3 .BRANDs were terminated but...

Some dotBrand new gTLD owners have not found what to do with their Top-Level Domains. For this reason - and also because it cost them $25,000 a year in ICANN taxes, they are withdrawing their application. The .BRAND TLD concerned are:

1. .ADAC
2. .LOFT (yes, this one is a dotBrand)
3. .SES

Learn more here.

It it happens that some applications can be withdrawned, the total number of domain names created keeps increasing month after month (check down the Google sheet). 

31 more ".brand" domains created in October 2022

According to the stats published since the beginning of Round 1 of the ICANN new gTLD program and whatever crap is written on Internet, personnalized domain name extensions (ending in ".brand" instead of ".com") continue to generate interest.

When checking the monthly statistics (down this table), not one single month reduces the number of .brand domain names created.

DotBrand Trademarks such as .ALLY - .AMAZON - .HYUNDAI - .LEXUS - .GENTING - .BAUHAUS - .JIO - .ABC - .TOYOTA - .LANXESS - .BRIDGESTONE - .GMO - .SEW - .TUI - .PHILIPS - .SNCF - .LIDL - .IFM - .CANON - .SKY - .SBI and many more contribute to this new trend.

More than 1,000 domains created

Three Trademarks have created more than 1.000 domain names for their own use: .DVAG - .AUDI and .LECLERC.

24 other Trademarks created betwenn 100 and 999 domains for their own use.

Google Registry to announce: .BOO & .RSVP new gTLDs

Two Top-Level Domains operated by Google Registry are awaiting their Sunrise Launch according to the Trademark Clearinghouse:

1. .BOO new gTLD:
1. SUNRISE PERIOD START: Tuesday, 4 October,
2. SUNRISE PERIOD END: Monday, 7 November,
3. CLAIMS NOTIFICATION PERIOD START: Tuesday, 8 November, 2022.
   
   Google on .BOO (extracted from the application): "The proposed gTLD will provide the marketplace with direct association to the term, ʺboo.ʺ The mission of this gTLD, .boo, is to provide a dedicated domain space in which to enact creative second-level domains related to the term ʺboo.ʺ Charleston Road Registry believes that registrants will find value in associating with this gTLD, which could have a number of meanings and uses. Charleston Road Registry expects that these uses may include but are not limited to applications such as terms of endearment (hey.boo, youremy.boo)."
   
   
2. .RSVP new gTLD:
1. SUNRISE PERIOD START: Tuesday, 4 October,
2. SUNRISE PERIOD END: Monday, 7 November,
3. CLAIMS NOTIFICATION PERIOD START: Tuesday, 8 November, 2022
   
   Google on .RSVP (extracted from the application): "The proposed gTLD will provide the marketplace with direct association to the term, ʺrsvp,ʺ which is an acronym of the French phrase ʺrépondez sʹil vous plaît,ʺ which translates to English as ʺplease reply.ʺ ʺRSVPʺ is commonly used as a verb to denote response to an invitation. The mission of the proposed gTLD, .rsvp, is to provide a dedicated domain space in which registrants can enact second-level domains that relate to physical or online events where a response is sought. This mission will enhance consumer choice by providing new availability in the second-level domain space, creating new layers of organization on the Internet, and signaling the kind of content available in the domain. Charleston Road Registry believes that registrants will find value in associating with this gTLD, as supported by the prevalence of events, birthdays, weddings, and other celebrations occurring around the world each day. Evite, one of the primary U.S. providers of online invitations, reports 219 million invitations are created by users annually, further substantiating the demand potential in the proposed gTLD [Source: http:⁄⁄new.evite.com⁄content⁄about_us]."

Source: https://www.trademark-clearinghouse.com/gtld-calendar

Fast note: I am French and I never used "RSVP" to say or write ʺrépondez sʹil vous plaîtʺ. This must be something from Canada (they also speak French there) ;-) Of course I am joking.

