Thursday, March 26, 2020

Religions and new gTLDs: 20169 in Review

This is the last 2019 new gTLD review from Jovenet Consulting and this one is about Religions.

Reminder
In 2019, we collected datas from each registries from specific industries and took a snapshot of their monthly domain name registration volumes, during 12 months. This is the last report from a list of 20 reviews and it is about Religions.

Religions in 2019
The subject is represented in terms of domain name extensions (domain names which ending is the one of a religion, for example, and different from ".com") and most organized religions are represented:
  • I listed 20 domain name extensions with a relation to a religion.
  • One was withdrawn: the .UMMAH new gTLD (note that this was before 2019).
  • Three are International Domain Name extensions (IDNs).
  • The .WED new gTLD now benefits from the ICANN Emergency Back-end Registry Operator program. It is a failed project and you hit www.nic.wed in your browser, you can learn more about this program. It still had 35 domain names created in December 2019.
  • Two extensions are close one to the other: the .WEDDING and the .WED new gTLDs;
  • Two were ended and .ISLAM is one of them: both were "not approved" by the ICANN;
  • The Vatican applied for several extensions in multiple scripts: all mean "Catholic" but the .CATHOLIC new gTLD is the only one in use with 13 domain names created in December 2019. Other scripts are not used and have one domain name created only.
  • Two are .BRANDs: the .CBN (The Christian Broadcasting Network, Inc.) and .LDS (The Church of Jesus Christ of Latter-day Saints) new gTLDs. If The CBN uses five domain names in total, The Church of Jesus Christ of Latter-day Saints created one domain name only since the extension was delegated in November 2014.
  • Two generic new gTLDs grew in volume in 2019:
    • The .CHURCH gained 900 domain name registrations in one year between January and December and ended the year with a total of 24,955 domain names;
    • The .BIBLE new gTLD gained 200 and ended the year with 1,694 domains.
  • Two generic new gTLDs lots registrations: the .WEDDING and .CHRISTMAS new gTLDs.
  • The .FAITH new gTLD dropped from 53,096 registrations in January to ... 4,182 in December.
  • The .ISMAILI (the religion) new gTLD had seven domain names created in December 2019 and is one, with the .CATHOLIC new gTLD, religion to effectively use its domain names.
  • The .KOSHER and .MORMON had one single domain name creation in December 2019. Operators of these Registries applied for these TLDs...not to use them. Mormons could launch their directory I believe.
  • Generally speaking, Christianity is best represented.
Read the full report here.

Wednesday, March 25, 2020

UPDATE: The .DEALER new gTLD

The official "TLD STARTUP INFORMATION" ICANN web page was just updated with fresh infos about the .DEALER new gTLD.

Official dates:
  1. Sunrise Period: 29 Apr 2020 to 31 May 2020;
  2. Trademark Claims Period: 8 Jun 2020 to 6 Sep 2020.
What the application says:
  • The intended mission and purpose of the .DEALER gTLD is to serve as a trusted and intuitive namespace for the benefit of Dealer.com, its qualified subsidiaries’, affiliates’ customers and other Internet users. The .DEALER gTLD will deepen and broaden these entities’ relationships with those audiences.
  • The .DEALER gTLD may be thought of most appropriately as a “Brand TLD” in that it serves primarily to provide a trusted, hierarchical and intuitive namespace for businesses that use Dealer.com’s broad range of online dealership products and services. Although ICANN has not specifically recognized a Brand TLD category, such as the .DEALER gTLD, in the current round, it is widely anticipated in the brand community that this will become a specialty subset of gTLDs. The .DEALER gTLD is planned to protect Dealer.com’s online presence and identity, expand its marketing and promotion efforts, provide a secure channel for online products and services, and offer a platform through which to consolidate many of the intellectual property activities of Dealer.com.
  • Dealer.com intends to initially limit registration and use of domain names within the .DEALER gTLD to Dealer.com and its qualified partners and affiliates. This initial limited use will allow Dealer.com to establish .DEALERʹs operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt Dealer.com from its annual Code of Conduct Compliance requirements.
  • After the initial stages of operation, Dealer.com will evaluate whether opportunities exist to carry out the business strategy for the gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Dealer.com and its qualified partners and affiliates.
There are 3 more stages to read in the application.

FAQs from the Registry website
  • The FAQ says there are no Premium domain names but their renewal fee are higher;
  • The MSRP for .dealer domains is $1,999 USD for the 1st year (good luck with that): I don't understand what MSRP stands for.
  • There are no requirements to acquire a ".dealer" domain name: they can be registered by any individual or business, whether they are authorized domain dealers or not, and can be used for any purpose: this has nothing to do with what the application says and my understanding of this - note that this is not the first time - is that the application published by the ICANN was not updated after changes were made. 

Monday, March 23, 2020

Health and new gTLDs: 2019 in review

Many domain name extensions, "Generics" and "dotBrands" like, were created with a relation to Health. I listed 32 of them:
  • Ten are dotBrands (also called .BRANDs):
    • One of them was withdrawn before 2019: the .MTPC new gTLD. 
    • The .HISAMITSU had 24 domain names created in December, that is six more than in January of the same year. It also means that the Trademark uses its personalized domain names.
    • The .MERCKMSD still has not found a use of its domains: it had the same number of creations in December than in January: one. I don't understand such behavior: the TLD was delegated in 2017 and the company pays its providers and the ICANN not to use it. The exact same applies for the .MSD and .CLINIQUE new gTLDs.
    • The .LUPIN dotBrand behaved strangely in terms of volumes. This is something that I noticed during 2019 with clients from backend registry Verisign: the variation from a month to the other could be very strange: it gained 10 creations to lose them the month after. This is not specific to the .LUPIN new gTLD but to many other dotBrands.
    • The other "medical" dotBrands remaining are:
      • the .TEVA Trademark;
      • .LUNDBECK
      • .AETNA
      • .LILLY
  • There is one IDN new gTLD: the .健康 ("healthy" in Chinese ).
  • Two generic Top-Level Domains are similar: the .DENTAL and .DENTIST new gTLDs and three other are kind of close too: .HEALTH - .CARE and .HEALTHCARE.
  • The generic .DDS new gTLD did stick to one single domain name creation from January to December 2019
  • The bad news if for .DENTIST - .SURGERY - .DIET - .PHYSIO - .HIV and  .健康 new gTLDs: these generic Top-Level Domains had less domain names created in December than in January of the same year and none had more than 3,600 domains in total at the end of the year. These figures should normally have increased. Note that none lost too many registrations. In some other reports (from other industries), some Registries lost thousands of registrations from a month to the other. It is not the case here.
  • The good news is for  all other generic TLDs, their progression curve has been constant:
    • Four kept growing in volume month after month:
      • .CARE gained an average of 200 domain name registrations per month and ended the year with a total of 23,561 creations. The same for .HEALTH which gained an average of 300 per month to end the year with a total of 12,583 creations. The two others are .CLINIC and .VET new gTLDs.
      • Other Top-Level Domains had more domains names created in December than in January of the same year: .HEALTHCARE - .DENTAL - .VISION - .DOCTOR - .RIP - .REHAB - .HOSPITAL and .PHARMACY
  • I like what the applications for .VET says: ".VET is a versatile string that is appealing to a broad and diverse group of registrants. This includes veterinary surgeons and physicians, and other medical practitioners devoted to the care of pets and animals. The term also refers to veterinary clinics, educational institutions, providers of veterinary products and supplies, veterinary science periodicals, and others operating in the veterinary field. The term VET also refers to persons with significant experience in an area o field, including those with military service records" 😆. The .VET new gTLD gained more than 1,000 domain names in one year and it seems that war veterans are welcome to use its domain names too.
  • Believe it or not, I strongly believe that there is a hidden market for .RIP ("Requiescat in Pace" or "Rest in Peace". I am amazed that non major funeral group has considered taking advantage of this extension: such domain name ending offers hundreds of possibilities to leave a trace on Internet after one has died. The .RIP new gTLD gained 200 creations in one year.
  • The .SKIN and .MED new gTLDs stagnated with respectively 8 and 3 registrations.
Read the full report here.

