Wednesday, May 16, 2018

New gTLD Innovation with .LIAISON

An exciting news in the world of dotBrand Registries with the .LIAISON new generic Top-Level Domains.

Authentic Web today announced a partnership with Liaison Technologies Inc. to develop the industry's first network security and compliance application, anchored on the trust authority and new control capabilities of Liaison's Brand Registry: .LIAISON

The new trust protocol technology developed by Authentic Web is designed to secure and protect data in motion on enterprise networks.

Over 550 global brands secured their own registry. This announcement describes a compelling use case for all businesses that rely on secure network server-to-server communications. As digital transformation initiatives expand the enterprise network surface area and as new data management regulations come into force, it has never been more urgent to ensure regulatory compliance and prioritize actions to protect your enterprise and customer data. Using a .BRAND Registry with the Authentic Web trust protocol is a step towards meeting these priorities. It's a valuable use-case supporting your company's decision to acquire your Brand Registry - and a reason to apply in the next round if you missed out.

Our joint press release with Liaison Technologies has more information.

Feel free to contact Authentic Web for more specifics.

Monday, May 14, 2018

The .LTD new gTLD enters the TOP 10

The .LTD new gTLD belongs to Donuts, an American company, and just entered the new gTLD TOP 10 in volumes with 468,462 domain names registered. This "explosion" started in May the 7 2018 and 417,815 of these domain names were recently registered at one single accredited registrar based...in China (source nTLDStats.com).


Something is going on
When such an important number of domain names are registered at the same time, it means that there is something going on...or maybe there was a fantastic communication campaign in China and all LTD companies decided to grab their ".ltd" domain name...but I doubt it. It is also possible that an investor decided to focus on this Top-Level Domain.

Just for the note
The "LTD" is the sign for Limited Companies (limited company). There is a .LTDA new gTLD too which was delegated in 2014. The registry says that ".LTDA domains are only available to companies which are recorded as Sociedad de Responsabilidad Limitada or Sociedade Limitada at the responsible authorities in Brazil and other Latin American countries".

When choosing a domain name, I strongly suggest to check that document first, it is the list of similar domain name extensions.

Friday, May 11, 2018

Why we're adding .APP to our new gTLD report

The "new gTLD reports" are monthly snapshots of new domain name registration volumes according to specific categories of businesses or groups and three of these reports are "special".

3 new gTLD reports are "indicators"
In our list of 17 reports, 3 are slightly different from the 14 others:
  1. The report related to Companies lists the gTLDs in which we believe a company should register its name or trademark with;
  2. The Singular VS Plural reports lists registration volumes but more important, it lists the TLDs that do exist in two versions: singular and plural (ie: ".accountant" and ".accountants";
  3. The Multiple Registries one is an indicator of volumes registered from a group to have acquired several domain name extensions.

Why we're adding .APP to our report for Companies
There are several reasons for this:
  • The cloud application market was valued at $ 52.605 billion in 2017 and is projected to expand at a compound annual growth rate of 14% over the forecast period to reach $115.71 billion by 2023. If numbers remain number, it still means that it is expanding fast. In more simple words, "apps" are adopted and chances are high that more companies either decide to point their website visitors to an application, or even create theirs;
  • Domain names ending in ".app" were massively registered during their General Availability Period and when this happens, the risk increases for a Trademark to have its name squatted; so $20/year to block this from happening is not a prohibitive investment;
  • It is multilingual: you say "app" to qualify an application is many languages worldwide;
  • It's a memorable TLD if you are in the application development business;
  • A SSL certificate is mandatory to use a ".app" domain name and SSL is a sign that security is increased on such a website: demonstration of security increases trust in a company;
  • It's cheap and when domain names are cheap, potential users tend to buy them more and install them;
  • It can be free: we acquired jovenet.app for free (for its first year of registration).
Companies are not concerned by all new extensions but a certain number them. The number one reason why we believe that .APP should be added to our list is that companies are coming to the use of applications and informing about it on a domain name ending in ".app" demonstrates innovation. Of course, application developers are more concerned by this statement.

