Thursday, December 5, 2019

New gTLDs for City Names in November 2019

I quite like city names kind of new gTLDs, I mean by this, the name of a city as a domain name extension. There are 45 of them: one which was supposed to be withdrawn but which is still delegated: the .DOHA new gTLD, two that are not "official" city new gTLD names but which still are name of famous cities: the .TOURS and .SPA domain name extensions, and two more that I added to the list which are: .CITY and .TOWN Top-Level Domains.


What do you see: blue or red?
I hear everywhere that "geographic" new gTLDs are a success, well...even if I am certain that they are a great tool, it is not what the numbers say. The global table (the report) containing all monthly figures from 2016 to 2019 become more and more red. It means that most registration figures tend to decrease month after month in general, and this starting 2016, except for a few cities.

Some cities are in the blue
On the total list of extensions, some remain stable  and their registration figures tend to increase slowly month after month. In the order, these TLDs are:
  1. The .NYC new gTLD for the city of New-York (USA);
  2. The city of Paris and its .PARIS (France);
  3. The .TOURS but this one is not a city name only but an English word with a total other meaning (France);
  4. The .MIAMI extension (USA);
  5. The .BRUSSELS extension (Belgium);
  6. The .GENT (Belgium);
  7. The .KYOTO (Japan). Note that starting from here, domain name registrations are below the thousand;
  8. The .OSAKA (Japan);
  9. The .MADRID (Spain);
  10. The .STOCKHOLM (Where it is always cold).
All other cities are neither stable nor seeing increase of domain name registrations on the long run. Note that the ICANN new gTLD program, even if "launched" in 2012, is almost unknown to many users and I would say that the reason of these poor numbers is here. Now, would there be a massive communication campaign about new gTLDs, I doubt this would make a big difference: companies don't change their domain name and a local business - even if local - does not want to limit its business to the city where it is based. There are interesting usage models to imagine here ;-)

Wednesday, December 4, 2019

The .WANG new gTLD = WTF

Once a month, I edit the "Multiple Registries" new gTLD report: it is dedicated to registries operating five and more domain name extensions. Most operators are famous and we can easily see which is on the right curve and which is not.

This month I noticed that ZODIAC, changed position on my board and gained many places up to the top. The move was noticeable: it went from position eleventh (below 150,000 registrations in total) to position five in my "Top Multiple Registry" report.

Digging a little further, I noticed that one of its registries, the .WANG one, had exactly 146,260 domain names registered in the end of October 2019 and... 920,020 for the end of November, just one month after. It means that 773,760 new domain names were created in one single month.

I requested an explanation to the primary contact of the TLD but my little finger tells me that I won't receive an answer.


Monday, December 2, 2019

New gTLDs and Politics: November 2019

I just issued the November 2019 new gTLD report dedicated to Politics and there is an interesting figure (when it usually is a rather boring report):
  • From the 12 domain name extensions listed, the .BEST new gTLD hits the top of the listing and passes the volume of domain name registrations from the .GURU new gTLD; the registration curves from the two TLDs are the opposite one from the other: the .BEST keeps increasing when .GURU keeps decreasing. Reminder: the .GURU new gTLD was the first to launch when the ICANN new gTLD program started to delegate extensions.
  • The .VOTE dances with a small increase of registrations but .VOTING clearly dives from a poor 706 registrations to a 337 regs.
  • The .EXPOSED new gTLD is clearly exposed and dives too sticking to the red ("red" means that the volume of registrations decreases from a month to the other).
  • .DEMOCRAT and .REPUBLICAN both stagnate with a small number of registrations: the .REPUBLICAN Top-Level Domain does not even have 1,000 domain names on the market. The .DEMOCRAT does...
  • From this list of 12 new gTLDs, two have more than 50,000 registrations and the rest has less than 4,000 domain names registered. 3 TLDs have less than 1,000.
For those interested in "Multiple Registries" operating more than 5 new gTLDs, I also issued the report. The rest of the reports will come little by little.

Sunday, December 1, 2019

From 4,700 to 71,000 : the .BEST new gTLD

BlackFriday helps for sure but the curve remains impressive: the .BEST new gTLD started the year with 4,745 domain names in the root. The Tweet below from CEO Cyril Fremont announces the milestone of 71,000 registrations.
Reminder: THE.BEST social network has not even launched yet so my understanding of these numbers is that they will probably continue to increase. I personally registered jean.best for the future and will certainly use it for the upcoming application.

New gTLD Reports are updated once a month: CLICK HERE !