Coming: "RELIGIOUS new gTLD: 2019 in Review"? This will be the last review from 2019.

You probably noticed that there are no stats for 2020. In fact, I maintain them but I have decided not to publish them on a monthly basis. If you are interested in such publications, contact Jovenet Consulting.

Thursday, March 19, 2020

New gTLDs for the Law: 2019 in Review

I listed eleven new Top-Level Domains (domain name extensions) which are connected to the law: it can be a profession or a generic term. In 2019, nothing extraordinary happened but here is what I noticed:
  • One is a Trademark (a .BRAND new gTLD);
  • One is a Chinese IDN (Internationalized domain name);
  • The .ESQ new gTLD, operated by Google, was delegated in August 2014 and had two domain names created in January 2019, same as December.
  • Four of these Registries have more than 10,000 domain name registrations and the number one had 27,324 domain names beginning of December 2019. Surprisingly, this Top-Level Domain is the .TRADEMARK new gTLD in its Chinese version: the .商标 (trademark) domain name extension.
  • Two of these gTLDs exist in English and Spanish: .ATTORNEY and .ABOGADO. Note that "abogado" is the name of a fruit too.
  • Three of these TLDs lost registrations during the year, it means that they had less registrations in December than in January of the same year: .LAWYER - .ATTORNEY and .ASSOCIATES
  • Two had the exact same number of domain names during the entire year: no increase, no decrease.
  • One of the TLDs that I like best is the .POLITIE new gTLD: is stands for "Police" in the Netherlands. It is the only one that I found from this kind: it's the only Police in the world to operate its own domain name extension. The application submitted to the ICANN says: "In addition, an Internet portal for the National Police will offer opportunities for partnerships with local stakeholders and provide a platform for local partners to share information concerning a particular incident or a structural problem within a neighborhood" but unfortunately, I was not able to locate that Internet portal. The .POLITIE new gTLD had eight domain names created as of December 2019.
  • The .LEGAL and .LAW new gTLDs both gained an average of 600 domain names from January to December. Adoption is slow by end users but it is there.
  • The .PARTNERS Top-Level Domain gained 1,000 domain names in one year.
Read the full report here.

Coming: "HEALTH new gTLD: 2019 in Review"

Tuesday, March 17, 2020

Richemont terminates 2 IDN new gTLDs

Richemont DNS Inc. received its Preliminary Determination by ICANN to Not Transition Operation of the gTLD. This document is dated 16 March 2020. On 17 February 2020, Richemont DNS Inc. notified the ICANN organization of its intent to terminate two new gTLDs:
  1. The .xn--kpu716f (for .WATCHES in Chinese script) Registry Agreement which entered into on 22 December 2014, and;
  2. The .xn--pbt977c (for .JEWELRY in Chinese script)Registry Agreement which also entered into on 22 December 2014.
I did not even know that .JEWELRY existed as a Chinese IDN new gTLD and if I had, I would have added it to the Luxury new gTLD Report which has been in place for two years.

Monday, March 16, 2020

Politics and new gTLDs: 2019 in review

I was first wondering if I would do a single publication for Politics and Legal new gTLDs but since I just learnt that am stuck home due to the Coronavirus' French containment - and it appears that it is going to last for the next 45 days - let's say that...I have time in front of me...

Political new gTLDs
I was already asked twice that question: "what do you use registrations and creations?" Well, this is a very good question because some domain names are not "bought" but they can be created by the registry. Some Premium domain names for example are created but they don't belong to a Registrant (yet) but to the Registry who tries to sell them.

I listed twelve Political new gTLDs and here is what I noticed in 2019:
  • Two have more than 10,000 domain name created: .GURU has 55,680 and .BEST has 86,600. At the moment I am writing these lines, the .BEST new gTLD should approach the 100,000 creations;
  • Three strings are very close one to the other: .VOTE - .VOTO and .VOTING can create lots of confusion to Registrants (domain name owners) who would want to build a website around the subject. I would personally register all three of them and use the .VOTE new gTLD since it is the word used in several languages. Two of these strings are stagnating and .VOTING lost half of its registrations since January 2019.
  • Three of these TLDs have a negative meaning: .GRIPE - .FAIL and .EXPOSED. This is why I added them to this report. All have their registrations to decline in volume and all are below 5,000 domain names. I did not add the .SUCKS new gTLD. It was added to the Adult new gTLD report.
  • Three other Top-Level Domains are seriously political and represent two political parties. None has more than 1,500 domain names created:
    • .DEMOCRAT (volume of domain names has declined since January 2019);
    • .REPUBLICAN (volume of domain names has declined since January 2019);
    • .GOP (volume of domain names has stagnated since January 2019 for a total of 1,146 domain names in December).
  • Five Top-Level Domains on a total of twelve had more registrations in December than in January. The .GIVES new gTLD is one of them with...1,774 domain names created in December 2019.
  • The only political new gTLD to have "exploded numbers" is the .BEST new gTLD which started 2019 with four thousand registrations only and ended it with more than 80,000 !
  • I wonder how long it takes for American political parties to clearly identify under a .DEMOCRAT or a .REPUBLICAN
Read the full report here.

Coming: "Legal new gTLD: 2019 in Review"

Wednesday, March 11, 2020

How SKY is improving the use of its .SKY new gTLD

I recently shared with Dawn Shackleton, Head of Online Brand Protection (Sky Technology) at Sky. Dawn is also Vice President of the Brand Registry Group so she often meets with other .BRAND new gTLD applicants. Dawn is also the person to talk to for the .SKY new gTLD.

