Tuesday, July 16, 2019

The .MADRID Sunrise Perdiod

The Sunrise Period for the .MADRID new gTLD starts today.

The purpose of .MADRID
This content was extracted from the application submitted to the ICANN:

The Comunidad de Madrid (the Government of the Region of Madrid) is applying for the .madrid TLD to serve the Madrid’s community, defined as the community of individuals and legal entities with a bona fide presence, direct or indirect, in the Region of Madrid, including Madrid as the capital of Spain.

The goals of .MADRID are:
  • Facilitating digital communications from, to and within the Region of Madrid.
  • Providing a platform for the urban development in the digital space of the Region of Madrid.
  • Strengthening the image of Madrid in the online world.
This is to be achieved by:
  • Actively designing and developing the .madrid TLD name space with a focus on the needs of the Region of Madrid, involving cultural, civil society, business and public-sector stakeholders.
  • Allowing registrations of second-level domains in the .madrid TLD by individuals and organizations with a bona fide nexus with the Madrid area.
  • Operating the .madrid TLD under the stewardship of the Region of Madrid in consultation with the local public authorities of the area and the private-sector stakeholders. 
The .madrid TLD will be the new trusted domain-name space that offers a secure and global option for local institutions, companies, brands and citizens. It will allow them all to be present online by creating a multicultural space that integrates and facilitates new opportunities; a space that enables the materialization of public and private initiatives in order to promote and strengthen the brand image online driven by the solid image that Madrid already enjoys globally.

As .madrid Registry, the Region of Madrid (Comunidad de Madrid) is well aware of and fully acknowledges, the responsibility that arises from the management of the domain name ad commits to manage it in full respect of the interest of both the .madrid and the larger Internet communities.

The constant and sustained effort made during the last years, makes that the implementation of the Information Society in the Madrid area is a consolidated fact and in this sense, the Region of Madrid is the most suitable public institution to execute the management and running of the .madrid TLD.

  • START: Tuesday, 16 July, 2019 - 16:00
  • END: Thursday, 3 October, 2019 - 16:00
To learn more, check the TMCH website.

Saturday, July 13, 2019

A .PROVENCE new gTLD coming?

Dixit Wikipedia, "Provence is a geographical region and historical province of southeastern France, which extends from the left bank of the lower Rhône to the west to the Italian border to the east, and is bordered by the Mediterranean Sea to the south".

Domains ending in .PROVENCE
That is what the website says and it is located here. There is a twitter account too. Checking again, the account was opened in 2015 which means that the project is not so new and actually, I remember travelling to Provence for an old meeting about that project before 2012.

My opinion on such project:
  1. There is no doubt that a .PROVENCE makes a strong sense for the identity of the French Provence: for Tourism and Culture, I am definitely buying. Actually, I am more buying for the Cultural aspect because that is an excellent opportunity to distribute knowledge about this location's culture, in the long term.
  2. For SEO, I am definitely buying too because any company connected to the subject of Provence takes the lead developing another version of its website in another language, using this domain name: 2 websites connecting one to the other is good for their positioning on search engines. Also it often happens that French tourism websites also have an English translation: drop the long URL and use a second domain name. If you have two languages already, maintaining two websites instead of one will not require so much extra work but a few changes.
  3. Sales is where I have a doubt. There are many similar projects and we've learnt that it takes time for end users to come to buy such highly identical domain names. Financing such projects often comes from taxpayers and if I agree to pay taxes to finance such TLDs, I disagree completely when operators/owners of the projects keep using ".com" or ".fr" domain names when they should show the way: shouldn't official websites massively promote such domain names and start with "using them"? What about front pages and newsletters of these official websites: shouldn't they "always" refer to the existence of such domain names and point to their registration? "Don't do what I do, just do what I say".
Tip: did you investigate your Wikipedia pages and add your TLD to them? This is about culture and history too ;-)

Friday, July 12, 2019

Now more simple to find a new gTLD

Thursday, July 11, 2019

The Challenge of 20K .BEST domains

Tuesday, July 9, 2019

Companies and generic gTLDs

New gTLD registration volumes from extensions that I believe Companies should keep an eye on. Most are generic Domain name extensions. Some IDNs (extensions with accents or non ASCII) were added to this list. Two legacy Top-Level Domains were added to this report.

