Monday, December 18, 2017

Finance and new gTLDs: blue or red?

There is a lot happening in Finance "and" new gTLDs. In fact this report on monthly domain name registration volumes is one of the longest from the Jovenet Consulting new gTLD reports. One of the reasons for this is that lots of Trademarks in the finance applied for their .BRAND new gTLD. The top of the report clearly is about generic domain name extensions dedicated to selling domain names but almost two thirds of it is about .BRANDs. Surprisingly, half of the .BRAND TLDs...are just not being used.

54 .BRANDS and 34 generics
Some Trademarks have put their personalized domain names in use and have registered more than 100 for them: .CREDITUNION (500 domain names) - .DVAG (200 of them) .BNPPARIBAS - .CITIC - .BLOOMBERG - .BRADESCO and .BARCLAYS

Between 10 and 100 .BRAND domains
15 financial .BRAND Trademarks have registered between 10 and 100 of their domain names. The interesting thing about this is that the volume of these registrations has kept increasing: a sign that .BRANDs are finding adoption?

No news from Boston Ivy
The registry in charge of operating .FOREX - .MARKETS - .TRADING - .CFD - .SPREADBETTING and .BROKER shows small signs of development and such niche TLDs with their low number of domain names registered seem to find difficulties to recruit registrars. Note that the price of these domains has already been lowered but...have all solutions been considered? Not sure.

Abandoned .TRUST new gTLD?
The .TRUST new gTLD received no more registrations on a one year period of time and sticked to 51 domains from January to December 2017. We found interesting titles used such as a "Domain Assured Portal" which could be an attractive service for owners of domain names at high risk of being stolen, wrongly transferred or..."and more".

Generics: blue or red?
What about generic financial new gTLDs? These are the domain name extensions dedicated to selling financial domains through the network of accredited Registrars: have they been successful in terms of volumes of domains registered?

First of all, it is important to note that 10 of them kept receiving registrations month after month and never lost one single registration (and when it was, more other domains were registered). This is a good sign for a registry (when it does not cheat). The extensions concerned are: .MARKET - .FUND - .CASH - .CAPITAL - .EXCHANGE - .FINANCE - .CREDIT - .FINANCIAL - .INVESTMENTS and .MARKETS

Then we have extensions which behaved strangely: the .LOAN gained 1,3 million registrations during the year. This is a lot and there is a story behind this...of course. It lost 1,8 million domains between June and July (...) The funny thing is that the plural version of this same TLD - the .LOANS new gTLD - gained registrations too but only has 3,584 registrations in total. Strange, isn't it?

Some TLDs lost (a lot of) registrations: The .BID new gTLD lost 90,000 registrations between January and December and .ACCOUNTANT lost 39,000 (its plural version - .ACCOUNTANTS - only has 2, total. The .TRADE Top-Level domain lost 2,500 domains.

Finally, only five TLDs like .DIAMONDS lost registrations between January and December and 22 .BRAND extensions sticked to one single registration in one year.

Check the full report here.

Friday, December 15, 2017

New gTLDs for the Law: blue or red?

Have new domain name extensions dedicated to the law received many domain name registrations in 2017? This table tracked registration volumes from January to December.

The list
There are not so many TLDs related to the law: .LAWYER - .LEGAL - .LAW - .商标 (".trademark") - .ATTORNEY - .PARTNERS - (.BAR) - .ASSOCIATES - .ABOGADO - .FAIRWINDS (a Trademark) and .ESQ

We found no other generic extensions dedicated to selling domain names but we found other trademarks with a connection to the law. We did not list them because they do not deal with legal things only but also accounting and plenty of other subjects. We are happy to add those we could not have noticed.

Blue or red?
The .LAW new gTLD gained more domain name registrations than all other extensions: 3,500 of them in one year and 2,000 for .LEGAL while .LAWYER gained...none.

The .PARTNERS and .ASSOCIATES kept receiving domain name registrations each month and sticked to the blue from January to December ("blue" meaning that they received registrations and "red" that they lost some).

Check the full report here.