The .SKY new gTLD
I had read about this job offer: a position related to the .SKY new gTLD and the SKY domain name portfolio (which must be an important one). I dug a little about .SKY and noticed that SKY is one of these rare .BRANDs to do something with its TLD. In France, we have the .ARTE new gTLD but I found no reference using a ".arte" domain name but redirections. I then asked her if anything new was coming and here is what I wrote down:
  • The use of dotSKY is building month on month;
  • Its primary use is for Corporate purposes and the growth of use stems from the decision to move Sky's corporate website over to skygroup.sky from being a sub domain of sky.com;
  • The most recent website is productionservices.sky which showcases Sky first class TV production talent and studio facilities for hire;
  • Their biggest success to date is the adoption of sub domains of contact.sky that they use where 3rd party agencies are sending bulk emails out to customers or internal Sky people. This gives assurance to people that the email they are receiving is authentic.
This is why you need your .BRAND
Did you read that sentence from Dawn: "This gives assurance to people that the email they are receiving is authentic". There are other reasons to apply for a .BRAND but this short sentence is one of the main reasons why Banks and other major Trademarks should acquire their own dotBrand domain name extension.

Being able to seal an email is one thing that a personalized domain name extension allows: ".com" or any other domain name extensions do not offer that option.

Tuesday, March 10, 2020

Two .BRAND updates

The TLD STARTUP INFORMATION page provided by the ICANN just updated its details for two dotBrand new gTLDs:
  1. The .SELECT new gTLD:
    1. Sunrise Period: 06 April 2020 to 06 May 2020;
    2. Trademark Claims Period: 06 May 2020 to 05 August 2020;
    3. About .SELECT: "The new .select gTLD will operate as a restricted registry, in which iSelect Ltd (iSelect) can create and control domain spaces that promote its brand identity and authenticity. The .select gTLD will be used by iSelect, its affiliates and partners to provide authoritative information and resources to consumers regarding its innovative online comparison and advisory services for purchasing household products in a way that promotes trust, accessibility and utility. Second and third level domains can then be utilised for specific product and service categories and for marketing purposes, with internet users assured of brand authenticity" (read the full application for more details).
  2. The .COMPARE new gTLD:
    1. Sunrise Period: 06 April 2020 to 06 May 2020;
    2. Trademark Claims Period: 06 May 2020 to 05 August 2020;
    3. About .COMPARE: "The new .compare gTLD will operate as a restricted registry, in which iSelect Ltd (iSelect) can create and control domain spaces that promote its brand identity and authenticity. In this regard,.compare will be used by iSelect, its affiliates and partners to provide authoritative information and resources to consumers regarding its innovative online comparison and advisory services for purchasing household products in a way that promotes trust, accessibility and utility. Second and third level domains can then be utilised for specific product and service categories and for marketing purposes, with internet users assured of brand authenticity" (read the full application for more details).
Lear more here.

Sex And Alcohol new gTLDs: 2019 in review

There are few new domain name extensions dedicated to adults and "things related to alcohol" so I split this post in two: the first one is for the 2019 review of new gTLDs for Alcohol and the second one is for Adults.

Don't Drink and Drive (Alcohol)
I listed exactly ten new gTLDs with a focus on alcohol:
  • Two are .BRANDs and were delegated in 2016 - four years ago - and still have not been used by the applicant (...) This is rather sad because there is a serious opportunity here: these two trademarks are American wine brands and they are the only one to have been granted their TLD on the planet. Each has one domain name registered in December, the same as January of the same year.
  • Wine is well represented: two versions of a TLDs for wine (French and English) and two Trademarks.
  • Three TLDs, the .VIN - .GLASS and .PUB new gTLDs, had less registrations in December than in January of the same year. Note that I am not surprised here: without any presence or action in France, the American .VIN Registry will find it hard to sell French ".vin" domain names. 
  • Four TLDs "are" alcohol: .VODKA - .WINE and .BEER
  • Four TLDs have more than 10,000 domain names created and the highest one is .PUB with 33,028 registrations in December 2019.
  • The most interesting case in 2019 is .BAR : it started the year with 5,822 registrations and ended it with 22,535. Note that the increase of registrations between October and November is important: more than 10,000 in one month.
  • In March 2020, I created a directory for domain names ending in ".beer" and I am still working on it ;-)
Let's talk about Sex (Adults)
I listed six domain name extensions dedicated to sex. Yes ... sex is a subject on Internet:
  • I found no .BRAND related to sex;
  • Even if .WTF does not necessarily relate to sex, I added it to this report and actually, this one is working great: registration figures kept increasing from January to December. There were more than 17,000 domain name creations in December.
  • To be honest, I find that none of these extension are a success: they all decrease in number but .SEX and .WTF
Read the full two reports here: "Alcohol" and "Adults".

Coming: "Law and Politics: 2019 in Review"

Saturday, March 7, 2020

Just Updated: the .CYOU Sunrise Period

The Sunrise Period details page at ICANN was recently updated with something new:
  • Sunrise Period: 14 May 2020 to 15 Jun 2020;
  • Trademark Claims Period: 16 Jun 2020 to 14 Sep 2020.
This Registry was acquired recently but the latest purpose of the TLD was not updated on the official ICANN application so I am not providing it here.

More here.

Saturday, February 29, 2020

Two .BRAND Notices of Termination

Two .BRAND new gTLDs sent their termination letter of Registry agreement to the ICANN (Termination by Registry Operator Section 4.4(b)). The two new gTLDs concerned are:
  1. .SCOR
  2. .ESURANCE

This is the type of answer that the ICANN sends to applicants. I modified company names and .BRANDs concerned:

ICANN Preliminary Determination
Re: Notice of Registry Operator Request for Termination of Registry Agreement - .BRAND Top-Level Domain
On 09 January 2020, BRAND notified ICANN org of its intent to terminate the .brand Registry Agreement entered into on 23 July 2015. Pursuant to Section 4.4(b) of the Registry Agreement, Registry Operator may terminate the Registry Agreement for any reason upon one hundred eighty (180) calendar day advance notice.
Pursuant to the terms of Section 4.5 of the Registry Agreement, as modified by Section 6 of the Specification 13 (.Brand TLD Provisions), ICANN org consulted with BRAND to assess whether to transition operation of the .brand top-level domain (TLD) to a successor Registry Operator.
Subject to an ongoing evaluation, ICANN org has made a preliminary determination that operation of the .brand TLD need not be transitioned to a successor Registry Operator. ICANN org’s review and determinations regarding transition to a successor registry are subject to Section 4.5 of the Registry Agreement (as modified for a .Brand TLD).
ICANN org’s preliminary determination to not transition the TLD to a successor Registry Operator is based on the following rationale:
  1. .brand qualifies as a .Brand TLD.
  2. Transitioning the TLD is not necessary to protect the public interest.
In conformance with Section 4.5 of the Registry Agreement (as modified for a .Brand TLD), ICANN org may not delegate the TLD to a successor registry operator for a period of two years without the Registry Operator's consent, which shall not be unreasonably withheld, conditioned or delayed.

