New gTLDs SWOT Analysis: STRENGTHS

The SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture (source Wikipedia).

STRENGTH

• It is "new" in the history of Internet = what is new attracts the eye of journalists, bloggers, service providers, lawyers, lobbyists, new gTLD applicants but not only (100%);
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