Monday, November 19, 2018

Communication agencies: no ".BRAND" approach?

I strongly believe that .BRAND new gTLDs are an ultra strong branding and communication tool, so as a lonely wolf having my business often ending at agencies with no idea of the real benefit to operate a .BRAND domain name extension, I decided to approach famous communication agencies with that following speech:
Hey: "a .BRAND new gTLD is the strongest branding tool that Internet ever invented: what's your approach when talking to your clients about it?"
(of course, I adapted the level of speech)
Some answers received
I simplified the answers received from some of these agencies with bullet-points:
  • If the subject of creating a personalized domain name extension is something that most have heard about, it is a question that came to them from their clients, not as a suggestion by them.
  • When the subject is on the table, it does not go farther than creating the .BRAND new gTLD through a partner. Basically:
    • The agency says it has knowledge but uses a third party service provider for this;
    • The service offered is to submit an application, no more ("let's see when the TLD will been delegated");
    • One agency tells her client she has knowledge to offering such service, basing her speech on how the .BRAND Top-Level Domain (live today) has evolved long after it was delegated. Today's result is absolutely not what was in the initial offer;
  • If offering to create the .BRAND new gTLD, and I mean by this securing a client and offering to do the follow-up up to the next applicant guidebook, with a lot of "bla, bla", there is no offer to create scenarios to use the extension...when precisely "this" should be the service offered today by a communication agency;
  • Generally speaking, the first person I spoke to didn't understand what I was talking about in terms of branding so I had to explain a lot. In that case, it generated a lot of interest...but Round two is far away...
Familiar with but no offer
Many agencies are familiar with the subject of .BRAND new gTLDs but none that I met with have an internal offer. Basically, it is something that they will consider but still, there is no written content about it: no program, no documentation, no product sheet presenting what a .BRAND domain name extension is, no reference to it in what "communication consultants" talk about when referring to a communication strategy.

I also pinged two consultants from prestigious communication agencies via LinkedIn and asked the question is such "tool" was considered in the branding or communication strategy that they refer to in their profile. They should be my clients.

10 years after
I must be living in a different world because we're almost 10 years after the first round of the ICANN new gTLD program and there are many .BRAND new gTLDs to have launched and operating their own domain name extension. In the financial sector for example, All Finanz, Credit Union, BNP Paribas, Bradesco, Barclays, Discover, Bloomberg and a lot more in other industries are truly using their own domain names, and if the trademarks keep registering more of them, it means that very few are taking the advantage when a lot more could (I am referring here to the .BRAND applicants which are not using the product they acquired years ago).

All communication agencies offer more or less the same and none really differentiates from others. I still don't understand why they are not using this fantastic product to promote their name, offering something different.

Tuesday, November 13, 2018

Companies related new gTLDs are a good business

Once a month I update the volumes of domain names registered according to a specific subject or category. I allocate a certain number of extensions to each category so such process allows me to see if, in each category, domain name extensions meet with adoption of not. In the category that I created for Companies, it appears that registrants (end users) tend to buy these domain names. Generally speaking, the volume of domain names registered in these extensions does increase.

This report is my personal choice on extensions in which I believe that companies should secure their domain name with and this is what I noticed from the October/November report:
  • There's not so much red in the report compared to other reports:
    • In blue, registration volumes increase significantly;
    • In red, they decrease.
  • Six extensions have more than 100,000 domain names registered and from that list, only .APP kept growing and never saw a decrease in its volume of domains registered. The TLD has now more than 330,000 registrations.
  • I think that the .EMAIL is an absolute "must have" for obvious reasons.
  • The .WORLD new gTLD also exists in its Chinese script, the .世界 Top-Level Domain.
  • The .COMPANY new gTLD also exists in its Chinese script, the .公司 Top-Level Domain (this one stands for "business organization actually".
  • The .BEST new gTLD changed hands recently and its volume of registrations is growing again. I registered
  • The .APP and .PAGE new gTLDs belong to Google and are growing fast, none lost registrations since they were launched.
  • Some TLDs are confusing: the .WEB is coming but .WEBSITE and .SITE are already here. In total, the .WEBSITE new gTLD gained 2,000+ registrations since January 2018 and I wonder if this is not a bad sign for this registry.
  • The .CONTACT new gTLD sticks to one single domain name registration: I don't understand the strategy for this TLD and I think that "finance" is the issue.
  • Four extensions only have less registrations in November 2018 than what they had in January from the same year.
  • The .COMPANY and .商标 (".trademark") are on the right track and just "keep growing" in numbers.
  • The .集团 (corporate group) lost half of its registrations since January 2018.
  • Note that at the moment you are reading this report, the .ONLINE new gTLD passed the one million domain name registrations.
  • This one is to please Jean Christophe: the .INC new gTLD is launching.
Read the full report. If you believe that a TLD is missing from that report, please contact me.

Monday, November 12, 2018

A .BRAND new gTLD Round in October 2019?

I just attended the IGF ICANN Open Forum from 12 November 2018 in Paris. I was "intrigued" by a publication that I read on CircleId a few months ago and wanted to ask the ICANN Board the question myself.

A new gTLD service provider proposed the ICANN an indicative application period for .BRAND new gTLDs starting 1 October 2019 and ending 12 January 2020.

That's early, but if such date is suggested, I strongly believe that it is feasible. So I asked the ICANN Board the question, and Avri Doria answered me.

Friday, November 9, 2018

The Automotive new gTLD business is exciting

I recently updated the Automotive new gTLD report for the month of October/November 2018 and I am excited to note that:
  • There are 60 new gTLDs dedicated to the automotive industry.
  • Lots of Trademarks have applied for their own string and major luxury car manufacturers have created their .BRAND new gTLD:
    • Lamborghini;
    • Bentley;
    • Jaguar;
    • Bugatti;
    • Lexus;
    • Maserati;
    • Ferrari.
  • Surprisingly, some Trademarks are missing: Porsche, Tesla, Mercedez-Benz, Peugeot, and Renault (and probably a few others) but I would not be surprise that they submit their .BRAND new gTLD application in the future.
  • 38 "known" car Trademarks have applied for their .BRAND
  • 5 of Car Trademarks new gTLD applications were withdrawn.
  • After 6 years in limbo, it is still unknown if the .RAM new gTLD will ever see the day.
  • Some Car trademarks register a lot of domain names:
    • AUDI created 1,386 domain names ending in ".audi" for its personal use;
    • MINI created 653;
    • SEAT created 651;
    • LAMBORGHINI created 200;
    • And BMW created 117 domain names.
  • Tires: 1,144 domain names ending in ".tires" have been created!
  • Lots of domain names from automotive businesses are being registered at the moment in the .BEST domain name extension (they cost less than $10 per year until January 2019 at some accredited registrars).
  • Unless I missed something, Volkswagen is the only Trademark to have created an IDN: it's the .大众汽车 and its stands for Volkswagen in Chinese.
  • Update: there seems to be a limited interest in generic TLDs offering a plural AND a singular version of the extension:
    • .AUTO (423 domain name registrations in total) and .AUTOS new gTLDs (62 registrations);
    • .CAR (362 registrations) and .CARS (321 registrations) new gTLDs.
  • The new gTLD with the highest number of domain name registered is one dedicated to selling domains to the general public: the .TAXI new gTLD and it has 6,263 domain names created.
Read the full report.