Before releasing its final determination, ICANN org will consider input provided by interested parties via email at whatever@icann.org. The deadline to submit input is 28 March 2020 – 23:59 UTC.

Signed by President and Chief Executive Officer Internet Corporation for Assigned Names and Numbers (ICANN).

Friday, February 28, 2020

New gTLDs for Catering and Culinary: 2019 in review

We, French, like Food...and actually, this report is one of the first that came to my mind in 2016 when I started to publish weekly (then monthly) domain name registration volumes from specific industries. There were three applicants for the .FOOD new gTLD and one only for the similar IDN Top-Level Domain (.食品) which makes that string exist in two versions: English and Japanese. The funny thing about this example is that the Japanese version (belonging to AMAZON) has more domain names created - 58 in total - than the ASCII version which had one only in December 2019. It stuck to one since it was delegated in November 2016.
I compiled a list of 23 Top-Level Domains and noticed a few things for catering and culinary new gTLDs in 2019:
  • There is another IDN for the .RESTAURANT Top-Level Domain. It is its Chinese version, the .餐厅 new gTLD. If the ASCII version had a total of 8,000 domain names in December, the Chinese version had 70 (but it is increasing).
  • There were seven .BRANDs new gTLDs and three were withdrawn before 2019. One .BRAND is active, it is .FAGE which has created 61 personalized domain names in total but none were created in 2019 (it stuck to 61 from January to December).
  • The three withdrawn applications were .PAMPEREDCHEF and surprisingly, the two other were from McDonalds: .MCD and .MCDONALDS. I wonder how long it will take McDonalds to submit an application again :-)
  • Two ASCII TLDs exist in two languages: French and English: the .COFFEE (19,521 registrations) and .CAFE (15,959) new gTLDs.
  • The two surprises of the year are .BAR and .REST: both had more than 20,000 domain name creations in December. The two of them gained an important number of creations in the end of 2019: +12,000 for .BAR in November and +16,000 for .REST in December. Interesting, isn't it? Note that I am not sure about .REST and still wonder if it means "restaurant". It is possible that I remove it from this report in the future.
  • I personally like the .EAT new gTLD which is operated by Google but for some reason, nothing happens with it and it sticks to two domain name creations. I can't wait to see what's Google plan for this one.
  • The other TLDs listed here do progress slowly, very slowly in volume.
Read the full report here.

Coming: "New gTLDs for Sex and Alcohol: 2019 in Review"

Wednesday, February 26, 2020

Interview: Ten Years Between New gTLD Applications Is Too Long

This is an interview from David Goldstein: Domain Pulse Q&A With Jovenet Consulting’s Jean Guillon. If interested in new gTLDs, I strongly suggest that section from Domain Pulse entitled "New gTLDs"
Dismay at the time it’s taking for ICANN to launch a new round of new gTLD applications is an underlying theme for Jovenet Consulting’s Jean Guillon in today’s Domain Pulse Q&A, as well as it’s the insiders who are framing the new applicant guidebook and the larger companies are the ones with the resources to put into submitting applications from an anticipated overly complicated applicant guidebook. But it’s not all dismay as Jean is excited about the future of new gTLDs, the .BEST registry, and he has a French city waiting to apply for its own gTLD and he believes he’s worked out what works and doesn’t.

Questions asked by Domain Pulse:

  1. What were the highlights, lowlights and challenges of 2019 in the domain name industry, both for you and/or the industry in general?
  2. What are you looking forward to in 2020?
  3. What challenges and opportunities do you see for the year ahead?
  4. How have new gTLDs fared in 2019?
  5. What progress do you see on a new round of applications for new gTLDs in 2020?
  6. What one thing would you like to see addressed or changed in the domain name industry?
Read the full interview here.

New gTLDs for Photography: 2019 in Review

Photography is very much present on Internet: the web is a great way to introduce visual elements to a public. For this reason probably there are so many new domain name extensions dedicated to photography. I listed 25 of them and here is what I noticed in 2019:
  • There are seven .BRANDs and most popular photography Trademarks are represented: .CANON - .NIKON .PANASONIC and the .SONY new gTLD. Surprisingly, one Trademark withdrew its application (a long ago): the .OLYMPUS new gTLD.
  • By the way, CANON is launching this in April 2020 and it is the most active photography .BRAND new gTLD in terms of usage: it added 10 new domain names to its total of registrations since January. Canon uses 48 personalized domain names.
  • Did you notice: isn't .CAM is very close to .COM? I 'd consider such extension in terms of Brand Protection.
  • Three TLDs have more than 50,000 domain name creations (and increasing) and .ART is number one from that list with a total of 72,703 domain names registered. It had 44,920 in January.
  • Three domain name extensions are very similar: .PHOTOGRAPHY - .PHOTO and .PHOTOS : these similar new gTLDs can become a nightmare in terms of strategy if you forget to buy...the three of them for the same second level domain you planned to use. Let me explain: if you buy whatever.photo and forget to register whatever.photography and whatever.photos, chances are high that a third party will do it in the future. This is a risk in terms of Brand Protection.
  • All nine TLDs above 10,000 domain name registrations (but one) had more domains created in December than in January: that is a positive sign, adoption is coming. The .DIGITAL and .VIDEO are some of them.
  • Nine extensions from that list did not maintain their registration level from January to December and .WEBCAM, which started the year with a total of 54,270 domain names created, only had 5,773 in December...
  • I see some sort of competition between .FILM which ended the year with 4,511 registrations and .MOVIE (3,268 registrations). We would use the word "film" in French, but not in Spanish. English speaking person would use "movie" I guess. French tend to use complete stupid names with hyphens sometimes so I guess that the movie industry should be approached in France.
  • There is a .MOV (for movie I guess) operated by Google but it sticks to 2 domain name creations. I would be Google, I'd use for the Movie section of YouTube. Hey wait! There is a .YOUTUBE and a .TUBE too.
  • My opinion on why .PICS does not meet with adoption is that the meaning of the string is already too old: worldwide bandwidth now allows to have fast access to media content, aren't "pics" kind of old now?
  • I like .FILM, come on dotFilm, open a virtual branch in France, there is space for you ;-)
Read the full report here.