July new gTLD Reports (monthly update)

New gTLD reports are domain name registration volumes' monthly captures, according to specific groups, businesses or industries. On the last day of each month, we capture these registration numbers so our readers can see if these increase or decrease:

• .BRANDs new gTLDs (.canon - .lamborghini - .aco - .barclays - .deloitte - etc...)
• New gTLDs about POLITICS (.gop - .vote - .republican - .democrat - etc...)
• New gTLDs about LUXURY (.rich - .yachts - .chanel - etc...)
• New gTLDs about MUSIC (.music - .band - .hiphop - etc...)
• New gTLDs about CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...)
• New gTLDs about PHOTOGRAPHY (.photo - .film - .gallery - etc...)
• CITY names new gTLDs (.boston - .london - .tokyo - etc...)
• New gTLDs for COMPANIES : new domain name extensions we believe companies should secure their domain name(s) with.
• New gTLDs related to the LAW (.legal - .attorney - .lawyer - etc...)
• New gTLDs about FINANCE (.credit - .capital - .finance - etc...)
• COLOR names new gTLDs (.orange - .pink - .green - etc...)
• New gTLDs about SPORTS (.sport - .hockey - .basketball - .ski - etc...)
• New gTLDs about ALCOHOL (.beer - .wine - .vodka - etc...)
• New gTLDs about REAL ESTATE (.realestate - .realtor - .villas - etc...)
• New gTLDs about RELIGION (.catholic - .bible - .church - etc...)
• New gTLDs about CARS (.taxi - .auto - .car - etc...)
• New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...)
• New gTLDs on ADULTS things (.wtf - .adult - .porn - etc...)
• FRENCH new gTLD applications : these are applications submitted by French companies only
• Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .car and .cars).

Check all 20 reports

The .BUGATTI new gTLD ends its application

The .BUGATTI Registry, which had 7 domain names created in total has decided to withdraw its dotBrand new gTLD application.

The letter to ICANN suggest to terminate the Top-Level Domain "as soon as possible".

Read the termination letter here (on LinkedIn).

Backend Registry: I want you to build my next new gTLD offer

At Jovenet Consulting, we think that the next round of the ICANN new gTLD program will be quite something: we spent the past 10 years watching how existing new registries behave and we now quite know what upcoming applicants want: if some just don't know - like in was the case in the first round, some do.

Many lessons were learnt on applicants' expectations prior to the first round to start in 2012 but today's reality turns out to be different, numbers don't lie : only 6 registries on a list of more than 500 reached out to more than 1 million domain names. Is this where a future applicant wants to stand after 10 years of existence? This is a true question to have prior to submitting a new gTLD application to ICANN.

Combining efforts with a "Backend"

We already know what many upcoming applicants want to pay, we also know that they have high expectations. If submitting a dotBRAND application will be an easy procedure, creating a Registry to sell domain names will not be the same: does an applicant who enters the game want to renew 1.500 domain names each year? Probably not. What about 100,000 or one million? Sounds better doesn't it?

With that objective in mind, applicants will need to address the right partners and backend registry provider: some are already well prepared for dotBrand type of applications but "selling" domain names through the network of accredited registrars will require a studied strategy and a team.

Backend Registry required

Jovenet Consulting is confident that a company willing to invest thousands of dollars/euros in its new gTLD project will want a clear path to success. To do so, we - Jovenet Consulting, want to partner with a Backend Registry provider, not only to develop the best offer on the market but also to be able to offer that "key in hand" solution to our clients.

Our vision is to make it more simple for upcoming applicants to launch their Top-Level Domain. To do so, we want to partner with a Backend Registry provider for which we will sell the offer to our clients if we believe it is a good one. We want this to be a team's job and not a "do it all and send us your client". We are ready to sign a contract for this.

For interested backend registries, please contact us at Jovenet Consulting.

