Thursday, October 30, 2014

A profitable Registry (the .LUXURY new gTLD)

Do new Registries need to sell a lot of domain names to be profitable?

They do but in very specific cases, they don’t need to. Read about the .LUXURY example.

Most of the new Registries sell at a low price to encourage Registrars (the reselling network) to promote the Registry’s new domain names. Then accredited Registrars sell these domains at a higher price to their clients: the end users (or Registrants).

I like to dig and noticed that the .LUXURY new gTLD is already very profitable with only 1,216 registered domain names. Yes…you read well: there are 1,216 .luxury domain names registered. It is very few compared to the successful .CLUB Registry who has reached 127,725 registrations.

I did not even check if there were Premium domain names or a Pioneer Program but the asked price at the Registrar level gives enough information to know about the Registry’s revenue.

Are expensive domain names the key to success?

GoDaddy sells .LUXURY domain names at the price of $799.99 and Uniregistry at even a lower price than this at $688.88. An average price for a new domain name is between $20 and $30 a year, sometimes more and sometimes it is even less than $10. Paying $700 a year is just…very different!

Looking at the presentation of the one page Registry’s official website, one thing is learnt: it looks like a family business and it is possible that most of the Registry’s activity is sub-contracted to an external service provider so costs are reduced. But whatever it costs, I made a simple calculation.

The calculation

Let’s imagine that every Registrant interested in a .LUXURY domain name bought it at the cheapest price on the market ($688 with Uniregistry), it means this would already have generated $836.608 for 1,216 domain names. How do other new Registries selling their domain names below $30 feel about this when it requires $100.000 per year to run a Registry and $25.000 in ICANN fees (when below 50,000 registrations)?

The conclusion

New .LUXURY domain names are open to all, just like the majority of all other new domains. Selling domain names is difficult, in particular when there are so many new domain name extensions launching at the same time. A good idea to make a Registry profitable in Round two of the ICANN new gTLD program could be to:
  1. Get the best community endorsement for a targeted group who is already waiting to buy these domain names, or;
  2. Follow the .CLUB example with a generic and multilingual string to submit your application and sell at a low price with a communication budget, or;
  3. Follow the .LUXURY example and sell at a high price.
To submit an application in round two of the ICANN new gTLD program (with a cheap back-end Registry who already has references), you can contact me at Jovenet Consulting.

Monday, October 27, 2014

The .Club TLD is becoming a “community of communities”

Colin Campbell

Colin Campbell has been an internet pioneer since 1993.

Our team recently dotClub leads the new Top Level Domain Revolution – in my view, it is by far the most successful. Eat.Club was recently sold for $20,000! I expect over the next 3 years, there will be over 1 million Clubs signed up to dotClub. Colin recently joined the CEO Registry and the Florida.CEO Community. Colin’s Identity page details his considerable achievements.


Colin’s work on .Club has seen the growth of a new Top Level Domain that features collaboration. The .Club TLD is becoming a “community of communities”, with broad application, from Soccer.Club, to the SFEntrepreneurs.Club.


To learn more about .Club, visit ColinCampbell.CEO and watch his video. You can register a Club Domain at MyDomains.Club

I have also tweeted and posted about Colin’s success on Linkedin.

*If you are a CEO Registry Member involved in something inspiring let us know and we will share your good work with the global CEO network.

And finally, if you are not already a member of the CEO Registry – you can Sign Up here

Jodee Rich

The CEO Registry
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Monday, October 20, 2014

Une extension Internet .LAGUIOLE

Nous connaissons les noms de domaine qui se terminent en ".fr" et en ".com" mais savez-vous qu'il est possible de créer une extension Internet dédiée à Laguiole en tant que localisation géographique, et autoriser ainsi la création de noms de domaine qui se termineront en ".laguiole"? 

Sauvez Laguiole!
C’est avec un certain amusement que je relis cet article intitulé “Laguiole, à couteaux tirés” (source:

Pourtant, si je fais entièrement confiance à tous les Conseils en PI de la planète pour tenter de récupérer la marque “Laguiole”, il est une solution que le village n’a peut être pas encore envisagée.

Le ".laguiole": un TLD Géographique?
Je vous l’accorde, la solution à $185.000 plus les frais de préparation de dossier (de procédures de contestation aussi probablement) sont les premiers contre-arguments. Pourtant le dossier est défendable et permettrait au village de reconquérir l’intégralité de son territoire sur Internet…et notamment, celui des autres produits que la coutellerie estampillés “LAGUIOLE”.

Déposer un dossier de candidature pour un .LAGUIOLE au second cycle d’appel à candidatures en, disons, 2017, permettrait au village de devenir propriétaire de l’extension Internet .LAGUIOLE et de décider de la commercialisation des noms de domaine se terminant en .LAGUIOLE (au lieu de .COM)…ou non.

Ainsi, c’est le village qui déciderait:
de l’utilisation qui peut être faite de couteau.laguiole, de paris.laguiole, etc…
de qui pourrait être les titulaires de ces noms de domaine.

A bon entendeur?

Register your Trademark using an agent.