Coming: "New gTLDs for Catering (and Culinary): 2019 in Review"

Monday, February 24, 2020

New gTLDs for the Music: 2019 in Review

There are 9 genres of popular music according to Wikipedia and already two exist as a Top-Level Domain. Will there be seven more created in the next ICANN new gTLD Round? Anything can happen. From a list of 13 new gTLDs dedicated to music, here is what I noticed in 2019:
  • The two genres listed in Wikipedia are: .HIPHOP and .COUNTRY
  • When checking my 2019 list of new gTLDs, you will read about a coming .RAP (which is number 14 actually): yes...there is a .RAP new gTLD project ;-)
  • The .MUSIC new gTLD (still in contracting) was allocated in 2019 to DotMusic Limited (Constantinos Roussos) and should see the day in 2020. There were nine applicants in the beginning.
  • As of December 2019, one TLD had more than 500,000 domain name creations, it is the .LIVE new gTLD which ended the year with almost 700,000 registrations. This TLD doubled its creations since January 2019.
  • Number two from the list has 20,000 something registrations: the .PARTY new gTLD. This TLD had 94,000 something in January 2019...
  • Six domain name extensions had less registrations in December than in January: that is a bad sign.
  • I removed the .GROUP new gTLD from that list since .BAND is used most of the time for music.
  • Only for TLDs have more than 10,000 domains: .STREAM is one of them with 12,250 registrations. Note that it had 248,643 domains created in January so this TLD is not doing good at all.
  • I listed one single dotBrand new gTLD: the .AUDIBLE Top-Level Domain is a Trademark belonging to Amazon. It appears that the TLD has not launched yet, it has one domain name extension.
  • The front page of the .SONG new gTLD says: "Amazon Registry Services is excited to present .SONG — a new TLD" but this statement has been there for years now and the TLD sticks to one single domain name registration.
  • There is a .ROCKS new gTLD but it has nothing to do with Rock'n'Roll.
Music lovers have a wide range of "musical" domain name extensions available to play with but I am surprised that no music star has yet considered being unique on Internet. Round 2 maybe?

Read the full report here.

Coming: "New gTLDs for Photography AND new gTLDs for Catering: 2019 in Review"

Tuesday, February 18, 2020

New gTLDs for Luxury: 2019 in Review

Did you know that there is a domain name extension ending in ".rich" (for the rich I guess)? Well there is one and 100 domain name were registered end of December 2019. Fantastic isn't it? I went to my new Registrar GoDaddy - GoDaddy, which just acquired my actual Registrar Uniregistry - and I had a look at the price of a .RICH domain name: more than €3,000 a piece. That's a lot, but let's imagine that these 100 domain names were registered by real end users (Registrants); that makes €300,000 a year...not bad for 100 domain names only.

There are 28 domain name extensions belonging to Luxury and here is what I noticed for the year of 2019:
  • Six extensions are for automobiles: .LIMO (for Limousine) is ont of them and the five other are luxury car trademarks (.LAMBORGHINI - .FERRARI - etc...);
  • Twelve from that list are live .BRANDs (.OMEGA - .CHANEL - etc...);
  • Four were withdrawn since the launching of the first ICANN new gTLD round and actually two of these were withdrawn in 2019: .CARTIER and .PIAGET
  • The only IDN from that list is the Chinese version of .SHANGRILA (which also exists in ASCII);
  • One extension has more than 1 million domain names created: .VIP and second from that list is .BEST with 86,000 domains created and third is .LUXE with 15,000. The rest is below 10,000 registrations.
  • From that list, one extensions multiplied its registrations by 18 since January: the .BEST extensions is growing seriously.
  • Three extensions had less registrations in December than January: .GOLD - .JEWELRY and .DIAMONDS (that is not so good).
  • Two Registries maintained significant registration levels throughout 2019: .BEST and .LUXE (French for "luxury").
  • One person registered its personalized Top-Level Domain: Richard Li created the .RICHARDLI new gTLD but still does not use it and the Registry sticks to one single domain name creation (since the launching of the ICANN new gTLD program).
  • Most Luxury Trademarks, but in the automobile luxury industry, don't use their dotBrand extension: the .GUCCI is on top of that list with six domain names created in total. The rest is below.
  • Some TLDs from that list are for sale, contact Jovenet Consulting if interested in making an offer.
  • The .HILTON withdrew its application long ago and this move, well...I still don't understand it.
Read the full report here.

Coming: "New gTLDs for the Music: 2019 in Review"

Monday, February 10, 2020

New gTLDs for the Automobile Industry: 2019 in Review

The automobile industry is one of the most active in terms of .BRAND new gTLD usage. There were 50 dotBrand applications submitted to ICANN. Most are car manufacturer trademarks. In total, ICANN received 60 applications from this industry and here is what I noticed:
  • On a total list of 60 applications submitted, 13 were withdrawn (11 were dotBrands plus .AUTOINSURANCE and .CARINSURANCE new gTLDs).
  • Just noticed: the .RAM new gTLD now appears as "withdrawn" but the ICANN website says nothing about this (...)
  • .TAXI is the Registry ranking first in domain name registrations with a total of 6,345. This is a generic TLD, which means that anyone can buy these domain names.
  • Only three TLDs have more than 1,000 registrations and you already know which one is number one but the most interesting is that a .BRAND is one of them: the .AUDI new gTLD (from the same trademark) uses 1,380 domain names: that is a lot for a dotBrand.
  • There are "twins": new gTLDs which exist in both their singular and plural version: .AUTO and .AUTOS - .CAR and .CARS. These are generic extensions (open to all) but neither has more than 500 registrations.
  • Three dotBrand new gTLDs maintained their registration levels throughout 2019: .SEAT - .LAMBORGHINI and .ADAC
  • This is what I am impressed with: five .BRAND new gTLDs use more than 100 domain names for their own activities: .AUDI (1,380 domain names) - .SEAT (688) - .MINI (655) - .LAMBORGHINI (226) - .BMW (124).
  • If you like Bentleys, you can subscribe to the Bentley Magazinewww.magazine.bentley but I like Bugattis better so I guess that I'll visit its new showroom in Paris soon: https://newsroom.bugatti
  • All singular and plural versions of a TLD had fewer registrations in December than January but the .AUTOS new gTLD which started the year with a low 63 registrations, ended it with a (low) 342. I have a very negative opinion about singular and plural versions of a TLD.
  • For a reason that I still do not understand, there was an applicant for the .TIRES new gTLD: it had 1,167 registrations in January 2019 and ends the year with 989 (...).
  • 11 dotBrand new gTLDs stuck to one single domain name registration since January 2019.
  • On a total list of 60 application, one only was an IDN: .大众汽车 (it means "Volkswagon" in Chinese and belongs to Volkswagen).
  • 33 new gTLDs had less than 10 domain name registrations at the end of December.
  • The last ICANN new gTLD round revealed its applications in 2012 (June the 13th) and I still don't understand why - 10 years after - most car manufacturers still do not consider using city names for better visibility of their .BRAND.
Read the full report here.

Coming: "New gTLDs for Luxury: 2019 in Review"

Monday, February 3, 2020

New gTLDs for the Finance: 2019 in Review

There are domain name extensions (not "domain names") for the financial industry: I call them "Financial new gTLDs". These are operated by their respective Registry: for example, the ".FUND" new gTLD is also called a "the dotFund Registry" and it is the sole legal entity allowed to create domain names ending in ".fund" (instead of ".com") for accredited Registrars to sell them to the public. In 2019, I took snapshots of these registries' evolution at the end of each month and wrote down the numbers.