April & May new gTLD Reports

New gTLD reports are monthly captures of domain name registration volumes according to specific groups, businesses or industries. On the last day of each month, we capture these registration numbers so our readers can see if these increase or decrease:

1. New gTLDs related to .BRANDs (.canon - .lamborghini - .aco - .barclays - .deloitte - etc...)
2. New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...)
3. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...)
4. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...)
5. New gTLDs related to CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...)
6. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...)
7. New gTLDs related to CITIES : these are city names only (.london - .tokyo - etc...)
8. New gTLDs for COMPANIES : new domain name extensions that we believe a company should keep its eyes on
9. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...)
10. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...)
11. New gTLDs related to a COLOR (.orange - .pink - .green - etc...)
12. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...)
13. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...)
14. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...)
15. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...)
16. New gTLDs related to CARS (.taxi - .auto - .car - etc...)
17. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...)
18. New gTLDs related to ADULTS (.wtf - .adult - .porn - etc...)
19. FRENCH new gTLD applications : these are applications submitted by French companies only
20. Multiple Registries : group of Registries operating five (5) and more domain name extensions (expired in December 2020)
21. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts).

CHECK THE REPORTS

February 2022 new gTLD reports

New gTLD reports are monthly captures of domain name registration volumes according to specific groups, businesses or industries. On the last day of each month, we capture these registration numbers so our readers can see if these increase or decrease.
This method is a good way to see if these domain names meet adoption by consumers or not.

1. New gTLDs related to .BRANDs (.canon - .lamborghini - .aco - .barclays - .deloitte - etc...);
2. New gTLDs related to POLITICS (.gop - .vote - .republican - .democrat - etc...);
3. New gTLDs related to LUXURY (.rich - .yachts - .chanel - etc...);
4. New gTLDs related to the MUSIC community (.music - .band - .hiphop - etc...);
5. New gTLDs related to CATERING and CULINARY (.restaurant - .kitchen - .bar - etc...);
6. New gTLDs related to PHOTOGRAPHY (.photo - .film - .gallery - etc...);
7. New gTLDs related to CITIES : these are city names only (.paris - .london - .tokyo - etc...);
8. New gTLDs related to COMPANIES : new domain name extensions that we believe a company should keep its eyes on;
9. New gTLDs related to the LAW and LEGAL matters (.legal - .attorney - .lawyer - etc...);
10. New gTLDs related to FINANCE (.credit - .capital - .finance - etc...);
11. New gTLDs related to a COLOR (.orange - .pink - .green - etc...);
12. New gTLDs related to SPORTS (.hockey - .basketball - .ski - etc...);
13. New gTLDs related to ALCOHOL (.beer - .wine - .vodka - etc...);
14. New gTLDs related to REAL ESTATE (.realestate - .realtor - .villas - etc...);
15. New gTLDs related to RELIGION (.catholic - .bible - .church - etc...);
16. New gTLDs related to CARS (.taxi - .auto - .car - etc...);
17. New gTLDs related to HEALTH (.health - .doctor - .hospital - etc...);
18. New gTLDs related to ADULTS (.wtf - .adult - .porn - etc...);
19. FRENCH new gTLD applications : these are applications submitted by French companies only;
20. Multiple Registries : group of Registries operating five (5) and more domain name extensions (expired in December 2020);
21. Singular VS Plural versions of a new gTLD : these are domain name extensions which exist in their singular and plural version (ie: .gift and .gifts).

Why not join the new gTLD Group on LinkedIn?

The new gTLD group on LinkedIn is a group I started many years ago and on which I keep posting about new gTLDs (Top-Level Domains) and dotBrands, also called ".BRANDs".

I frankly admit that I am lazy posting on my blog and it is far more easy to post onto that group I moderate. The address is https://www.linkedin.com/groups/1840166/ and it required to be logged on LinkedIn.

There are now 2900 subscribers and I post quite often about what is important.

It is also where I announce new gTLD service providers ;-)

2,149 .BRAND domains were created in 2021

New .BRAND domain name creations kept increasing since January 2021:

1. January 2021: 16,075
2. February 2021: 16,864 (+789)
3. March 2021: 17,111 (+247)
4. April 2021: 17,245 (+134)
5. May 2021: 17,404 (+159)
6. June 2021: 17,544 (+140)
7. July 2021: 17,614 (+70)
8. August 2021: 17,699 (+85)
9. September 2021: 17,854 (+155)
10. October 2021: 17,944 (+90)
11. November: 18,067 (+123)
12. December: 18,224 (+157)

TOTAL for 2021: 2,149

All reports are updated at the end of each month in the "new gTLD reports" section of Jovenet Consulting.