This report is dated June the 30th 2019.

.公司 (company)42,95242,91642,90942,48042,320
.商标 (trademark)25,06925,15725,57525,85226,153
.集团 (corporate group)1,2121,8881,8661,2882,057
.世界 (world)1,4381,4381,4431,4441,446
Legacy TLDs:

In red are listed the number of domain names lost from a month to the other, in blue, when the increase is noticeable.

Monday, July 8, 2019

New gTLD Reports for June/July 2019

At the end of each month, are updated 20 new gTLD reports with a focus on the number of domain names registered in categorized domain name extensions. Are listed in red the volumes of domains which decrease from a month to the other, and in blue when the increase is noticeable.

Down each report, you can select the year of interest and check if users have shown interest...or not.
  1. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
  2. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
  3. Multiple Registries : group of Registries operating five (5) and more domain name extensions;
  4. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts);
  5. New gTLDs related to CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...);
  6. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
  7. New gTLDs related to CITIES : these are city names only (.london - .tokyo - etc...);
  8. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
  9. NEW - New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
  10. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
  11. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
  12. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
  13. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...);
  14. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
  15. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
  16. FRENCH new gTLD applications : these are applications submitted by French companies only;
  17. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
  18. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
  19. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
  20. New gTLDs related to ADULTS (no comment).

Friday, July 5, 2019

Official Agreement signed between .BEST and .FR

The document is available for download in French down this post.

Le .Best conclut un accord de partenariat historique avec le .fr pour favoriser l’adoption des noms de domaine en France !

Paris, le 3 Juillet 2019 – THE BEST, la première et seule entreprise Française à avoir réussi à racheter une Nouvelle Extension Générique Internet : le .Best, est heureux d’annoncer la conclusion d’un accord de partenariat historique en France avec l’Afnic, l’association en charge des noms de domaine en .fr et premier registre internet français.

Ensemble, .Best et .fr encouragent ainsi l’adoption des noms de domaine sur le marché français. C’est une alliance entre 2 entreprises Françaises, qui placent les valeurs éthiques de l’internet et l’excellence au premier plan.

Cet accord permettra notamment d’offrir gratuitement un nom de domaine en .Best à tous les utilisateurs qui enregistreront un nom de domaine en .fr chez tous les bureaux d’enregistrement Français partenaires de cette opération.

“Nous sommes très fiers d’avoir comme premier partenaire l’Afnic, qui s’est engagé depuis sa création dans une démarche éthique très forte qui contribue au quotidien à un internet plus sûr et stable en France. Il s’agit d’un accord historique puisque c’est aussi le premier partenariat entre une nouvelle extension générique internet (le .best) et une extension internet de pays (le .fr)” – affirme Cyril Frémont, le CEO du .Best

“Depuis son acquisition en 2018, le .Best se développe et se présente comme une initiative portée par une jeune entreprise Française. L'Afnic, leader français du secteur des noms de domaine, accueille avec intérêt et enthousiasme l'apparition d'un nouvel acteur français, dont nous espérons qu'il pourra devenir un champion dans le secteur des noms de domaines génériques. Cette promotion visant à permettre la découverte du .Best pour l'achat d'un nom de domaine en .fr illustre cette volonté d'accompagner les acteurs français des noms de domaine.” complète Pierre Bonis, Directeur Général de l’Afnic.

A propos de THE BEST
Fondée en 2018, THE BEST est la première et unique société française à exploiter une nouvelle extension internet générique de premier niveau : le .Best

Cyril Frémont, Président de THE BEST, est un entrepreneur Internet depuis 1996. Il a débuté sa carrière dans la Silicon Valley et participé au succès de plusieurs startups internet : ARIBA, INTERSHOP, … Il a fallu 5 ans à Cyril Frémont pour compléter l'acquisition du .Best avec l’aide d’investisseurs privés, et le soutien de BPI France.