Monday, November 5, 2018

The .ING new gTLD is a crazy idea

Please see no offence in that Title because this new gTLD could be an innovation.

Reading the newsletter from Corporate Registrar CSC, I noted that the .INC new gTLD is about launch (in January 2019, the 16th). For the note, the .INC Top-Level Domain "the definitive domain ending for business".

Not alone
There are many TLDs for the business and I listed them in the new gTLD report dedicated to Companies, but another interesting thing to me is that the TLD is similar to two others: the .INK (for writers to tattooists, to print shops), and the .ING new gTLDs also exist.The .IN country code Top-Level Domain (for India) is a pretty close one too. I wrote the list of similar Top-Level Domains here for those interested.

The .ING new gTLD is a surprise
First I thought that the .ING was the .BRAND new gTLD from the same Bank: you know..."ING", but it's not. It is an extension created by Google and its description is rather surprising. The application explaining the project says:
The proposed gTLD will provide the marketplace with direct association to the term, ʺing,ʺ a common suffix utilized to denote the gerund form of a verb (singing, sleeping). The mission of this gTLD, .ing, is to provide a dedicated domain space in which registrants can enact second-level domains that provide content related to the registrantsʹ usage of the term ʺing.ʺ Charleston Road Registry expects these uses may include but are not limited to offering content that is centralized around a second-level domain name, such as or
What a strange idea to develop a new Top-Level Domain. I admit innovation here and I also see the possibility to shorten domain names more. Now...will that work and catch the attention of the public?

Friday, November 2, 2018

The Real Estate new gTLD business is average

I just finished the update of the Real Estate new gTLD report and noticed a few things:

  • Real Estate Trademarks are not present in this business and very few applied for their personalized .BRAND new gTLD.
  • Only Fresenius uses its domain names ending in ".fresenius", with 40 domain names registered in October 2018.
  • The .REALTOR grows in number and is the highest in this category in terms of domain name registered with a total of 45,566 this month.
  • All new gTLDs dedicated to Real Estate, but the .REALESTATE new gTLD, have lost registrations - at least once - since January from a month to the other. Note that it does not mean that their registrations have decreased since then (I excluded TLDs with less than 100 domains registered for this calculation).
  • 7 of these Top-Level Domains have less domain names registered in October 2018 than what they had in January : this is a bad sign to me.
  • One TLD had more than 55,000 registrations in January, it now has a little more than 2,000 (...)
  • Would I buy a .MAISON domain name if I sold houses in French: an innovative business model should be invented just for this TLD ;-)
  • The .LOFT and .MLS new gTLDs stick to one single domain name registration but were delegated in August and April 2016.
  • I just noticed that none of the .HOME applications (11 of them) passed and were either withdrawn or not approved so I'll definitely change them to "withdrawn" in the monthly report.
  • There are more .VILLAS than there are .HOMES domain names (...)
Check the full report here.

Thursday, November 1, 2018

Another reason to register ""

I went to my registrar and tried to register my first name for my blog but unfortunately, my name is short and it appears that I won't be reach enough. The .BEST Registry is launching a promotion and I just grabbed for €9 instead of more than €93,000.00 for the same name ending in ".blog".

It cost me €9 to register at

This is a promotion so I registered for 2 years. Later I explain why ;-)

Monday, October 29, 2018

Law Enforcement Agencies WILL have authority on Registrars and Registries

This one is for European Law Enforcement Agencies only, and no matter what the GDPR says (this article was first published on CircleId).

Accessing Whois information and acting on a litigious domain name is becoming a nightmare for law enforcement agencies. Law enforcement agencies must have an access to the information provided by registrants in the Whois database and, in specific cases, have authority to act FAST on a domain name. The EU has a solution for this and it's coming in 2020. Is this mechanism welcome now the GDPR is causing problems to law enforcement agencies trying to do their job? I'd say...yes it is.

What it is
The Regulation (EU) 2017/2394 of the European Parliament and of the Council of 12 December 2017 on cooperation between national authorities responsible for the enforcement of consumer protection laws and repealing Regulation (EC) No 2006/2004. It is directly applicable in all Member States.

What it does say
A few things that I extracted from the regulation:
  • Competent authorities should be able to request any relevant information from any public authority, body or agency within their Member State, or from any natural person or legal person, including, for example, payment service providers, internet service providers, telecommunication operators, domain registries and registrars, and hosting service providers, for the purpose of establishing whether an infringement covered by this Regulation has occurred or is occurring.
  • Where no other effective means are available to bring about the cessation or the prohibition of the infringement covered by this Regulation and in order to avoid the risk of serious harm to the collective interests of consumers: where appropriate, the power to order domain registries or registrars to delete a fully qualified domain name and to allow the competent authority concerned to register it.
Coming in 2020
This Regulation shall enter into force on the twentieth day following that of its publication in the Official Journal of the European Union. It shall apply from 17 January 2020.

The regulation is available here.

Friday, October 26, 2018

Update on .AMAZON : "Will Not Proceed" status is removed

Lots of whereas in this adopted board resolution by the ICANN Board but it appears that the .AMAZON new gTLD could be on its way to delegation.

Extracted from the Adopted Board Resolutions from the 25 Oct 2018 Regular Meeting of the ICANN Board:
  1. The Board directs the President and CEO, or his designee(s), to remove the "Will Not Proceed" status and resume processing of the .AMAZON applications according to the policies and procedures governing the 2012 round of the New gTLD Program. This includes the publication of the Public Interest Commitments, as proposed by the Amazon Corporation, according to the established procedures of the New gTLD program.
  2. The Board directs the President and CEO, or his designee(s), to provide regular updates to the Board on the status of the .AMAZON applications.
Check the resolution.

