There is an existing market ecosystem and channel in the registrars who will add or subtract from a TLD’s launch success and longevity. .CLUB is being a good partner for registrars by making it easy to partner, not require special registration policies and not creating channel conflicts that discourage registrar adoption and promotion.
Registrars of course are motivated by profit. They make money by selling lots of competitively priced domains where there is demand and better than average successful queries and purchases. Combine that with healthy margin opportunity with a low cost retail TLD and you have the winning formula.
