Friday, July 26, 2019


I investigated a little bit and I found that no super star operates his or her own Name or Trademark as a new domain name extension. As a fan, I believe that the Rihanna string is a good case figure to take a look terms of online innovation.

The first thing that I did was to enter Rihanna on a search engine: not only I made a mistake in writing the name (mixing the “i” and the “h”) but I also forgot an “n”. I found plenty of content on the first page about my superstar. In the order: some “top stories” from various sources of information, then the Wikipedia page, the link to her twitter account, a website with an old kind of title, her Instagram account, then a YouTube channel, etc…

There is a “.com”
I notice the domain name is listed but I didn’t see the, even if it does exist. It seems that someone chose to communicate on the rather than the domain name. I sincerely hope that this same person noticed that there is a “.now” domain name extension coming anytime soon: something like could be an idea but hey...this is not the subject here.
All superstars tend to do the same

Beyoncé displays the exact same content in Google, in the exact same order. Madonna does almost the same too. I quite like Sting too and guess what: they all have their name ending in “.com” and the exact same communication channels (Yes Wikipedia is a channel, Twitter, Facebook, a website… but none uses his or her name as a new domain name extension: there is are no domain names ending in “.rihanna”, “.beyoncé” (with an accent), “.madonna” or “.sting”.

Rihanna is not just a singer
Rihann is a singer but she also “is” lingerie with Savagex and “cosmetics” like perfume trademarks and names, etc: dozens of generic strings like “perfume”, “fashion”, “bio”, “shop”, or “fragrance” that any communication specialist would want to use on the Internet to increase visibility for the super star’s products: doesn’t something like www.perfume.rihanna looks descriptive? What about www.fragrance.rihanna : not nicer than

What about : wouldn’t it be instantly recognizable when searching for her involvement into the Clara Lionel Foundation?

Music.rihanna makes sense too and there are many more to suggest when digging on her main website.

Branding but not only
There are many other advantages when focusing on one single branding for Internet (security, brand protection, positioning, U-N-I-C-I-T-Y, etc…) instead of several different domains names but if many, like Jovenet Consulting, have already discussed this, there is one thing for sure: there are no superstars to have considered taking advantage of the new gTLD tool as a Brand...yet.

Tuesday, July 16, 2019

The .MADRID Sunrise Perdiod

The Sunrise Period for the .MADRID new gTLD starts today.

The purpose of .MADRID
This content was extracted from the application submitted to the ICANN:

The Comunidad de Madrid (the Government of the Region of Madrid) is applying for the .madrid TLD to serve the Madrid’s community, defined as the community of individuals and legal entities with a bona fide presence, direct or indirect, in the Region of Madrid, including Madrid as the capital of Spain.

The goals of .MADRID are:
  • Facilitating digital communications from, to and within the Region of Madrid.
  • Providing a platform for the urban development in the digital space of the Region of Madrid.
  • Strengthening the image of Madrid in the online world.
This is to be achieved by:
  • Actively designing and developing the .madrid TLD name space with a focus on the needs of the Region of Madrid, involving cultural, civil society, business and public-sector stakeholders.
  • Allowing registrations of second-level domains in the .madrid TLD by individuals and organizations with a bona fide nexus with the Madrid area.
  • Operating the .madrid TLD under the stewardship of the Region of Madrid in consultation with the local public authorities of the area and the private-sector stakeholders. 
The .madrid TLD will be the new trusted domain-name space that offers a secure and global option for local institutions, companies, brands and citizens. It will allow them all to be present online by creating a multicultural space that integrates and facilitates new opportunities; a space that enables the materialization of public and private initiatives in order to promote and strengthen the brand image online driven by the solid image that Madrid already enjoys globally.

As .madrid Registry, the Region of Madrid (Comunidad de Madrid) is well aware of and fully acknowledges, the responsibility that arises from the management of the domain name ad commits to manage it in full respect of the interest of both the .madrid and the larger Internet communities.

The constant and sustained effort made during the last years, makes that the implementation of the Information Society in the Madrid area is a consolidated fact and in this sense, the Region of Madrid is the most suitable public institution to execute the management and running of the .madrid TLD.