Thursday, October 25, 2018

The .NEW new gTLD is here

The .AMAZON new gTLD

Extracted from the "just published" ICANN63 Barcelona GAC Communiqué:
Colombia provided an update regarding the letter sent by the ACTO secretariat on 5 September 2018 in which the 8-countries Organization expressed its concerns on a possible assignment of the domain to the corporation Amazon Inc. without taking into consideration the cultural, economic, social and environmental interests of a sensitive region as is the Amazonia, while reiterating that ACTO countries have the right to participate in the governance of the domain name ".AMAZON"; including the participation in the establishment of public policies. A decision without proper consent in a multi-stakeholder approach framework, would be considered disadvantageous, and far from their interest over the Amazonian region. Colombia also informed of a note of concern addressed to the ICANN CEO by the Foreign Affairs Ministry and the ITs Minister in which the Government expressed its concern regarding a possible .amazon delegation without consent by the ACTO members.
Read the full Barcelona communiqué.

Friday, October 19, 2018

The .BEST price drop

Not so many people are using domain names ending in “.best” yet. The reason for this is its price at the registrar: up to €112 per year at some registrars when a “.com” often costs below €10. The Registry recently changed hands and is adapting, offering a serious price drop.

Registration Price will be divided by 10
This promotion, effective 1st November for 3 months, is a good news: many users have been requesting the registrars to lower its price and this is just about to happen. The .Best registry, in its wish to go to the market, has decided to offer a promotion for “.best” domain names. The price will be:
  1. Divided by 10 (wholesale registration price)
  2. Lower than a “.com”
  3. Available for multi year registrations: it means that it will be possible to register the domain name at this special price for up to 10 years at some registrars.
.BEST in SEO and SEM
At the moment, my Registrar wants to charge me €88 for a single year of registration but such price, even if already low compared to other registrars, is still too high for me and I want to register a “.best” domain name for the simple reason that “best” is a very strong keyword when it comes to promoting a business, and also because it benefits the SEO (Search Engine Optimization). Moreover, according to a study from GlobeRunner, .Best domains beats .com domains in SEM (Search Engine Marketing) having a Better CTR (Click-Through Rate) and a Lower CPC (Cost Per Click).

All .BEST Names are “still” available
What is great with this promotion is that .BEST has actually a low volume of domain names on the market (around 3,000 domains in total). This makes “.best” domain names a fantastic opportunity for Registrars, Trademarks and domain name investors. For example, many industries are covered with generic keywords available for registration:,,,,,,,,,,, … As a wine fan and producer, I will probably be looking for short names in that direction.

Note that such price will only be available during the promotion period starting 1st November of 2018 and ending in 31st January of 2019 (right after the Namescon 2019).

Thursday, October 18, 2018

The ".IDN" new gTLD to change to ".INTERNET" ?

An application for a .IDN new gTLD was submitted to the ICANN in the first round of the ICANN new gTLD program. It appears that this Indian company, named Nameshop, had the ICANN applicant support to result with a "did not meet all criteria" so it can't be delegated. It then requested the ICANN to change its string to .INTERNET to allow the creation of domain names ending in ".internet" (instead of ".com" for example).

What the application says
The application says that "the purpose of the proposed gTLD is to offer a bridge for the Internationalized Domain Name Registrant to connect to users beyond their own language communities. This gTLD would be of help in furthering the Internet Communityʹs efforts to preserve the Internet as a unified, Global space". Right.

Changing a TLD to another?
I personally do not understand how domain names ending in ".idn" will help offering a bridge for the Internationalized Domain Name Registrants to connect to users beyond their own language communities, but as long as the string does not belong to the strings ineligible for delegation ( of the Applicant Guidebook (AGB)) or the list of reserved names ( of the AGB) ...why not. Unfortunately, "IDN" is an alpha-3 code listed in the ISO 3166-1 standard and the AGB says that applications for strings that are country or territory names will not be approved if a string sis considered to be a country or territory name ( of the AGB): "IDN" stands for Indonesia.

For me the story ends here with this application because another applicants applied for an alpha 3 code string in the first round of the ICANN new gTLD program and I don't remember that he was offered the opportunity to discus changing his string to another. I also read the applicant guidebook many times and did not find anything about the possibility to modify a string. To me this demonstrates one thing: ICANN is flexible.

Is the .INTERNET new gTLD coming?
I personally doubt it but Nameshop asked the ICANN for a meeting (PDF download) to discuss this in the next ICANN meeting in Barcelona this coming week: "to request that the GDD and ICANN Leadership continue to actively consider delegation of .INTERNET and keep in mind the usefulness and value of .INTERNET -- operated in tune with Nameshop’s Public Interest Commitments".

The ICANN Vice President of gTLD Operations seem to have confirmed this meeting (PDF download) to discuss this application.

Do you imagine domain names ending in ".internet" offered to the general public?

Schedule of Working Group and new gTLD Work Track 5 Meetings

ICANN63: Schedule of New gTLD Subsequent Procedures PDP Working Group and Related Meetings.

Working Group and Work Track 5 Meetings:
  1. GNSO - New gTLD Subsequent Procedures Work Track 5 (Geographic Names)
    9:00 - 13:15, Sat, Oct 20, 2018 -- 117 GAC)
    Remote Participation:
    Agenda wiki page:
  2. GNSO - New gTLD Subsequent Procedures (1 of 3)
    13:30 - 15:00, Sat, Oct 20, 2018 – 114 (ccNSO)
    Remote Participation:
    Agenda wiki page:
  3. GNSO - New gTLD Subsequent Procedures (2 of 3)
    15:15 - 16:45, Sat, Oct 20, 2018 – 114 (ccNSO)
    Remote Participation:
    Agenda wiki page:
  4. GNSO - New gTLD Subsequent Procedures (3 of 3)
    17:00 - 18:30, Sat, Oct 20, 2018 – 114 (ccNSO)
    Remote Participation:
    Agenda wiki page:
Related Meetings:
  1. GAC: New gTLDs Work Tracks 1 - 4
    9:30 - 10:15, Sun, Oct 21, 2018 -- 117 (GAC)
    Remote Participation:
  2. GAC: Geographic Names WG/WT5 Discussion Meeting
    17:00 - 17:45, Sun, Oct 21, 2018 -- 117 (GAC)
    Remote Participation:
  3. Middle East Space - Applicant Support Program for the new gTLD Subsequent Procedure
    10:30 - 11:45, Mon, Oct 22, 2018 -- 116 (ALAC)
    Remote Participation:

Tuesday, October 16, 2018

Meet with the Trademark Clearinghouse

Friday, October 12, 2018

People don't have .FAITH but still go to .CHURCH (with their .BIBLE)

Church-goers dont't have .FAITH so much anymore and .CHRISTMAS does not seem important; but they like a good .WEDDING and still go to .CHURCH with their .BIBLE. See no offence here but today, a .CATHOLIC has an advantage on .ISLAM and the Muslim moral (the .HALAL new gTLD) in the new gTLD world.

