Monday, February 18, 2019

The .MONSTER Sunrise Period starts

The Trademark Clearinghouse is starting a new Sunrise Period today and if you are Monster, this is a good day for you: these domain names are for you. The .XYZ new gTLD team acquired the .MONSTER new gTLD and is relaunching it.

When
  • START: Monday, 18 February, 2019 - 16:00;
  • END: Wednesday, 20 March, 2019 - 16:00.

What the outdated application says
Monster Worldwide, Inc., parent company of Monster, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. Monster is the worldwide leader in successfully connecting people to job opportunities. From the web, to mobile to social, we help companies find people with customized solutions and we use the worldʹs most advanced technology to match the right people to the right job. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally.
Monster’s focus is on the needs of its customers, both employers and job seekers. Our advanced products and services are intended to improve the seeker experience while also developing deeper relationships with our employer customers. Through innovative products and features, we offer greater value to all job seekers who look to manage their careers, even those seekers who are not actively engaged in a job search. Our product offerings and services are designed to enhance seeker engagement and increase job response rate. We believe that more active seeker engagement will translate directly into higher quality candidates for our employer customers. For employers, our tools and features allow them to more efficiently and effectively attract and find the most relevant candidates for their job openings.
The proposed .monster gTLD is a restricted, single-registrant TLD that would help Monster continue as the global leader in online recruitment by enhancing and expanding Monster Worldwide’s ability to:

  • simplify Internet user navigation to Monster Worldwide products and services;
  • deliver new and innovative products and services;
  • enable marketing campaign activation;
  • facilitate secure interaction and communication with employers and job seekers;
  • improve business operations;
  • demonstrate market leadership in adopting innovative technologies; and
  • meet future client expectations and competitive market demands.
The outdated application can be read here (to be downloaded). It would be nice it the ICANN updated them: many are now outdated.

What the TLD (really) is for
Extracted from the website, this is what ".monster" domain names are for: ".Monster is a domain for creative thinkers, masters of their craft, and modern-day renegades. Customers choose .Monster domains for their scary good ideas".

Check the Trademark Clearinghouse calendar for more.

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