I will not use (again) the example of problems the wine industry is about to face if .VIN and .WINE domain names don't have the same rules (to register domain names) but if I can be sure about one thing, it is what is written below:
For new gTLD design education, contact Jean Guillon (for graphics and design, I will give you another address).
I am a new gTLD Consultant based in Paris. "New gTLD" stands for "new generic Top-Level Domains" from the ICANN new gTLD program. They are new domain name extensions such as ".consulting" (instead of ".com").