Contact Presse:
Bernard-Xavier Spokojny +33 (0)6 03 25 28 77
Laurence Caron +33 (0)6 09 24 36 85

Download the agreement (PDF download)

Thursday, July 4, 2019

ICANN Round 2: What You Should Know

This article was first published on CircleID.

There are 2 things to know and 1 thing to do "first".

What you should know
    1. We need a date. Even the ICANN has no clue when the next round will start and if it does, you should know that the first round has to be finished prior for the next one to start. This is what the previous applicant guidebook says. Read it if you feel like entering our strange world. No exact definition of "first round has to be finished prior for the next one starts" so clearly...it is really up to the ICANN to give us a date but according to what I read, some cases are not yet ended and the .AMAZON new gTLD is a good example to give. I read that the ICANN would announce a date in the Marrakesh meeting...great. Note that without an official announcement from the ICANN with a firm date of the next round...nothing happens.
    2. We need the latest applicant guidebook. This one is a long story and a long document to write. Many groups are working on it for the ICANN but...you have to participate to them and "attend webinars" to follow-up with this. Note that once the applicant guidebook has been revealed, it is the same for all and there is no "passe droit" at the ICANN to have your application submitted first before your competitor. I would even suggest not to deal with ICANN insiders (who can also be new gTLD service providers) too much because no one knows if conflict of interests could be revealed, putting the submission of your application in danger. Without the official - and final - applicant guidebook announced and published by the ICANN...nothing happens. ICANN decides.
What you should do "first"
There is one obvious thing to do FIRST: what do you want to do with your domain name extension?
  • If you want to sell domain names becoming a registry, you have to know if there is a market and you should study numbers too: if neither a market nor numbers are there, you will waste your money and fail your project. Think that Premium domain names will save your project? Good luck to you then but it is a risky decision. Note that if your TLD is any good (.DRONE - .SEO - .TRANSLATE - .WHATEVER...)...but not so good in the end, there could be someone (a backend-registry service providers, entrepreneur, etc...) to buy it from you to help you get rid of it...or not. But is that what you want to achieve? There are failed projects and some keep failing still because...demand is not there.
    Before you take the decision to invest in a new gTLD, put some imagination in your business model and don't focus on selling domain names only, there are other things to do with a new gTLD...unless you have the right market.
  • If you want to apply for your .BRAND domain name extension, you should watch what's being done and wonder if it is worth it to do the same financially because operating your .BRAND means that you have access to all domain names in your TLD: ALL OF THEM. Isn't it interesting to be able to operate a generic domain name such as www.yourservice.brand or www.yourproduct.brand? What about www.pizza.brand when you sell pizzas? It is and that is what .BRAND new gTLDs are for. But at what price?
    A good question to have is: how much is it going to cost me to register one single domain name in my extension when any domain name from another public domain name extension would cost you $10 to 20$ per year to renew?
    Is it worth it for my image, or project, to pay a high price per personalized domain name? Many existing .BRANDs never had these questions and just secured their extension at an extremely high price...to do nothing with it (note that securing a .BRAND TLD for no purpose can be a project).
    I personally believe that it is worth it to pay a higher price per domain name per year for a .BRAND but this calculation should be done on the global price per year to maintain your TLD at the backend registry level (and other service providers); and ensure that you understood this pricing: you don't want to find out that it cost you an average of $800 per year (and sometimes much more) for one single domain name registered, do you?
What you should do first is simple and very basic actually: don't repeat failures from the first round of the ICANN new gTLD program. Want to ask the right person on what works and what does not work? Don't hire a new gTLD service provider, talk to the operator of a registry ;-)

Follow-up with new gTLDs
Now you read "what you should know", you'll probably want to know where to go to be informed and I created a place just for this. Also, be sure that such announcements will be made on CircleId by most service providers.

Monday, June 24, 2019

Trademark Clearinghouse: improving the service

Starting today, ongoing notifications will be activated for those additional TLDs and you will start receiving notifications as of 25th of June 2019:
  1. .cat
  2. .coop
  3. .jobs
  4. .mobi
  5. .museum
  6. .net
  7. .pro
  8. .tel
  9. .travel
  10. .xxx
Learn more here.