The Vatican
The Vatican was pretty much present in the first round of the ICANN new gTLD program: it applied for four Top-Level Domains: .CATHOLIC plus 3 others in 3 different scripts which also mean "catholic": .天主教 - .католик and the .كاثوليك new gTLD.
A use was found for the .CATHOLIC Top-Level Domain and 13 domain names were created (October 2018). Note that no website is visible nor indexed on Google yet using domain names ending in ".catholic" or any of the 3 other scripts. Only websites such as can be accessed at the moment.

Islam and Halal
Very recently, an Independent Review Process (Asia Green IT System vs ICANN) declared, in accordance with Article IV, section 3.21 of the applicable version of the Bylaws, that the Board directs the President and CEO, or his designee(s), that the pending application for .HALAL and the pending application for .ISLAM not proceed. There are domain names ending in ".catholic" but there won't be domain names ending in ".islam".

A few figures
The .FAITH Top-Level domain lost 3,000 registrations in one month but it still has almost 10,000 more domains - for a total of 63,271 registrations - than what it had in the beginning of the year, in January 2018.

Two TLDs keep growing in numbers: the .WEDDING and .CHURCH new gTLDs never lost registrations since January 2018:
  1. 26,700 domain names for .WEDDING
  2. 23,300 for .CHURCH
Is Christmas coming?
The .CHRISTMAS Top-Level Domain lost nearly half of its total registrations since January 2018 and dropped to 1,660 domain names. Will that change in December?

The MORMONs and their .MORMON new gTLD still have not created any or domain names and stick to one single registration. It is the same for the The Church of Jesus Christ of Latter-day Saints (the LDS Church) and its .LDS new gTLD: there is still no use. Wouldn't a be welcome?

The Christian Broadcasting Network
Same here with one single domain name registration. The .CBS Top-Level Domain has a lot of potential to me: the front page shows generic strings such as "shows", "news", "living", "video", "radio", "kids" and "ministries". I would certainly dig in that direction.

Read the report here.

Wednesday, October 10, 2018

Car Manufacturers use .BRAND new gTLDs

I first wanted to entitle this post "Cars and new gTLDs: volumes" but generally speaking, domain name registration volumes from this group are not very exciting BUT for a few car Trademarks. This publication is based on figures from the September/October CARS new gTLD report from Jovenet Consulting.

One .BRAND created 1,300 domains
This is the list of Trademarks (specification 13 new gTLD applications) to have created between 100 to 1,300 domain names for their own use. The .BRAND new gTLDs concerned are:
  1. .AUDI created 1,300 domain names;
  2. .SEAT created 628 domains;
  3. .MINI created 326 domains;
  4. .LAMBORGHINI created 197 domains;
  5. .BMW created 117 domains (I really like that one).
If all of these domain names are truly paid by these Trademarks, but not sold to the public, they are used for SEO strategies and to improve the company's brand value.

Singular VS Plural Car new gTLDs
Some new gTLDs allowing domain names to be sold to the public exist in two versions: the singular and the plural one. The extensions concerned are:
  1. The .AUTO and .AUTOS new gTLDs
  2. The .CAR and .CARS new gTLDs
It just DOES NOT WORK in terms of number of creations and the main reason for this is their ultra high price, also, one of them still has restrictions. Try at your Registrar and see. Note that a Registry with a low volume of domain names can be profitable if you add to this the number of Premium domain names registered. My personal thought is that you create a niche Registry because you want an entire industry to use your domain name, not just a portion of it. Three out of four of these TLDs lost registrations since January 2018.

This is one figure that I don't understand: there si a market for domain names ending in ".tires". Domain name registrations have increased up to 1,130 creations for this TLD since January 2018 when they've kept decreasing for .LIMO for the past 6 months.

Read the report here.

Monday, October 8, 2018

The end of .ISLAM

These resolutions on 3 new gTLDs were just approved by the ICANN board during a Special Meeting.
  • On .PERSIANGULF: the Board adopts the portion of the IRP Panel's recommendation that the application for .PERSIANGULF submitted in the current new gTLD round not proceed and directs the President and CEO, or his designee(s), to take all steps necessary to implement this decision.
  • On .HALAL and .ISLAM: the Board directs the President and CEO, or his designee(s), that the pending application for .HALAL and the pending application for .ISLAM not proceed.
In simple words, such recommendations mean that the 3 applications listed above should be ended and not see the day in the first round of the ICANN new gTLD program. Note that such applications could be submitted again in future rounds.

Catholics have 4 new gTLDs
There are many new gTLD applications dedicated to religious Top-Level Domains and Catholics, for example, have four extensions in four different scripts which all mean "catholic".

Read the resolutions here.

Friday, October 5, 2018

Companies and new gTLDs: volumes

The Companies new gTLD report is an interesting one: it focuses on new domain name extensions that we believe companies should secure their domain name, and/or trademark(s) with. These new gTLDs make sense for companies since most are generic and could represent the company on Internet, using a domain name extensions that offers more precision than ".com". Some extensions listed are words often used for business like the .BLOG or .EMAIL new gTLDs.

Four IDNs
4 IDNs (domain name extensions using a different alphabet or with accents) are listed for the words "trademark", "company" (also available in the American Standard Code for Information Interchange and in English), "corporate group" and "world" (also available in ASCII and in English).

Growing or not?
The first thing that I like to have a look at, is if registration volumes grow from a month to the other and also, if they've grown since the beginning of the year. Surprisingly, many have lost registrations since January 2018 but the one after grow in a conservative way: .BLOG - .EMAIL - .GROUP - .COMPANY - .GLOBAL - .EXPERT - .INTERNATIONAL - .商标 (".trademark") and .SUPPORT.

On this list of 22 extensions, 6 have more than 100,000 registrations and one should pass the million by the end of the year. 3 kept gaining registrations since January 2018: .COMPANY - .INTERNATIONAL and .商标 (".trademark").

An interesting extension is the .TRADEMARK new gTLD, available in its Chinese script only: the .商标 Top-Level Domain has a lot of successus and registration figures don't drop: trademarks are concerned here. Now: what use can you have of a domain name ending in .商标 but to protect yourself? I don't know.