The 2019 tab from my report shows a lot of "red" (it means that domain name registration figures decrease) but this is because red is noticed first. Financial new gTLDs have lots of Trademarks as clients and many Banks are listed. For this reason, this report is one of the longest from my 20 monthly reports. This is what I noticed on a list of 87 financial new gTLDs:
  1. I listed 51 dotBrand (".BRAND") new gTLDs:
    1. the .DVAG new gTLD ended the year with more than 2,000 domain names registered!
    2. Eight of these .BRANDs have more than 100 domain names created, this is a lot for a personal use!
    3. Two have between 500 and 1,000 domains created:
      1. .ALLFINANZ
      2. .CREDITUNION
    4. Five have between 100 and 500 domains created.
    5. Eighteen have between 10 and 100.
    6. Twelve did not register any new domain name since January 2019 and still have one registered.
    7. The .EVERBANK new gTLD was withdrawn during the year. Note that some other financial new gTLDs were withdrawn but they still appear as "Delegated" on the official ICANN website (the .NADEX new gTLD for example).
    8. One is an IDN new gTLD: .工行 (xn--estv75g).
    9. Some dotBrands did not register more domain names in 2019:
      1. .DISCOVER with 101 domain name created
      2. .SHRIRAM (28)
      3. .BARCLAYCARD (24)
      4. .AMERICANEXPRESS (8)
      5. .NETBANK (5)
      6. .COMMBANK (4)
      7. .CITI (4)
      8. .HDFCBANK (2)
      9. The TLDs with one single registration are not added here.
    10. Two were withdrawn long ago: the .CASHBACKBONUS and .JPMORGANCHASE
  2. Four new gTLDs exist in their singular AND plural version (but I think I already wrote that in the past):
    1. .ACCOUNTANT and .ACCOUNTANTS
    2. .LOAN and .LOANS
    3. .MARKET and .MARKETS
    4. .DEAL and .DEALS
  3. Only 10 generic new gTLDs have more than 10,000 domain name registrations and number one on that list has just above 27,000.
  4. Two have "unbelievable" numbers to read:
    1. the .BID new gTLD had 209,700 registrations in January. It ends the year with less than 28,000.
    2. the .LOAN new gTLD had... 2,806,800 (yes: two million) in January. It ends the year with a little more than 24,000.
  5. Only one generic Top-Level Domain maintained its registration level from January to December: the .TAX new gTLD which ended the year with 7,450 registrations. Oh... The .TRUST new gTLD registered one more domain name during the year and went from 51 to 52 registrations.
Read the full report here.

Coming: "New gTLDs for the Automobile and Cars: 2019 in Review"

Tuesday, January 28, 2020

New gTLDs for Sports: 2019 in Review

Are end users (domain name registrants) using TLDs with sport names? Well kind of...but general speaking, "Sports" new gTLDs have not revealed their potential in 2019. Globally speaking, it looks like very few have noticed their existence. This is what I noticed over 2019:
  • Of the 29 new gTLDs dedicated to sports:
    • 21 are either community or generic ones (that anyone can buy).
    • 8 are dotBrands (domain name extensions operated by Trademarks for their own use).
  • Five new gTLDs ended the year with between 10,000 and 20,000 domain names. The TLDs in order are:
    • .RUN with 19,289 domain name creations (December 2019).
    • .BIKE
    • .YOGA
    • .FITNESS
    • .GOLF with 10,148 creations (December 2019).
  • .YOGA and .GOLF surpassed 10,000 domain name registrations in 2019.
  • These TLDs ended the year with fewer registrations in December than January:
    • .BIKE
    • .FOOTBALL (!)
    • .RACING
    • .SOCCER
    • .FUTBOL ("football" in Spanish)
    • .CRICKET
  • These TLDs maintained their registration levels (i.e no declines) throughout 2019:
    • .YOGA
    • .SPORT
    • .SURF
    • .AFL (dotBrand)
    • .XBOX (dotBrand)
  • 12 extensions are below 1,000 registrations but most are dotBrands, except these four generic ones:
    • .RODEO
    • .RUGBY
    • .BASKETBALL
    • .BASEBALL
  • Two dotBrands remained at one single registration throughout the year:
    • .NIKE
    • .NBA
  • Playstation does not seem to care about new gTLDs but Xbox does with 57 .XBOX domains registered in December.
  • The .MLB new gTLD held to the same number of registrations all year: 33
  • Something wrong clearly happened in 2019 with these Registries:
    • .RACING started the year with 67,458 registrations and ended December with 3,523 domain names in total.
    • .CRICKET started with 20,772 and ended with 1,561 creations.
Read the full report here.

Coming: "New gTLDs for Finance: 2019 in Review"

Sunday, January 26, 2020

Sunrise Details updated for .BOT new gTLD

Some details from the .BOT Sunrise Period were just updated:
  • Trademark Claims Period: 04 November 2020 to 03 February 2021;
  • Limited Registration Period: LRP 2 - 5 Dec 2017 to 3 Nov 2020.
Reminder about the mission of the .BOT registry:
  • To provide a unique and dedicated platform while simultaneously protecting the integrity of Amazon’s brand and reputation.
  • The .BOT registry will:
    • Offer a stable and secure foundation for online communication and interaction.
    • Provide a platform for innovation.
Learn more about the update here.

Monday, January 20, 2020

New gTLDs for Companies: 2019 in Review

When writing my reports, I often wonder if should add an "s" to my titles and write thinks like "Companies new gTLDs: 2019 in Review", instead of what you actually read; but since I am French and French are always right, I'll probably keep writing my titles that way until someone corrects me.

By the way, what I qualify of "domain name extensions for companies" are the extensions in which I believe that companies should secure their domain name with.

Have new extensions for companies been a success in 2019?
MY first answer is yes because many have seen their registration figures increase. I listed 25 of these new gTLDs and here is what I noticed for the year of 2019 globally:
  • 2 are legacy TLDs (old domain name extensions);
  • 4 are Chinese IDNs (international domain name extensions);
  • 1 is "coming" : the .WEB new gTLD
  • 1 was delegated in December 2015, was acquired by a third party then, but still has one single domain name registration: it is the .CONTACT new gTLD, expected to launch soon...for a few years now.
  • 3 extensions exist in 2 versions:
    • .GROUP and .集团 (corporate group);
    • .WORLD and .世界 (world);
    • .COMPANY and .公司 (company).
  • The .SITE new gTLD has the largest number of domains created and doubled that number between January and December 2019 from one to two million.
  • 2 extensions have more than 1 million domain names registered: the .SITE and .ONLINE new gTLDs;
  • 5 extensions have between 100,000 and one million domains registered;
  • Some extensions clearly "exploded" and more than tripled their initial numbers from January 2019. The extensions concerned are:
    • the .BUZZ new gTLD: from 9,500 to 424,640 registrations in one year;
    • the .BEST new gTLD: from 4,745 to 86,684 registrations;
    • the .PAGE new gTLD (by Google): from 8,544 to 51,370 registrations.
  • Five extensions have less registrations in December than when they started the year:
    • .COMPANY
    • .公司 (company)
    • .CEO
    • .世界 (world)
    • .PRO (legacy TLD)
  • Some extensions did stagnate during the hole year;
  • Five extensions kept increasing their domain name registrations one month after the other with no interruption.
Read the full report here.