Unsure if this .BRAND has noticed

It is a fact: owners of new gTLDs do not all use their personalized domain name extension because they don't know what to do with it. They pay for it because they can.

It is also a fact that some...don't know what they bought. I went to some meetings where the people belonging to a .BRAND new gTLD did not even know that they had their own extension.

I wonder if it is the case for the .LAMER new gTLD which advertises for a .CREMEDELAMER on the frontpage of its Registry. This is a Top-Level Domain that actually does not exist.

Wednesday, December 13, 2017

The future of Round 2 ?

Extracted from the slide of a working group at ICANN

This is what the next kind of new gTLD applications could look like instead of  "generic", "community" and "geographic" from the first round of the ICANN new gTLD program.

New domains for Companies: were we right?

In 2016 we started to select a certain number of domain name extensions in which we believed that companies should secure their (second level) domain names with: because they'd want to use it, or..."just in case". In 2017, from January to December, we tracked the variations of these registration volumes to see if they attracted consumers (Registrants) or not, and we're happy to see that we were not so wrong.

Note that if the number of domain names registered in a certain extension is not the only criteria for a successful new gTLD, it remains an important one.

Our selection
Here is the list of TLDs that that we believe companies should secure their domain name with:
  1. New gTLDs: .VIP - .SITE - .WEBSITE - .BLOG - .WORLD - .SOLUTIONS - .EMAIL - .COMPANY - .公司 (company) - .GLOBAL - .INTERNATIONAL - .EXPERT - .SUPPORT - .TEAM - .BUZZ - .商标 (".trademark" in Chinese) - .世界 (world) - .集团 (corporate group) - .CEO - .FEEDBACK - .WHOSWHO - .CONTACT - .WEB (coming).
  2. Legacy TLDs: .COM - .PRO - .TEL
What about 2017: blue or red?
With such an important list of more than 750 new domain name extensions, we did not want to select too many: just the one that we think are generic and international enough to be registered by a Trademark.

A certain number of TLDs have been very successful in 2017: the .VIP new gTLD gained 200,000 more registrations between January and December. This is mainly due to the chinese market.

The .BLOG - a must have - received almost 100,000 more registrations in one year and 50,000 more for the .WORLD new gTLD. The .SOLUTIONS received 20,000 more and 15,000 more for .EMAIL (let's hope that .MAIL does not see the day). 10,000 more registrations for the .COMPANY and .GLOBAL new gTLDs. With .TEAM, all of these extensions just kept receiving registrations from a month to the other (understand that they sticked to the blue). The .WHOSWHO TLD which received 15 registrations in one year ;-)

The .SITE lost 48,000 registrations: this is a surprise since the .WEBSITE belongs to the same Registry and gained 40,000 more domains during the same period. The .世界 (.world) new gTLD lost...28,400 domain name registrations between January and December. Few TLDs from this report have lost registrations and when they did, except for .SITE and .世界 (.world), they lost very few, they stagnated during one year.

Did Jean Guillon secure his trademarks in these extensions?
Let's admit it: securing a Trademark in "just" all of these extensions is an investment and as a very small company, I admit that I used my budget a different way. I use a .CONSULTING domain name for my company but I secured in .BLOG - .EMAIL - .COMPANY - .COM and .TEL. I also own other domain names in the .INTERNATIONAL and .BUZZ new gTLDs from this list.

What about 2018?
We will probably remove the .TEL from our list and it is yet unclear if .SITE and .WEBSITE are absolutely necessary for a Trademark to secure: unfortunately, they are not the only generic TLDs and when their number is too important (there is a .ONLINE too), we think that it drops their value. Not to forget that .WEB - a possible game changer - will come at some point too. By the way, I will combine two reports in a single one in 2018: "Company" and "Generics" will come as one.

Check the full report here.

Monday, December 11, 2017

City new gTLDs: blue or red?

Which have been the number of domain name registered for city names as a new domain name extension in 2017?

From January 2017 to December 2017, we took a monthly snapshot of each city domain name registration volume. There are 42 of them to which we added 2 domain name extension related to cities:  the .CITY and the .TOWN new gTLD. Tours is a famous city in France so we added it too.