If the awaited .WEB new gTLD has not launched yet, .SITE and .WEBSITE seem to be gaining a lot of traction in October 2018. They don't if you look at the month of January 2018: they now have less registrations than in January 2018. I feel that these domain name endings all look alike and that's a problem when you launch a website: you don't want the exact same second level domain name to be registered in an extension that has almost the same meaning as the one for your website. I consider these TLDs confusing.

The .ONLINE new gTLD is about to pass the 1 million domain name registrations: this is a lot. I find that it is very close to .WEB - .SITE and .WEBSITE so I am not buying but I agree that a Trademark, with the financial capacity to secure its assets, should secure its name in these extensions: just in case.

Similar but in different languages
Three extensions are available in English and in Chinese: .WORLD and .世界 (Chinese) - .GROUP and .集团 (Chinese) - .COMPANY and .公司 (Chinese). All have their volume of domain names to increase in their English ASCII version but all loose registrations in the Chinese one, when comparing starting the month of January. Are end users ready for IDN new gTLDs?

Focus on .BEST
If registration figures are not impressive in this TLD and its 2,682 registrations in total, Companies should be informed that the extension is relaunching, adding to its business model a social network based on reviews, and a seriously innovative cryptocurrency to reward reviewers. Registration figures should increase in 2019 since this TLD is changing hands with a complete different approach to selling domain names. Trademarks are concerned here too. The new social network is set to launch in 2019.

Legacy TLDs
I had to add the .PRO and .COM legacy TLDs since they are professional domain name extensions that I would recommend, not to use, but to secure and use as a redirection to a new domain name.

Read the report here.

Tuesday, October 2, 2018

Sports and new gTLDs: volumes

I count 29 new domain name extensions dedicated to sport. On that list, I added Esport service providers likes the .XBOX and .PLAYSTATION new gTLDs: they are game console Trademarks. 8 Trademarks are listed in this monthly report and the rest are generic new gTLDs, which domain names are dedicated to be sold to the general public.

Famous Four Media and GRS
Two extensions, previously operated by multiple registry Famous Four Media, the .RACING and .CRICKET new gTLDs, are now in the hand of GRS (Global Registry Services Limited): a disagreement on the strategy resulted in a court battle and it's quite possible that volumes of domain names registered for these two extensions keep dropping. When looking at the volumes of the .RACING Top-Level Domain and its 82,000 registrations, compared to .FOOTBALL which has 5,300 only, one might be tempted to wonder why would the market of Racing work so much better than the market of Football. The marketing technique maybe.

On some other new gTLD reports, I sometimes notice that some extensions have the exact same increase of domain name registrations each month. Of course, I would certainly not think that a registry would inflate his numbers but when it is so obvious, I would be tempted to think that something is wrong in the method. Of course, this is not the case with the .FITNESS and .DANCE new gTLDs (with .RUN and .YOGA?): these two extensions have been growing slowly since January 2018 and never lost registrations. I call this "meeting with adoption". Note that I unlisted the .FIT new gTLD from this report since I find it unclear about what it means exactly: Google offers 24 more translations for the word "fit" but its registration volumes were doing very good in 2017 (see in the report).

The Ryder Cup and .GOLF
Domain name registration volumes of the .GOLF new gTLD are decreasing but the Ryder Cup might change this. the problem is that the official website is still using a ".com" and the similar ".golf" domain name does not even redirect to it, when I believe that it should be the opposite: redirect the ".com" to the ".golf" and make that one the official website. Such initiatives can make a difference in terms of promotion. The FIBA (Basketball) recently made the change to a .BASKETBALL domain name and I believe that the FIFA (Football) might be tempted too with a .FOOTBALL (I was also told that the FIFA won't move until it has its hands on the .FOOTBALL new gTLD.

Slow start for the .RUGBY new gTLD
The World Rugby (formerly the International Rugby Board) changed to a .RUGBY domain name. The Top-Level Domain launched with a Sunrise Period in November 2017, went through 3 "limited registration periods", then through a "qualified launch program" which ended in January 2018. Nine months after, the number of domain names created has increased to 211. For a reason that I misunderstand, the registry website offers an "Invitation Only phase" which runs until 26 April 2019 and General Availability (when anyone can buy) starts in July 2019, the first. With such a low volume of domain names on the market, why make it so difficult to register a domain name?

The technique about restrictive TLDs
Restricting a TLD is a way to give the advantage of domain name registrations to a specific group or community: they can be "community applications" or a wording in the registration policy that has to be validated during the registration process and which makes the registrant (the buyer) think that he is a true member of this community and accepted by it. In reality, it a risk for the buyer since very few people read registration policies before buying a domain name. The risk is even increased since the registry, for whatever reason, can decide that the registrant does not comply with its registration policy and take down a domain name. Let's be frank about restricting a TLD...isn't it a technique used by "new gTLD experts" people like me to make a client think that he will have a better control over his TLD? On the paper it is. In reality, restricted TLD registration volumes show that it is the best technique to fail the launching of an extension. It is already difficult to sell domain names without restrictions like it is the case for .FOOTBALL, so adding restrictions certainly will not help give a TLD the chance to exist and deploy. Figures talk.

Confident about the future
Sport TLDs are the future of sport websites, no matter how long it takes and no matter how much they cost: generally speaking all volumes of sport domain names have increased since January 2018 so this can only be a positive sign for the future. Another reason for this is just "common sense", it is the same for existing niche TLDs: they offer more precision and trust. Wait for the Winbledon® website to use a .TENNIS domain name and for organizations like the World Surf League to use a .SURF: Rip Curl®, O'Neil® and Quiksilver® will follow.

Read the report here.

Looking for (new gTLD) Sponsors

I publish about new gTLDs "only" and I don't do write much, but I can ensure that what is said about your company will be read by your next potential clients and the entire new gTLD community.

I am the product
I publish a lot about new gTLDs and .BRANDs "only" and I do that because, when working as a consultant, I just have to. I once read that when doing that for free, I was the product, and this is actually why I look for sponsors. I am fine with being a product :-)

It's over here
Following up with all that is said about new gTLDs is rather easy, I'd suggest to select a communication channel at, hit the subscribe button and you're set.

My future sponsors
On the list of sponsors that I look forward to have are:
  1. One Backend Registry;
  2. One Escrow service provider;
  3. ICANN;
  4. One Registrar (Retail or Corporate);
  5. Registries;
  6. One law firm offering services "related" to new gTLDs;
  7. Trademarks are welcome too.
My offers
My promotion offers are available at Jovenet Consulting, in English and in French, but I am happy to work on something different, according to specific needs.