  • START: Tuesday, 16 July, 2019 - 16:00
  • END: Thursday, 3 October, 2019 - 16:00
To learn more, check the TMCH website.

Friday, July 12, 2019

Now more simple to find a new gTLD

Thursday, July 11, 2019

The Challenge of 20K .BEST domains

Tuesday, July 9, 2019

Companies and generic gTLDs

New gTLD registration volumes from extensions that I believe Companies should keep an eye on. Most are generic Domain name extensions. Some IDNs (extensions with accents or non ASCII) were added to this list. Two legacy Top-Level Domains were added to this report.

This report is dated June the 30th 2019.

.公司 (company)42,95242,91642,90942,48042,320
.商标 (trademark)25,06925,15725,57525,85226,153
.集团 (corporate group)1,2121,8881,8661,2882,057
.世界 (world)1,4381,4381,4431,4441,446
Legacy TLDs:

In red are listed the number of domain names lost from a month to the other, in blue, when the increase is noticeable.

Monday, July 8, 2019

New gTLD Reports for June/July 2019

At the end of each month, are updated 20 new gTLD reports with a focus on the number of domain names registered in categorized domain name extensions. Are listed in red the volumes of domains which decrease from a month to the other, and in blue when the increase is noticeable.

Down each report, you can select the year of interest and check if users have shown interest...or not.
  1. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
  2. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
  3. Multiple Registries : group of Registries operating five (5) and more domain name extensions;
  4. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts);
  5. New gTLDs related to CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...);
  6. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
  7. New gTLDs related to CITIES : these are city names only (.london - .tokyo - etc...);
  8. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
  9. NEW - New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
  10. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
  11. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
  12. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
  13. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...);
  14. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
  15. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
  16. FRENCH new gTLD applications : these are applications submitted by French companies only;
  17. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
  18. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
  19. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
  20. New gTLDs related to ADULTS (no comment).

Friday, July 5, 2019

Official Agreement signed between .BEST and .FR

The document is available for download in French down this post.

Le .Best conclut un accord de partenariat historique avec le .fr pour favoriser l’adoption des noms de domaine en France !

Paris, le 3 Juillet 2019 – THE BEST, la première et seule entreprise Française à avoir réussi à racheter une Nouvelle Extension Générique Internet : le .Best, est heureux d’annoncer la conclusion d’un accord de partenariat historique en France avec l’Afnic, l’association en charge des noms de domaine en .fr et premier registre internet français.

Ensemble, .Best et .fr encouragent ainsi l’adoption des noms de domaine sur le marché français. C’est une alliance entre 2 entreprises Françaises, qui placent les valeurs éthiques de l’internet et l’excellence au premier plan.

Cet accord permettra notamment d’offrir gratuitement un nom de domaine en .Best à tous les utilisateurs qui enregistreront un nom de domaine en .fr chez tous les bureaux d’enregistrement Français partenaires de cette opération.

“Nous sommes très fiers d’avoir comme premier partenaire l’Afnic, qui s’est engagé depuis sa création dans une démarche éthique très forte qui contribue au quotidien à un internet plus sûr et stable en France. Il s’agit d’un accord historique puisque c’est aussi le premier partenariat entre une nouvelle extension générique internet (le .best) et une extension internet de pays (le .fr)” – affirme Cyril Frémont, le CEO du .Best

“Depuis son acquisition en 2018, le .Best se développe et se présente comme une initiative portée par une jeune entreprise Française. L'Afnic, leader français du secteur des noms de domaine, accueille avec intérêt et enthousiasme l'apparition d'un nouvel acteur français, dont nous espérons qu'il pourra devenir un champion dans le secteur des noms de domaines génériques. Cette promotion visant à permettre la découverte du .Best pour l'achat d'un nom de domaine en .fr illustre cette volonté d'accompagner les acteurs français des noms de domaine.” complète Pierre Bonis, Directeur Général de l’Afnic.