Blue or Red?
As usual, blue is for the city names which gained domain name registrations from a month to the other and red is for those who lost some.

In general, we can see that there's not so much red in the table but for a few TLDs. This is not the case for other groups of TLDs. As you will notice below the problem with city TLDs is that...they stagnate.

Some cities are successful: the .TOKYO Top-Level Domain gained 25,000 registrations in one year and 16,000 for .LONDON while the .NYC gained registration on a 12 months period of time.

There is an interesting project out there which explains the success of the .CITY new gTLD: one registrant own 22,000 of them: let's hope that this project is a success! The .TOWN knew a constant progression curve until beginning of december 2017. These two generic TLDs do progress.

If .TOKYO is a success, the .VEGAS is another one, it gained 6,000 registrations in one year and never went backward from a month to the other. Other city TLDs which have sticked to the blue:
  • The .BOSTON new gTLD which launched in September 2017;
  • The .YOKOHAMA Japanese TLD;
  • The .TOURS (not a city TLD but I don't mind, it is a city too in France);
  • The .BRUSSELS extension;
  • The .OKINAWA extension from Japan;
  • The .KYOTO extension from Japan.
Some city TLDs are still in "we have no idea what to do with our TLD" mode and have registered very few domains: .DUBAI - .MADRID - .ABUDHABI and .STOCKHOLM (when a TLD registers a very limited number of domain names, it can mean that it is doing tests and there nothing more coming).

January was better than December
Some cities had more domain names registered in the beginning of the year, in January 2017 than in December 2017. It is the case for .NYC - .BERLIN - .KOELN - .HAMBURG - .PARIS - .MOSCOW and its IDN, the .МОСКВА new gTLD - .WIEN - .ISTANBUL - .MIAMI - .IST -.QUEBEC - .BARCELONA - .COLOGNE - .DURBAN and the .RIO new gTLD. Some of these registration volumes stagnate, let's hope 2018 will be better year.

Check the full report here.

Friday, December 8, 2017

Photography and new gTLDs: blue or red?

This is the "recap" of the 2017 new gTLD report related to photography and a few other digital things. You might have noticed that the title of the report has been changed to "Photo / Digital new gTLDs". The reason for this is that the report informs about more than photography and I was requested to add the .DESIGN new gTLD. This new TLD will be added to the report in 2018.

Blue or Red?
Blue and red are the two colors that I used to qualify the extensions that gained registrations (in blue) and those who lost some (in red) from a month to the other.

One can easily notice that the .MEDIA - .STUDIO - .DIGITAL - .ART and .CAM new gTLDs have sticked together and known a successful year in terms of registrations. The .ART launched late and is a pretty interesting example since its Premium domain name strategy was criticized, blocking hundreds (thousands?) of domains from being registered through the network of accredited Registrars.

The .FILM and .MOVIE Top-Level Domains are interesting too since they are niche TLDs. Their progression curve is slow but constant. The film (and movie) industry seems to be attracted by these two highly descriptive extensions.

I bet on the .PHOTO (with no "s") new gTLD when I launched these reports and wrote that the singular version of a TLD would beat the plural version in terms of interest. If registration volumes demonstrate "interest", I guess I was wrong since the .PHOTO domain name registration volume is seriously dropping down and lost 7,000 registrations in one year when the .PHOTOS gained 800. But is still too early to say since the figures that I see...don't match.

In regards to .PICS, the behaviour is strange since it is a short TLD, kind of descriptive too: every english speaking person knows what a "pic" is. I don't understand why it has lost almost 20,000 registrations since January 2017. In fact, I would be tempted to think that "pics" do not magnify the word "photography" so one interested in such extension would rather buy a ".photo", a ".photos" or a ".photography" instead of a ".pics". Or is it because there's a .PICTURES too?

The two .BRAND new gTLDs for Canon and Nikon have not been very active and seem to have been in tests during the year but the .NIKON extension recently increased its registrations to 30 ".nikon" domain names recently. 16 only for the .CANON TLD. Are the two competitors entering the arena with a project?