Monday, October 1, 2018

Real Estate and new gTLDs: volumes

I just updated the monthly report dedicated to domain name registration volumes from the Real Estate industry. In more simple words, the report refers to extensions such as ".forsale", ".apartments", ".loft", etc...

A snapshot
This report is a monthly snapshot which allows to see if Real Estate businesses use these new domain names and which extension catches the attention of buyers. The report is updated at the end of each month and two kind of new gTLDs can be found in this report:
  1. DotBrand domain name registration volumes dedicated to Real Estate Trademarks (also called ".BRANDs"). Note that these domain names cannot be sold through the network of accredited registrars: the .FRESENIUS new gTLD for example;
  2. Real Estate domain name volumes dedicated to be sold to the general public: the .HOUSE new gTLD for example.
September - October 2018
This month, 31 new gTLDs are listed and 6 of them are Trademarks. The most successful new gTLD, in volume of domain name registered, is the .REALTOR new gTLD with a total of 45,479 creations (this Top-Level Domain is exclusively for REALTORS®). The interesting thing about this number is that it has gained 4,000 registrations in one month: that's a lot.
Another interesting progression is the .REALESTATE new gTLD which seems to be gaining a lot of registrations with an increase of 12,300 domain names creations.
Note that these two extensions belong to the same owner.

Good to know, the .HOMES new gTLD just announced that it is dropping its restrictions and lowering its price as early as January 2019. The extension was delegated in May 2014 and in November 2017, the Registry submitted a Registry Service Evaluation Process request to remove eligibility verification of registrants for the .HOMES Top-Level Domain. With an actual total of 416 domain names registered since its launch, we are confident that this change of position regarding restrictions will significantly change the number of domain names created.

Read the report here.

The .PAGE and .FAN Sunrise Periods

  1. The .PAGE Sunrise Period ends today: Monday, 1 October, 2018 - 16:00.
  2. The .FAN Sunrise Period starts tomorrow: Tuesday, 2 October, 2018 - 16:00.
Check the Trademark Clearinghouse calendar for more.

Note about the .PAGE "EAP"
The Early Access Program is a 7 day period in advance of General Availability (GA) during which domains can be registered immediately with five different price tiers, starting with the highest tier and decreasing each day. The "real" General Availability period with no more additional one-time fee starts October the 9th (16:00 UTC).
Learn more here.

Tuesday, September 25, 2018

In English shall we?

This is a complete interview from Andrew Allemann (from Domain Name Wire) giving full details on the .BEST new gTLD project.

Again, and for the first time in the history of domain names, an innovation is brought here since we're not talking about domains only: the acquisition of the .BEST registry adds cryptocurrency and the development of a new kind of social network to this acquisition.

Questions answered
Andrew Allemann comes with targeted questions and gets answers on how the project is funded and by who, why it is so important to have a "decentralized" social network, what the reviews are going to be and how they will be rewarded, Cyril Fremont also gives market figures and explains why this new business model makes sense today.

An example, based on figures,  comparing Facebook to this new social network is also given in this interview.

In English this time: listen to the podcast.

Monday, September 24, 2018

The .BEST new gTLD: more details are given

This is a one hour podcast giving all details about what the .BEST social network is going to be and how users will be able to generate an income from it. Note that this publication was already posted on CircleId.

100,000,000 users
Yes, you read that correctly, we're talking about a potential of 100,000,000 million users by 2022, and that means millions of ".best" domain names. In this major project, two ventures are identified: the .BEST registry itself, which comes as the tool to develop an innovative social network.

Details are given
Cyril Fremont gives lots of details on how his social network, focusing on reviews, is going to be different from Google Reviews, Facebook, Yelp and TripAdvisors. If one would be tempted to think that ... well, "that's just going to be another social network", then, I strongly suggest to listen carefully the part of the interview on the decentralization of this network. I already interviewed Cyril Fremont in July 2018 and did not pay attention to this but the fact that this social network is decentralized answers a very important legal question: registrant's data will be hosted in their country of residence. GDPR, are you listening?

Unexpected questions
Another interesting aspect of this interview is that Cyril Fremont met with 6 high-tech experts on several subjects from different industries: questions were not written in advance and these specialists hit him with unexpected questions such as:
  • How will you pay people?
  • How will you ensure that reviews won't be fake?
  • How will you have users to come to that network?
  • How do you finance such a project? And you will learn about:
    • An ongoing $10,000,000 operation to finance the bootstrap of the social network;
    • An ICO of $20,000,000 to finance the next stage of the social network).
  • How is the team built around this innovative project and… a few names are given.
I suggest to listen to his answers in this podcast (in French). The social network will be launched in January 2019.

Update: another interview was recently given in English.

Friday, September 21, 2018

A dotBrand Email is a Seal

In August the 14th of 2018, we relayed the information that Canon email addresses would use a ".canon" domain name ending. Changing the domain name extension for websites is one thing but changing something else.

A ".brand" domain name is seal
We've already explained the benefit of using a personalized domain name, ending in the name of a trademark for a website: it clarifies things and a user can be certain that he has reached the right website and no copy, or competitor or squatter, of it. Due to the prohibitive new gTLD application fee of $185,000, it makes it hard for squatters to follow.

A good example to show would that website from Gucci (the famous luxury Trademark): The domain name extensions ending in ".gucci" is the seal since there's no mistake, nor doubt, about where the consumer has reached out to: it is the Gucci Trademark.

If some Trademarks, to have applied for their own domain name extension, start to use their dotBrand new gTLD for their websites, only one has announced its intention to change all of its emails: the Canon Trademark just did that.

A ".brand" email is a seal
It is possible to fake an email: I receive spam coming from my own personalized email sometimes and my spam filter just knows it and does the rest. It means that any spammer with a little knowledge knows how to fake an email but the purpose of using such method is just to send emails for spam, not get a response so we're not really concerned here since the real benefit of using a ".brand" email is to send AND receive emails.

Spammers also often use typos in domain names (they also now use homoglyphs more and more) but they can do that creating second level domains only (what comes right before the extension), not first domains (the extension) and that's where the huge difference is.

When receiving an email from a domain name ending in ".com" (for example), anything that comes before the ".com" extension could have been created by anyone; and so the email could come from...anyone, unless the receiver is certain that it comes from the right person AND that it is not an homoglyph. The truth is that this does not happen very often but it happens and it could happen to you. Banks and other major Trademarks from all industries face such spam sent to their clients daily.