Wednesday, June 12, 2019

The .CPA new gTLD is here

On 12 June 2019, ICANN and American Institute of Certified Public Accountants, entered into a Registry Agreement (PDF download) under which American Institute of Certified Public Accountants, operates the .CPA top-level domain.

"Not official" since the application has not yet changes its status on the ICANN website but the official announcement from CPA seems no fake news.

What the application says
The mission and purpose of the .cpa TLD is explained below:
  1. To secure and protect the Applicant’s house brand (“CPA”) as a gTLD;
  2. Reflect the AICPA brand at the top level of the DNS’ hierarchy;
  3. Provide stakeholders of the Applicant with a recognizable and trusted identifier on the Internet. Stakeholders include, but are not limited to:
    1. its subsidiaries, affiliates and sister organizations in various countries;
    2. approximately 377,000 members of AICPA’s products and services;
    3. advertising and sponsorships partners;
    4. prospective and current customers (currently, there are over 1 million CPAs worldwide);
    5. accredited or recognized CPAs around the world; and
    6. directors and officers of AICPA and its subsidiaries and affiliates.
By the way
Did you know there were 6 applicants for the .CPA new gTLD and the American Institute of Certified Public Accountants wanted the TLD so much that it applied twice?

Sunday, June 9, 2019

.AMAZON : Special Declaration

During the last meeting of the Andean Presidential Council (Lima-Peru 26 May), ICANN's decision related to Amazon's application to the Top Level Domain .AMAZON was a relevant matter of discussion.

As a result, the Andean Presidents decided to issue a "Special Declaration of the Andean Presidential Council on the use of New Technologies and the TLD .amazon" signed by the Presidents of Peru, Colombia, Bolivia and Ecuador.

The declaration
In our double condition of Andean and Amazonian countries, we express our deep concern about the recent decision of the Board of Directors of the Internet Corporation for Assigned Names and Numbers (ICANN), adopted on May 17, which facilitates the delegation of the domain ".amazon" to the company Amazon Inc. under exclusivity, despite the opposition of the countries members of the Amazon Cooperation Treaty Organization (ACTO) and against the recommendation of the Governmental Advisory Committee of the ICANN (GAC) to reach a mutually acceptable solution.
With this decision, ICANN would not only be setting a serious precedent by prioritizing private commercial interests over the considerations of public policy of the States, such as the rights of indigenous peoples and the preservation of the Amazon in favor of Humanity and against global warming; but disregards the Montevideo Declaration of 2013, result of the Fourth Ministerial Conference on the Information Society, whereby the Ministers of Latin America and the Caribbean rejected all the pretension of appropriation, without the due consent of the countries of the region, of the Amazon denomination in any language, as well as of any other top level domain referred to historical, cultural or natural geographical names, which must be preserved as part of its heritage and cultural identity.
In this regard, we express the decision to join efforts to protect the interests of our countries related to geographic or cultural names and the right to cultural identity of indigenous peoples, which could be affected by new technologies, such as top level domains of Internet and where Internet governance had not been developed or instrumented adequately spaces for the defense of public interests against those of private interests, as a new scope of action of the Andean Community.

Tuesday, June 4, 2019

Terminated: .DUNS and .ISELECT new gTLDs

Two more new gTLD applications are terminated. The Top-Level Concerned are:
  1. The .ISELECT new gTLD
  2. The .DUNS
On 14 March 2019, The Dun & Bradstreet Corporation notified ICANN of its intent to terminate the .DUNS Registry Agreement entered into on 06 August 2015. ICANN’s preliminary determination to not transition the TLD to a successor Registry Operator is based on the following rationale:
  • .DUNS qualifies as a .Brand TLD;
  • Transitioning the TLD is not necessary to protect the public interest.
In conformance with Section 4.5 of the Registry Agreement (as modified for a .Brand TLD), ICANN may not delegate the TLD to a successor registry operator for a period of two years.