A hidden reason
There's another hidden reason actually why we think that companies should secure their ".app" domain name...but this one...well, this is what we think: Google operates the .APP new gTLD and it is also a search engine; not "a" search engine actually but "the" search engine most of the world uses. Google decides what can be best indexed on its own platform. When informing about a content related to applications AND using a SSL certified website (recently advertised by Google to give a ranking boost to secure https/ssl websites), we think that using a ".app" domain name will rank better in search engine results.

The latest new gTLD report for Companies is available here.

Wednesday, May 9, 2018

The .APP has 150.000 registrations

The .APP new gTLD has passed the 150,000 domain name registrations just after a few days it entered its "GA" period.

The General Availability period
Known as "GA", this period is when a registry has ended all previous periods such as the Sunrise Period one, Landrush and/or other EAP periods (for Early Access Program).

The GA period is the most important one for a registry dedicated to selling domain names through the network of accredited registrar. It allows to see if the business model chosen to launch the extension was good or not. When registrants buy lots of domain names on the first days of GA, it can mean that the extension will meet adoption.


A little history
In the case of the .APP new gTLD, there is an historic background since the owner of the Registry is "Google" and the application was won in an auction for $25,001,000.00. These are the two first main reasons why the launching of this extension was followed by various parties.

Another reason is that it is short and memorable for application developers who will want to demonstrate precision when introducing their "app" on a website. Amazon offers the same kind of extensions for Bot developers with a .BOT new gTLD.

Also, the number of mobile-only Internet users now exceeds desktop-only in the U.S and what do you need on your mobile: apps.

The .APP Business model
The business model chosen here was to sell these domain names at an average price below $18 (more or less) at retail registrars like Uniregistry or Google Domains, with a renewal price close to $25 each year. It is important to note that a SSL certificate is mandatory to use a ".app" domain name.

With the SSL certificate, understand that the price of the certificate should be added to the price of the domain name and hosting...unless if you decide to use G Suite where the SSL certificate is "offered" when using the latest version of Google Sites.

My opinion
I am no application developer so I don't really need such domain names and I find that the price is a little high compared to other domain name extensions, I like the idea to force users to use a SSL certificate: with the general increase of online fraud, it makes sense to show a secure website introducing an application. Will application developers use a ".app" domain name? I think so because Google has a strong image and an impact on users.
I also just think that it makes sense for a company to introduce its application(s) using a ".app" domain name...because "app" is the word commonly used and understood for "application".

Wednesday, May 2, 2018

The April 2018 update: new gTLD reports

Once a month, new gTLD reports are updated: they allow to check which new domain name registration volumes increase or decrease in various categories of businesses. These numbers are a monthly snapshot of registries' performance. They can also be an indicator as if a new domain name extension is successful or not. Note that some of these extensions exist in their singular and plural version, they are indicated with a "(s/p)" sign. Trademarks are indicated with a "®" sign next to them.
  1. New gTLDs related to CATERING and RESTORATION
    (.restaurant - .kitchen - .bar - etc...)
  2. New gTLDs related to PHOTOGRAPHY
    (.photo - .film - .gallery - etc...)
  3. New gTLDs related to CITIES : these are city names only.
    (.paris - .london - .tokyo - etc...)
  4. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on.
  5. New gTLDs related to the LAW and LEGAL matters.
    (.legal - .attorney - .lawyer - etc...)
  6. New gTLDs related to FINANCE
    (.credit - .capital - .finance - etc...)
  7. New gTLDs related to a COLOR
    (.orange - .pink - .green - etc...)
  8. New gTLDs related to SPORT
    (.hockey - .basketball - .ski - etc...)
  9. New gTLDs related to ALCOHOL
    (.beer - .wine - .vodka - etc...)
  10. New gTLDs related to REAL ESTATE
    (.realestate - .realtor - .villas - etc...)
  11. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version.
    (ie: .gift and .gifts)
  12. FRENCH new gTLD applications : these are applications submitted by French companies only.
  13. New gTLDs related to RELIGION
    (.catholic - .bible - .church - etc...)
  14. New gTLDs related to CARS
    (.taxi - .auto - .car - etc...)
  15. New gTLDs related to HEALTH
    (.health - .doctor - .hospital - etc...)
  16. New gTLDs related to ADULTS (no comment)
  17. Multiple Registries : group of Registries operating five (5) and more domain name extensions.

Register your Trademark using an agent.