But let's just not focus on a title but on the content of the article which seems to explain why new domain names "are going not going to be cheaper".
The title is wrong because another registry just announced the opposite for its list of domain name extensions.
In the beginning of March 2017, a multiple Registry announced a price increase (read "Is this a death spiral for new top level domain names?") which caused many domain name investors to criticize that move: when you have purchased domain names, it is the registry who decides about the price. The registrar HAS to follow. He is the one to tell his client - the domain name investor - that he will have to pay more. So this is negative for everybody and in particular for the person to renew the domain names.
Very recently, another "multiple registry" (a company to operate several new gTLDs), announced the opposite: a serious price decrease. Boston Ivy is specialized in financial domain name extensions (".FOREX" - ".BROKER" - ".MARKETS" - ".TRADING") and published this:
- domain ending in ".broker": legacy price = $500. New price = $20
- domain ending in ".forex": legacy price = $1,000. New price = $30
- domain ending in ".markets": legacy price = $40. New price = $10
- domain ending in ".trading": legacy price = $50. New price = $12
- The Changing Conversation Surrounding gTLDs;
- HOT - New gTLDs, the series (Chapter 1);
- The .AFRICA Sunrise Period (Sunrise Period: 04 April 2017 to 03 June 2017;
- When will the next round of the new gTLDs take place?
- New gTLD Success Will Be Measured Only by Use;
- Why PR Pros Should Consider a Not-Com Domain;
- A Complaint about ICANN’s New Complaints Office;
- .AFRICA Case Update;
- Confusing - New TLDs aren’t dead, but some business models won’t work;
- Boston Ivy Gets Competitive With Its TLDs, Offers Registrars New Wholesale Pricing;
- For new gTLD service providers - Preparing for "Round 2" of the ICANN new gTLD program?
- Ending soon: the .ECO Sunrise Period: Sunday, 2 April, 2017 - 16:00;
- HOT - .BRAND Specialized Reports (download the .BRAND SEO report);
- The dotAfrica (.Africa) gtld delegation has been faced by so much controversy for some time now;
- New gTLD registries want a $17 million ICANN rebate.