The exact same Notice of Registry Operator Request for Termination of Registry Agreement was written by the ICANN as a confirmation of termination (it was dated 03 June 2019).

Lear more here.

Monday, June 3, 2019

Just updated: new gTLD reports for May/June 2019

  1. New gTLDs related to POLITICS,
  2. New gTLDs related to LUXURY,
  3. New gTLDs related to the MUSIC,
  4. Multiple Registries : group of Registries,
  5. Singular VS Plural versions of a new gTLD,
  6. New gTLDs related to CATERING and CULINARY,
  7. New gTLDs related to PHOTOGRAPHY,
  8. New gTLDs related to CITIES,
  9. New gTLDs related to COMPANIES,
  10. New gTLDs related to the LAW and LEGAL things,
  11. New gTLDs related to FINANCE,
  12. New gTLDs related to a COLOR,
  13. New gTLDs related to SPORTS,
  14. New gTLDs related to ALCOHOL,
  15. New gTLDs related to REAL ESTATE,
  16. FRENCH new gTLD applications,
  17. New gTLDs related to RELIGION,
  18. New gTLDs related to CARS,
  19. New gTLDs related to HEALTH,
  20. New gTLDs related to ADULTS.

Thursday, May 30, 2019

Comparing .PAGE and .BEST

The .BEST Registry enters the month of June 2019 with another 1,000 domain names created. I'd suggest to have a look at the progression curve of this TLD compared to the .PAGE new gTLD belonging to Google.

The numbers
  1. January 2019: the .BEST had 4,000 domains less than .PAGE;
  2. February 2019: the .BEST had about the same but .PAGE had gained +3,500 more;
  3. March 2019: the .BEST had almost caught up with .PAGE with 2,000 less domains but .PAGE had almost 14,000 domain names created;
  4. April 2019: there's a gap of  less than 3,000 domains between the two registries. 
  5. May 2019: the .BEST Registry announces 16,000 domain names created and the gap with .PAGE is reduced to 2,000 domains.
  6. June 2019 (end): more .BEST than .PAGE coming ?
Why compare .PAGE and .BEST ?
There is a list of domain name extensions that I'd strongly suggest to keep an eye on for any company with a need to secure its assets online. This list is not so long but can represent a danger if a third party, or a competitor, came to use the same extension with the exact same second level domain name.

I compare .PAGE to .BEST since one is just below the other in that list of domain name registration volumes. Also, it is interesting to see that one is maintained by a giant of the Internet (Google) and the other is operated and marketed by a small team of entrepreneurs based in Paris.

Monday, May 27, 2019

New gTLDs: How To Stay Tuned

Following-up with new gTLDs is exciting for companies and entrepreneurs and we offer two free ways to do this:
  1. The News section from this Blog is one way;
  2. The Newsletter is a second one.
What you'll get
Important ICANN announcements related to new generic Top-Level Domains from the ICANN new gTLD program; reports on registries' domain name registration volumes; links to articles of interest (of the moment), dates on new gTLD conferences and other meetings; alerts about Sunrise Periods and other Trademark Clearinghouse announcements and events; explanation on major players' moves; announcement of new gTLD projects and updates on Round 2 of the ICANN new gTLD program; updates on luxury, music, politics and other domain name registration volumes on which registrants should secure their domain name with?

Friday, May 24, 2019

New gTLDs: a good read

This is a recent article, entitled "Food for thought on the new TLD business
models", written by Loic Damilaville.

I strongly suggest the reading of this publication for new comers to the new gTLD world, entrepreneurs wishing to launch a new domain name extension or, Trademarks starting to wondering about securing - and using - their .BRAND personalized domain name extension:
  • Unequal business models;
  • Brand TLDs (or .BRAND);
  • Sponsored (or Community) TLDs;
    • GeoTLDs (geographic Top-Level Domains);
  • Pure generics:
    • generic domains that can only reach a small customer base;
    • "open" generics, with terms used worldwide, which are lucky enough to address a global target or at least one that is very broad. 
  • The consequences in terms of marketing strategies;
  • Exclusive TLDs versus mass TLDs;
  • Bad pricing never pays;
  • Rights holders and domainers, two false friends;
  • Convincing investors;
  • "Success" or failure is not related to volume but to the relevance of the strategy with respect to market conditions.
Read the publication on the AFNIC website.