Check the full report here.

Thursday, December 7, 2017

New gTLDs and Catering: blue or red?

The year is finished and volumes of domain names registered in the Catering category are now available: it is now possible to check which domain name extension has been successful and which has not in terms of domain names registered.

Four extensions: .CAFE - .COFFEE - .PIZZA and .食品 (food) have received increasing domain name registrations month after month and sticked to the blue.

TLDs such as .KITCHEN - .MENU - .RECIPES and .COOKING have less domain names registered in December 2017 than they had in January 2017. I don't call these successful TLDs.

The .PUB domain name extension lost more than 10,000 registrations from January to December 2017.

Some Trademarks withdrew their application and Mcdonald's was one of them.

Check the full report here.

Monday, December 4, 2017

VOLVO is not testing the electric car... is testing its .VOLVO new gTLD :-)

It is quite usual that Trademarks to have acquired their expensive .BRAND new gTLD don't do anything about it. When you look at the list of Automotive .BRANDs, you wonder why these companies applied for their extension: most of them have sticked to one domain name registration for the entire year.

Then, it happens
Tracking new gTLD domain name registration volumes allows to see when suddenly, something changes, and it is precisely what is happening with Volvo which had registered one ".volvo" domain name since 24 October 2016, the date when the TLD was delegated.

Volvo registered 26 more during the month of November. As a person used to noticing these registrations, it does not mean that the company is going to use them. First registrations are often a test but these also send a sign that the Trademark could start to deploy...its ".volvo" domains.

Friday, December 1, 2017

Using the ".bot" new gTLD

The .BOT new gTLD has not launched yet but, according to Domain Name Wire, it appears that it was presented in Las Vegas recently. This domain name extension was delegated in December 2015 - two years ago - and belongs to Amazon.

This is what the Registry says about it:
  1. Identity: use a .BOT domain name to communicate your bot offering to the world and claim your unique identity to represent yourself in the bot community.
  2. Pioneer: if you are an early adopter and use bots to engage your audience, get your .BOT domain name early. Go ahead, be the pioneer that you are.
  3. Innovate: .BOT will bring the bot developer and user community together with tools and an online space that is all about bots and associated services.
A TLD dedicated to...Bots
Obviously, these domain names were created to offer an identity to those willing to introduce the service of their bot online.

If this makes perfect sense to me since the word "bot" easily allows to identify the universe of bots, I know I shouldn't be writing this but I personally hate it when I receive an answer from a bot. I tried some of the one offered on Skype and I got rid of them since they sounded like stupid answering machine trying to remind me about things that I didn't really care about.

"Automation, automation and automation"
Bots are a developing, this is a reality. Banks want them, call centers are already using them, and whatever one think, it is more affordable to use a bot rather than an employee, it's even faster (and again, I hate to write this).

After introducing its Messenger bot platform in 2016 Facebook went from 33,000 bots to more than 100,000 to talk to its customers. Stock trading bots are already very efficient too. So, are bots part of the future? Possibly. Are .BOT domain names the TLD bots makers will use to introduce their work? That's quite possible too. In a close future? Time and how Amazon will market it will tell.

Amazon Lex
Buy the way, did you check amazon Lex?

Des .MARQUES à la télévision?

Le parcours d’une entreprise ou d’une marque pour s’identifier sur Internet et souvent le même: un site Internet auquel une personnalisation viendra s’ajouter, celle du nom de domaine en “.com”. Pourtant, certaines marques en ont décidé autrement.

Des marques Françaises qui s’affichent
Bien que créer sa propre extension n’est pas chose facile, certains participants français au programme des nouvelles extension Internet, finalisé en 2012, ont beaucoup avancé et il n’est plus rare de voir leur publicité à la télévision. Sur les 49 candidats français, quatre affichent déjà leur nom de domaine estampillé “.marque” dans leur publicités.

Tel est le cas de Cuisinella avec son, de Schmidt avec son, de Leclerc avec son et de BNPParibas avec son

.BRAND new gTLD Reports are updated once a month: CLICK HERE !