Bank surveys and .BRAND new gTLDs

Like me, you probably receive surveys from your bank, wondering about their level of service and how satisfied you are about them (also how they could improve their service), but how do you ensure that your bank is the one asking you questions...and not a third party or a frauder?

This article published on CircleId explains how banks could (should?) improve their level of service - AND TRUST - using their personalized domain name extension.

Jovenet Consulting offers Banks and Trademarks to study the Strengths, Weaknesses, Opportunities and Threats to (not) create their personalized domain name extension.

New gTLDs SWOT Analysis: OPPORTUNITIES

This post follows part 2 of my SWOT analysis of the ICANN new gTLD program.

The SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project: the ICANN new gTLD program in this case.

OPPORTUNITIES

1. For Registries; 
2. For Service Providers; 
3. For ICANN; 
4. For Registrants; 
5. For Domainers; 
6. For Cybersquatters. 

Read more on CircleId.

New gTLDs SWOT Analysis: WEAKNESSES

This post follows part 1 of my SWOT analysis of the ICANN new gTLD program.

The SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project: the ICANN new gTLD program in this case.

WEAKNESSES

• Delays in the program;
• Difficult to deal with, for new gTLD applicants;
• Groups and well represented communities will find it practically impossible to defend themselves from abusive standard applications;
• A nightmare for brands;
• Very expensive;
• Multiple versions of the initial methodology: the Applicant Guidebook;
• An International communication campaign?
• “IN ENGLISH ONLY”;
• Applicants will all market their domain names at the same time;
• The interest of end of the line users or new gTLD service providers?
• Acquiring a string representing a recognized Community is open to...anybody;
• Too many participants;
• Intended for new gTLD applicants and domain name service providers, not for end users;
• Same strings with exact same meaning can be considered differently in different languages;
• Transparency;
• It is the role of each brand to pay for its protection;
• ICANN is supposed to be an International organization;
• The Applicant Guidebook can be modified anytime;
• The RAA contract.

Read more on CircleId.

New gTLDs SWOT Analysis: STRENGTHS

The SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture (source Wikipedia).

STRENGTH

• It is "new" in the history of Internet = what is new attracts the eye of journalists, bloggers, service providers, lawyers, lobbyists, new gTLD applicants but not only (100%);
• Read more on CircleId.