Wednesday, May 22, 2019

2 new features added to the Trademark Clearinghouse

Two new features were added to the Trademark Clearinghouse:
  1. Update a Valid POU to a Verified Trademark Record: it allows trademark holders/agents to update the POU documents through the Mark details page in case the current POU documents submitted no longer reflect the validity of the trademark.
  2. "Invalid" Trademark Record - Extra correction: this new functionality is accessible directly through the TMCH web interface for trademark holders with a prepaid account and agents. It gives the possibility to modify either the trademark name or the trademark registration number (not both).
To learn more: check the TMCH News.

Sunday, May 19, 2019

.AMAZON : Approved !

This is what the paragraph from the latest "Approved Board Resolutions | Special Meeting of the ICANN Board" says on consideration of Amazon Corporation’s proposal on ACTO member states continuing concerns (.AMAZON New gTLD Application):
Resolved (2019.05.15.13), the Board finds the Amazon corporation proposal of 17 April 2019 acceptable, and therefore directs the ICANN org President and CEO, or his designee(s), to continue processing of the .AMAZON applications according to the policies and procedures of the New gTLD Program. This includes the publication of the Public Interest Commitments (PICs), as proposed by the Amazon corporation, for a 30-day public comment period, as per the established procedures of the New gTLD program.
What's of interest to me
I did a copy-paste of the below because that is what is happening next...at least that is what the paper says. The future will tell about reality:

The April 2019 proposal included, in addition to the creation of a joint Steering Committee, the following commitments:
  1. “Not use as domain names in each .AMAZON TLD those terms that have a primary and well-recognized significance to the culture and heritage of the Amazonia region;
  2. Provide nine domain names in each .AMAZON TLD to be used for non-commercial purposes by ACTO and its member states to enhance the visibility of the region; and
  3. Block from all use up to 1500 domain names in each .AMAZON TLD that have a primary and well recognized significance to the culture and heritage of the Amazonia region”
The Amazon corporation also notes in its proposal that its TLDs would be “highly-restricted .BRANDs” and that “Amazon would only register domain names that align with its global brand strategy so that the .AMAZON TLDs are strongly affiliated with the reputation of the Amazon brand, which should eliminate concerns of ACTO and its member states that third parties will abusively use the TLDs.

Finally, the Amazon corporation stated that it would host the nine domain names noted above and would make use of “proactive security controls paired with reactive and detective controls to offer the most comprehensive approach to security” related to the “provisioning and configuration of .AMAZON domains.”

Thursday, May 16, 2019

Numbers from the Trademark Clearinghouse

The Trademark Clearinghouse issued a new statistical report:
  • 45,154 Trademark record submitted;
  • 43% submitted for multiple years;
  • 84% registered by Trademark Clearinghouse agents;
  • 82% are verified;
  • 117 countries covered;
  • 131 jurisdictions.
Check the report

Saturday, May 11, 2019

Is it time for a .ROTHSCHILD new gTLD?

This article follows the finding of this publication, announcing the signing of an overall agreement for the use of the Rothschild brand in order to continue growing the family's various businesses.

The Rothschild Name
One would not necessarily know about it but there is a long story around the Rothschild name: branches from the same family have been fighting for the use of their own name. Have a look at www.rothschild.com to understand...who's who; but whatever has happened in the past, there a new chapter of this story. The good news is that the family has come to an agreement for the use of its name.

An agreement which matches with the use of a .BRAND
This powerful family has come to an internal agreement for the use of its own name so...isn't it time to look ahead and investigate which tools could strongly strengthen the Rothschild name for the next century? A ".BRAND" new gTLD could be one of them and here is an idea of...how to start a use of it.