When receiving an email ending in the name of a Trademark like Canon just announced it, no one can create a domain name ending in that same Trademark but the Trademark itself which applied for it at the ICANN as a .BRAND new gTLD (specification 13). It then blocks instantly hackers and squatters from the possibility to do the same. Canon explains:
"Because ".canon" can only be used by Canon Group companies and services as well as related organizations, visitors to sites that use the TLD can easily confirm their authenticity and be assured that the information they contain is reliable."
Welcome to the future of secured email.

Hey wait...
What if an entrepreneur applied for a Trademark similar to the Canon one and decided to sell these domain names to the public? Good question...have a look here then ;-)

Thursday, September 20, 2018

The LinkedIn new gTLD group is changing

Recently, LinkedIn informed group owners about a few changes on how groups will now work and on how can participants benefit more from being members. We are approaching the 3,000 participants but still, the level of participation remains low so I hope that the below will be of interest.

What's changing
What LinkedIn recently changed to the groups:
  1. Groups are now accessible from the LinkedIn mobile application: note that this is something truly useful but I have not yet found how to do this. Since these changes are recent, it should be a matter of days.
  2. Unless I missed something, it is not possible to send a weekly email to the members of the group anymore.
  3. You are encouraged to invite people and again, publishing content related to new gTLDs (only) is open to anyone as long as you stick to the subject. I just block domainers who try to sell their domain names.
  4. When sharing content from other sites, it is recommended to add a question to the content you are sharing to invite discussion.
We now pay attention to publishing all content to the Google+ Community, which is another communication channel that we maintain on a daily basis.

The new gTLD group is free to access. You can join and contribute here.

Tuesday, September 18, 2018

Most abused TLDs are not new gTLDs

I often read critics about new gTLDs but most of the time, they come from the ".com" domaining industry and those investors who can't sell their domain names anymore because new gTLDs have now flooded the market.

Most abused TLDs
While reading a French article on the .BZH new gTLD, I discovered the existence of the SURBL list of most abused TLDs and I was not surprised to read that the most abused TLD is ".com". The reason for this is obvious to me: it's been there forever and trademarks want to make no mistake starting something online. Trademarks often look for their ".com" first, instead of searching for something that offers more precision...but things are changing.

The SURBL list
The SURBL list is a good indicator and in today's report (Tue Sep 18 08:00:12 UTC 2018 - updated every hour), it clearly shows that ".com" leads in terms of abuses. In this top 10 of most abused TLDs:
  • The .COM comes first on top of the list;
  • Country code Top Level Domains (ccTLDs) are present with 6 ccTLDs;
  • Other legacy TLDs such as ".net", ".biz", ".info" and ".org" are listed too (that counts as 4 legacy TLDs);
  • Then we have 9 new gTLDs, which comes as no surprise since they offer the advantage of availability, with an important number of new extensions to have launched at the same time (hundreds of them).
Confusing new gTLDs: the next list
I recently read that article from FairWinds Partners, entitled "How Cybersquatters Capitalize on Typos and How to Protect Your Brand". I recommend this reading since ccTLDs are a serious risk when it comes to securing a ".com" domain name...but I doubt that ".com" si the future.

If the future is with new gTLDs - and that's my strong feeling - I think that it is time to add that the typos risk might become second with the introduction of hundreds of extensions: similar TLDs such as ".cam" and ".com", ".casa" and ".cash" or again ".fun" and ".fund" are the new risk to consider when registering a domain name since the problem will not be the type but the exact same second level domain in a different extension. I compiled a list of similar new gTLDs that I strongly suggest to check prior to registering any domain name.

My opinion on this
I have personally redirected my old ".com" domain name to my new ".consulting" one since I not because ".com" is the most abused TLD, but because it makes more sense to me. And by the way, I do Consulting, not "com": whatever it means.

Monday, September 17, 2018

The .BEST new gTLD and SEO Whitepaper

This is a whitepaper published by the .BEST new gTLD registry. I particularly like the title used in the presentation: "The untold truth". This is an extract of the content that you will find in this document:
  1. Why choose a .BEST domain name;
  2. What is the .BESt new gTLD;
  3. Examples of possible domains names on .EST;
  4. Why ".BEST"?
  5. Best and Food;
  6. Best and Products;
  7. Best and Entertainments,
  8. Best and Services;
  9. Best and Co;
  10. Google Trends score:
    1. Score: 97/100;
    2. Best vs Price.
  11. HOT: dotBEST and SEO:
    1. .BEST and Google;
    2. .BEST and CTR (Click Through Rate);
    3. .BEST and Bounce rate;
    4. .BEST and Dwell Time (time on site);
    5. .BEST and Pages Per Visit;
    6. .BEST and Conversion rate;
    7. Conclusion.
  12. Examples of ".best" domains indexed in google.

Download the White Paper here.

Wednesday, September 5, 2018

Second UPDATE: Registries and Law Enforcement Agencies

It often requires a court order for an accredited registrar or a registry (ccTLDs, legacy and new gTLDs) to respond to a security threat and when going through an online procedure, it can take...months.

Procedures to stop a phishing operation for example have to go through filling several online forms or sending an email to a registry or a registrar, then wait for something to happen. Such situations are a nonsense since a phishing operation should and could be stopped instantly by "taking down" the domain name.

Changing the status of a domain at the registry level can stops the domain name hosting the phishing operation from working and investigations can then start.

Why are procedures blocking simple things like stopping a phishing or homograph attack from being possible when this could be done instantly? Threats attempts are not going stop, and they're not going to decrease neither.

Law enforcement agencies
These agencies don't do things to be more profitable, nor they have a financial interest in doing their job. They don't work for a client, and if they have one, it is the civil society: these agencies contribute to tracking criminals, stopping pedophiles, terrorists and other persons who think that they can hide behind a fake profile or a domain name.

These agencies should be treated differently when contacting a registry since they contribute to saving lives and not increase the income of a private company.

A dedicated point of contact
Registries seat on top of the pyramid when it comes to domain name infringement: they are the legal entity to take the technical action on a domain name: they can press the button for something to happen FAST.

I often contact registries and found almost no direct contact for law enforcement agencies, which have to stand in line and use the standard contact forms or abuse emails. I believe that this could change since phishing and homograph attacks are becoming more and more sophisticated. The increasing number of new gTLDs won't help lowering these threats in the future.

The ICANN answer
I asked ICANN the following question: "Which working group at ICANN can help national law enforcement agencies to work on the creation of a direct contact at registries for major threats?"

