - .PRESS - .SITE - .SPACE and .HOST. The full list of the TLDs it applied for is available on its website. It is the third largest new gTLD operator with 2,533,086 domain name registrations (July 2018) for a total of nine extensions.

Friday, August 10, 2018

A complete guide to SEO and new gTLDs

I tend to download most guides dealing with new gTLDs that I find on Internet but I admit that I never read them all completely. The reason for this is that there is nothing new and the guides are often used as promotion tools. This one, from English backend registry Nominet, is 8 pages and I made the effort to read it until the end.

These are the topics covered:
  • What TLDs are and why organisations are using them;
  • Different types of TLD and how they can be used;
  • Benefits of TLDs including: improved brand recognition, better online security and more;
  • How Google and other search engines treat new gTLDs;
  • Explanation of ‘DotBrand’ – a particularly powerful type of gTLD for global organisations;
  • How organisations are embracing new TLDs for greater SEO benefit.
And this is what you will find inside:
  1. Introduction
  2. A beginner's guide to Top Level Domains
  3. The introduction of new gTLDs
  4. What is a .BRAND ?
  5. How do search engine treat new gTLDs
  6. Interesting: SEO tips effectively utilizing a .BRAND
The last point on SEO tips utilizing .BRAND domain name extensions is one that I found interesting: it is short but it is a must read for applicants with the intention to use their extension. Such section should be read before creating the first ".brand" domain name.

It is always interesting to read what one provider can add to such guides but I found that the new URL redirection strategy used by some .BRANDs was not covered.

A dotBrand Top-Level Domain is a powerful tool for branding mixed with SEO, not SEO only: a trademark will be able to do SEO without its own extension using other domain names that will probably cost a lot less money.

Download the guide
The guide can be downloaded on the Nominet website. Nominet is a backend registry service provider for 37 new gTLDs. It offers service to extensions such as the .VIP registry with more than 800,000 domain names registered, .BLOG - .LONDON - .BEER and .BENTLEY

Monday, August 6, 2018

Solutions for failing niche new gTLDs

A niche TLD is a domain name extension created specifically for a certain market or subject. Let's imagine that you were a leader in a specific financial subject and that you decided to operate the domain name extension representing this subject: THIS WOULD JUST BE A VERY BRIGHT IDEA because once the slot is taken, no one else can take it. A new gTLD is unique and there can be one registry worldwide.

"Yep: but no one buys our domains"
What if, after a certain number of years, you realized that your domain names just "did not sell" and no one bought them in the industry in which you are a leader? This is a problem that some registries are facing but in the case of niche TLDs, not generic ones, there are solutions to change this.

It does not sell? Change the method!
Some Multiple Registries, who operate five and more domain name extensions, have targeted niche terms because they are leaders in their industry. Again, this is a very good idea to demonstrate leadership in a business but if no one buy domains, the approach and method should be changed.

"Yeah right: then what?"
In some case, it cost a lot to maintain a registry and I noticed that some multiple registries just "dropped it" and their domain name registration volumes are...decreasing. I also noticed that some multiple niche registries have all the tools to develop their domain names again. So, here are suggestions on what to do:
  1. Lower the price: change the price at the backend registry. If you already "don't sell", one of the reasons (not the only one) is probably because the price is too high at the registrar and if you don't lower that price at the source (your backend registry), it won't lower at the registrar.
  2. If you are stuck with a bad contract (at the backend), hire a specialized lawyer to find a way out of this because if you can't find a deal with your backend registry (which I doubt), your registration volumes won't increase and you will have to change your backend just because of this. You need volumes of domain names installed and if you don't have that: no one knows that you exist. When you meet with your lawyer, ask him if selling your TLDs to another legal entity, or changing hands (to a subsidiary of yours or a complete different company) wouldn't be a solution to get rid of your contract to another backend registry solution provider.
  3. Announce the change of price when it is validated with your backend registry: registrars should follow you on this and announce it to their clients.
  4. Some have the tools: did you check your own tools? Some industry leaders are online and offline marketing specialists but neither use their own TLDs for their websites nor use their own tools to promote their extensions! Use your own tools: it is your teams' daily job to promote things on internet to your niche industry! If I had SEO specialists, and/or web designers within my company, I would put them in the same room for a brainstorming with that question: "it cost me "X" per website and domain created": "what can you suggest to help me sell the services of my company using our own domain names?". Give domain names and content to a SEO specialist, he should know what to do with it.
  5. Acquisition costs: "$1000 for a client introduced" is something that I read at a new gTLD niche TLD. When killing the cost of a domain name at the backend registry, such an amount of money allows to put a lot of domain names on the market with a basic introduction to a service. Some will call this spam (unless each content is different), some will see back-links, some will want redirections. But is also means:
    1. Visibility: a lot more websites and domain names on the market;
    2. A lot more chances to acquire consumers for a service;
    3. A reduced cost for the niche registry to use his own domains since part of the price paid to the registrar gets back in his pockets.
  6. Innovation: we've seen that some registries domain name registration volumes stagnate and a reason for this is "not" that registrars don't do their job, registrars have too many strings to offer and potential consumers (registrants) don't buy anymore the way they did when we launched the .EU registry back in 2005. The solution is in innovation and some registries are quite creative at the moment. As a leader in your niche industry, who better than you, knows how to innovate? As the operator of the string representing your niche, you stay one step ahead so why not innovate using your string?

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