Tuesday, March 31, 2015

.CLUB and .BAR Domains Team Up at Nightclub & Bar Show

There’s a new, better way for nightclubs and bars to market and promote themselves online, and the .CLUB and .BAR domain names are teaming up for the first time to offer the nightclub and bar industry the opportunity to get the perfect web address for their club or bar. .CLUB Domains, which owns and operates the #1 selling new generic top-level domain “.club” and Punto 2012, the domain company that operates “.BAR” will be in booth # 232 at the Nightclub and Bar Show in Las Vegas March 31-April 1, 2015.



Since the beginning of the Internet, clubs and bars have been relegated to getting a .com, .net or similar web address that gives no context or meaning to what consumers will find at the site, nor does it necessarily help in SEO rankings. In addition, with many of the good .com domains long taken, it leaves new businesses with little or no opportunity to have a great web address to market online. But the Internet is changing…

The .club and .bar extensions have now become available, and more than 200,000 .CLUB and .BAR names have already been registered. .CLUB is the #1 selling new domain and also leads in premium name sales including Vegas.club for $100,000 and others, totaling more than $800,000 to date.

“.CLUB and .BAR really epitomize the success of the gTLD industry, because they’re two words that give genuine context to a web address and also are used throughout the world in just about every language,” said Colin Campbell, president and CEO of .CLUB Domains. “It’s what the expansion of the Internet naming system was all about: giving businesses a chance to better brand and market themselves on and offline with a cool, amazing domain name that has meaning to everyone.”

“.BAR and .CLUB domains are short, easy to remember and recognized all over the world. This is a great opportunity for bars and clubs to have a very relevant element that builds or reinforces positioning, marketing and categorization in the online world, and even offline,” shared Aaron Grego, CEO of .BAR Domains. “Every day, we are finding new websites using .BAR domains, in exciting and innovative ways”

Anyone can register for a .CLUB or .BAR domain name at hundreds of registrars around the globe. A list of .CLUB registrars can be found at nic.club/register and a list of .BAR registrars can be found at register.bar/registrars

Register your .BAR & .CLUB domain names with Uniregistry.

Friday, March 27, 2015

New gTLDs: Custom app URLs in "Google Apps domain"

Extract: Web address mapping: have your Google Sites appear under custom URLs for all of your domains, such as hr.yourdomain.consulting, hr.yourdomain.international or hr.yourdomain.club.

Source: http://googleappsupdates.blogspot.fr/2015/03/feature-parity-for-multi-domain-google.html.

Register your .CLUB domain name with Google Domains.

Tuesday, March 24, 2015

3 Sunrise Periods have started

Sunrise Periods:

.SCHOOL
  • SUNRISE PERIOD START: Tuesday, 24 March, 2015
  • SUNRISE PERIOD END: Saturday, 23 May, 2015
.FOOTBALL
  • SUNRISE PERIOD START: Tuesday, 24 March, 2015
  • SUNRISE PERIOD END: Saturday, 23 May, 2015
.CASINO
  • SUNRISE PERIOD START: Tuesday, 24 March, 2015
  • SUNRISE PERIOD END: Saturday, 23 May, 2015

Innovation: the .UNO solution to increase registration volumes

Today, innovation in new gTLDs seems to work hand in hand with sales results and if it has been difficult to finance while the ICANN and the GAC were spending applicants' time and money to (try to) solve problems, it is possible that this innovation has now become the key to reach financial expectations and develop new domain names adoption.

Read my complete article on gTLD.club.

Reminder: you can register your .CLUB domain name with Uniregistry.

Monday, March 23, 2015

New gTLDs innovation and registration volumes: the .UNO solution

New gTLD innovation
Hasn't it been a little disappointing to see absolutely no (or very few) innovation coming with new domain names?
One would have expected a .EMAIL new gTLD to come with a little plus something related to fighting spam or a .HELP coming with a dedicated platform to offer help on demand (is this what Google will offer with its .HOW?), a .DIRECTORY already set-up to login and create a directory, or a .INTERNATIONAL with a special partnership with a multilingual CMS?

I heard good ideas from Mind + Machines years ago but so many delays in launching the ICANN new gTLD program seem to have killed innovation.

Today, innovation in new gTLDs seems to work hand in hand with sales results and if it has been difficult to finance while the ICANN and the GAC were spending applicants' time and money to (try to) solve problems, it is possible that this innovation has now become the key to reach financial expectations and develop new domain names adoption.