If I noticed that such point of contacts exist at an extremely limited number of registries, I also noticed that such question could be raised at the ICANN for the benefit of consumers. The ICANN answered me and I was offered to look at a certain number of organizations:
  • The Anti-Phishing Working Group, which did not answer the last email that I sent them when I informed them about an ongoing phishing operation (this organization requires a payment of a membership);
  • The Messaging Malware and Mobile Anti-Abuse Working Group that I never heard about and which also requires a membership payment too. They wrote "Recommendations for Preserving Investments in New Generic Top-Level Domains (gTLDs)" in January 2018;
  • The At Large Community (ALAC) which is "the primary organizational home for the voice and concerns of the individual Internet user in the ICANN processes". As a long time contributor to this community ("new gTLDs topic"), I didn't know that I was already in the place to have my question answered so I have questioned the ALAC staff.
The staff answered me with the below:

"Thank you for your inquiry. Your topic of interest is broad, and several groups within ICANN discuss these issues.
Might I point you to related working group pages, where you may familiarize yourself with their issues and determine the best fit:
In addition, there is a page on the ICANN website with resources for Registry Operators. Please let me know if we may assist you further."

As expected, the answer received was fast and if I doubt that the GAC will help, the Security and Stability Advisory Committee (SSAC) might do so, so I sent a third email to the SSAS staff with this question: "I have the question below and wonder where national law enforcement agencies should debate to raise this question. Is the SSAC working group the right place where to start a debate and incite registries to provide a point of contact dedicated to national law enforcement agencies?"

Second update and final
ICANN answered me the below and I have to admit that...they answer fast for such an important organization. Surprisingly, following the publication of this post, I was contacted by "users" who have similar questions don't need to know about the rest ;-)
The answer from ICANN:
I wish I had been given the name of a person to contact directly because, as you might have understood, I don't just do this for fun; but I guess that I'll dig i the SSR direction.

Monday, September 3, 2018

The .FAN new gTLD finally launches

I was about to entitle this post "the .FAN new gTLD re-launches" but in fact, it never launched: it existed...but never launched. The new gTLD report dedicated to Singular VS Plural new gTLD tracked registrations since 2016 but the Sunrise Period itself had not been announced and the Trademark Clearinghouse calendar says nothing about it until...recently. That might sound strange but some new gTLDs are in this exact same position: they've existed for years but they've not launched yet (the .CONTACT and .FORUM new gTLDs for example).

  • Sunrise Period starts: Tuesday, 2 October, 2018 - 16:00;
  • Sunrise Period ends: Saturday, 1 December, 2018 - 16:00.

Extracted from the application submitted to the ICANN, Donuts, which announced the acquisition of the TLD in June 2018, does not say much about the benefit to use a ".fan" domain name: "This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist." and it also says things like"This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation."

I personally like the descriptiveness ot the TLD since the word "Fan" makes no doubt about what you will find behind such a domain name.

Singular or Plural?
There is another .FANS new gTLD ("fan" with an "s") which already has 1,500 something domain names registered and since the risk is high to use such a domain name without owning the exact same second level domain in both versions of the extension, I would suggest to buy two domain names instead of just one.

Good to know
And if you are a sports' fan, the restricted .SPORT new gTLD launches its Sunrise Period tomorrow.

Friday, August 31, 2018

New gTLD reports have been updated

I just finished the update of all new gTLD reports for the month of August/September 2018. New domain name registration volumes are an opportunity to check if end users register domain names or not. We recently added two new reports: Luxury and Music:
    (.restaurant - .kitchen - .bar - etc...)
  2. New gTLDs related to PHOTOGRAPHY
    (.photo - .film - .gallery - etc...)
  3. New gTLDs related to CITIES : these are city names only
    (.paris - .london - .tokyo - etc...)
  4. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on.
  5. New gTLDs related to the LAW and LEGAL matters
    (.legal - .attorney - .lawyer - etc...)
  6. New gTLDs related to FINANCE
    (.credit - .capital - .finance - etc...)
  7. New gTLDs related to a COLOR
    (.orange - .pink - .green - etc...)
  8. New gTLDs related to SPORT
    (.hockey - .basketball - .ski - etc...)
  9. New gTLDs related to ALCOHOL
    (.beer - .wine - .vodka - etc...)
  10. New gTLDs related to REAL ESTATE
    (.realestate - .realtor - .villas - etc...)
  11. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts)
  12. FRENCH new gTLD applications : these are applications submitted by French companies only;
  13. New gTLDs related to RELIGION
    (.catholic - .bible - .church - etc...)
  14. New gTLDs related to CARS
    (.taxi - .auto - .car - etc...)
  15. New gTLDs related to HEALTH
    (.health - .doctor - .hospital - etc...)
  16. New gTLDs related to ADULTS
  17. Multiple Registries : group of Registries operating five (5) and more domain name extensions;
  18. NEW - New gTLDs related to the MUSIC community
    (.music - .band - .hiphop - etc...)
  19. NEW - New gTLDs related to LUXURY
    (.rich - .yachts - .chanel - etc...)

Tuesday, August 28, 2018

New gTLDs "Today": a new communication channel

I recently noticed that 150 members are following the new gTLD info on the Google+ community that I created a few years ago. Basically, I post the exact same info as on the LinkedIn new gTLD group.
A different channel
I am reopening this communication channel because it is simple, efficient and some still use it. It is also quite fast for me to post an info there: it requires a link and a title (I often add a picture).

You should click here to be invited and note that it requires to join to be able to post. As usual, I try my best to moderate publications and do reject everything that has nothing to do with the subject of new gTLDs. And again: selling domain names there is not accepted, there are many other places to do that.

Which information channel?
Many exist but I created five of them:
  1. A newsletter where I send 100% of the news found on Internet and related to new gTLDs (new gTLD domaining excluded);
  2. A Blog: the gTLD Club (my blog);
  3. My Twitter account;
  4. The LinkedIn group about new gTLDs (2,700 subscribers);
  5. The Google+ Community (100% of the news published in the Newsletter).
New gTLDs "today"
When desperately lost searching for the latest news about new gTLDs, I suggest to try this reminder:

Sponsors welcome
We have become quite efficient when it comes to ensuring that an information "about new gTLDs" is seen: we talk to/about new gTLD service providers but they are certainly not the majority to read what we write. Potential and existing applicants also read us. For example, this publication generated quite some buzz recently, this one too. We look for one single sponsor in each of the categories below:
  • A Backend registry provider;
  • A Registrar solution provider;
  • A Corporate or Retail Registrar;
  • An escrow service provider;
  • Trademarks are also welcome to sponsor us;
  • New gTLD and legacy Registries are also welcome.
Please contact us if you are interested.

Register your Trademark using an agent.