Coming: "New gTLDs for Sports: 2019 in Review"

Tuesday, January 14, 2020

City new gTLDs: 2019 in Review

I believe that every business should acquire its name in the city where it resides (when the TLD exists) and setup a page just for this: it makes sense to provide that information to the public and let it be indexed; but it also benefits the Search Engine Optimization of the business's existing front page. A link back is always good (as long as it is not copy-paste content). Also, for a company which business is purely local, such domain name extension will always offer more precision than a ".com"...for obvious reasons.


Have City Name extensions been a success in 2019?
On my list of 45 domain name extensions, to which I included 2 generic TLDs which are not city names, here is what I noticed in 2019:
  • The 2 generic domain names I included to my list are .TOWN and .CITY : they are no city names but I considered that they should be included in my list:
    • The .CITY new gTLD stagnated from January 2019 and even lost a few registrations in December: it ended the year with 30,962 domain names registered in total.
    • The .TOWN new gTLD gained registrations but and ended the year with 4,194 domain names.
  • .TOURS and .SPA which are not City Names were included too because they represent two famous cities. The .SPA new gTLD has no registrations yet since it was delegated recently and .TOURS gained a small 800 registrations from January to December: not because the French city of Tours attracted Registrants but because "tours" has another meaning in English.
  • The .TOKYO is the only extension to have more than 100,000 domain names created. Its follower, the .NYC new gTLD ends the year with 67,220 domain names.
  • 16 extensions have more than 10,000 domain names created. The last one of them on the list is .COLOGNE which ends the year with 10,432 domain names. The first one is .TOKYO.
  • Just 3 extensions kept gaining registrations one month after the other but such numbers are not significant since they are below 2,500. The cities concerned are (in the order):
    • The .MADRID new gTLD which ends the year with 2,156 domain names;
    • The .KYOTO ends the year with 898;
    • The .STOCKHOLM ends with 80 domains.
  • Some extensions kept loosing registrations from January:
    • .AMSTERDAM (26,385 creations in December);
    • .VEGAS (15,092);
    • .YOKOHAMA (4,412).
  • 5 extensions had no registrations from January to December:
    • .DUBAI stick to 5 domain names;
    • .BCN - .HELSINKY - .BUDAPEST and .DOHA (still listed as "Delegated") stick to one single domain name registration.
  • Some extensions have a twin sister:
    • Barcelona has .BARCELONA and .BCN
    • Moscow has .MOSCOW and its IDN, the .МОСКВА new gTLD;
    • Cologne has .COLOGNE and .KOELN
    • Istanbul has .ISTANBUL and .IST
  • 11 extensions are below the 1,000 domain name registrations. The first one of them is the .RIO new gTLD with 910 domain names created.
Read the full report here.

Coming: "New gTLDs for Companies: 2019 in Review"



Saturday, January 11, 2020

Sunrise Period coming for .GAY new gTLD

There's an official update from the ICANN on the .GAY new gTLD application: the Sunrise Period was announced on the ICANN website:

WHAT:
What the application says:
Top Level Design, LLC’s mission is to create a dedicated space in the root zone for those involved in the various aspects of gay culture. We recognize the size and diversity of the individuals identifying as LGBTQ (Lesbian, Gay, Bisexual, Trans, Queer and Questioning) and want to welcome everyone underneath a succinct and widely understood top-level domain. Labels for sexual and gender identities are vast and complex, and it is worth noting that there is merit to implementing .lesbian, .bisexual, .trans, .queer, and .lgbtq, but even then those individuals that don’t fit cleanly into the confines of a single identity category are not represented in these root-level distinctions. There are plenty of people that defy distinct labeling, and identify themselves through fluid notions of gender and sexuality. This is precisely why we at Top Level Design, LLC believe that a .gay TLD could never be delegated through a Community Priority application, especially if it claims to represent the entirety of the LGBTQ community. Just because it is often easiest to try to fit others’ gender and sexual orientations into socially constructed boxes, whether heterosexual or cisgender or LGBTQ, does not mean that the minority who participate in multiple self-definitions at any one time can be ignored, or that we have the right to create labels for them. This must be kept in mind as the ICANN community decides how to proceed with a .gay TLD, especially in the case of a Community Application that proclaims the support of the entire LGBTQ community.
The description/purpose of the .GAY new gTLD is rather long so I'd suggest to complete its reading here (PDF download) and go to "18A. Describe the mission/purpose of your proposed gTLD".

WHEN:
The Sunrise Period:
  • Starts on 10 February 2020;
  • Ends on 31 March 2020.
There are 2 other periods:
  1. Trademark Claims (11 May 2020 - 10 August 2020);
  2. Limited Registration Period also called "Sunrise 2" (6 April 2020 - 6 May 2020).
These dates are announced on the ICANN website but could be modified.

Wednesday, January 8, 2020

Singular vs Plural new gTLDs: 2019 in Review

When the ICANN new gTLD program launched, no one would have expected that multiple extensions would exist in their singular AND plural version. Well they exist and there are 22 of them.
Note that .MOTO (a .BRAND) is not the plural of .MOTORCYCLES but it could look like and the same applies to .NEW and .NEWS Top-Level Domains.

This is my review of these extensions - in terms of volumes of domain names created - by their respective registries.

So : "S" or no "S" ?
My answer really refers to no specific logic but just a reading of the figures and I don't find them attractive, it's clearly a "no" to me:
  1. Almost no Singular and Plural new gTLDs have more registrations in December 2019 than in...January 2019. On my list of 22 twins, only 16 out of 45 (.HOTEL had 3 "plurals) had more registrations after 12 months. The TLDs concerned are:
    1. .AUTOS
    2. .CAREER
    3. COUPONS
    4. .DEALS
    5. .FAN
    6. .GAME and .GAMES
    7. .MARKETS
    8. .MOTORCYCLES
    9. .NEW (by Google)
    10. .PHOTO and .PHOTOS
    11. .SUPPLY
    12. .WATCH
    13. .WORK and .WORKS
  2. Some TLDs from ex Famous Four Media (now GRS Domains) lost (a lot of) registrations:
    1. The .ACCOUNTANT new gTLD lost 52,000 registrations in one single year;
    2. The .LOAN new gTLD lost (...) 2,182,000 registrations in one single year;
    3. The .REVIEW new gTLD lost 132,000 registrations in one single year.
  3. Only 5 TLDs lost no domain names from a month to the other during the entire period. The TLDs concerned are:
    1. .FAN (belonging to Multiple Registry Donuts Inc.) ended the year with 3,411 domain names;
    2. .GAMES (belonging to Multiple Registry Donuts Inc.) ended the year with 20,149 domain names;
    3. .MOTORCYCLES (belonging to Multiple Registry Dominion) ended the year with 214 domain names;
    4. .NEW ended the year with...262 domain names created;
    5. .WORKS (belonging to Multiple Registry Donuts Inc.) ended the year with 20,956 domain names created.
  4. 6 extensions still have one single domain name registration.
Read the full report here.