The .UNO initiative
The .UNO Registry (".UNO has universal recognition for being number one, first, unique and the best") is about to have sold 10.000 new domain names and giving domain names away seems to be a new way to "deliver" names on the market.
If some Registries like the .XYZ, .BERLIN and .SCIENCE are giving domain names, the .UNO Registry is bringing innovation to this new trend giving the domain name for free with the Hello.uno new social platform.

Hello.uno
Hello.uno is a free service not owned by the .UNO Registry but which allows anyone to create a complete webpage on which the Registrant can show his LinkedIn, Facebook, Twitter and many other social networks feeds. All this in just a few clicks.

The increasing number of subscribers is a demonstration of success. I wanted to go through the process and created a jeanguillon.uno. It took me less than five minutes for a complete page. I also received the email which confirmed the domain name registration:


I checked a little later to find my webpage online. It is basic and I will probably dig a little more into it to see what more can be done with it.

Of course, "free is rarely free" so I checked the WHOIS database to see if the domain had been registered in my name and it had. As a result, a newcomer to this platform gets everything the Google Blogger platform offers but with a super clean design and a free domain name. Blogger - which I already find very cool - will charge you for the domain name and Wordpress will charge you even more.

In the case of this platform, "free" seems to be definition I have of this word, not the one which comes with adds. If someone finds the trick here, I am interested in a feed-back.

Registration volumes
A lot has been told about poor domain names renewal (read here too) but...is this so true and...does it really matter?

From where I stand at Jovenet Consulting, one of my weekly tasks is to check domain name renewals and what I see is not negative at all. If results are not the one expected, renewals are there: there are less domain names on the market than expected by Registries but Registrants (those to register domain names) are renewing their domain(s).
One year (more or less) after launching its first TLDs, the last report from the largest multiple Registry Donuts tells us one truth about renewals.

So regarding registration volumes, the repetitive and negative speech I often read from Domainers and "pro .COMs" is ... just wrong :-)

What about increasing new domain names registration volumes? If I now have very small doubts about the renewal rate from a Registry who is giving domain names away, I have even smaller ones about one giving a little something with its domains for two reasons:
  1. When you start to use a service like Hello.uno, chances are high that you will keep using it:
    1. Choices of designs offered are:
      1. Really nice;
      2. Free.
    2. The domain name is Free and registered in your name: you normally pay for this.
  2. A platform like Hello.com can become addictive: you get everything in one single place: no need multiple logins and passwords... Internet users also like it when it is simple.
In the case of the Hello.uno platform, the thinking seems to be done a different way: the message sent to me is more a: "use our platform and we will give you a personalized address with it" rather than a: "register this domain for free then decide what to do with it".

No matter if the IATA failed...

...the future for online tickets is in front of us.

As part of the International Air Transport Association simplifying the business initiative, the association instituted a program to switch the industry to 100% electronic ticketing. The program concluded on June 1, 2008, with the association saying that the resulting industry savings were approximately US$3 billion. In 2004, IATA Board of Governors set the end of 2007 as the deadline for airlines to make the transition to 100% electronic ticketing for tickets processed through the IATA billing and settlement plan.

As of June 1, 2008 paper tickets can no longer be issued on neutral stock by agencies reporting to their local Billing and Settlement Plan.

The industry was unable to comply with the IATA mandate and paper tickets remain in circulation as of February 2009 (source Wikipedia).

Tuesday, March 17, 2015

4,5 Sunrise periods are starting today

4,5 Sunrise Periods are starting:

  1. .IRISH
  2. .APARTMENTS
  3. .COLLEGE
  4. .NGO & .ONG (for non gov organizations).

Source: http://www.trademark-clearinghouse.com/content/irish.

Register your .IRISH domain name with ComLaude and learn more about the Registry here.

Tuesday, March 10, 2015

New gTLDs: The Lions and Rotary International Clubs

Extract: "Both are institutions to me and I have known these names forever. I dug a little and went to search for these two groups on LinkedIn, wondering if there would be an interest in either using a new domain name extension or changing to a ".club" new domain name".

Read my complete article on gTLD.club.

Register your .CLUB domain name with Uniregistry.

4 Sunrise Periods starting today

Four new gTLDs have their Sunrise Period to start today:
  1. .TENNIS;
  2. .CHAT;
  3. .BINGO;
  4. .STYLE
SUNRISE PERIODS START: Tuesday, 10 March, 2015 - 16:00;
SUNRISE PERIODS END: Saturday, 9 May, 2015 - 16:00.
Source: http://trademark-clearinghouse.com/gtld-calendar.