Short reminder
a ".BRAND" new gTLD is a personalized domain name extension which allows to register domain name ending i the name of the brand. For example here, the Rothschild family would be able to create domain names ending in ".rothschild", instead of, for example, ".com".

Which benefit?
Both families work in the business of banking, but not only; and what's of interest when talking about creating personalized domain names is "generic keywords". When operating a .BRAND (dotBrand) domain name extension, the owner instantly acquires the ownership of the generic domain names he creates: no need to ask anyone, no authorization to have from a third party (but the other branch of the family in our case) and also...no domain name is already registered since the family would be the only one allowed to create them. SEO specialists probably understand that last sentence.

Which unique keywords are used by both families?
This is rather easy to find when taking a look at each family's main front page:
    1. Global Advisory
    2. Wealth and Asset Management
    3. Merchant Banking
    1. Private Banking
    2. Asset Management
    3. Private Equity
    4. Corporate Finance
There are many more (Wine, Philanthropy, Art, etc...) but this is the main idea: structuring businesses behind simple keywords to point to them online and clarify who does what behind a same name. Domain names ending in ".com" don't offer that option.

Now the family has come to an agreement for the use of its name, and would such a project to create its "mega brand" make sense for the family, some question would need to be answered: which internal domain name policy to allow a branch the use of a generic domain name such as bank.rothschild for example? Which kind of application: community or trademark? What about the project itself; which use of this specific extension: just domain names? What about emails: how to ensure that emails dedicated to Asset Management are sent to the right family?

Exciting isn't it?


Thursday, May 9, 2019

Milestone: 14,000 .BEST registrations !

The .BEST new gTLD Registry hits 14,000 domain name registrations: that's 1,000 more per month! Last month, the registry hit a new milestone with a total of 13,000 registrations.

To grab your ".best" domain name for less than €2, check www.go.best.

Wednesday, May 8, 2019

New gTLD alerts by Email

Many have subscribed to the group that I created to send News about new gTLDs but for some, receiving all alerts by EMAIL is better, so I have just created a service for this.

For the moment, the group and its feed stay open to read the information and I apologize for kicking out everyone who had subscribed by Email ;-)

Anyone interested in subscribing to this service will proceed through Paypal and will start receiving alerts directly in his or her email.

You can subscribe here too in the right column of this website. To post your News, contact Jean Guillon.

Saturday, May 4, 2019

Why that Digital Magician chose a ".best"

Romain Lalire, French Digital Magician, explains his choice for a ".best" domain name in this video. Romain works mainly for luxury trademarks doing private shows. SEO is important and that is mainly the reason of his choice to use a domain name ending in ".best": Romain noticed that users search for "best magician" in search engines.

Watch all .BEST videos here.

Thursday, May 2, 2019

GreenTech drops 2 new gTLD applications

On 18 Dec 2014, ICANN and GreenTech Consultancy Company W.L.L. entered into a Registry Agreement under which GreenTech Consultancy Company W.L.L. started to operate :
  • the .MOBILY Top-Level Domain and;
  • the .موبايلي (.xn--mgbb9fbpob) TLD.
The date of the termination notice is: 28 February 2019.

In more simple words, there won't be domain names ending in ".mobily" or the ".موبايلي" Internationalized Domain Name extension.

Learn more here.

Wednesday, May 1, 2019

Just updated: new gTLD reports (May 2019)

New gTLD reports were just updated for the month of April/May 2019. Each report is a monthly snapshot and allows to investigate which new domain name extension sees an increase in domain name registrations, or not.

20 categories are updated:
  1. New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
  2. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
  3. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
  4. Multiple Registries : group of Registries operating five (5) and more domain name extensions;
  5. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts);
  6. New gTLDs related to CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...);
  7. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
  8. New gTLDs related to CITIES : these are city names only (.paris - .london - .tokyo - etc...);
  9. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
  10. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
  11. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
  12. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
  13. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...);
  14. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
  15. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
  16. FRENCH new gTLD applications : these are applications submitted by French companies only;
  17. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
  18. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
  19. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
  20. New gTLDs related to ADULTS (no comment).
These reports are available in French too.

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