Coming: "City Name new gTLDs: 2019 in Review"

Monday, January 6, 2020

UPDATED - Real Estate new gTLDs: 2019 in Review

One thing is for sure is that it takes time to adopt new gTLDs and the Real Estate industry clearly demonstrates that: the .CASA Top-Level Domain is a good example to look at (see below). As a reminder for a better understanding of these reports:
  • When no color from a month to the other = new gTLD registration volumes increase;
  • When in red, the volume of domain name registered decreased from the previous month;
  • When in blue, the increase in domain name registrations is noticeable from previous the month.
This is what I noticed in regard to 12 month of domain name registrations for extensions which string is a Real Estate keyword:
  • 32 extensions were selected for my report, one was withdrawn (.HOME), 6 are dotBrands (.BRANDs) Top-Level Domains for Trademarks, one exists in two versions, the singular and the plural one:
    • .PROPERTY
    • .PROPERTIES
  • No TLDs have more than 100,000 registrations but 9 had more than 10,000
  • One would expect all extensions to have more registrations in December than in January but it is not the case: on the 31 TLDs listed, it is the case for 14 of them so half of them (note that some extensions from this list stagnated during 12 months so "half of the list" is not entire true.
  • 7 extensions (.BRANDs mainly) had the exact same number of registrations in January and in December. Surprisingly, two are not Trademarks:
    • .MLS and
    • .LOFT 
  • 2 extensions, the .CASA and .HOMES Top-Level Domains - listed in blue - showed an interesting learning curve during the entire year. The first one tripled its registrations, the second multiplied them by 5.
  • The strange .CASA new gTLD figures:
    • In 2016: it ended the month of December 2016 with 18,077 domain name registrations
    • In 2017: 
      • it ended the month of January 2017 with 18,072 registrations,
      • and ended December 2017 with 6.262
    • In 2018:
      • it ended the month of January 2018 with 6,386 registrations,
      • and ended December 2018 with 5,682
    • In 2019:
      • it ended the month of January 2019 with 6,081 registrations,
    • and ended December 2019 with 19,602
  • The .REALTOR new gTLD, number one of this list, is for Realtors and lost nearly 7,000 registrations from January to December 2019.
  • The .REALESTATE - one of the most interesting Real Estate new gTLD to me - has almost the same umber of registrations in December (19,588) than what it had in January (19,547). Stagnation concerns other TLDs in  2019:
    • .HOUSE
    • .IMMO
    • .PROPERTIES
    • .RENTALS
    • .RENT
    • .APARTMENTS
    • .LEASE
    • .MAISON
UPDATE on .HOMES new gTLD

The Registry for .HOMES domain names was kind enough to answer our questions on the success of his extension and here is what he said:
"Until 14 Jan 2019, .Homes was a restricted TLD. On that date we removed all restrictions so that anyone could purchase .Homes domain names. As a result of that change, DUMs have increased from 800 at the end 2018 to 12,339 at the end of 2019; an increase of more than 15 times. A large percentage of registered names are geographic places - i.e., cities, towns, states, provinces, neighborhoods, and postal codes - as well as geo names with an additional key word (e.g. BuySeattle.Homes, MyDubai.Homes, The303.Homes). We are seeing agents buy their names and companies in the real estate industry purchasing company names - ranging from brokerages to home builders to mortgage providers to agent teams. For more background on name categories, see https://get.homes/domains/homes-domains-categorized/. Because the names are now open to everyone, we're seeing domain investors getting involved as well".
Thank you Jim ;-)

Read the full report here.

Coming: "Single vs Plural new gTLDs: 2019 in Review"

Friday, January 3, 2020

French new gTLDs: 2019 in Review

The end of December is always the right moment to have a look on what happened during the year: this is the review for French new gTLD applications, from January to December 2019:
  • The .BEST Registry, acquired by French entrepreneur Cyril Fremont, went from 4,745 domain name creations to more than 86,600: the registry kept increasing in volume. This is mostly due to brands.best, its program, preparing the launching of its coming Social Network The.Best (in 2020). By the way, I strongly suggest Trademarks to keep an eye on this TLD: this social network is an innovation focusing on the registration of domain names ending in ".best". In November, .BEST became the first French Registry in volume of domain names registered.
  • 3 French new gTLDs have more than 10,000 domain names registered:
    • .BEST
    • .OVH
    • .PARIS
  • I call them "Cultural TLDs" because they truly represent part of a French Culture: these are either Community or Geographic based applications with a strong identification. All of them kept increasing in volume since January 2019. Note that .ALSACE is a special case since this French region changed name recently in 2016. Their number of domain name registrations grow slowly but I am not surprised by the interest in these domains, these Top-Level Domains allow a culture to keep existing...and expand thank, to Internet:
    • .BZH for (the French Brittany)
    • .ALSACE
    • .CORSICA (the French island of Corsica
  • 4 French new gTLDs have between 1,000 and 10,000 domain names created. 3 are the cultural TLDs mentioned above and one is a .BRAND ! The MMA Trademark uses more than 1,600 domain names ending in ".mma" (instead of ".com").
  • Almost all other Top-Level Domains are below the 1,000 but that is not surprising since France is one of the countries to have created the most important number of .BRAND new gTLDs and dotBrands don't create too many domain names for their own use. Note that the volumes of domains created by these .BRANDs are noticeable and ended the year with:
    • 285 domain names created for the .BNPPARIBAS new gTLD (domain names ending in ".bnpparibas"). BNP PARIBAS is a Bank;
    • 173 domain names for the .LECLERC new gTLD (a superstore);
    • 148 domains for the .WEBER new gTLD : not the BBQ Trademark but a subsidiary of Saint Gobain offering solutions for new builds.
  • 15 more .BRAND Top-Level Domains end the year with less than 100 domain names created: between 2 and up to 73.
  • The .SCOR and .ALSTOM dotBrand new gTLDs created no domain names and stuck to one single registration from January to December 2019.
Read the full report here.

Coming: "Real Estate new gTLDs: 2019 in Review"

New gTLD Reports are updated once a month: CLICK HERE !