Register one of these new domain names with a Corporate Registrar.

Monday, March 9, 2015

The Lions and Rotary International Clubs

There are two clubs
I am familiar with these two prestigious clubs; the "Lions Club International" and the "Rotary International".

Both are institutions to me and I have known these names forever. I dug a little and went to search for these two groups on LinkedIn, wondering if there would be an interest in either using a new domain name extension or changing to a ".club" new domain name.

Both clubs are on LinkedIn
I registered to these two group clubs and was approved to post on the first one, then on the second one:
A question asked to the Rotary International Club
After introducing myself, I asked the following question to its members: "What about creating domain names ending in .ROTARY (instead of .COM)?" Asking such question can be a flop because few people are concerned by domain names but the number of answers received demonstrate a few things:
  1. The list of 26 comments shows that such a question has to do with identity and not with another boring discussion around domain names. Formulated the wrong way, such discussions end with...no answer at all. Few people like to talk about domain names.
  2. Applying for a new gTLD is known as being expensive "first".
  3. There is interest but again...end users did not know that it was possible.
  4. The Rotary seemed to have considered the question; a private email from one of their executive confirmed that and executives from the Rotary had received information about new gTLDs already.
I appreciated the creativity of some comments.

A question asked to the Lions Club International
The question being asked at the moment and which has yet not received any answer is: "What about changing name to "lions.club" ?" I wondered if I should have asked a similar question as the one asked in the Rotary's group, focused on applying for the .LIONS new gTLD, but the official Lions Club International domain name is "www.lionsclubs.org" and contains the "club" sign so I found it more appropriate to go for a .club instead and which already exists.

One the first answers is to keep it as it is: why change something that works already? More answers are coming and a benefit that I see in these exchanges is that participants learn about these new options during the discussion: many participants NEVER heard about ICANN new domains. The one thing learnt here:
  1. To improve new domain names' adoption, education is the key.
Next question please
Another question is being asked in these two clubs: "Have any Rotary/Lions clubs protected a Trademark in the Trademark Clearinghouse?"

Both the Lions Club International and the Rotary International are probably Trademarked but I doubt any of the Roswell Rotary or the Monifieth Rotary Clubs (both examples use a ".club" domain name already) participated in the Sunrise Period but I asked the question to be sure.

I expect to be answered that both are a Trademark and no other club involved in these two institutions can use these signs to be registered in the TMCH for the use of their own website. It is possible that I am told that my question is stupid too ;-)

But if I am wrong it means that:
  1. both clubs are already more educated about new domain names than we think;
  2. they considered that these new domain names would benefit to their image by allowing member clubs to submit their trademark data in the TMCH (short name for Trademark Clearinghouse). 

Thursday, March 5, 2015

Why did Google go for an ICANN auction?

Extract: It is clear that ICANN auctions are the most expensive way of owning a gTLD with, in reality, the only party coming out a clear winner is ICANN which not only takes $185,000 as an application fee from each of the applicants but also pockets the proceeds of an auction that it forces the applicants to enter into! Cynics might, however, view it as a means to grease the palm of the regulator which is to oversee how Google use gTLDs like .APP particularly given the controversy surrounding the issue of open/closed generics.

Read my latest article on CircleId: http://www.circleid.com/posts/20150304_google_chose_to_win_app_in_an_icann_auction_for_25m_why/.

Register your .CLUB domain name with Uniregistry.

Wednesday, March 4, 2015

The .ONE new gTLD has launched

What the application says: "According to the Applicant, the purpose of the TLD is manifold, as will be further explained below:

1) Reflect and operate the distinctive element out of the key and most distinctive brand (“ONE”) of the One.com Group at the top level of the DNS’ hierarchy;

2) Provide customers and other stakeholders of the One.com Group, including, subsidiaries, and their respective suppliers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted identifier on the Internet;

3) Provide such stakeholders with a secure and safe Internet environment that is mainly under the control of the Applicant, the One.com Group and its subcontractors;

4) Provide selected stakeholders in ‘ONE’ brands with the opportunity to create a secure and safe Internet environment that is to a large extent under control of the Applicant and⁄or such stakeholders".

Sunrise Period:SUNRISE PERIOD START: Wednesday, 4 March, 2015 - 16:00;
SUNRISE PERIOD END: Tuesday, 5 May, 2015 - 16:00.



Register your Trademark using an agent.