A propos de THE BEST
Fondée en 2018, THE BEST est la première et unique société française à exploiter une nouvelle extension internet générique de premier niveau : le .Best

Cyril Frémont, Président de THE BEST, est un entrepreneur Internet depuis 1996. Il a débuté sa carrière dans la Silicon Valley et participé au succès de plusieurs startups internet : ARIBA, INTERSHOP, … Il a fallu 5 ans à Cyril Frémont pour compléter l'acquisition du .Best avec l’aide d’investisseurs privés, et le soutien de BPI France.

Contact Presse:
Bernard-Xavier Spokojny +33 (0)6 03 25 28 77
Laurence Caron +33 (0)6 09 24 36 85

Download the agreement (PDF download)

Thursday, July 4, 2019

ICANN Round 2: What You Should Know

This article was first published on CircleID.

There are 2 things to know and 1 thing to do "first".

What you should know
    1. We need a date. Even the ICANN has no clue when the next round will start and if it does, you should know that the first round has to be finished prior for the next one to start. This is what the previous applicant guidebook says. Read it if you feel like entering our strange world. No exact definition of "first round has to be finished prior for the next one starts" so is really up to the ICANN to give us a date but according to what I read, some cases are not yet ended and the .AMAZON new gTLD is a good example to give. I read that the ICANN would announce a date in the Marrakesh meeting...great. Note that without an official announcement from the ICANN with a firm date of the next round...nothing happens.
    2. We need the latest applicant guidebook. This one is a long story and a long document to write. Many groups are working on it for the ICANN have to participate to them and "attend webinars" to follow-up with this. Note that once the applicant guidebook has been revealed, it is the same for all and there is no "passe droit" at the ICANN to have your application submitted first before your competitor. I would even suggest not to deal with ICANN insiders (who can also be new gTLD service providers) too much because no one knows if conflict of interests could be revealed, putting the submission of your application in danger. Without the official - and final - applicant guidebook announced and published by the ICANN...nothing happens. ICANN decides.
What you should do "first"
There is one obvious thing to do FIRST: what do you want to do with your domain name extension?
  • If you want to sell domain names becoming a registry, you have to know if there is a market and you should study numbers too: if neither a market nor numbers are there, you will waste your money and fail your project. Think that Premium domain names will save your project? Good luck to you then but it is a risky decision. Note that if your TLD is any good (.DRONE - .SEO - .TRANSLATE - .WHATEVER...)...but not so good in the end, there could be someone (a backend-registry service providers, entrepreneur, etc...) to buy it from you to help you get rid of it...or not. But is that what you want to achieve? There are failed projects and some keep failing still because...demand is not there.
    Before you take the decision to invest in a new gTLD, put some imagination in your business model and don't focus on selling domain names only, there are other things to do with a new gTLD...unless you have the right market.
  • If you want to apply for your .BRAND domain name extension, you should watch what's being done and wonder if it is worth it to do the same financially because operating your .BRAND means that you have access to all domain names in your TLD: ALL OF THEM. Isn't it interesting to be able to operate a generic domain name such as www.yourservice.brand or www.yourproduct.brand? What about when you sell pizzas? It is and that is what .BRAND new gTLDs are for. But at what price?
    A good question to have is: how much is it going to cost me to register one single domain name in my extension when any domain name from another public domain name extension would cost you $10 to 20$ per year to renew?
    Is it worth it for my image, or project, to pay a high price per personalized domain name? Many existing .BRANDs never had these questions and just secured their extension at an extremely high do nothing with it (note that securing a .BRAND TLD for no purpose can be a project).
    I personally believe that it is worth it to pay a higher price per domain name per year for a .BRAND but this calculation should be done on the global price per year to maintain your TLD at the backend registry level (and other service providers); and ensure that you understood this pricing: you don't want to find out that it cost you an average of $800 per year (and sometimes much more) for one single domain name registered, do you?
What you should do first is simple and very basic actually: don't repeat failures from the first round of the ICANN new gTLD program. Want to ask the right person on what works and what does not work? Don't hire a new gTLD service provider, talk to the operator of a registry ;-)

Follow-up with new gTLDs
Now you read "what you should know", you'll probably want to know where to go to be informed and I created a place just for this. Also, be sure that such announcements will be made on CircleId by most service providers.

.BRAND new gTLD Reports are updated once a month: CLICK HERE !