The .LAMBORGHINI new gTLD and SEO

While updating the CARs new gTLD report, I noticed that the .LAMBORGHINI new gTLD, a dotBrand domain name extension, added a lot more new domain names ending in ".lamborghini". It went from 33 in June to 172 in July: that is a lot for a .BRAND new gTLD.

A new SEO trick
Many trademarks applied for their own domain name extension "to be the first" or just to protect their assets. Some applied to use them and increase the number of websites ending with their personalized domain names.

".lamborghini" domains are indexed in Google
The Lamborghini trademark seems to have a different use of its own domain names. If I was skeptical  about it in the beginning, I now tend to think that using domain names as redirections is better than nothing.

To have the results above to appear in Google, I entered "site:.lamborghini" (without quotations). This is a way to check which domain names are indexed. In the case above, the results show:

1. Domain names indexed in google and ending in the name of the Lamborghini trademark;
2. 172 of them.

If that helps generating more backlinks to the official website, that's better than nothing. I suspect that this is the first approach to generate traffic...before the trademark kills the ".com" definitely at some point to redirect it to a .LAMBORGHINI front page.

The .BEST Crypto-Currency

The BestCoin token is the upcoming crypto-currency being developed by the recently acquired .BEST registry.

One could think about "just another crypto-currency" being dropped to consumers on the Internet but the concept here is quite innovative from what we've seen before. The BestCoin crypto currency makes sense because of the "territory" it becomes a part of:

1. a Digital Territory (".best" domain names);
2. a Crypto-Currency (the BestCoin token) and;
3. a Community (a new social network technology).

This combination will allow some owners of a ".best" domain name to generate an income from their reviews and traditional Registrants will also be able to choose to use their domain name in a traditional way for their website.

A detailed article was recently published about the .BEST crypto-currency: "A Mobile Payments Social Network? The Best SAS May Be Working On It".

The .קום Sunrise Period starts

The IDN translation is: "--9dbq2a" and Google translates it as "get up":

• SUNRISE PERIOD START: Monday, 30 July, 2018 - 16:00;
• SUNRISE PERIOD END: Tuesday, 4 September, 2018 - 16:00.

We previously announced this Sunrise Period here.

Read the Trademark Clearinghouse's calendar for more.

The Best SAS acquires .Best TLD in Strategic Deal

PeopleBrowsr, a San Francisco based technology company, announced today the sale of its BestTLD Pty Ltd subsidiary to The Best SAS, a Paris based company led by President, Cyril Fremont.

BestTLD Pty Ltd owns the .Best top level domain. It has distribution agreements with GoDaddy and over 50 other Domain Registrars.

The sale has been approved by ICANN (Internet Corporation for Assigned Names and Numbers).

The .Best TLD has been acquired as a core component of a decentralized search optimized social network, where participants will be rewarded with .Best cryptocurrency for reviewing best in class products and services.

Jodee Rich PeopleBrowsr’s CEO said “This is a strategic deal for PeopleBrowsr. It provides us with a good return on our 2014 Best TLD investment and a partner who’s roadmap is aligned with our own. We believe in Cyril and his team. They are using three new technologies - Top Level Domains, Social Networks and Blockchain to create an economy between Buyers and Sellers “

Cyril Fremont said “We are giving the consumer their own domain name, an integrated website where they own the data, and rewards for their contribution to the community. Platforms like ours continue to move negotiating power between reviewers and sellers”

“French culture is synonymous with best in class consumer products, so, .Best was the obvious choice for the project.”

The Best SAS received financial support for the purchase from investors, the French government’s BPIFrance, and Spring Legal Lawyers: Frédéric Boucly said “This venture is a global technology play. Mr Fremont has a proven track record”.

PeopleBrowsr Background
PeopleBrowsr is a San Francisco based technology company founded in 2008. It has earned over $20M in revenue.

Its core technology, SocialOS is a Blockchain integrated platform for the rapid development of social applications.

Institutional clients include the US Department of Defense, a major bank and government entities.

PeopleBrowsr acquired 3 gTLDs in ICANN’s first round, .CEO, .Best and .Kred, and has progressively implemented SocialOS technology across each namespace.

CEO Jodee Rich, is a thought leader in the technology industry. He has spoken at many conferences and believes that the integration of blockchain and social networks will give more power to individuals and small business.

The Best SAS Background
The Best SAS is the first and only French company to own a new Generic Top Level Domain. It was founded by major shareholder PREMLEAD.

PREMLEAD is an online marketing company that fuel online sellers with premium leads using a network of+50.000 websites worldwide and a unique web content technology.

CEO Cyril Fremont, is working as an Internet Entrepreneur since 1996. After starting his career in the Silicon Valley, he co-founded or participate to 3 major successful IPOs : INTERSHOP, ARIBA, SIDETRADE.

It took Five years to Cyril Fremont to complete the .Best acquisition.

The Best will be the first Registry to own its own TLD, CRYPTO and SOCIAL NETWORK.

Download the full Press Release

Just announced: the .PAGE Sunrise Period

The Trademark Clearinghouse just announced the .PAGE Sunrise Period (from Google).

When

• START: Monday, 27 August, 2018 - 16:00;
• END: Monday, 1 October, 2018 - 16:00.

What
What the application submitted to the ICANN says:

The proposed gTLD will provide Google with direct association to the term ʺpage.” The mission of this gTLD, .page, is to provide a dedicated domain space in which Google will offer landing pages providing links to specific types of content. For example, the second level domain front.page may provide access to timely news content, sports.page might provide a collection of sports-related information, and business.page would aggregate content related to business and finance. Charleston Road Registry expects the gTLD to be a hub for content categorization and discovery that will assist in Google’s mission of organizing the world’s information. The proposed gTLD will improve the Internet for consumers by providing a namespace in which they can explore content relevant to various themes that they may find interesting. It creates new layers of organization on the Internet and signals the kind of content available in the domain.

More

1. The registry: www.nic.page (points to Google registry)
2. The application: https://gtldresult.icann.org/applicationstatus/applicationdetails/511
3. The official Sunrise Period details: http://www.trademark-clearinghouse.com/content/page

A new Sunrise Period starts

Donuts Inc, launches the .CHARITY new gTLD's Sunrise Period.

When

• START: Tuesday, 10 July, 2018 - 16:00;
• END: Saturday, 8 September, 2018 - 16:00.

What
What the application submitted to the ICANN says:

"The .CHARITY TLD will be of interest to the millions of persons and organizations worldwide involved in philanthropy, humanitarian outreach, and the benevolent care of those in need. This broad and diverse set includes organizations that collect and distribute funds and materials for charities, provide for individuals and groups with medical or other special needs, and raise awareness for issues and conditions that would benefit from additional resources. In addition, the term CHARITY, which connotes kindness toward others, is a means for expression for those devoted to compassion and good will. We would operate the .CHARITY TLD in the best interest of registrants who use the TLD in varied ways, and in a legitimate and secure manner."

More

1. Application details are available here;
2. The official announcement from the Trademark Clearinghouse is available here.

The IGF rebrands using a .SPORT

Extracted from an official communication of the International Gymnastics Federation, the FIG just annouced that it relaunched its website with an innovative new domain name: Gymnastics.sport

The International Gymnastics Federation is proud to be the first international sports federation to change its domain name with a switch to the innovative .SPORT extension. From now on, the FIG website, which has been entirely developed in-house, can be accessed via the address www.gymnastics.sport.

The Global Association of International Sports Federations (GAISF), registry of the .SPORT new gTLD, also shows the example changing from its original ".org" domain name to a ".sport" one: www.gaisf.sport